Latest Onefire Podcast Episodes
Nothing Works: Why Marketing Needs To Be Customized
Grow Up - December 03, 2019 06:00 - 11 minutes ★★★★★ - 38 ratingsJason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.
How ONEFIRE Uses Databox Visualization To Track Marketing Performance
Grow Up - November 26, 2019 06:00 - 11 minutes ★★★★★ - 38 ratingsIn this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.
Lessons To Learn From FACEBOOK's Rebrand
Grow Up - November 19, 2019 06:00 - 14 minutes ★★★★★ - 38 ratingsWhat can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts
How Google's New BERT Search Algorithm Update May Affect Your SEO
Grow Up - November 13, 2019 15:00 - 15 minutes ★★★★★ - 38 ratingsIn this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.
Has Your Business Started Marketing To Gen Z?
Grow Up - November 05, 2019 06:00 - 13 minutes ★★★★★ - 38 ratingsWe're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience. Generation Z is made up of over 65 million people in the United States and by 202...
Technology in eSports goes beyond the games that are played
Grow Up - October 29, 2019 05:00 - 19 minutes ★★★★★ - 38 ratingsWe're heading back to the Grow Up archives for today's episode which aired last season. While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captiv...
How A PR Strategy and Influencer Marketing Can Help Your Business Grow Better
Grow Up - October 22, 2019 05:00 - 27 minutes ★★★★★ - 38 ratingsWe're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing. Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky f...
Don’t Overlook These Opportunities to Remove Friction from the Customer Experience
Grow Up - October 15, 2019 05:00 - 15 minutes ★★★★★ - 38 ratingsIn this episode of Grow Up, Jason and Mark share some easy to use free tools that businesses can deploy today to remove friction from the customer experience. Learn how you can take advantage of quick-win opportunities for your business.
How Changing Your Approach to Web Design Can Help You Reach Your Business Goals
Grow Up - October 08, 2019 05:00 - 11 minutes ★★★★★ - 38 ratingsDrawing on real life examples, Jason and Mark discuss keeping your business goals top-of-mind when you approach a website project. In this episode, Jason and Mark explain why Growth Driven Design is the key to an effective website project.
How to Use Instagram to Expand Your Influence with Assistagram's Zach Benson
Grow Up - October 01, 2019 05:00 - 18 minutes ★★★★★ - 38 ratingsJason and Mark talk with Zach Benson about how his company, Assistagram, helps individuals and businesses increase influence on Instagram. In this episode, learn how you can start driving business results on Instagram today. Show Links: Assistagram.us
What Jason Learned at INBOUND 2019 and How It Can Help Grow Your Business
Grow Up - September 24, 2019 05:00 - 23 minutes ★★★★★ - 38 ratingsONEFIRE CEO and Grow Up co-host Jason Parkinson attended INBOUND 2019 in Boston. In this episode, Mark and Jason discuss HubSpot's newest features, marketing trends, and the insights that Jason picked up during his trip. Show Links: Gong.io
How to Use Technology For International Student Recruitment and Retention
Grow Up - September 17, 2019 05:00 - 13 minutes ★★★★★ - 38 ratingsMost colleges and universities struggle to recruit and retain international students. Using technology, you can enhance the student experience for this group. Technology can help build familiarity, introduce your campus from afar, and create lasting connections. Virtual reality, personalized vid...
The Importance of Industry Expertise
Grow Up - September 10, 2019 05:00 - 15 minutes ★★★★★ - 38 ratingsEducating partners about the specific ins and outs of a business can be a long and frustrating process for many business owners. While finding an agency with industry expertise can provide relief, it's critical to stick with the process and allow the marketing strategy (and the professionals hir...
How to Make Time For Your Own Marketing When You're Serving Other Clients
Grow Up - September 03, 2019 05:00 - 21 minutes ★★★★★ - 38 ratingsWhen B2B companies are busy serving clients, they often ignore their own marketing. Credible businesses with busy owners leave their social media channels, company blog, and website on the shelf collecting dust. Prospects can get the wrong impression about a business if their marketing assets ar...
How To Narrow Your Marketing Reach To Attract The Right Leads
Grow Up - August 27, 2019 05:00 - 14 minutes ★★★★★ - 38 ratingsNot every business needs to compete nationally. In fact, some need to reach a specific group of people or a specific area. Narrowing your marketing focus effectively is possible, with the right approach. Explore the strategies and tactics that will bring more people to your physical location(s).
How To Become The Go-To Subject Matter Expert In Your Industry
Grow Up - August 20, 2019 05:00 - 17 minutes ★★★★★ - 38 ratingsPositioning members of your team as Subject Matter Experts can be a boon for your business, but it requires considerable work. You need to build and distribute the right mix of content for increased visibility, authority, and influence. With the backing of a smart strategy, you can take action t...
Insurance Marketing - How Just-In-Time Outreach Leads To More Upsell Opportunities
Grow Up - August 13, 2019 05:00 - 12 minutes ★★★★★ - 38 ratingsThe insurance industry is relationship driven, which can leave technology as an afterthought. Marketing technology can help detect customer’s unmet needs. Using modern marketing, insurance agents and brokers can deliver the right messages at just the right time, attracting new customers and crea...
Beyond Direct Mail - Reaching Prospective Students With Personalized Communication
Grow Up - August 06, 2019 05:00 - 13 minutes ★★★★★ - 38 ratingsInstitutions of higher learning should use a marketing mix that’s heavy on personalization to make students feel valued. Jason & Mark discuss how combining the right marketing actions with the right technology can help universities leverage personalized email and video to drive better enrollment...
How To Connect Existing Employees To Available Careers In Your Business
Grow Up - July 30, 2019 13:00 - 15 minutes ★★★★★ - 38 ratingsPromoting from within can be a challenge for companies. Inntro is a platform that helps employee retention, culture and the hiring process. Jason & Mark are joined by Inntro Founder, Steve Glynn to talk about how Inntro is going to change the way companies hire from within. Show Links: Inntro.me
How Live Events Can Impact Your Marketing Success
Grow Up - July 23, 2019 05:00 - 20 minutes ★★★★★ - 38 ratingsLive events can be a successful way to capture leads and build trust with potential customers for your business. Jason & Mark are joined by Matt Queen from Chiropraise to talk about their success in hosting live events to drive leads for Chiropractors. Show Links: ChiroPraise.com ChiroPraise.co...
How You Can Avoid Burn-Out In Your Company
Grow Up - July 16, 2019 05:00 - 15 minutes ★★★★★ - 38 ratingsThe World Health Organization now classifies "Burn-Out" as a legitimate syndrome. They say feelings of energy depletion or exhaustion; increased mental distance from one's job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy are all symptoms of this ...
How Video Can Impact The Success Of Your Social Media
Grow Up - July 09, 2019 05:00 - 20 minutes ★★★★★ - 38 ratingsJason & Mark are joined by social media marketing expert, Audrey Mrowiec from ArmsReach Marketing to talk about how small businesses can get started using video to grow the impact. Show Links: ArmsReachMarketing.com ONEFIRE.com
Season 2 Trailer
Grow Up - July 03, 2019 22:00 - 33 seconds ★★★★★ - 38 ratingsJason & Mark kick off season 2 of the Grow Up Podcast starting after the Fourth of July weekend.
Invasive or Helpful? How Customer Tracking Can Affect Your Business
Grow Up - May 28, 2019 05:00 - 13 minutes ★★★★★ - 38 ratingsIn a world where Google & Facebook are tracking your every move online, it's almost an expectation that you have little privacy. However, if you implement specific tracking into your own website, you have the opportunity to empower your sales team with the insights they need to close more deals ...
Why You Should Develop A Proven Process For Your Business
Grow Up - May 21, 2019 05:00 - 13 minutes ★★★★★ - 38 ratingsHaving processes in your company is nothing new, but communicating them to your customers can be powerful when done right. Jason & Mark talk about ONEFIRE's proven process and specifically why having one for your business can be a game changer. Show Links: ONEFIRE's Proven Process
Embracing Marketing Technology For Higher Ed
Grow Up - May 14, 2019 05:00 - 13 minutes ★★★★★ - 38 ratingsColleges & Universities are starting to realize that they need to embrace new technology to reach today's modern students. The same is true for your business. Jason & Mark are back from an education summit that brought great conversations with college admissions professionals from across the Mid...
Why Social Media Is Not As Effective As You May Think
Grow Up - May 07, 2019 05:00 - 14 minutes ★★★★★ - 38 ratingsDoes social media in 2019 effectively drive the right results for your company? Jason is joined by ONEFIRE Content Strategist, Adam Bockler. Adam is often asked to amp up a company’s organic social media presence by posting more, with the expectation that doing so will increase visitors to the...
Interview With Esports Merchandise Expert Patrick Mahoney of Nations
Grow Up - April 30, 2019 05:00 - 19 minutes ★★★★★ - 38 ratingsWhile the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch. Founder & CE...
How using personalized video can enhance your marketing reach and increase results.
Grow Up - April 23, 2019 05:00 - 12 minutes ★★★★★ - 38 ratingsEverybody is using video in their marketing now, but what happens if you create unique, individual, personalized videos for every person that's watching? The results are in and they're amazing. The click through rate on email campaigns increases by over 400% when you use personalized video. In ...
How to generate more leads from your website by using interactive calculators, quizzes and tools.
Grow Up - April 16, 2019 06:00 - 12 minutes ★★★★★ - 38 ratingsWhile ebooks, guides and the like are still valuable lead capture mechanisms for your website, the results are amplified when you use an interactive piece of content instead. Building helpful calculators, quizzes, assessments and more are a great way for your visitors to self-qualify and get the...
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