Grow Up
73 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 38 ratingsGrow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
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Episodes
Nothing Works: Why Marketing Needs To Be Customized
December 03, 2019 06:00 - 11 minutes - 8 MBJason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.
How ONEFIRE Uses Databox Visualization To Track Marketing Performance
November 26, 2019 06:00 - 11 minutes - 7.81 MBIn this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.
Lessons To Learn From FACEBOOK's Rebrand
November 19, 2019 06:00 - 14 minutes - 10.2 MBWhat can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts
How Google's New BERT Search Algorithm Update May Affect Your SEO
November 13, 2019 15:00 - 15 minutes - 10.6 MBIn this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.
Has Your Business Started Marketing To Gen Z?
November 05, 2019 06:00 - 13 minutes - 9.1 MBWe're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience. Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many busines...
Technology in eSports goes beyond the games that are played
October 29, 2019 05:00 - 19 minutes - 13.4 MBWe're heading back to the Grow Up archives for today's episode which aired last season. While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch. Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones ...
How A PR Strategy and Influencer Marketing Can Help Your Business Grow Better
October 22, 2019 05:00 - 27 minutes - 18.9 MBWe're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing. Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of you...
Don’t Overlook These Opportunities to Remove Friction from the Customer Experience
October 15, 2019 05:00 - 15 minutes - 10.5 MBIn this episode of Grow Up, Jason and Mark share some easy to use free tools that businesses can deploy today to remove friction from the customer experience. Learn how you can take advantage of quick-win opportunities for your business.
How Changing Your Approach to Web Design Can Help You Reach Your Business Goals
October 08, 2019 05:00 - 11 minutes - 8.21 MBDrawing on real life examples, Jason and Mark discuss keeping your business goals top-of-mind when you approach a website project. In this episode, Jason and Mark explain why Growth Driven Design is the key to an effective website project.
How to Use Instagram to Expand Your Influence with Assistagram's Zach Benson
October 01, 2019 05:00 - 18 minutes - 12.5 MBJason and Mark talk with Zach Benson about how his company, Assistagram, helps individuals and businesses increase influence on Instagram. In this episode, learn how you can start driving business results on Instagram today. Show Links: Assistagram.us
What Jason Learned at INBOUND 2019 and How It Can Help Grow Your Business
September 24, 2019 05:00 - 23 minutes - 16.5 MBONEFIRE CEO and Grow Up co-host Jason Parkinson attended INBOUND 2019 in Boston. In this episode, Mark and Jason discuss HubSpot's newest features, marketing trends, and the insights that Jason picked up during his trip. Show Links: Gong.io
How to Use Technology For International Student Recruitment and Retention
September 17, 2019 05:00 - 13 minutes - 9.45 MBMost colleges and universities struggle to recruit and retain international students. Using technology, you can enhance the student experience for this group. Technology can help build familiarity, introduce your campus from afar, and create lasting connections. Virtual reality, personalized video, and more can help make international students feel at home, far from home.
The Importance of Industry Expertise
September 10, 2019 05:00 - 15 minutes - 10.4 MBEducating partners about the specific ins and outs of a business can be a long and frustrating process for many business owners. While finding an agency with industry expertise can provide relief, it's critical to stick with the process and allow the marketing strategy (and the professionals hired to execute it) time to deliver results. If not, many companies find themselves right back at square one.
How to Make Time For Your Own Marketing When You're Serving Other Clients
September 03, 2019 05:00 - 21 minutes - 15 MBWhen B2B companies are busy serving clients, they often ignore their own marketing. Credible businesses with busy owners leave their social media channels, company blog, and website on the shelf collecting dust. Prospects can get the wrong impression about a business if their marketing assets are outdated. Choosing the right strategic partner can help. Show Links: From Likes To Leads Webinar
How To Narrow Your Marketing Reach To Attract The Right Leads
August 27, 2019 05:00 - 14 minutes - 9.78 MBNot every business needs to compete nationally. In fact, some need to reach a specific group of people or a specific area. Narrowing your marketing focus effectively is possible, with the right approach. Explore the strategies and tactics that will bring more people to your physical location(s).
How To Become The Go-To Subject Matter Expert In Your Industry
August 20, 2019 05:00 - 17 minutes - 12 MBPositioning members of your team as Subject Matter Experts can be a boon for your business, but it requires considerable work. You need to build and distribute the right mix of content for increased visibility, authority, and influence. With the backing of a smart strategy, you can take action to establish SMEs today.
Insurance Marketing - How Just-In-Time Outreach Leads To More Upsell Opportunities
August 13, 2019 05:00 - 12 minutes - 8.82 MBThe insurance industry is relationship driven, which can leave technology as an afterthought. Marketing technology can help detect customer’s unmet needs. Using modern marketing, insurance agents and brokers can deliver the right messages at just the right time, attracting new customers and creating upsell opportunities.
Beyond Direct Mail - Reaching Prospective Students With Personalized Communication
August 06, 2019 05:00 - 13 minutes - 9.04 MBInstitutions of higher learning should use a marketing mix that’s heavy on personalization to make students feel valued. Jason & Mark discuss how combining the right marketing actions with the right technology can help universities leverage personalized email and video to drive better enrollment, better engagement, and better alumni relations. Show Links: ONEFIRE Campus XR Platform
How To Connect Existing Employees To Available Careers In Your Business
July 30, 2019 13:00 - 15 minutes - 10.9 MBPromoting from within can be a challenge for companies. Inntro is a platform that helps employee retention, culture and the hiring process. Jason & Mark are joined by Inntro Founder, Steve Glynn to talk about how Inntro is going to change the way companies hire from within. Show Links: Inntro.me
How Live Events Can Impact Your Marketing Success
July 23, 2019 05:00 - 20 minutes - 14 MBLive events can be a successful way to capture leads and build trust with potential customers for your business. Jason & Mark are joined by Matt Queen from Chiropraise to talk about their success in hosting live events to drive leads for Chiropractors. Show Links: ChiroPraise.com ChiroPraise.com/free-guide
How You Can Avoid Burn-Out In Your Company
July 16, 2019 05:00 - 15 minutes - 10.4 MBThe World Health Organization now classifies "Burn-Out" as a legitimate syndrome. They say feelings of energy depletion or exhaustion; increased mental distance from one's job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy are all symptoms of this condition. Jason & Mark talk about how you can void burn-out in your company and keep yourself and your employees on the path to productivity. Show Links: EOS
How Video Can Impact The Success Of Your Social Media
July 09, 2019 05:00 - 20 minutes - 14 MBJason & Mark are joined by social media marketing expert, Audrey Mrowiec from ArmsReach Marketing to talk about how small businesses can get started using video to grow the impact. Show Links: ArmsReachMarketing.com ONEFIRE.com
Season 2 Trailer
July 03, 2019 22:00 - 33 seconds - 418 KBJason & Mark kick off season 2 of the Grow Up Podcast starting after the Fourth of July weekend.
Invasive or Helpful? How Customer Tracking Can Affect Your Business
May 28, 2019 05:00 - 13 minutes - 6.18 MBIn a world where Google & Facebook are tracking your every move online, it's almost an expectation that you have little privacy. However, if you implement specific tracking into your own website, you have the opportunity to empower your sales team with the insights they need to close more deals like never before. Show Links: HubSpot
Why You Should Develop A Proven Process For Your Business
May 21, 2019 05:00 - 13 minutes - 6.05 MBHaving processes in your company is nothing new, but communicating them to your customers can be powerful when done right. Jason & Mark talk about ONEFIRE's proven process and specifically why having one for your business can be a game changer. Show Links: ONEFIRE's Proven Process
Embracing Marketing Technology For Higher Ed
May 14, 2019 05:00 - 13 minutes - 6.1 MBColleges & Universities are starting to realize that they need to embrace new technology to reach today's modern students. The same is true for your business. Jason & Mark are back from an education summit that brought great conversations with college admissions professionals from across the Midwest and ready to share what they learned from the frontlines. Show Links: ONEFIRE Campus XR Platform
Why Social Media Is Not As Effective As You May Think
May 07, 2019 05:00 - 14 minutes - 6.61 MBDoes social media in 2019 effectively drive the right results for your company? Jason is joined by ONEFIRE Content Strategist, Adam Bockler. Adam is often asked to amp up a company’s organic social media presence by posting more, with the expectation that doing so will increase visitors to their website and then convert those visitors into leads. Does posting more content to social media increase visitors to a company’s website? Does posting more content to social media increase conversi...
Interview With Esports Merchandise Expert Patrick Mahoney of Nations
April 30, 2019 05:00 - 19 minutes - 8.77 MBWhile the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch. Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones and Oasis. When he saw the opportunity to expand this business into Esports, he jumped on...
How using personalized video can enhance your marketing reach and increase results.
April 23, 2019 05:00 - 12 minutes - 5.87 MBEverybody is using video in their marketing now, but what happens if you create unique, individual, personalized videos for every person that's watching? The results are in and they're amazing. The click through rate on email campaigns increases by over 400% when you use personalized video. In addition to that, more people actually watch the entire video as the video completion rate increases from 38% to an incredible 72% when using personalization in the video. Jason & Mark talk through ...
How to generate more leads from your website by using interactive calculators, quizzes and tools.
April 16, 2019 06:00 - 12 minutes - 5.55 MBWhile ebooks, guides and the like are still valuable lead capture mechanisms for your website, the results are amplified when you use an interactive piece of content instead. Building helpful calculators, quizzes, assessments and more are a great way for your visitors to self-qualify and get the information they need, while you capture their contact information and start the nurturing process.
How To Use Podcasts As A Marketing Tool For Your Business
April 09, 2019 08:00 - 18 minutes - 8.63 MBWhen it comes to content marketing, podcasts are one of the hottest mediums available today. Brands from ZipRecruiter to SquareSpace have found huge success using podcasts to reach their customers. If you're thinking about creating your own podcast to promote your business or skills, there are a few things to consider. Jason & Mark pull back the curtain to talk about how the Grow Up podcast gets produced each week and how you can use this powerful channel for your own business. Show Links:...
How To Effectively Use Paid Digital Ads To Grow Your Business
April 02, 2019 08:00 - 16 minutes - 7.61 MBWith so many companies now trying to sell you on "Digital Ads," how can you be sure what will work most effectively for your business? Should you trust a billboard company, radio station or newspaper with your digital advertising? Jason Parkinson & Mark Hemmer spend time dissecting the different types of paid ads online (PPC, Display Ads, Pre-Roll Ads, Social Media Boosts and more) while educating you on the best way to use each for your business.
Considering Roots Vs. Branches In Your Marketing Plan
March 26, 2019 08:00 - 13 minutes - 6.27 MBCompare your marketing actions to a tree. Roots are largely unseen and don’t attract as many leads or attention. But, they keep the business stable and strong. Branches jut out and make an impression. They provide a clear burst of growth. If your marketing strategy has all branches, there may not be enough roots to support it long-term and the whole thing could topple over. If your strategy is all roots, it may not fit your short-term goals. Jason & Mark talk about taking a strategic appro...
How Being Flexible With Your Marketing Can Help You Succeed
March 19, 2019 08:00 - 9 minutes - 4.51 MBJason & Mark talk through the ways you can improve your business by being flexible with your marketing actions and strategy.
Challenging The Way You Think About Educating Your Children And Your Employees
March 12, 2019 08:00 - 23 minutes - 11 MBThe current education system has become less effective as today's students are adapting to changing technology. Do you need to memorize math equations? No. You have calculators and search engines that exist to help you. What about spelling words? Nope. Every modern device now auto-corrects your spelling. What happens when you empower other students to teach those less experience? Even more exciting, how do you implement this way of teaching into your workplace? Jason and Mark are joined by ...
How To Use Seminars & Webinars To Effectively Grow Your Business
March 05, 2019 09:00 - 13 minutes - 6.28 MBHave you considered using seminars as a source for generating leads for your business? Jason & Mark talk about the benefits of leveraging live events and pre-recorded webinars as an effective marketing tool. Show Links: Jet Webinar - Automated Webinars ONEFIRE Digital Marketing
How To Prepare Your Business For The Voice Revolution
February 26, 2019 07:00 - 21 minutes - 10 MBPeople are using Alexa, Siri & Google Home at increasing rates. Is your business set up to be found through these new communication channels? Author Kim Brown from Centrally Human joins Jason & Mark to talk about how your business can make a really human connection with your prospects and customers. Show Links: About Kim & Her Book - http://www.centrallyhuman.com/ Kim's LinkedIn - https://www.linkedin.com/in/kim-weisensee-brown/
Workplace Technology Basics You Should Implement In 2019
February 19, 2019 06:00 - 15 minutes - 7.2 MBJason and Mark talk about the pieces of technology that can exist in an organization to help them work more efficiently. While some of these pieces of tech are commonplace in some organizations, others could benefit from jumping on the bandwagon and modernizing their operations. Show Links: Slack - https://slack.com/ TimeBot - https://time.bot/ Line2 - https://www.line2.com/ GSuite - https://gsuite.google.com/ HubSpot - https://hubspot.com
How To Modernize Your Sales Approach
February 12, 2019 07:00 - 15 minutes - 6.99 MBWhen it comes to selling better in 2019, there are multiple things you need to consider to reach customers in the way they want to be reached. Larry Kaul from Kaul Sales Partners joins Jason and Mark to talk about the approach that his company takes when it comes to helping other businesses grow better. Show Links: Larry Kaul - https://www.linkedin.com/in/larrykaul/ Kaul Sales Partners - https://kaulsalespartners.com/
How To Improve Your Business By Stepping Into Your Customers' Shoes.
February 05, 2019 06:00 - 13 minutes - 6.38 MBWe’re all customers and consumers of other people’s products and services. Have you ever thought about how your own customer perceives the service they’re getting from your business? What are the things that drive you nuts with other companies? How often do you step into what the experience is like for your own customer to make sure there is no friction? Join Jason & Mark as they look at techniques for doing exactly that on today’s episode.
How To Use Influencer Marketing To Grow Your Business
January 29, 2019 07:00 - 27 minutes - 12.5 MBInfluencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of your marketing strategy. Show Links: Michelle Mekky LinkedIn - https://www.linkedin.com/in/michellemekky/ Mekky Media Relations - http://www.mekkymedia....
Website Content For Your Business - Should You Create A Publication Or A Library?
January 22, 2019 06:00 - 10 minutes - 4.62 MBWhat is the purpose of your website blog? Are you blogging to try and build an audience? Improve SEO? Educate potential customers? Jason and Mark break down the reasons most companies share content on the web and the strategies behind doing it successfully.
5 Sought After Soft Skills In An Artificial Intelligence World
January 15, 2019 06:00 - 11 minutes - 5.38 MBWhat happens when technology starts helping you too much. What's left after Artifical Intelligence (A.I.) and automation cover all of the hard skills your company needs to deliver its products & services? Jason and Mark discuss the key soft skills that you and your employees will need to succeed in the future.
An Inside Perspective On Connecting With Generation Z
January 08, 2019 06:00 - 17 minutes - 7.94 MBGraduate Assistant Megan Funke joins Jason & Mark to talk about her perspective on interacting with post-millennial college students every day. We'll discuss how to reach them, the platforms they're on and the details surrounding interacting with this young audience.
Digital Predictions For 2019
January 01, 2019 06:00 - 11 minutes - 5.17 MBAugmented Reality, Conversational Marketing, Cloud Computing and more. What do Jason & Mark think the future holds for digital marketing, technology and business as we launch into 2019? Listen to find out.
Prioritizing Your Digital Marketing Goals
December 18, 2018 06:00 - 9 minutes - 4.4 MBYour marketing actions need to match your primary goal. If that goal is lead capture, consider if you have the digital marketing foundation in place to execute on that goal effectively. Join Jason & Mark as they discuss ways to set your goals and align your marketing actions to achieve them.
How To Market Your Business With Live Events
December 11, 2018 06:00 - 15 minutes - 7.21 MBBusinesses shouldn't be afraid to host or participate in live events as a marketing action. Jason and Mark about how you can use technology at a live event to build goodwill, boost branding and capture leads in a more natural way.
Ideas For Experiential Marketing That Can Improve Your Business
December 04, 2018 06:00 - 10 minutes - 4.94 MBJason and Mark talk about the concept of providing an experience versus marketing AT somebody. While the end result should be the same, the experiential marketing sets a completely different tone that will help your company grow better. We'll discuss AR, VR, Virtual Tours and more during today's episode.
How To Use Contesting As A Marketing Technique
November 27, 2018 06:00 - 16 minutes - 7.4 MBRunning contests for your business is an easy way to capture leads, drive engagement and get people talking. So why aren't more companies doing it? Join Jason & Mark as they dive into potential roadblocks with running contests and some real-world information on how you can start using this technique in your own business marketing.
Why Your Business Should Care About Generation Z
November 20, 2018 06:00 - 14 minutes - 6.89 MBGeneration Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now. Join Jason & Mark as they do a deep dive into a cohort with over $44 bil...