Has Your Business Started Marketing To Gen Z?

Grow Up

English - November 05, 2019 06:00 - 13 minutes - 9.1 MB - ★★★★★ - 38 ratings
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We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.

Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.

Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.

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