Grow Up
73 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 38 ratingsGrow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
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Episodes
How To Sell Digital Up The Chain Of Command In Your Company
November 13, 2018 06:00 - 15 minutes - 7.06 MBJoin Jason Parkinson and Mark Hemmer as they talk about some of the barriers that exist inside companies when it comes to adopting digital solutions. Employees can be met with resistance from the "Old Guard" when presenting ideas that may sound too tech-forward. Jason & Mark show you how to break down the barriers and and make sure your message is heard and considered in your company.
The Future of Marketing to College Students
November 06, 2018 06:00 - 11 minutes - 5.07 MBWhile Millennials have gotten most of the attention over the last 10 years, they are now in the workforce and becoming productive members of society. The next cohort of young people (ages 16 - 23) is referred to as "Generation Z" and reaching them with your message is harder than ever. Jason & Mark talk about ways your brand can find success connecting with this young audience.
4 Common Digital Marketing Sticking Points and How to Overcome Them
October 30, 2018 05:00 - 20 minutes - 9.61 MBBusinesses of all sizes run into challenges that get in the way of a great digital marketing strategy. In a world where the flywheel needs to be spinning without friction in your organization, it's important to step back and look at what may be slowing you down. Jason & Mark discuss common challenges that prohibit a business from succeeding with their marketing.
How to Use Mobile Games as a Marketing Tool
October 23, 2018 05:00 - 14 minutes - 6.58 MBGames that are played on a mobile phone now account for 51% of the overall revenue in the gaming industry. With so many consumers playing games on the devices in their pockets, your business can capture the attention of this coveted Gen Z audience and market your products and services. Jason & Mark talk about separating your business from the pack to keep your customers and prospects engaged. Show Links: ONEFIRE Mobile Game Development Wire Wizard Game - iOS & Android
The Marketing and Self-Promotion Behind Pro Wrestling
October 16, 2018 05:00 - 15 minutes - 7.32 MBPro Wrestler Sensei Bock joins Jason & Mark in the Grow Up studio for a Facebook Live episode to talk about building his business and fanbase through social media. See how small businesses can learn from the entertainment industry when it comes to adding followers and customers from social media. Show Links: Sensei Bock Facebook Page Sensei Bock Instagram
How To Move From A "Sales Funnel" To A "Customer Flywheel"
October 09, 2018 05:00 - 13 minutes - 6.18 MBThe sales funnel is quickly becoming an outdated way to view your internal customer acquisition process. Jason & Mark talk about this new idea of a flywheel process and how transitioning away from the traditional sales funnel can remove customer friction and help your business grow. Show Links: How The Flywheel Killed HubSpot's Funnel ONEFIRE Sales Enablement Services
How to build a business on social media when YOU are the business.
October 02, 2018 05:00 - 21 minutes - 9.77 MBKara Kamienski from Kara Kamienski Photography joins Jason Parkinson to talk about how she grew her business from a few small family photo sessions into an international wedding photography business in just a few short years just by using social media. Kara Kamienski Photography Facebook Page Kara Kamienski Photography Instagram Profile
How To Manage Your Company's Reputation On Social Media
September 25, 2018 05:00 - 22 minutes - 10.3 MBBusiness owner Travis Platt from Platt's Printing joins Jason & Mark to share the story of how his business was attacked on Facebook. Learn best practices for handling this situation for your company and information on what you should include in a documented plan. Show Links Platt's Printing Website Travis Platt Twitter Travis Platt Instagram
Behind The Curtain: Creating VR Fan Experiences
September 18, 2018 05:00 - 11 minutes - 5.37 MBVirtual Reality can take you backstage at a concert or on the field with your favorite sports team without the high cost that's usually associated with those experiences. As more and more consumers become used to VR experiences, your business is going to have to be prepared to step into this futuristic space to stay ahead.
How To Add An Outside Perspective To Your Internal Team
September 11, 2018 05:00 - 11 minutes - 5.29 MBThe word 'consultant" sometimes has a negative feeling associated with it. However, as a leader in your company, an outsider can provide a valuable perspective into what's working well and what may need some help. On-site consultants that are embedded into your existing team can work to increase productivity and strategically help your company grow better. Show Links ONEFIRE Digital Consulting Services 5 Ways An On-site Consulting Team Can Boost Your Business
Live Episode - Inbound 2018 Conference In Boston
September 06, 2018 05:00 - 19 minutes - 8.86 MBJoin Jason and Mark for the first LIVE episode, infront of an audience at the Inbound 2018 conference in Boston. They are joined by Sarah Posnak and Oscar Zamorono from HubSpot to talk about using personalization and smart content on your website to increase your conversion rates. Plus they'll talk through everything you need to know about Inbound 2018.
4 Ways Inbound Marketing Helps You Reach More Customers
August 28, 2018 05:00 - 18 minutes - 8.69 MBThe Inbound methodology of marketing your business contains 4 specific stages, each with a specific goal that moves your potential customers through your sales funnel. Jason & Mark discuss how you can tangibly increase your sales by applying these specific stages to your own marketing. Show Links Inbound Marketing Strategy HubSpot Software
Easy Ways To Integrate Video Into Your Marketing
August 21, 2018 05:00 - 19 minutes - 9.07 MBKeith Brown from Forward Motion Production joins Jason & Mark to talk about how businesses can get started using video to enhance their marketing. Keith talks about the StoryBrand methodology to marketing your business and offers some tips for getting your feet wet with creating video content. Show Links Forward Motion Website ONEFIRE Website
Beyond Marketing: Using a Virtual Tour for Recruitment and Safety
August 14, 2018 05:00 - 16 minutes - 7.41 MBIt's a given that virtual tours can be used in marketing applications. Colleges are using them to showcase their campus to prospective students, Realtors have been showcasing new properties with tours, etc. In this episode, Mark & Jason do a deeper dive into other applications for virtual tours and talk about the reuse opportunities if you're already creating one for marketing purposes. Show Links Virtual Tours Are The Future ONEFIRE Website
Smarketing Best Practices To Help You Close More Sales
August 07, 2018 05:00 - 13 minutes - 6.03 MBWhen sales and marketing teams are aligned, businesses see 38 percent higher sales win rates. Jason and Mark share information on Smarketing best practices and specific tools that you can use to help your internal organization work together to empower your sales team to close more deals. Show Links: https://onefire.com/services/hubspot http://blog.onefire.com/how-onefire-and-hubspot-turn-your-small-marketing-team-into-an-army
Use Gamification to Stay Engaged and Grow Your Business
July 31, 2018 05:00 - 12 minutes - 5.54 MBVideo games aren't just for your kids anymore. Jason and Mark talk about how you can use games in your business to motivate employees, train new hires and educate your customers. Learn more about this gamification buzzword and why it should be considered to help you grow better. Show Links: Case Study: Moto VR Gamification HelloMoto VR - Google Play App Download
3 Ways to Use Technology To Improve Your Customer Service Process
July 24, 2018 05:00 - 19 minutes - 9.11 MBWith a third of Americans saying they would switch companies after a single instance of poor service, it is more important than ever to provide great customer service with every interaction. Jason and Mark talk through how technology can help your company provide a better customer experience.
Why Sales Enablement Needs to Be a Priority in Your Business
July 17, 2018 05:00 - 21 minutes - 10.1 MBWhen it comes to helping your sales team close more deals, it is important to look at the technology that exists to help them along the way. In this episode, Jason and Mark look at the concept of lead scoring, tracking your sales actions, CRM software and more.
What is Yuso? How Product Showcase Software Can Generate More Leads at Trade Shows
July 10, 2018 05:00 - 14 minutes - 6.8 MBJason and Mark discuss a new augmented and virtual reality platform called Yuso and explain how businesses can use it at trade shows. Yuso displays interactive 3D models of physical products, allowing businesses to transport oversized items anywhere, instantly. With built-in lead capture and CRM integration, Yuso is a tool business leaders need to hear about. Show Links: Yuso Platform 5 Strategies For Improving Lead Capture At Trade Shows
How To Use Chatbots To Grow Your Business
July 03, 2018 05:00 - 19 minutes - 9.21 MBAre you talking to a human... or a bot? Chatbots are becoming incredibly powerful tools to allow businesses of all sizes to provide better customer service experiences through automation. Do you have a strategy for implementing chatbots into your company? If you're looking for a way to stay ahead of what your competitors are doing and grow your business, simple to use software is making it easier than ever to succeed with chatbots within your own organization
Innovative Ways to Use AR & VR To Market Your Business
June 26, 2018 05:00 - 18 minutes - 8.29 MBAugmented and Virtual Reality is becoming top of mind for consumers and companies alike. With Apple and Google's inclusion of AR on all of their modern devices, Augmented Reality is now available on the large majority of consumers' smart phones. Learn how your business can build a strategy to give your potential customers an experience from your brand instead of an interruptive (and often ignored) advertising message.
What Your Business Should Do About Artificial Intelligence in SEO
June 19, 2018 05:00 - 18 minutes - 8.46 MBAI is starting to affect everything we do. Search Engines have been changing their algorithms to get smarter almost every year. With the introduction of Google RankBrain's artificial intelligence platform, you need to be aware of how your company's search result rank is going to be affected and what you can do to make sure you stay ahead of your competition.
Welcome To Grow Up
June 13, 2018 05:00 - 16 minutes - 7.95 MBJason and Mark introduce the Grow Up concept, discuss their experience in digital media, and talk about the content essentials that all businesses need today. From an updated website to active social channels, learn what’s essential in the digital space in 2018 and make sure your business can check all of the boxes.