Considering Roots Vs. Branches In Your Marketing Plan

Grow Up

English - March 26, 2019 08:00 - 13 minutes - 6.27 MB - ★★★★★ - 38 ratings
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Compare your marketing actions to a tree. Roots are largely unseen and don’t attract as many leads or attention. But, they keep the business stable and strong. Branches jut out and make an impression. They provide a clear burst of growth.

If your marketing strategy has all branches, there may not be enough roots to support it long-term and the whole thing could topple over. If your strategy is all roots, it may not fit your short-term goals.

Jason & Mark talk about taking a strategic approach, helping you plan the right mix of roots & branches to meet your business goals.