Latest No normal show Podcast Episodes
Healthcare recruitment, retention, and workforce issues… where does marketing come in?
No Normal Show by BPD - May 26, 2022 16:00 - 32 minutes ★★★★★ - 9 ratingsYour organization's number one challenge today may be your number one opportunity as a marketer. Workforce issues are the most important and pressing topic facing health organizations today. In this week's podcast, we talk about the skillset that marketers can bring to the table to help tackle th...
Health equity wake-up call
No Normal Show by BPD - May 20, 2022 16:00 - 30 minutes ★★★★★ - 9 ratingsHear the discussion on three ways health systems are moving forward to address health equity, and our top episodes from our favorite TV show, Atlanta.
AAOW!
No Normal Show by BPD - May 13, 2022 16:00 - 34 minutes ★★★★★ - 9 ratingsApple, Amazon, Optum, and Walmart — four disruptors causing pain for legacy health systems. Also, Dolly Parton…Mexican Pizza.. And TikTok.
Consumer data & the death of third-party cookies
No Normal Show by BPD - May 06, 2022 17:00 - 34 minutes ★★★★★ - 9 ratingsWhat overturning Roe v. Wade could mean for providers
How brand storytelling can shape the culture of nursing
No Normal Show by BPD - April 29, 2022 13:58 - 27 minutes ★★★★★ - 9 ratingsResources: Shift Documentary: “Who Cares: A Nurse’s Fight for Equity” Joe Public 2030 LinkedIn Group Joe Public 2030 Book
Consumerism is on the decline in healthcare
No Normal Show by BPD - April 22, 2022 16:00 - 33 minutes ★★★★★ - 9 ratingsResources Wendell Potter's book and New York Times Best Seller, Deadly Spin. Joe Public 2030 LinkedIn Group Joe Public 2030 Book
Apple, Amazon, Optum... oh my.
No Normal Show by BPD - April 15, 2022 16:00 - 32 minutes ★★★★★ - 9 ratingsResources Why investors are pouring billions into primary care Joe Public 2030 LinkedIn Group Joe Public 2030 Book
How Walmart and One Medical use behavioral marketing
No Normal Show by BPD - April 08, 2022 16:00 - 32 minutes ★★★★★ - 9 ratingsResources One Medical increases bookings by 20% Walmart increased the flu vaccination rate by 6.8% with SMS
Web3 in healthcare?
No Normal Show by BPD - April 01, 2022 14:33 - 34 minutes ★★★★★ - 9 ratingsResources What is Web3? The Latecomer’s Guide to Web3 The Latecomer’s Guide to NFTs The Latecomer’s Guide to DAOs The Latecomer’s Guide to DeFi Hackers hit popular video game, stealing more than $600 million in cryptocurrency ApeDocs – An NFT project for healthcare workers, made by a team...
Is consumerism dead or alive?
No Normal Show by BPD - March 25, 2022 13:56 - 36 minutes ★★★★★ - 9 ratingsResources Joe Public 2030 LinkedIn Group Joe Public 2030 Book
Alternative Audiences for Healthcare Marketers
No Normal Show by BPD - March 18, 2022 17:29 - 36 minutes ★★★★★ - 9 ratingsResources Joe Public 2030 LinkedIn Group Joe Public 2030 Book
Next-gen personalized marketing
No Normal Show by BPD - March 11, 2022 22:03 - 35 minutes ★★★★★ - 9 ratingsService-line marketing without service lines? Heart care marketing without heart care month? Hear the No Normal crew talk about how personalized marketing is upending longstanding healthcare marketing practices.
A recipe for the Copernican Consumer
No Normal Show by BPD - March 04, 2022 19:23 - 35 minutes ★★★★★ - 9 ratingsTelehealth. AI. Blockchain. No, not the ingredients for buzzword soup, but the foundational elements of Joe Public 2030's Copernican Consumer — a tech-enabled consumer who commands their own health universe. Hear The No Normal Show team discuss each of these "secret ingredients," where our indust...
The dawn of the Copernican Consumer
No Normal Show by BPD - February 25, 2022 16:18 - 34 minutes ★★★★★ - 9 ratingsResources Joe Public 2030 LinkedIn Group The Copernican Consumer Joe Public 2030
The interplay between Joe Public 2030 predictions
No Normal Show by BPD - February 18, 2022 16:55 - 31 minutes ★★★★★ - 9 ratingsTakeaways Obligatory Super Bowl commercial commentary Joanne's favorite advertisements were Amazon's "Mind reader" ads for Alexa. She found it funny, albeit slightly alarming, as many already feel like Alexa can read their minds. Stephanie liked Coinbase's advertisement because it was a rare ...
The rise of retail media networks
No Normal Show by BPD - February 11, 2022 17:08 - 30 minutes ★★★★★ - 9 ratingsTakeaways Peloton spinning out After a blowout year, many (including The No Normal Show team) had high hopes for Peloton. Unfortunately, the exercise equipment and media company has hit several bumps in the road over the past few months that have the world questioning if the pandemic darling w...
Understanding diverse communities
No Normal Show by BPD - February 04, 2022 17:24 - 32 minutes ★★★★★ - 9 ratingsTakeaways Featuring a special guest This week, The No Normal Show features Content Strategist and fellow Reviver, Tiera Carlock, as she reviews her research findings on Hispanic and Latino consumers and Black consumers. At Revive, Tiera jumps in on all things content strategy, social strategy...
Shaping the best workforce in the industry
No Normal Show by BPD - January 28, 2022 18:54 - 36 minutes ★★★★★ - 9 ratingsTakeaways The "Avengers" of halftime shows The Pepsi Super Bowl Halftime Show teaser went viral this week featuring the "avengers" of Superbowl halftime shows – Eminem, Snoop Dog, Mary J. Blige, Kendrick Lamar, and Dr. Dre. These performers are among the most popular 90s-era rappers, evoking ...
A review of Joe Public 2030 predictions
No Normal Show by BPD - January 21, 2022 17:13 - 37 minutes ★★★★★ - 9 ratingsTakeaways Our new book, Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare, is now available for pre-order. Joe Public 2030 is Chris Bevolo’s 7th book. His writing journey started when an industry publisher came to him to write a book on brand for health systems...
Emerging telehealth trends
No Normal Show by BPD - January 14, 2022 16:29 - 35 minutes ★★★★★ - 9 ratingsTakeaways To fellow bookworms As of this recording, Joe Public 2030 is officially available for pre-order. Backed by more than 250 resource citations and input from 22 industry experts, including health system CEOs, venture capitalists, entrepreneurs, and physicians, Joe Public 2030, makes fiv...
Health sensors galore
No Normal Show by BPD - January 07, 2022 17:57 - 34 minutes ★★★★★ - 9 ratingsTakeaways CES took place during the recording of this episode. The No Normal team reviewed the health trends and technologies featured at the event. A health perspective on the Consumer Electronics Show (CES) 2022 Health had a more prominent presence at this year's CES than in previous year...
Health brands to watch in 2022
No Normal Show by BPD - December 21, 2021 14:32 - 33 minutes ★★★★★ - 9 ratingsTakeaways In this episode, Chris, Stephanie, and Chase each reviewed one health brand, discussing why the brand is notable in today's landscape. Cityblock: Better care, rooted in communities Chase chose to discuss Cityblock, an emerging primary care organization for low-income communities. T...
Two biases impacting consumer decisions
No Normal Show by BPD - December 17, 2021 16:32 - 42 minutes ★★★★★ - 9 ratingsResources Thinking Fast & Slow Noise Nudge Priming: Programming the Mind for Habit Change and Success Judgment in Managerial Decision Making Takeaways Life is what happens to us when we're making plans Peloton's stocks plunged after Sex and the City spinoff, "And Just Like That..." k...
Pitching bold marketing to health system leadership
No Normal Show by BPD - December 10, 2021 16:48 - 32 minutes ★★★★★ - 9 ratingsTakeaways Obstacles left and right It’s challenging to sell bold marketing ideas anywhere, but the nature of health systems and their power dynamics make it especially difficult. Health system leaders are predisposed to resist the unknown – the risks – because they deal with life and death ev...
A tight race for health's top-of-the-funnel
No Normal Show by BPD - December 03, 2021 16:34 - 34 minutes ★★★★★ - 9 ratingsTakeaways The new villain in town: Omicron As the first cases of the COVID-19 Omicron variant appear in the U.S., media and the public speculate whether or not we'll see another wave of shutdowns. Will Omicron match the severity of the Delta variant? Is the media overstating the new variant's...
Turkeys of the year: A review of marketing flops
No Normal Show by BPD - November 19, 2021 16:18 - 37 minutes ★★★★★ - 9 ratingsTakeaways The word "turkey" is a broadway term that describes a show with a lot of previews but later underperforms based on quality. Historically this had to do with increased tourism around the holiday period, making it lucrative to have more shows at the end of the year. Our team applies th...
The future state of inclusive marketing
No Normal Show by BPD - November 12, 2021 15:51 - 35 minutes ★★★★★ - 9 ratingsThis episode features Desirée Duncan, Revive's Vice President of Health Equity and Inclusion. Desirée advises clients and internal teams on addressing health inequities in the communities our clients serve. Desirée is passionate about sharing the stories of those who have been silenced and lifti...
Maximizing your digital advertising spend
No Normal Show by BPD - November 05, 2021 15:23 - 33 minutes ★★★★★ - 9 ratingsTakeaways JK Lloyd, President and founder of Eruptr, estimated that 20% of hospitals in 2011 had used search engine marketing at all. Relative to other industries, hospitals have been slower to jump into digital advertising. Digital advertising grew 12.2% in 2020 and continues to grow, with ad...
Three trends haunting marketers
No Normal Show by BPD - October 29, 2021 14:51 - 43 minutes ★★★★★ - 9 ratingsTakeaways Chris Bevolo initiated our Halloween episode of The No Normal with a tribute to SNL superstar, David S. Pumpkins. In the spirit of Halloween, this episode centers on three scary trends facing marketers today, including climate change, political polarization, and you guessed it – Face...
Revive's rundown on HLTH 2021
No Normal Show by BPD - October 22, 2021 14:19 - 34 minutes ★★★★★ - 9 ratingsTakeaways Getting a feel for HLTH 2021 Revive's Gale Pryor and Brennan Mason joined our team on The No Normal Show to share their takeaways from this year's HLTH conference in Boston, Massachusetts. The purpose of the event is to bring everyone in the health ecosystem to reimagine healthcare ...
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