Latest Medspa Podcast Episodes
The Power of Branding: Strategies for Thriving in a Competitive Marketplace
True to Form Podcast - April 01, 2024 20:38 - 46 minutes ★★★★★ - 10 ratingsHost Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with pr...
Ep. 99 - Joe Hunstad | The Inventors of Aesthetics Series No. 4
Technology of Beauty - March 26, 2024 18:00 - 27 minutesDr. Joe Hunstad is a true titan of the aesthetics industry. The inventor of seven unique surgical operations, he is also the author of "The Atlas of Abdominoplasty", an internationally acclaimed speaker, a former Director of The Aesthetic Society, and the past President of HKB Cosmetic Plastic S...
Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices
True to Form Podcast - March 19, 2024 18:52 - 58 minutes ★★★★★ - 10 ratingsIn this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences...
Ep. 98 - Dr. Derek Banyard on Harnessing the Regenerative Power of Fat Cells
Technology of Beauty - March 12, 2024 19:00 - 30 minutes"I think fat is the future. It's the largest source of adult stem cells in the body, and it's the lowest hanging fruit." Out of all the topics we've covered as we approach our 100th episode of The Technology of Beauty, regenerative aesthetics might be the most exciting of them all. Just imagine...
Ep. 97 - Joe Schooler on Syncing Brand & Practice Marketing
Technology of Beauty - March 04, 2024 23:00 - 28 minutesMarketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases. The problem: How to cleanly and clearly promote the right offerings to the right patients at the right...
Episode 80: Hustle and Heart: A Rise to the Top with Erika Barry, NP-C & Libby Dysart
For The Record - March 02, 2024 21:47 - 1 hour ★★★★★ - 19 ratingsSeason 4 of For The Record is coming to a close, but we’re going out on a very high note in Episode 80: Hustle & Heart: A Rise to the Top with Erika Barry, NP-C and Libby Dysart. This dynamic duo has been working together for several years, and the proof of their combined powers is unmistakable...
Part 2: Building a Strong Foundation to Grow & Scale Your Medical Spa
True to Form Podcast - February 29, 2024 22:55 - 50 minutes ★★★★★ - 10 ratingsIn this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the ...
Ep. 96 - Dan Hopkins on Formulating an Anti-Divergent Physician-Dispensed Skincare Brand
Technology of Beauty - February 28, 2024 19:00 - 50 minutesOne of the pitfalls of physician-grade skincare in the age of e-commerce is the Amazonification of elite product lines. But what if a company developed a patented technology to eliminate diversion and counterfeiting so that products are always professionally dispensed? Dan Hopkins is here to te...
Ep. 95 - David Dean on Launching a Mission-Driven Lifestyle Brand
Technology of Beauty - February 20, 2024 20:00 - 53 minutesIn a wide-ranging interview with Dr. Grant Stevens, David Dean describes an uncommon journey in which he goes from being an All-American athlete with two national championships, to founding an aesthetic-based internet startup that ultimately went public via an NYSE IPO, to launching a lifestyle ...
Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa
True to Form Podcast - February 20, 2024 16:02 - 1 hour ★★★★★ - 10 ratingsAudrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and...
Episode 79: The Best Kept Secret in Aesthetic Training with Kelly Hermans, CRNA
For The Record - February 16, 2024 14:00 - 1 hour ★★★★★ - 19 ratingsWe’re sharing the best kept secret in Aesthetics this week and pulling the curtain back on the 2023 Nexties winner for Training Institution of the Year, Beautiphi Academy & its founder, Kelly Hermans, CRNA. Based in Rochester Hill, MI, Kelly is on a mission to empower new injectors and business ...
Ep. 94 - Lana Kerr on Rejuvenating the Skin with Topical Carboxytherapy
Technology of Beauty - February 06, 2024 19:00 - 45 minutesCarboxytherapy is generally known as a non-surgical treatment employing injections or transdermal application to infuse gaseous carbon dioxide into the subcutaneous tissue. And its therapeutic effects are said to increase vasodilation and collagenesis, and even regenerate tissue. But a topical ...
Episode 78: Building Your Tech Stack to Scale with Cameron Hemphill
For The Record - February 03, 2024 18:04 - 55 minutes ★★★★★ - 19 ratingsThis week we are focusing on what drives growth in your Aesthetic practice and how to harness the power of systems, scale, technology, and digital marketing. We are joined by serial entrepreneur and aesthetic industry veteran, Cameron Hemphill,CEO of Growth99. Their focus as a company is on scal...
Exploring the M&A Landscape in Aesthetics
True to Form Podcast - January 30, 2024 18:16 - 1 hour ★★★★★ - 10 ratingsBen Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners lookin...
Ep. 93 - C. Lloyd Mahaffey on Crafting a Platform for Educating and Converting Aesthetic Patients
Technology of Beauty - January 23, 2024 21:00 - 28 minutesIt's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in. But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, ...
Turning Challenges into Opportunities: Empowering the Masses in Aesthetics
True to Form Podcast - January 23, 2024 20:36 - 50 minutes ★★★★★ - 10 ratingsAudrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with ...
Episode 77: The Skinny on Weight Loss with Nikki Plourde, NP-C
For The Record - January 20, 2024 00:07 - 52 minutes ★★★★★ - 19 ratingsThis week, we're going to "skinny things up" by diving into the popular yet controversial world of weight loss. We're joined by a weight loss expert, Nikki Plourde, NP-C a nurse practitioner specializing in family medicine who turned her focus to weight loss and aesthetics in 2021. She's the co-...
It's a Journey, Not a Sprint: Building an Intention-Led Business
True to Form Podcast - January 12, 2024 15:19 - 57 minutes ★★★★★ - 10 ratingsAudrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aest...
Ep. 92 - Terri Ross on Combining Forces for Patient Engagement & Practice Optimization
Technology of Beauty - January 09, 2024 18:00 - 19 minutesAs we launch into Season 5 of The Technology of Beauty with our first episode of 2024, let's indulge in a quick rewind in order to set the stage for what this latest episode holds in store: In Episode 9, Dr. Grant Stevens sat down with Lloyd Mahaffey of Engage Technologies to discuss how Engage...
Episode 76: Slaying the Jungle with Georgia Cirese, RN, CANS
For The Record - January 06, 2024 01:36 - 1 hour ★★★★★ - 19 ratingsThis week we are heading to Kansas City to chat with one of the legacy injectors, a real OG, who has been part of our industry for more than 2 decades, Georgia Cirese, RN, CANS. Georgia began her journey in a Plastic Surgery office, pre-Botox, and found her niche in the science and artistry of i...
Episode 75: Beauty On the Go with Michelle Chapman, APRN
For The Record - December 19, 2023 00:55 - 51 minutes ★★★★★ - 19 ratingsWe are shaking things up toward the end of the season with an innovative concept that marries the high-touch aspects of concierge medicine with the dedicated space and treatment room of a brick & mortar spa. In recent years, we've watched Aesthetic vendors take their businesses on the road wit...
Ep. 91 - Michael Burke on Assembling a Multi-Brand, Surgery-Centric Aesthetic Platform
Technology of Beauty - December 13, 2023 17:00 - 44 minutes"We want top-tier, board-certified plastic surgeons that want to grow, care about their staff, and care deeply about their patients." When others preach the benefits of practice consolidation, they often talk a big game about how they'll "take the stress of your back office off your plate so yo...
The New Frontier in Elective Medicine: Trends in Sexual Wellness
True to Form Podcast - December 11, 2023 17:46 - 1 hour ★★★★★ - 10 ratingsIn this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGEN...
Episode 74: The Master of Metamorphosis with Josh Davis, BSN, RN
For The Record - December 09, 2023 01:14 - 1 hour ★★★★★ - 19 ratingsThis week we sit down with one of the most well-known, influential, and, at times, controversial figures of the Aesthetic industry, Josh Davis, BSN,RN or as we all know him, Tox Josh! From his start in rural Tennessee to music, trauma nursing, and now Aesthetics, Josh has trail-blazed his own ...
Episode 73: Let Go & Learn with Christopher Cotto, MS, PA-C
For The Record - November 30, 2023 20:12 - 58 minutes ★★★★★ - 19 ratingsThis week we’re sitting down with Tox Papi to talk all things male perspective, seizing every opportunity to learn, the power of networking, and staying humble along the way! @toxpapi also known as Christopher Cotto, MS, PA-C spent the last several years as a Physician Associate specializing in...
Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors
True to Form Podcast - November 28, 2023 18:41 - 1 hour ★★★★★ - 10 ratingsThis week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically licensed injectors. Audrey Neff and Tracy dive into her journey from a successful career in corp...
Ep. 90 - Dr. Alan Widgerow on How Alastin Built the First Truly Science-Powered Skincare Line
Technology of Beauty - November 21, 2023 20:00 - 44 minutesThe last time we welcomed Galderma's Chief Scientific Officer to the show, Dr. Alan Widgerow spoke at length on "Unlocking the Secrets of Cellular-Level Skin Health" — and episode 59 is certainly well worth a watch on that subject (link below). But in this episode, he not only expands upon that...
Episode 72: Ask The Experts: Good Faith Exams Panel at AN 5.0
For The Record - November 15, 2023 01:03 - 42 minutes ★★★★★ - 19 ratingsThis week we take a closer look at the legal, clinical, technological and practical aspects of performing Good Faith Exams in a growing practice. In light of the recent tragedy in our home state of Texas, it was important for us to use For The Record to bring you a group who can provide guidance...
Ep. 89 - Jason Richey on Launching a New Category for Non-Surgical Skin Rejuvenation
Technology of Beauty - November 14, 2023 20:00 - 34 minutesHow often does a genuinely novel aesthetic device make it past product-launch hurdles to make it into practices across the country? Enter Jason Richey, President & CEO of Cytrellis Biosystems, to tell us about the nascent success of the Ellacor Micro-Coring system — the first of its kind to rec...
Ep. 88 - Jason Williams on How Alastin Doubled Down on the Science of Skincare
Technology of Beauty - November 07, 2023 21:00 - 28 minutes"Alastin is certainly not the only brand in our offices, but it is my number one brand. And it's based on the science." — Dr. Grant Stevens For far too long, skincare was more about style than substance. Flashy marketing and misleading claims wrapped around largely generic ingredients became th...
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