Latest Marketingcommunications Podcast Episodes
Let's have a coffee and NOT talk about the C-word - MAF238
Marketing and Finance (MAF) Podcast - March 19, 2020 10:45 - 13 minutes ★★★★ - 13 ratingsLet's have a coffee and NOT talk about the C-word - MAF238 This week let's have a coffee and NOT talk about the C-word. I'd like to offer you the chance to hop on a Zoom or Skype call with me to have a chat about anythng. Maybe business, maybe fitness, maybe personal. I'm not trying to capita...
Jim Palumbo on integrated service platforms for financial planning firms - MAF237
Marketing and Finance (MAF) Podcast - March 05, 2020 08:00 - 31 minutes ★★★★ - 13 ratingsJim Palumbo on integrated service platforms for financial planning firms - MAF237 My guest this week is Jim Palumbo from Dynamic Advisor Solutions. We talk about the benefits of integrated service platforms to bring focus and growth to financial planning firms. Welcome to episode 237 of th...
David Kilkelly on tips and processes for consistent video content production - MAF236
Marketing and Finance (MAF) Podcast - February 27, 2020 08:00 - 35 minutes ★★★★ - 13 ratingsDavid Kilkelly on tips and processes for consistent video content production - MAF236 My guest this week is David Kilkelly from BlinkBack. We talk about how to put together efficient processes for consistent video content production. Welcome to episode 236 of the Marketing and Finance Podc...
Ian Anderson Gray on confident use of live video to promote your business - MAF235
Marketing and Finance (MAF) Podcast - February 20, 2020 09:00 - 34 minutes ★★★★ - 13 ratingsIan Anderson Gray on confident use of live video to promote your business - MAF235 My guest this week is Ian Anderson Gray, a consultant who specialises in helping business people build their confidence in using live video. So, let's talk confident live video. Welcome to episode 235 of the...
Daniella Blechner on self-publishing your business book or novel - MAF234
Marketing and Finance (MAF) Podcast - February 13, 2020 08:00 - 29 minutes ★★★★ - 13 ratingsDaniella Blechner on self-publishing your business book or novel - MAF234 My guest this week is Daniella Blechner from Conscious Dreams Publishing, and we talk about the how and the why of self-publishing your business book or novel. Welcome to episode 234 of the Marketing and Finance Podcas...
Angela Davidson on changing the language of protection advice - MAF233
Marketing and Finance (MAF) Podcast - February 06, 2020 08:00 - 32 minutes ★★★★ - 13 ratingsAngela Davidson on changing the language of protection advice - MAF233 My guest this week is Angela Davidson from Passion for Protection and we talk about changing the language used in protection advice to get more clients interested in getting covered. Welcome to episode 233 of the Marketin...
Ethan Beute on using personalised video to build powerful relationships - MAF232
Marketing and Finance (MAF) Podcast - January 30, 2020 08:35 - 36 minutes ★★★★ - 13 ratingsEthan Beute on using personalised video to build powerful relationships - MAF232 My guest this week is Ethan Beute from BombBomb and we talk about using personalised video to build powerful relationships. Welcome to episode 232 of the Marketing and Finance Podcast. We chat about: How Bomb...
Alexandra Galviz on using LinkedIn to build a thought leadership position - MAF231
Marketing and Finance (MAF) Podcast - January 23, 2020 08:00 - 30 minutes ★★★★ - 13 ratingsAlexandra Galviz on using LinkedIn to build a thought leadership position - MAF231 My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn. Welcome to episode 231 of the Marketing and Finance Podcast. We chat about: What is "real" tho...
What are the 3 power words driving your business in 2020? - MAF230
Marketing and Finance (MAF) Podcast - January 16, 2020 10:17 - 14 minutes ★★★★ - 13 ratingsWhat are the 3 power words driving your business in 2020? - MAF230 This week I'm going to talk about my 3 power words for my business for 2020. And hopefully, it might get you thinking about the power words that'll drive your business this year. Welcome to episode 230 of the award-winning ...
Adam Oldfield on marketing automation strategy and success - MAF229
Marketing and Finance (MAF) Podcast - January 09, 2020 07:00 - 32 minutes ★★★★ - 13 ratingsAdam Oldfield on marketing automation strategy and success - MAF229 My guest this week is Adam Oldfield of Force24 and we talk about marketing automation strategy and success. Welcome to episode 229 of the Marketing and Finance Podcast. We chat about: Giving the "big boys" marketing tools...
Why words betray business complexity and how to fight back - MAF228
Marketing and Finance (MAF) Podcast - December 19, 2019 09:09 - 18 minutes ★★★★ - 13 ratingsWhy words betray business complexity and how to fight back - MAF228 Words are a window into a company’s soul. They reveal whether the company has a true customer focus or whether they’ve succumbed to complexity. Let's grab a coffee and talk about it some more. Welcome to episode 228 of t...
Steve Folland - No excuses. Start creating video content for your business - MAF227
Marketing and Finance (MAF) Podcast - November 28, 2019 08:00 - 27 minutes ★★★★ - 13 ratingsSteve Folland - No excuses. Start creating video content for your business - MAF227 My guest this week is Steve Folland, and we talk about using video content to engage your customers. It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they ne...
John Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226
Marketing and Finance (MAF) Podcast - November 21, 2019 07:00 - 32 minutes ★★★★ - 13 ratingsJohn Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226 My guest this week is John F Kennedy, an adviser from Florida. As you can imagine, sharing a name with a famous American President makes it difficult for him to rank in search. We chat about how h...
Louise Graham on listening, self-discovery and human transformation – MAF225
Marketing and Finance (MAF) Podcast - November 14, 2019 09:20 - 36 minutes ★★★★ - 13 ratingsLouise Graham on listening, self-discovery and human transformation – MAF225 My guest this week is Louise Graham, an expert in self-discovery and human transformation. We chat about how important it is to listen to our customers rather than just hear what they say, and how we can bring momen...
Clare Josa on acknowledging and ditching imposter syndrome - MAF224
Marketing and Finance (MAF) Podcast - November 05, 2019 13:45 - 39 minutes ★★★★ - 13 ratingsClare Josa on acknowledging and ditching imposter syndrome - MAF224 This week my guest is Clare Josa and we talk about imposter syndrome. In a world increasingly recognising the importance of mental health and well-being, it's equally important to acknowledge this condition which can affect ...
Why it's daft to put marketing tactics before strategy - MAF223
Marketing and Finance (MAF) Podcast - October 31, 2019 06:00 - 17 minutes ★★★★ - 13 ratingsWhy it's daft to put marketing tactics before strategy - MAF223 What? You don't have a marketing strategy? You don't even have any goals? Then it's likely your marketing communications tactics won't work. Let's grab a coffee and talk about it some more. Welcome to episode 223 of the awar...
Alison Edgar on better sales and building an entrepreneurial spirit at work - MAF222
Marketing and Finance (MAF) Podcast - October 03, 2019 07:00 - 34 minutes ★★★★ - 13 ratingsAlison Edgar on better sales and building an entrepreneurial spirit at work - MAF222 My guest this week is bestselling sales author, Alison Edgar. We talk about how to make sales engaging to drive business growth and building an entrepreneurial spirit at work. Welcome to episode 222 of the...
Simple steps to a killer talk or presentation - MAF221
Marketing and Finance (MAF) Podcast - September 26, 2019 10:31 - 21 minutes ★★★★ - 13 ratingsSimple steps to a killer talk or presentation - MAF221 If you're putting together a talk or a presentation, don't repeat don't, go straight to PowerPoint. There's a much better way. Let's grab a coffee and talk about it some more. Welcome to episode 221 of the award-winning Marketing an...
Nathan Hirsch on developing a marketplace for freelancers and VAs - MAF220
Marketing and Finance (MAF) Podcast - September 19, 2019 06:30 - 21 minutes ★★★★ - 13 ratingsNathan Hirsch on developing a marketplace for freelancers and VAs - MAF220 My guest this week is Nathan Hirsch, founder of Freeeup, an online marketplace for freelancers and VAs. We talk about how he built Freeeup and how he helps companies find the right freelancers to help them grow their ...
Cats, mats and marketing plans: The Book - MAF219
Marketing and Finance (MAF) Podcast - September 05, 2019 06:00 - 17 minutes ★★★★ - 13 ratingsCats, mats and marketing plans: The Book - MAF219 It's done And it's off to an editor. My book on how to keep marketing simple is one step closer to publication. Let's grab a coffee and I'll tell you what it's all about. Welcome to episode 219 of the award-winning Marketing and Finance p...
Prove It! Podcast: Compelling Subject Lines Sell! With Michelle Vroom
Prove It! The Proof in Marketing Podcast - August 26, 2019 05:21 - 13 minutes ★★★★★ - 2 ratingsHaving something worth saying in an email is important, but if no one opens it, it’s useless. What makes people opt to open – or delete an email? It’s the question we posted in this episode to Michelle Vroom of Vroom Communications. Her subject lines get us in the gut every time we see the...
Fighting back against complex crap marketing material - MAF218
Marketing and Finance (MAF) Podcast - August 22, 2019 09:04 - 15 minutes ★★★★ - 13 ratingsFighting back against complex crap marketing material - MAF218 There’s some shocking, bloated copy out there on websites and on corporate marketing material. Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches. Why do companies let this happen? L...
Ian Henderson on new advertising ideas for complicated businesses - MAF217
Marketing and Finance (MAF) Podcast - August 15, 2019 12:51 - 29 minutes ★★★★ - 13 ratingsIan Henderson on new advertising ideas for complicated businesses - MAF217 My guest this week is Ian Henderson, an advertising expert behind the infamous, “See it. Say it. Sorted” campaign. We talk about how advertising has changed in the digital age and why annoying advertising is sometimes...
Prove It! Podcast: Making Messages Resonate with Karen Friedman
Prove It! The Proof in Marketing Podcast - August 10, 2019 02:50 - 11 minutes ★★★★★ - 2 ratingsWhat a great episode for the times we’re living in! Karen Friedman, CEO of Karen Friedman Enterprises,” talk about how to make complicated messages resonate. As a former reporter for 6ABC in Philadelphia, and numerous places before that, Karen’s a whiz at taking a confusing story and getti...
Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216
Marketing and Finance (MAF) Podcast - July 31, 2019 14:57 - 38 minutes ★★★★ - 13 ratingsChrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216 This week my guest is Chrys Tan, an expert in using Facebook Messenger Bots. Stats show high engagement rates for companies using "chatbots" compared to email. We chat about how to set up ...
Mental health, advertising and the Protection Review Conference 2019 - MAF215
Marketing and Finance (MAF) Podcast - July 25, 2019 08:01 - 20 minutes ★★★★ - 13 ratingsMental health, advertising and the Protection Review Conference 2019 - MAF215 From the need to change an industry's attitude to mental health issues, to the opportunities offered by digital marketing, Protection Review's 2019 conference was an event brimming with challenge and ideas for growth...
Prove It! Podcast: Unusual Marketing & Advertising Ideas with Greg Star
Prove It! The Proof in Marketing Podcast - July 22, 2019 19:21 - 12 minutes ★★★★★ - 2 ratingsThe world is changing, and so is how we should be thinking about advertising and marketing. Greg Star is the epitome of “thinking outside the box!” His company, Carvertise, has harnessed the power of the gig economy and has the proof to match his bit idea. Hear how he started the company a...
Prove It! Podcast: Part 3 of 3: How Vendor-Agnostic Content Keeps You Top of Mind With Brynne Tillman
Prove It! The Proof in Marketing Podcast - July 07, 2019 18:50 - 12 minutes ★★★★★ - 2 ratingsIn the third of our three episodes about using LinkedIn, Brynne Tillman, CEO of Social Sales Link, talks about what she’s termed “vendor agnostic content,” which connects perfectly to her first episode on changing your profile from a resume to a resource. Vendor-agnostic content is where s...
Do marketers ruin everything they get their hands on? - MAF214
Marketing and Finance (MAF) Podcast - July 05, 2019 10:03 - 18 minutes ★★★★ - 13 ratingsDo marketers ruin everything they get their hands on? - MAF214 Do marketers ruin everything? The evidence suggests yes. Along comes a new platform or social media app and before you know it it's a torrent of marketing broadcasts and adverts. But it doesn't need to be that way. Welcome to...
How do you feel about customer feedback forms? - MAF213
Marketing and Finance (MAF) Podcast - June 27, 2019 09:32 - 16 minutes ★★★★ - 13 ratingsHow do you feel about customer feedback forms? - MAF213 Honest feedback is essential to continue to delight and engage customers. But it's not just about gathering data. It's about asking the right questions. Let's grab a coffee and talk about it some more. Welcome to episode 213 of the ...
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