Latest Marketingcommunications Podcast Episodes
Marketing without the hype - why we need a back to basics approach – MAF298
Marketing and Finance (MAF) Podcast - April 27, 2023 09:00 - 9 minutes ★★★★ - 13 ratingsMarketing without the hype - why we need a back to basics approach – MAF298 Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketin...
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
Marketing and Finance (MAF) Podcast - February 23, 2023 09:00 - 8 minutes ★★★★ - 13 ratingsWhy The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we're going to talk about this with reference to TV's The Apprentice and why...
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296
Marketing and Finance (MAF) Podcast - February 09, 2023 09:00 - 9 minutes ★★★★ - 13 ratingsThis ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 This week let's talk about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech. It's called Monroe's Motivate...
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
Marketing and Finance (MAF) Podcast - January 26, 2023 09:00 - 7 minutes ★★★★ - 13 ratingsDon't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295 You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest. Please don't fall into the ChatGPT bland, average and mediocre trap....
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
Marketing and Finance (MAF) Podcast - January 19, 2023 09:00 - 7 minutes ★★★★ - 13 ratingsIntroducing "The Simply Marketing Series" - Strategy versus tactics - MAF294 This week let's talk about the difference between marketing strategy and marketing tactics. It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series. This is episode 294 of the MAF...
Marketing truths that bear repeating - time and time AGAIN - MAF293
Marketing and Finance (MAF) Podcast - December 14, 2022 09:00 - 24 minutes ★★★★ - 13 ratingsMarketing truths that bear repeating - time and time AGAIN - MAF293 This week let's talk about marketing truths that bear repeating - AGAIN. Which really means busting some marketing myths that won't go away. This week it's just me and the mic and this is episode 29 of the Marketing and Finan...
Why simplicity can be a business strategy and how you can invest in it - MAF292
Marketing and Finance (MAF) Podcast - October 20, 2022 09:00 - 18 minutes ★★★★ - 13 ratingsWhy simplicity can be a business strategy and how you can invest in it - MAF292 This week let's talk about simplicity. Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want. This week it's just me and the mic and this is episode 292...
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291
Marketing and Finance (MAF) Podcast - September 08, 2022 09:00 - 38 minutes ★★★★ - 13 ratingsHow financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 This week let's talk about how financial advice is evolving. We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice bein...
When marketing creatives suck - is your strategy to blame? - MAF290
Marketing and Finance (MAF) Podcast - August 18, 2022 09:00 - 16 minutes ★★★★ - 13 ratingsWhen marketing creatives suck - is your strategy to blame? - MAF290 This week let's talk about that sinking feeling you get when you realise your marketing creatives suck. It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it. This week it'...
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
Marketing and Finance (MAF) Podcast - July 07, 2022 09:00 - 39 minutes ★★★★ - 13 ratingsMore than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 This week let's talk about brand and positioning But we'll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O'Hearns and this is episode 289 of the Marketing an...
Great creative business ideas - is in-person or online the best way to find them? - MAF288
Marketing and Finance (MAF) Podcast - June 16, 2022 09:00 - 12 minutes ★★★★ - 13 ratingsGreat creative business ideas - is in-person or online the best way to find them? - MAF288 This week let's talk about coming up with creative business ideas. Is an in-person setting better than an online one for finding them? Let's grab a coffee and talk about it some more. This is episode 28...
Avoid these 6 marketing mistakes (reaction episode) - MAF287
Marketing and Finance (MAF) Podcast - June 09, 2022 09:00 - 14 minutes ★★★★ - 13 ratingsAvoid these 6 marketing mistakes (reaction episode) - MAF287 This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention. It’s just me and the mic and this i...
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286
Marketing and Finance (MAF) Podcast - May 12, 2022 09:00 - 14 minutes ★★★★ - 13 ratingsGet rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towa...
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
Marketing and Finance (MAF) Podcast - April 07, 2022 09:00 - 35 minutes ★★★★ - 13 ratingsFixing the gulf between sales and marketing with Jenny Knighting - MAF285 This week, let's talk about the tension that often exists between sales and marketing departments in companies Both want the same thing - business success - so how can we bridge the gulf between the two My guest is Jenn...
The right way to use email lists to grow your business with Rob and Kennedy - MAF284
Marketing and Finance (MAF) Podcast - March 17, 2022 09:00 - 46 minutes ★★★★ - 13 ratingsThe right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My g...
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283
Marketing and Finance (MAF) Podcast - February 10, 2022 09:00 - 36 minutes ★★★★ - 13 ratingsHow the power of PR has changed in the digital world with Jamie Brownlee - MAF283 This week, let's talk about how PR has changed in the digital world. How can you get great stories about your business into the media and protect yourself if something goes wrong? My guest is Jamie Brownlee and ...
How to stand out as a podcast guest with Kristin Molenaar - MAF282
Marketing and Finance (MAF) Podcast - January 27, 2022 09:00 - 37 minutes ★★★★ - 13 ratingsHow to stand out as a podcast guest with Kristin Molenaar - MAF282 This week, let's talk about how to stand out as a podcast guest. And that means not doing what everyone else does. My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast. We chat about: How...
NOT the 2022 marketing predictions episode - MAF281
Marketing and Finance (MAF) Podcast - January 11, 2022 09:00 - 8 minutes ★★★★ - 13 ratingsNOT the 2022 marketing predictions episode - MAF281 This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties. It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast. We chat about: The annual flood ...
Creating simple content for complex technology markets with Anu Ramani - MAF280
Marketing and Finance (MAF) Podcast - November 18, 2021 09:00 - 33 minutes ★★★★ - 13 ratingsCreating simple content for complex technology markets with Anu Ramani - MAF280 This week let's talk about how to keep it simple when creating content marketing for complex markets and industries. And just what is the role of creative agencies in this process? My guest is Anu Ramani and this ...
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279
Marketing and Finance (MAF) Podcast - November 04, 2021 08:15 - 16 minutes ★★★★ - 13 ratingsIs Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig. And what exactly is The Metaverse? It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast....
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278
Marketing and Finance (MAF) Podcast - October 14, 2021 15:11 - 16 minutes ★★★★ - 13 ratingsNo one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 This week let's talk about why we should assume our customers know nothing when planning our marketing. And something that happened at my first in-person event since February 2021. It's just me and the mic...
Don't compromise on video quality in your content marketing - MAF277
Marketing and Finance (MAF) Podcast - September 16, 2021 09:00 - 19 minutes ★★★★ - 13 ratingsDon't compromise on video quality in your content marketing - MAF277 This week, let's talk about video quality when creating content for your business. It's all about resolution, frame rate, lighting and audio. It's just me and the mic and this is episode 277 of the Marketing and Finance Pod...
Why simple is hard and so many things are complicated - time for change - MAF276
Marketing and Finance (MAF) Podcast - August 05, 2021 09:44 - 13 minutes ★★★★ - 13 ratingsWhy simple is hard and so many things are complicated - time for change - MAF276 This week, let's talk about keeping things simple in a complicated world. Why simple is hard and why so many things are complicated. It's just me and the mic and this is episode 276 of the Marketing and Finance P...
How to put together a remarkable presentation - MAF275
Marketing and Finance (MAF) Podcast - July 22, 2021 09:00 - 23 minutes ★★★★ - 13 ratingsHow to put together a remarkable presentation - MAF275 This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end. It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast. We chat about: ...
Stories are the number one way to promote protection insurance - MAF274
Marketing and Finance (MAF) Podcast - July 01, 2021 09:00 - 11 minutes ★★★★ - 13 ratingsStories are the number one way to promote protection insurance - MAF274 This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell. It's just me and the mic and this is...
Why we need to dump the word digital from marketing - MAF273
Marketing and Finance (MAF) Podcast - June 10, 2021 09:00 - 12 minutes ★★★★ - 13 ratingsWhy we need to dump the word digital from marketing - MAF273 This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession. It's jus...
Using PR to raise the profile of financial advisers with David Wright - MAF272
Marketing and Finance (MAF) Podcast - May 27, 2021 09:00 - 33 minutes ★★★★ - 13 ratingsUsing PR to raise the profile of financial advisers with David Wright - MAF272 This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright. And this is episode 272 of the Marketing and Finance Podcast. We chat about: · David's background an...
The truth about thought leadership with Rachael Kinsella - MAF271
Marketing and Finance (MAF) Podcast - May 13, 2021 09:00 - 27 minutes ★★★★ - 13 ratingsThe truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: · Rachael's background, iResearch...
Video marketing using just a Smartphone with Daryl Cygler - MAF270
Marketing and Finance (MAF) Podcast - April 29, 2021 09:00 - 31 minutes ★★★★ - 13 ratingsVideo marketing using just a Smartphone with Daryl Cygler - MAF270 This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler. And this is episode 270 of the Marketing and Finance Podcast We chat about: Daryl's background and why he foc...
Building Octo Members - a content based community with Lee Robertson - MAF269
Marketing and Finance (MAF) Podcast - April 15, 2021 09:00 - 32 minutes ★★★★ - 13 ratingsBuilding Octo Members - a content based community with Lee Robertson - MAF269 This week let's talk about Octo Members, an app based content community for financial services professionals. My guest is one of the founders of Octo Members, Lee Robertson. And this is episode 269 of the Marketing...
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