Marketing and Finance (MAF) Podcast
298 episodes - English - Latest episode: 12 months ago - ★★★★ - 14 ratingsWhat is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
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Episodes
Marketing without the hype - why we need a back to basics approach – MAF298
April 27, 2023 09:00 - 9 minutes - 14.7 MBMarketing without the hype - why we need a back to basics approach – MAF298 Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is si...
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
February 23, 2023 09:00 - 8 minutes - 13.2 MBWhy The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks. This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: Why marketing alwa...
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296
February 09, 2023 09:00 - 9 minutes - 15.2 MBThis ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 This week let's talk about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech. It's called Monroe's Motivated Sequence. This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: • What are some of the simplest marketing communications formu...
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
January 26, 2023 09:00 - 7 minutes - 12.8 MBDon't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295 You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest. Please don't fall into the ChatGPT bland, average and mediocre trap. This is episode 295 of the MAF Podcast - part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: • What ChatGPT is and how it works • Prompts can create poems, stories, ...
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
January 19, 2023 09:00 - 7 minutes - 12.5 MBIntroducing "The Simply Marketing Series" - Strategy versus tactics - MAF294 This week let's talk about the difference between marketing strategy and marketing tactics. It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series. This is episode 294 of the MAF Podcast. What you’ll hear about in this episode: • The new shorter format of the show for the first part of 2023 • The Simply Marketing series of episodes • Why digital marketing tactics may have...
Marketing truths that bear repeating - time and time AGAIN - MAF293
December 14, 2022 09:00 - 24 minutes - 35.1 MBMarketing truths that bear repeating - time and time AGAIN - MAF293 This week let's talk about marketing truths that bear repeating - AGAIN. Which really means busting some marketing myths that won't go away. This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast. What you’ll hear about in this episode: 3 marketing truths we need to revisit again and again Why marketing is more than just promotion The full academic marketing strategy model vers...
Why simplicity can be a business strategy and how you can invest in it - MAF292
October 20, 2022 09:00 - 18 minutes - 27.5 MBWhy simplicity can be a business strategy and how you can invest in it - MAF292 This week let's talk about simplicity. Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want. This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • Why are so many businesses complex? • How complex language can be a red flag for complicated products and processes ...
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291
September 08, 2022 09:00 - 38 minutes - 55.6 MBHow financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 This week let's talk about how financial advice is evolving. We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok. My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast What you’ll hear about in this episode: How Eunicia went from a strategic career to buildin...
When marketing creatives suck - is your strategy to blame? - MAF290
August 18, 2022 09:00 - 16 minutes - 24.7 MBWhen marketing creatives suck - is your strategy to blame? - MAF290 This week let's talk about that sinking feeling you get when you realise your marketing creatives suck. It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it. This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast. What you’ll hear about in this episode: The Agency Pitch Meeting and when creatives suck Why it's likely down t...
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
July 07, 2022 09:00 - 39 minutes - 56 MBMore than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 This week let's talk about brand and positioning But we'll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • Why branding is more than logos, fonts and colours • Brand values and tone of voice • How looking at what you hate can reveal what you ...
Great creative business ideas - is in-person or online the best way to find them? - MAF288
June 16, 2022 09:00 - 12 minutes - 18.9 MBGreat creative business ideas - is in-person or online the best way to find them? - MAF288 This week let's talk about coming up with creative business ideas. Is an in-person setting better than an online one for finding them? Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • Creativity that comes from accidental conversations • Has the pandemic-inspired move to online meetings stifled cre...
Avoid these 6 marketing mistakes (reaction episode) - MAF287
June 09, 2022 09:00 - 14 minutes - 21.7 MBAvoid these 6 marketing mistakes (reaction episode) - MAF287 This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention. It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What you’ll hear about in this episode: • A deep almost obsessive understanding of your customer • The importance of setting goals • Why a writt...
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286
May 12, 2022 09:00 - 14 minutes - 21.6 MBGet rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast. We chat about: Why industry language and jargon is like a foreign language Is We...
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
April 07, 2022 09:00 - 35 minutes - 50.4 MBFixing the gulf between sales and marketing with Jenny Knighting - MAF285 This week, let's talk about the tension that often exists between sales and marketing departments in companies Both want the same thing - business success - so how can we bridge the gulf between the two My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast We chat about: • From sales background to marketing - what makes Jenny tick? • Why is there sometimes a gulf between sales a...
The right way to use email lists to grow your business with Rob and Kennedy - MAF284
March 17, 2022 09:00 - 46 minutes - 66 MBThe right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast. We chat about: • Why you shouldn't always listen to the "gurus" about email marketing • How to make email ...
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283
February 10, 2022 09:00 - 36 minutes - 52.8 MBHow the power of PR has changed in the digital world with Jamie Brownlee - MAF283 This week, let's talk about how PR has changed in the digital world. How can you get great stories about your business into the media and protect yourself if something goes wrong? My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast. We chat about: • How Jamie built his PR career and his work with Greentarget • What exactly is PR? • The benefits of getting positive sto...
How to stand out as a podcast guest with Kristin Molenaar - MAF282
January 27, 2022 09:00 - 37 minutes - 53.8 MBHow to stand out as a podcast guest with Kristin Molenaar - MAF282 This week, let's talk about how to stand out as a podcast guest. And that means not doing what everyone else does. My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast. We chat about: How Kristin built her Agency Pitching podcast hosts and how to be a stand out guest Why being a guest on a podcast is ineffective for many entrepreneurs (and how to be a profitable guest instead). Now...
NOT the 2022 marketing predictions episode - MAF281
January 11, 2022 09:00 - 8 minutes - 13.7 MBNOT the 2022 marketing predictions episode - MAF281 This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties. It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast. We chat about: The annual flood of marketing prediction articles, videos and podcasts Why they highlight a fundamental view the world has about marketing It’s not all about communications tactics The other parts of marketing we d...
Creating simple content for complex technology markets with Anu Ramani - MAF280
November 18, 2021 09:00 - 33 minutes - 48.4 MBCreating simple content for complex technology markets with Anu Ramani - MAF280 This week let's talk about how to keep it simple when creating content marketing for complex markets and industries. And just what is the role of creative agencies in this process? My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast We chat about: • Why Anu started Isoline Communications to focus on content marketing for tech industries • Has digital marketing become too focu...
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279
November 04, 2021 08:15 - 16 minutes - 25.4 MBIs Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig. And what exactly is The Metaverse? It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast. We chat about: • Facebook rebrands its holding company to Meta • How Meta is a House of Brands • Will Meta allow Facebook to shake off its tarnished reputation? • What is The Metaverse and why i...
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278
October 14, 2021 15:11 - 16 minutes - 24.6 MBNo one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 This week let's talk about why we should assume our customers know nothing when planning our marketing. And something that happened at my first in-person event since February 2021. It's just me and the mic and this is episode 278 of the Marketing and Finance Podcast. We chat about: • How each industry has it's own language and jargon that can put customers off • The phenomenon of live audio platform...
Don't compromise on video quality in your content marketing - MAF277
September 16, 2021 09:00 - 19 minutes - 28.6 MBDon't compromise on video quality in your content marketing - MAF277 This week, let's talk about video quality when creating content for your business. It's all about resolution, frame rate, lighting and audio. It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast. We chat about: Have Zoom and Teams made poor quality video acceptable - or at least tolerable? The film and TV studio in your pocket and how to use it Video resolution from Standard, to High...
Why simple is hard and so many things are complicated - time for change - MAF276
August 05, 2021 09:44 - 13 minutes - 20.8 MBWhy simple is hard and so many things are complicated - time for change - MAF276 This week, let's talk about keeping things simple in a complicated world. Why simple is hard and why so many things are complicated. It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast. We chat about: • Why simple is hard and why so many things are complicated • Is simple more engaging for customers? • The "Masterchef Australia" example • Red Amber Green and the Covid tr...
How to put together a remarkable presentation - MAF275
July 22, 2021 09:00 - 23 minutes - 34.2 MBHow to put together a remarkable presentation - MAF275 This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end. It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast. We chat about: • Why PowerPoint shouldn't drive the structure of your talk • Focusing on the needs of the customer (event organiser) and the audience • The "Idea worth spreading" • Knowledge, emotional and action...
Stories are the number one way to promote protection insurance - MAF274
July 01, 2021 09:00 - 11 minutes - 18.1 MBStories are the number one way to promote protection insurance - MAF274 This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell. It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast We chat about: • How an article in the Sunday Times might convince people to ignore life insurance • Why financial advice is always important when ...
Why we need to dump the word digital from marketing - MAF273
June 10, 2021 09:00 - 12 minutes - 19.6 MBWhy we need to dump the word digital from marketing - MAF273 This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession. It's just me and the mic and this is episode 273 of the Marketing and Finance Podcast. We chat about: How “digital” has revolutionised how companies and brands deliver communications messages to customers ...
Using PR to raise the profile of financial advisers with David Wright - MAF272
May 27, 2021 09:00 - 33 minutes - 47.7 MBUsing PR to raise the profile of financial advisers with David Wright - MAF272 This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright. And this is episode 272 of the Marketing and Finance Podcast. We chat about: · David's background and how he became involved in marketing for financial advisers · The power of PR and telling stories that make a difference · How to overcome the confirmation bias that paints a poor picture...
The truth about thought leadership with Rachael Kinsella - MAF271
May 13, 2021 09:00 - 27 minutes - 39.6 MBThe truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: · Rachael's background, iResearch Services and her content work · The cliches that surround thought-leadership and the reality · How to go about becoming a genuine thought-leader · Setting goals and coming up with t...
Video marketing using just a Smartphone with Daryl Cygler - MAF270
April 29, 2021 09:00 - 31 minutes - 45.2 MBVideo marketing using just a Smartphone with Daryl Cygler - MAF270 This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler. And this is episode 270 of the Marketing and Finance Podcast We chat about: Daryl's background and why he focussed on smartphone video marketing How the smartphone changed his approach to video marketing Journalists and smartphone video reporting Overcoming the objections people have to smartphones rather...
Building Octo Members - a content based community with Lee Robertson - MAF269
April 15, 2021 09:00 - 32 minutes - 46.2 MBBuilding Octo Members - a content based community with Lee Robertson - MAF269 This week let's talk about Octo Members, an app based content community for financial services professionals. My guest is one of the founders of Octo Members, Lee Robertson. And this is episode 269 of the Marketing and Finance Podcast. We chat about Lee's history as an wealth manager and financial adviser The spark behind the developmentof Octo Members Why Octo Members is an app based community How Lee and...
The future of virtual and in-person events with Erica Maurer - MAF268
April 01, 2021 09:00 - 37 minutes - 53.5 MBThe future of virtual and in-person events with Erica Maurer - MAF268 This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic. What are the implications for event organisers and for speakers? My guest is Erica Maurer. And this is episode 268 of the Marketing and Finance Podcast. We chat about: How EMRG has hosted some of the biggest events in the US What happened when the Covid-19 pandemic closed down the events industry The way...
Are SMART goals really dumb goals? – MAF267
March 18, 2021 09:00 - 18 minutes - 27.6 MBAre SMART goals really dumb goals? – MAF267 This week let's talk about whether SMART goals are really dumb goals. And whether there's a better alternative. It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast. We chat about: · Why it's important to have goals in your marketing strategy or plan · The traditional SMART model of setting goals · Some problems with SMARTs and what's missing · Using questions as an alternative to acronym...
Perfect marketing positioning with Matt Desmier - MAF266
March 04, 2021 11:00 - 38 minutes - 54.3 MBPerfect marketing positioning with Matt Desmier - MAF266 This week let's talk about marketing positioning and about the future of in-person and virtual conferences. My guest is Matt Desmier. And this is episode 266 of the Marketing and Finance Podcast. We chat about: · Where positioning fits in the marketing mix · Why positioning is as important for internal as well as external audiences · Have modern marketers lost control of everything other than communications? · ...
Best Return On £50k Marketing Spend – MAF265
February 11, 2021 09:00 - 11 minutes - 18.5 MBBest Return On £50k Marketing Spend – MAF265 This week let's talk about marketing spend. Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment? It's just me and the mic and this is episode 265 of the Marketing and Finance Podcast. We chat about: The curse of premature tactical response Why so many marketers just look at tactics Looking at your offer and your goals before deciding on communications acti...
Is it worth getting into Clubhouse? – MAF264
January 28, 2021 10:32 - 20 minutes - 33.9 MBIs it worth getting into Clubhouse? – MAF264 This week let's talk about Clubhouse. Is it worth getting involved in this new social media platform? It's just me and the mic and this is episode 264 of the Marketing and Finance Podcast. We chat about: · What is Clubhouse? · How to get an invitation · What does Clubhouse do and how does it work · Pros and cons of Clubhouse · Should you be on Clubhouse? Links and Show Notes. For links to the books and apps ment...
Touching The Money Nerve With Bob Wheeler – MAF263
January 14, 2021 09:00 - 34 minutes - 48.9 MBTouching the Money Nerve with Bob Wheeler – MAF263 This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money. My guest is Bob Wheeler. And this is episode 263 of the Marketing and Finance Podcast. We chat about: · Emotions and how they underpin our relationship with money · Is financial advice becoming more like financial coaching? · Why are certain feelings about money engrained within us since childhood? · The family ...
Conversations That Convert With Danny Matthews – MAF262
January 07, 2021 09:00 - 37 minutes - 57.1 MBConversations that convert with Danny Matthews – MAF262 This week let's talk about conversations that convert. A problem solving approach to business design. My guest is Danny Matthews. And this is episode 262 of the Marketing and Finance Podcast. We chat about: · How Danny moved on from his online mortgage startup · The power of stories in financial services · Does the financial services industry stifle creativity because it's a complex, almost, academic profession? ·...
How to develop a marketing conscience – MAF261
December 17, 2020 10:14 - 21 minutes - 31.1 MBHow to develop a marketing conscience – MAF261 In the last show of 2020, let's talk about developinga marketing conscience. The mark of marketing integrity. Welcome to episode 261 of the Marketing and Finance Podcast. We chat about: · Looking back at 2020 virtual events · The Cats, Mats and Marketing Plans book · A real story of "The Couch Test" · Experiences appearing on TV to defend Big Corporate · Integrity and a marketing conscience Links and Show Notes...
How to stand out at virtual online events – MAF260
November 26, 2020 10:47 - 30 minutes - 43 MBHow to stand out at virtual online events – MAF260 Virtual events will be the norm for the foreseeable future. How can you stand out when presenting at a virtual event? Let's grab a coffee and talk about it some more. Welcome to episode 260 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to change their offer · The delay to the launch of No Time to Die and other films · How to work out of you need to pivot · ...
Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259
November 12, 2020 09:30 - 32 minutes - 45.2 MBJordan West: From diapers to e-commerce clothing success and agency startup - MAF259 This week my guest is Jordan West. We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers Welcome to episode 259 of the Marketing and Finance Podcast. We chat about: · Secrets of scaling your e-commerce brand · How Jordan built a 7 figure clothing company and the lessons on the way · Creating a VIP group to vali...
Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258
October 29, 2020 09:12 - 29 minutes - 42.3 MBAndrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 This week my guest is Andrew Warner. We chat about how he helps marketers develop better relationships with their finance colleagues. Just how should the Marketing Department work better with the Chief Finance Officer? Welcome to episode 258 of the Marketing and Finance Podcast. We chat about: Why teams and finance teams sometimes clash Using strategy to improve communications between marketing and...
No Time to Die delay and business pivoting – MAF257
October 15, 2020 09:00 - 22 minutes - 32.2 MBNo Time to Die delay and business pivoting – MAF257 This week I’d like to talk about the No Time to Die film delay and business pivoting. Welcome to episode 257 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to change their offer · The delay to the launch of No Time to Die and other films · How to work out of you need to pivot · Marketing is all about the customer · Refining your offer considering the...
Book Launch: Cats, Mats and Marketing Plans – MAF256
October 01, 2020 09:00 - 10 minutes - 15.3 MBBook Launch: Cats, Mats and Marketing Plans – MAF256 It’s finished. Ready to be published. My book about how to keep marketing simple launches on 1 November 2020. Let’s grab a coffee and talk about it some more. Welcome to episode 256 of the Marketing and Finance Podcast. We chat about: · The background to the book · Why, “Cats, Mats and Marketing Plans” · Who the book is for · The Offer Goal Activity marketing plan model · How to buy your copy Links and S...
Robin Cangie on finding and telling your business story - MAF255
September 17, 2020 09:00 - 33 minutes - 47.7 MBRobin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Robin went from a corporate marketing job to consultancy Her views on why sometimes marketing confuses companies so much Finding the story of a business and crafting and refining it to stand out The ...
What should our marketing priorities be after lockdown? – MAF254
September 03, 2020 09:00 - 15 minutes - 23.1 MBWhat should our marketing priorities be after lockdown? – MAF254 As we emerge from lockdown companies are starting to talk about marketing again. But what should be the priorities that we focus on? Let’s grab a coffee and talk about it some more. Welcome to episode 254 of the Marketing and Finance Podcast. We chat about: · Marketing as an investment rather than an expense · Reviewing marketing priorities after lockdown · Redefining your offer to take account of what ha...
Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253
August 27, 2020 09:00 - 35 minutes - 50.6 MBVictoria Taylor on theme park thinking and the future of retail and marketing - MAF253 My guest this week is Victoria Taylor, a customer experience expert. We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing? Welcome to episode 253 of the Marketing and Finance Podcast. We chat about: · How Victoria developed a focus on the hospitality industry · Possibility versus practicality:...
Philip Courtenay on behavioural and emotional finance - MAF252
August 13, 2020 09:00 - 34 minutes - 48.9 MBPhilip Courtenay on behavioural and emotional finance - MAF252 My guest this week is Philip Courtenay, the founder of Applied Emotional Finance. We chat about behavioural and emotional factors and how they affect financial advice. Welcome to episode 252 of the Marketing and Finance Podcast. We chat about: Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional finance Financial coaching, lifestyle planning and traditional financial advice. ...
Matthew Woodward: SEO 101 - what it is and how to do it - MAF251
August 06, 2020 09:15 - 36 minutes - 51.2 MBMatthew Woodward: SEO 101 - what it is and how to do it - MAF251 My guest this week is Matthew Woodward, blogger and SEO expert. We chat about demystifying SEO and some tips you can use to drive traffic to your website. Welcome to episode 251 of the Marketing and Finance Podcast. We chat about: · How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time · Increasing the amount of qualified traffic to increase sales · The SEO combination of...
Stephen Knight on the virtual marketing agency drag and drop approach - MAF250
July 23, 2020 09:00 - 40 minutes - 57.1 MBStephen Knight on the virtual marketing agency drag and drop approach - MAF250 My guest this week is Stephen Knight, from Pimento. We talk about his "one agency, many flavours" approach to marketing solutions. Welcome to episode 250 of the Marketing and Finance Podcast. We chat about: How creative agencies have developed and how they interact with marketing teams Why marketers often don't have a seat at the board table Who does marketing strategy and whether the agency fits in How th...
Presentation tips for online events learned in lockdown - MAF249
July 16, 2020 12:01 - 33 minutes - 47.2 MBPresentation tips for online events learned in lockdown - MAF249 This week it's just me and the mic talking about presentation tips for online events learned in lockdown. Let's look at how the crisis has changed online presenting and how to stand out. Welcome to episode 249 of the Marketing and Finance Podcast. We chat about: · How "real-life events" transformed into "online experiences" · Formats: Traditional webinars, Zoom Style, Live on Social Media · Pre-recorded vi...