Marketing and Finance (MAF) Podcast
298 episodes - English - Latest episode: about 1 year ago - ★★★★ - 13 ratingsWhat is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
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Episodes
Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248
July 02, 2020 09:00 - 33 minutes - 46.6 MBJanine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248 My guest this week is Janine Capaldi, an expert in LinkedIn lead generation. We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm. Welcome to episode 248 of the Marketing and Finance Podcast. We chat about: · How Janine built a marketing coaching and lead generation business with her husband, Jamie · Leads from LinkedIn, the dos and don'ts · ...
Elizabeth Jones on exorcising ghosting in business - MAF247
June 11, 2020 09:00 - 21 minutes - 25.3 MBElizabeth Jones on exorcising ghosting in business - MAF247 This week my guest is copywriter, Elizabeth Jones. We talk about how she left a corporate job to start a business and the phenomenon of business ghosting and how to deal with it. Welcome to episode 247 of the Marketing and Finance Podcast. We chat about: Making the leap from corporate to a business owner Copywriting and content marketing What is business ghosting and is it ever acceptable What to do if you submit a proposal ...
Neal Schaffer - Is influencer marketing the new PR? - MAF246
May 28, 2020 09:31 - 39 minutes - 55.1 MBNeal Schaffer - Is influencer marketing the new PR? - MAF246 This week my guest is Neal Schaffer, author of The Age of Influence We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity. Welcome to episode 246 of the Marketing and Finance Podcast. We chat about: The myths and the truth about influencer marketing Leveraging the other Organic and paid celebrity endorsements How influencers can help businesses create stunnin...
Navid Jafari on using data for insights and how high quality can be simple - MAF245
May 21, 2020 09:03 - 37 minutes - 52.3 MBNavid Jafari on using data for insights and how high quality can be simple - MAF245 My guest this week is Navid Jafari, from PeerNova. We talk about data, customer insights and simplifying messages for customers. Welcome to episode 245 of the Marketing and Finance Podcast. We chat about: · How Marketing Over Coffee was one of the first podcasts · The 50/50 approach to marketing - spend as much time on the offer as you do on the communications · What AI really is and all...
John Wall on the truth about artificial intelligence and marketing success - MAF244
May 07, 2020 09:00 - 32 minutes - 45.4 MBJohn Wall on the truth about artificial intelligence and marketing success - MAF244 My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights. We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how. Welcome to episode 244 of the Marketing and Finance Podcast. We chat about: · How Marketing Over Coffee was one of the first podcasts · The 50/50 app...
Simple marketing strategy at a time of crisis - MAF243
April 30, 2020 12:44 - 13 minutes - 20 MBSimple marketing strategy at a time of crisis - MAF243 The principles of marketing strategy stay the same despite the global crisis we are facing. It's easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I'd take a long, slow, breath and go back to basics. Welcome to episode 243 of the Marketing and Finance Podcast. We chat about: How everyone seems to be telling us what we must do Each person and ea...
Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242
April 23, 2020 09:00 - 41 minutes - 58.1 MBStuart Atkins on why marketing should be matchmaking and not manipulation - MAF242 My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California. We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion. Welcome to episode 242 of the Marketing and Finance Podcast. We chat about: · The experience of teaching principles of marketing, consumer behaviour and market...
Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241
April 16, 2020 09:00 - 33 minutes - 47.7 MBTemple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241 My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin. He delivers a simple blockchain and crypto-currency 101 masterclass and talks about how Scotcoin developed and how you can get your hands on it. Welcome to episode 241 of the Marketing and Finance Podcast We chat about: · A simple guide to crypto-currency · The relationship between bloc...
Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240
April 02, 2020 10:30 - 32 minutes - 45.3 MBStephanie Bousley on repaying massive debt and writing about avocado toast - MAF240 My guest this week is Stephanie Bousley author of, "Buy the Avocado Toast." We chat about how she sank into massive debt, the steps she took to get back on her feet and writing a book to help others facing her challenges. Welcome to episode 240 of the Marketing and Finance Podcast. We chat about: · How Stephanie racked up over $200,000 of student loan debt · Living in shame and secrecy · ...
Paola Garbini on leading a global community of business women powered by kindness - MAF239
March 26, 2020 09:00 - 31 minutes - 45 MBPaola Garbini on leading a global community of business women powered by kindness - MAF239 My guest this week is Paola Garbini, the founder of the Noi Club. Noi means "We" in Italian and we talk about how Paola brings women from across the globe to work together on projects and businesses powered by kindness. Welcome to episode 239 of the Marketing and Finance Podcast. We chat about: · Paola's passion for diversity and women's empowerment, in her personal as well as professional li...
Let's have a coffee and NOT talk about the C-word - MAF238
March 19, 2020 10:45 - 13 minutes - 20.3 MBLet's have a coffee and NOT talk about the C-word - MAF238 This week let's have a coffee and NOT talk about the C-word. I'd like to offer you the chance to hop on a Zoom or Skype call with me to have a chat about anythng. Maybe business, maybe fitness, maybe personal. I'm not trying to capitalise on the situation we find ourselves in, but I've had lots of events cancelled and I'd like to use that time to help. Welcome to episode 238 of the award-winning Marketing and Finance podcast. Wh...
Jim Palumbo on integrated service platforms for financial planning firms - MAF237
March 05, 2020 08:00 - 31 minutes - 43.8 MBJim Palumbo on integrated service platforms for financial planning firms - MAF237 My guest this week is Jim Palumbo from Dynamic Advisor Solutions. We talk about the benefits of integrated service platforms to bring focus and growth to financial planning firms. Welcome to episode 237 of the Marketing and Finance Podcast. We chat about: The non-advice activities of running a financial planning firm Freeing up advisers from the "business of business" to focus on financial advice H...
David Kilkelly on tips and processes for consistent video content production - MAF236
February 27, 2020 08:00 - 35 minutes - 50.1 MBDavid Kilkelly on tips and processes for consistent video content production - MAF236 My guest this week is David Kilkelly from BlinkBack. We talk about how to put together efficient processes for consistent video content production. Welcome to episode 236 of the Marketing and Finance Podcast. We chat about: Customer engagement online - which works best from text to video? How video production has changed and how the cost has fallen over the last decade Social media reach to exi...
Ian Anderson Gray on confident use of live video to promote your business - MAF235
February 20, 2020 09:00 - 34 minutes - 48 MBIan Anderson Gray on confident use of live video to promote your business - MAF235 My guest this week is Ian Anderson Gray, a consultant who specialises in helping business people build their confidence in using live video. So, let's talk confident live video. Welcome to episode 235 of the Marketing and Finance Podcast. We chat about: How Ian went from technical blogger to Confident Live consultant and podcaster The differences between pre-recorded video and live video How live ...
Daniella Blechner on self-publishing your business book or novel - MAF234
February 13, 2020 08:00 - 29 minutes - 41.7 MBDaniella Blechner on self-publishing your business book or novel - MAF234 My guest this week is Daniella Blechner from Conscious Dreams Publishing, and we talk about the how and the why of self-publishing your business book or novel. Welcome to episode 234 of the Marketing and Finance Podcast. We chat about: Why you should consider self-publishing your book The difference between traditional publishing and self-publishing Setting a goal for your business book Why you probably wo...
Angela Davidson on changing the language of protection advice - MAF233
February 06, 2020 08:00 - 32 minutes - 45.7 MBAngela Davidson on changing the language of protection advice - MAF233 My guest this week is Angela Davidson from Passion for Protection and we talk about changing the language used in protection advice to get more clients interested in getting covered. Welcome to episode 233 of the Marketing and Finance Podcast. We chat about: Why protection insurance is never on top of people's "to-do list". The complexity of mortgages and how to talk about protection at the same time The stigma...
Ethan Beute on using personalised video to build powerful relationships - MAF232
January 30, 2020 08:35 - 36 minutes - 51.1 MBEthan Beute on using personalised video to build powerful relationships - MAF232 My guest this week is Ethan Beute from BombBomb and we talk about using personalised video to build powerful relationships. Welcome to episode 232 of the Marketing and Finance Podcast. We chat about: How BombBomb came about and what the company name means How personalised videos differ from marketing videos Creating relationship videos for individuals rather than marketing videos for the masses Esta...
Alexandra Galviz on using LinkedIn to build a thought leadership position - MAF231
January 23, 2020 08:00 - 30 minutes - 43.1 MBAlexandra Galviz on using LinkedIn to build a thought leadership position - MAF231 My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn. Welcome to episode 231 of the Marketing and Finance Podcast. We chat about: What is "real" thought leadership rather than simply a cliched buzzword How to project yourself as a thought leader on LinkedIn Learning and developing experiences with young and old teams Why LinkedIn is more th...
What are the 3 power words driving your business in 2020? - MAF230
January 16, 2020 10:17 - 14 minutes - 21.1 MBWhat are the 3 power words driving your business in 2020? - MAF230 This week I'm going to talk about my 3 power words for my business for 2020. And hopefully, it might get you thinking about the power words that'll drive your business this year. Welcome to episode 230 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: How all this 3 power words thing started Why listening, and I mean really listening, is important in the marketing process ...
Adam Oldfield on marketing automation strategy and success - MAF229
January 09, 2020 07:00 - 32 minutes - 45.5 MBAdam Oldfield on marketing automation strategy and success - MAF229 My guest this week is Adam Oldfield of Force24 and we talk about marketing automation strategy and success. Welcome to episode 229 of the Marketing and Finance Podcast. We chat about: Giving the "big boys" marketing tools to businesses of all sizes Using marketing automation for better communications Putting together a marketing automation strategy Why marketers are educators Email marketing: why short and swe...
Why words betray business complexity and how to fight back - MAF228
December 19, 2019 09:09 - 18 minutes - 27 MBWhy words betray business complexity and how to fight back - MAF228 Words are a window into a company’s soul. They reveal whether the company has a true customer focus or whether they’ve succumbed to complexity. Let's grab a coffee and talk about it some more. Welcome to episode 228 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: A quick review of 2019 Why we still need to go back to marketing basics Don’t forget the offer and the go...
Steve Folland - No excuses. Start creating video content for your business - MAF227
November 28, 2019 08:00 - 27 minutes - 39.6 MBSteve Folland - No excuses. Start creating video content for your business - MAF227 My guest this week is Steve Folland, and we talk about using video content to engage your customers. It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they need expensive equipment, or they just don’t think they look good on camera. We chat about why there are no excuses for not doing video content. Welcome to episode 227 of the Marketing and Finance P...
John Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226
November 21, 2019 07:00 - 32 minutes - 45.6 MBJohn Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226 My guest this week is John F Kennedy, an adviser from Florida. As you can imagine, sharing a name with a famous American President makes it difficult for him to rank in search. We chat about how he's marketed his business, Candorpath, and some of the differences and similarities between UK and US financial services. Welcome to episode 226 of the Marketing and Finance Podcast. We chat about...
Louise Graham on listening, self-discovery and human transformation – MAF225
November 14, 2019 09:20 - 36 minutes - 51.6 MBLouise Graham on listening, self-discovery and human transformation – MAF225 My guest this week is Louise Graham, an expert in self-discovery and human transformation. We chat about how important it is to listen to our customers rather than just hear what they say, and how we can bring moments of thoughtfulness and kindness into marketing. Welcome to episode 225 of the Marketing and Finance Podcast. We chat about: Babysitting Tamagotchis and arranging personalised letters from Santa...
Clare Josa on acknowledging and ditching imposter syndrome - MAF224
November 05, 2019 13:45 - 39 minutes - 56 MBClare Josa on acknowledging and ditching imposter syndrome - MAF224 This week my guest is Clare Josa and we talk about imposter syndrome. In a world increasingly recognising the importance of mental health and well-being, it's equally important to acknowledge this condition which can affect even the most confident and successful people. Let's grab a coffee and talk to Clare about it. Welcome to episode 224 of the Marketing and Finance Podcast. We chat about: My experience with imp...
Why it's daft to put marketing tactics before strategy - MAF223
October 31, 2019 06:00 - 17 minutes - 25.7 MBWhy it's daft to put marketing tactics before strategy - MAF223 What? You don't have a marketing strategy? You don't even have any goals? Then it's likely your marketing communications tactics won't work. Let's grab a coffee and talk about it some more. Welcome to episode 223 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: What happened at the AllWeb Albania Digital Marketing Conference Why we've become obsessed with marketing communic...
Alison Edgar on better sales and building an entrepreneurial spirit at work - MAF222
October 03, 2019 07:00 - 34 minutes - 48.5 MBAlison Edgar on better sales and building an entrepreneurial spirit at work - MAF222 My guest this week is bestselling sales author, Alison Edgar. We talk about how to make sales engaging to drive business growth and building an entrepreneurial spirit at work. Welcome to episode 222 of the Marketing and Finance Podcast. We chat about: Why sales isn’t all about the hard sell The difference between sales and marketing What ‘Intrapreneurial’ means How an entrepreneurial culture c...
Simple steps to a killer talk or presentation - MAF221
September 26, 2019 10:31 - 21 minutes - 36.1 MBSimple steps to a killer talk or presentation - MAF221 If you're putting together a talk or a presentation, don't repeat don't, go straight to PowerPoint. There's a much better way. Let's grab a coffee and talk about it some more. Welcome to episode 221 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: Why PowerPoint shouldn't drive the structure of your talk Focusing on the needs of the customer (event organiser) and the audience The...
Nathan Hirsch on developing a marketplace for freelancers and VAs - MAF220
September 19, 2019 06:30 - 21 minutes - 22 MBNathan Hirsch on developing a marketplace for freelancers and VAs - MAF220 My guest this week is Nathan Hirsch, founder of Freeeup, an online marketplace for freelancers and VAs. We talk about how he built Freeeup and how he helps companies find the right freelancers to help them grow their businesses. Welcome to episode 220 of the Marketing and Finance Podcast. We chat about: Why businesses need to outsource How FreeeUp Came about How FreeeUp works The freelancer filtering pr...
Cats, mats and marketing plans: The Book - MAF219
September 05, 2019 06:00 - 17 minutes - 19.4 MBCats, mats and marketing plans: The Book - MAF219 It's done And it's off to an editor. My book on how to keep marketing simple is one step closer to publication. Let's grab a coffee and I'll tell you what it's all about. Welcome to episode 219 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: The inspiration for a book about keeping marketing simple and the BS at bay Who I've written the book for and what they'll get out of it Talking ...
Fighting back against complex crap marketing material - MAF218
August 22, 2019 09:04 - 15 minutes - 16.8 MBFighting back against complex crap marketing material - MAF218 There’s some shocking, bloated copy out there on websites and on corporate marketing material. Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches. Why do companies let this happen? Let's grab a coffee and talk about it some more. Welcome to episode 218 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: News media calling out companies...
Ian Henderson on new advertising ideas for complicated businesses - MAF217
August 15, 2019 12:51 - 29 minutes - 29.4 MBIan Henderson on new advertising ideas for complicated businesses - MAF217 My guest this week is Ian Henderson, an advertising expert behind the infamous, “See it. Say it. Sorted” campaign. We talk about how advertising has changed in the digital age and why annoying advertising is sometimes the best way to get a message across. Welcome to episode 217 of the Marketing and Finance Podcast. We chat about: What is the UK’s most annoying advert? How annoying adverts can still be succe...
Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216
July 31, 2019 14:57 - 38 minutes - 38.4 MBChrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216 This week my guest is Chrys Tan, an expert in using Facebook Messenger Bots. Stats show high engagement rates for companies using "chatbots" compared to email. We chat about how to set up a Facebook Messenger Bot and how to use it for relationship building, marketing and customer service. Welcome to episode 216 of the Marketing and Finance Podcast. We chat about: How to use Messen...
Mental health, advertising and the Protection Review Conference 2019 - MAF215
July 25, 2019 08:01 - 20 minutes - 32.3 MBMental health, advertising and the Protection Review Conference 2019 - MAF215 From the need to change an industry's attitude to mental health issues, to the opportunities offered by digital marketing, Protection Review's 2019 conference was an event brimming with challenge and ideas for growth. Let's grab a coffee and I'll talk you through the highlights. Welcome to episode 215 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: What is the Pr...
Do marketers ruin everything they get their hands on? - MAF214
July 05, 2019 10:03 - 18 minutes - 28.8 MBDo marketers ruin everything they get their hands on? - MAF214 Do marketers ruin everything? The evidence suggests yes. Along comes a new platform or social media app and before you know it it's a torrent of marketing broadcasts and adverts. But it doesn't need to be that way. Welcome to episode 214 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: How marketers have turned email, phones, websites and social media into advertising platform...
How do you feel about customer feedback forms? - MAF213
June 27, 2019 09:32 - 16 minutes - 26 MBHow do you feel about customer feedback forms? - MAF213 Honest feedback is essential to continue to delight and engage customers. But it's not just about gathering data. It's about asking the right questions. Let's grab a coffee and talk about it some more. Welcome to episode 213 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: Before we get into the meat of the topic, hear how I won Podcast of the Year at the Content Marketing Academy A...
Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212
June 13, 2019 08:31 - 36 minutes - 57.5 MBGreg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212 This week my guests are Greg Konfederak and Kris Krupecki from Profit Tree. It's a financial advice firm they set up specifically for Eastern Europeans living in the UK. We chat about how Greg and Kris came up with the idea, built their business and the challenges they faced. Welcome to episode 212 of the Marketing and Finance Podcast. We chat about: Where ...
Integrity in business and marketing: The car accident compensation factor - MAF211
June 06, 2019 06:00 - 21 minutes - 33.1 MBIntegrity in business and marketing: The car accident compensation factor - MAF211 This week I'm talking about integrity. And this has been inspired by those phone call where they ask you if you've been in a car accident. Why their sales tactics suck and the lessons we can learn about integrity in business and marketing. Welcome to episode 211 of the Marketing and Finance podcast. What you'll hear about in this episode: A story about an ambulance chasing car accident compensation co...
Paul Avis and David Shearman on productivity, mental health and well-being - MAF210
May 29, 2019 14:11 - 31 minutes - 49.1 MBPaul Avis and David Shearman on productivity, mental health and well-being - MAF210 This week my guests are Paul Avis from Canada Life Group Insurance and David Shearman from LifeWorks. We talk about how mental health and well-being affect employee productivity and presenteeism and what employers can do to help their people. Welcome to episode 210 of the Marketing and Finance Podcast. We chat about: Why productivity is important The effect of poor productivity on businesses The ...
Storytelling in business and marketing: The Wineman and the Penguin - MAF209
May 23, 2019 10:07 - 17 minutes - 27.1 MBStorytelling in business and marketing: The Wineman and the Penguin - MAF209 A long time ago. In a galaxy far, far away... People love stories. And building stories into marketing content is one of the best ways to engage customers. It makes you more human and empathetic. Let's grab a coffee and talk about it some more. Welcome to episode 209 of the Marketing and Finance podcast. What you'll hear about in this episode: How stories bind the world together What makes a good story?...
Dan Willis on building communities and engaging customers - MAF208
May 16, 2019 06:00 - 37 minutes - 56.8 MBDan Willis on building communities and engaging customers - MAF208 In this show, I chat with Dan Willis about building communities of customers and producing engaging content. It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become an audience? Welcome to episode 208 of the Marketing and Finance Podcast. We chat about: How to help clients get over the need for an approval process Why you need ...
The power of pop culture in your marketing - MAF207
May 02, 2019 07:00 - 18 minutes - 20.9 MBThe power of pop culture in your marketing - MAF207 What have Game of Thrones and Coronation Street got in common? They're both examples of pop culture. They have vast, huge audiences, and they can help you engage with and communicate with your customers. Welcome to episode 207 of the Marketing and Finance podcast. What you'll hear about in this episode: What is pop culture and why is it relevant to your marketing? Game of Thrones, Line of Duty, soap operas, song lyrics and they r...
Tom Marriot: A punk's guide to busting digital marketing myths - MAF206
April 11, 2019 06:00 - 34 minutes - 38.9 MBTom Marriot: A punk's guide to busting digital marketing myths - MAF206 This week my guest is Tom Marriot, who describes himself as a digital marketing punk. For many, digital marketing is a black art surrounded by jargon and mumbo jumbo. And perhaps some agencies like it that way. I talk to Tom about busting the digital marketing myths and how we can make it easier for everyone. Welcome to episode 206 of the Marketing and Finance Podcast.. We chat about: Why DIY marketing is more...
How on earth do you start with marketing? - MAF205
March 28, 2019 10:20 - 16 minutes - 23 MBHow on earth do you start with marketing? - MAF205 What’s the first thing you should invest in when building a marketing department or team? The answer might not be what you think. Let’s grab a coffee and talk about it some more. Welcome to episode 205 of the Marketing and Finance podcast. We chat about: Why communications, email and video, might not be the top priority Getting a deep, almost obsessive understanding of the customer Different approaches for start-ups and existing...
Using simple communications to avoid upsetting customers - MAF204
March 21, 2019 07:57 - 14 minutes - 21.9 MBUsing simple communications to avoid upsetting customers - MAF204 Let's talk about customer communications. Another way we can engage rather than enrage. Welcome to episode 204 of the Marketing and Finance podcast.. We chat about: Why it's important to keep customers up to date about what's happening How silence can create unhappy customers Simple, timely communications can make people like you and trust you enough to do business with you Links and Show Notes. For links to th...
Allister Frost on digital, traditional and content marketing strategies - MAF203
March 14, 2019 08:47 - 43 minutes - 45.9 MBAllister Frost on digital, traditional and content marketing strategies - MAF203 My guest this week is marketing expert and speaker, Allister Frost. We chat about whether there is a difference anymore between traditional and digital marketing - it's all just marketing now isn't it? And the key steps to putting together a content marketing strategy. Welcome to episode 203 of the Marketing and Finance Podcast. We chat about: Why "traditional" and "digital" marketing are no longer sepa...
Andre Costa on Advicefront and getting started with new clients - MAF202
March 07, 2019 07:00 - 24 minutes - 26.9 MBAndre Costa on Advicefront and getting started with new clients - MAF202 In this episode, I talk to Andre Costa of Advicefront. It's all about advisers getting started with new clients in an engaging way that lets them focus on building long term relationships. We chat about where the idea came from and how Andre and the team developed and launched the service. Welcome to episode 202 of the Marketing and Finance Podcast. We chat about: What Advicefront is How Advicefront helps a...
Chris Dayley on disruptive advertising - MAF201
February 22, 2019 08:26 - 31 minutes - 37.6 MBChris Dayley on disruptive advertising - MAF201 Some say advertising is dead. My guest this week, Chris Dayley, disagrees. It's very much alive but we need disruptive advertising to succeed. Welcome to episode 201 of the Marketing and Finance Podcast. We chat about: How modern advertising works How to be a disruptive advertiser Why the AIDA formula is still relevant today How to develop a good ad strategy Successful advertising with a smaller budget Why you must advertise ...
Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200
February 11, 2019 14:00 - 42 minutes - 48 MBRoger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200 To celebrate the milestone 200th edition, I've invited a special guest onto the show to interview me. It's a warts and all look behind the scenes, and we chat about Body Combat, fighting complexity, writing a marketing book, and finding the right balance in life. Welcome to episode 200 of the Marketing and Finance Podcast. For 200 episodes I've been asking my guests what makes them tick. No...
Adam Harris on networking, referrals and the "Check-In Strategy" - MAF199
January 30, 2019 14:51 - 34 minutes - 39.6 MBAdam Harris on networking, referrals and the "Check-In Strategy" - MAF199 My guest this week is speaker and author, Adam Harris. We chat about networking and referral techniques and how he came up with the "Check-in Strategy Journal", which helps companies with goal setting and accountability. Welcome to episode 199 of the Marketing and Finance Podcast. We chat about: Adam’s unusual presenting style What Adam has learned about networking Why you need to be clear on your target m...