Marketing and Finance (MAF) Podcast
298 episodes - English - Latest episode: about 1 year ago - ★★★★ - 13 ratingsWhat is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
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Episodes
Lisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198
January 17, 2019 07:00 - 28 minutes - 32.8 MBLisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198 My guest this week is Lisa Conway-Hughes, a financial adviser and author. We chat about why she started the Miss Lolly blog and how this led to a book publishing deal with Penguin. Welcome to episode 198 of the Marketing and Finance Podcast. We chat about: What motivated Lisa to become a financial adviser Why Lisa set her website up How Lisa simplifies complex financial terms Why financial advisers use...
Andy Couchman on Protection Review and the launch of the I Mark - MAF197
January 09, 2019 08:14 - 24 minutes - 29.1 MBAndy Couchman on Protection Review and the launch of the I Mark - MAF197 On the show this week, I talk Andy Couchman, co-founder of Protection Review. We chat about, how the Protection Review Conference, Dinner and Awards has grown to become one of the premiere financial services events of the year, and the new "I Mark" which seeks to recognise true innovation. Welcome to episode 197 of the Marketing and Finance Podcast. We chat about: How Andy started Protection Review with another...
Review of 2018 and the future of the MAF Podcast - MAF196
December 14, 2018 08:20 - 20 minutes - 27.1 MBReview of 2018 and the future of the MAF Podcast - MAF196 In this episode I look back at what’s been happening in 2018. And have a little think about the future of this podcast. Welcome to episode 196 of the Marketing and Finance podcast. I talk about: The talks I’ve given in 2018 across the UK and Europe The Fighting Complexity in Marketing (aka The Cat Sat on the Mat) talk The Engage Don’t Enrage (aka The John the Wineman) talk My favourite episodes of the year Looking for...
Why simplicity is a universal language and why corporates need to learn it - MAF195
December 06, 2018 11:35 - 17 minutes - 23.9 MBWhy simplicity is a universal language and why corporates need to learn it - MAF195 I've just finished my "Fighting Complexity in Marketing" speaking tour of Europe. And one thing struck me as I visited Romania, Czech Republic and Macedonia. Simplicity is a universal language. But it's a language many companies have yet to learn. Welcome to episode 195 of the Marketing and Finance podcast. I talk about: The "Fighting Complexity in Marketing (Cat Sat on the Mat)" talk How you kno...
Shane Closser on the truth about digital technology in financial services - MAF194
November 29, 2018 07:00 - 32 minutes - 38.4 MBShane Closser on the truth about digital technology in financial services - MAF194 This week I chat to Shane Closser, and expert in strategy and digital technology in financial services. Shane shares some home truths about how we use digital technology to engage with our customers and why we might need to go back to basics. Welcome to episode 194 of the Marketing and Finance Podcast. We chat about: Why not having a strategy can be a problem Why marketers should go back to basics ...
Gwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193
November 22, 2018 08:44 - 26 minutes - 28.9 MBGwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193 On the show this week, I chat to Gwen Merz, the founder of Fiery Millennials, a blog site dedicated to making sense of finances for young people. We talk about how Gwen saved $200,000 whilst in her twenties and how she built her blog to help others achieve financial independence. Welcome to episode 193 of the Marketing and Finance Podcast. We chat about: How Gwen saved rather than spent her mon...
Simone Vincenzi on business purpose strategy and running live events - MAF192
November 15, 2018 07:00 - 38 minutes - 44 MBSimone Vincenzi on business purpose strategy and running live events - MAF192 On the show this week, I talk to Simone Vincenzi. We chat about playing the didgeridoo, putting together a business purpose strategy and using live events to grow your business. Welcome to episode 192 of the Marketing and Finance Podcast. We chat about: Why Simone believes a strategy is important What a business purpose strategist does Ways public speaking can help you grow your business How Simone r...
3 Ways we can fix broken marketing – MAF191
November 08, 2018 07:00 - 20 minutes - 27.6 MB3 Ways we can fix broken marketing – MAF191 Marketing is broken. Busted. Kaput. Except when it’s done with integrity and a deep, almost obsessive, understanding of the customer. That’s how I opened my recent speech at the Youprenuer Summit Conference in London. And that’s what I want to talk about today. Welcome to episode 191 of the Marketing and Finance podcast. I talk about: The Youpreneur Summit Conference at the Queen Elizabeth Centre in London How I looked for a new hard h...
Natalie Grassi on running educational workshops for financial adviser clients - MAF190
October 25, 2018 06:00 - 29 minutes - 34.2 MBNatalie Grassi on running educational workshops for financial adviser clients - MAF190 On the show this week I talk to Natalie Grassi from White Glove Workshops We chat about how White Glove turned to digital marketing to relaunch their educational workshop business, helping financial advisers to get in front of more potential clients. Welcome to episode 190 of the Marketing and Finance Podcast. We chat about: Why White Glove educate rather than sell How White Glove came about and...
How to do simple research on a tight budget – MAF189
October 11, 2018 07:34 - 16 minutes - 23.1 MBHow to do simple research on a tight budget – MAF189 Research is one of the most important parts of a simple marketing strategy. But if you haven’t got the deep pockets of a big corporate it’s not practical is it? This week we’re going to look at how to do simple research on a tight budget. Welcome to episode 189 of the Marketing and Finance Podcast. I talk about: Why research is important as you put together your marketing strategy The difference between qualitative and quantitat...
Bella Williams on the Fierce Girl's Guide to Finance - MAF188
October 04, 2018 06:00 - 35 minutes - 39.6 MBBella Williams on the Fierce Girl's Guide to Finance - MAF188 This week I talk to Bella Williams, founder of the Fierce Girl's Guide to Finance. Bella makes finance simple and we talk about how and why she set up her blog and the success she's had with it. Welcome to episode 188 of the Marketing and Finance Podcast. We chat about: What attracted Bella to financial services Why it’s important to simplify complex terms How Bella set up her website Why you need to plan your commu...
Competitive Advantage: Is being better good enough? – MAF187
September 27, 2018 08:06 - 13 minutes - 20 MBCompetitive Advantage: Is being better good enough? – MAF187 Do some companies obsess too much about being better than their competitors, when in fact they should be focusing on being different? In this episode we’re going to be talking about competitive advantage. Welcome to episode 187 of the Marketing and Finance Podcast. I talk about: The “Better Trap” of trying to beat competitors by adding ever more features How bench marking competitors can take your attention away from wha...
Chris Budd on Employee Ownership Trusts: A new way to build sustainable businesses - MAF186
September 20, 2018 06:00 - 33 minutes - 36.9 MBChris Budd on Employee Ownership Trusts: A new way to build sustainable businesses - MAF186 This week, I welcome Chris Budd back to the show. Chris has recently put his business, Ovation Finance, into an Employee Ownership Trust, a fantastic way of creating sustainable businesses owned by the employees. We talk about the process Chris went through and the book he's written on the subject, The Eternal Business. Welcome to episode 186 of the Marketing and Finance Podcast. We chat abo...
Steve Miller on making your business Uncopyable - MAF185
August 30, 2018 07:42 - 39 minutes - 43.8 MBSteve Miller on making your business Uncopyable - MAF185 On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable. We talk about how to make your business stand out. Being better is not a competitive advantage. You must be different. Welcome to episode 185 of the Marketing and Finance Podcast. We chat about: Why trying to be better than the competition doesn’t work Why bench-marking helps businesses to stand out - but you must do it right The 4t...
Product marketing: Selling the benefits not the features – MAF184
August 23, 2018 08:13 - 13 minutes - 20 MBProduct marketing: Selling the benefits not the features – MAF184 Remember that age old sales advice that you should sell the sizzle and not the sausage? Some marketing still focuses on features which makes the message about the product and not about the customer. Let’s have a look at getting back to the sizzle. Welcome to episode 184 of the Marketing and Finance Podcast. I talk about Selling benefits rather than features Framing the benefit in the context of the customer problems...
Jon Covey on goal setting, and developing and communicating your offer - MAF183
August 16, 2018 06:00 - 33 minutes - 38.5 MBJon Covey on goal setting, and developing and communicating your offer - MAF183 On the show this week I talk to life and business coach, Jon Covey. We talk about goal setting, how to come up with a proposition that's different to everyone else's, and how to engage with customers through communications. Welcome to episode 182 of the Marketing and Finance Podcast. We chat about: The benefits of helping others in business Jon’s tips for goal setting mastery How to set the right goa...
Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182
August 09, 2018 06:00 - 40 minutes - 39.9 MBPaul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182 This week, I'm welcoming back Paul Avis to the show for the fifth time along with his colleagues Natalie Summerson and Bill Eddolls. We talk about how technology has transformed the once lengthy and complex underwriting process into something more customer friendly. It's a deep dive into the world of financial services and protection insurance. Welcome to episode 182 o...
Annoying marketing that makes your blood boil – MAF181
August 02, 2018 08:27 - 15 minutes - 21.2 MBAnnoying marketing that makes your blood boil – MAF181 In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages. I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this week’s show. Welcome to episode 181 of the Marketing and Finance Podcast. I talk about Putting together a speech for Youpreneur Summit 2018 in November The “Connection ...
Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180
July 26, 2018 07:36 - 38 minutes - 42.2 MBNicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180 My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion. We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put together strategies for social media and video marketing. Welcome to episode 180 of the Marketing and Finance Podcast. We chat about: How businesses of all sizes can use...
Marketing lessons from the Protection Review Conference 2018 – MAF179
July 19, 2018 10:21 - 16 minutes - 23.3 MBMarketing lessons from the Protection Review Conference 2018 – MAF179 Over 250 people from over 100 firms attended last week’s Protection Review Conference in London. Although the conference is for the financial services industry and focusses on protection insurance, there were clear marketing lessons which I think are applicable for all industries. And in this week’s show I’m going to share them with you. Welcome to episode 179 of the Marketing and Finance Podcast. I talk about How...
Pete Walter: From TV producer and media consultant to marketing services provider - MAF178
July 12, 2018 06:00 - 29 minutes - 31.4 MBPete Walter: From TV producer and media consultant to marketing services provider - MAF178 My guest this week is Pete Walter, one time TV producer now a media consultant who recently set up his own marketing services company. We talk about how Pete set up BuzzRamp and the challenges he faced, and how his subscription model works and differs from traditional marketing agencies. Welcome to episode 178 of the Marketing and Finance Podcast. We chat about: What a TV producer does How t...
Building a marketing strategy without using the word strategy – MAF177
July 05, 2018 06:00 - 13 minutes - 20.3 MBBuilding a marketing strategy without using the word strategy – MAF177 You can’t dive into the tactics of marketing communications without a strategy. But many companies do. Sometimes the word strategy and its association with complexity is what puts them off. So, let’s build a marketing strategy without using the word strategy. Welcome to episode 177 of the Marketing and Finance Podcast. I talk about The goal offer activity approach to marketing Getting to your offer and making...
Rodney Hobson on finance writing, crime fiction and avoiding scams - MAF176
June 28, 2018 07:54 - 34 minutes - 37.1 MBRodney Hobson on finance writing, crime fiction and avoiding scams - MAF176 Rodney Hobson, finance journalist and creator of the Detective Paul Amos novels is my guest on the show this week. We talk about how he got into writing books on finance topics, branched out into crime fiction and has most recently been helping people avoid scams. Welcome to episode 176 of the Marketing and Finance Podcast. We chat about: Why Rodney specialised in writing about financial topics The parts o...
Finessing paradigms and other management speak claptrap – MAF175
June 21, 2018 06:00 - 13 minutes - 19.9 MBFinessing paradigms and other management speak claptrap – MAF175 We’re going to have to change the paradigm. That word, paradigm, is what set me off on my career long obsession with keeping marketing simple. In this solo episode I’m going to tell you exactly why that happened. Welcome to episode 175 of the Marketing and Finance Podcast. I talk about The pinstripe management consultant who kicked off my crusade for simple strategy A conference speaker and his overuse of the “P” w...
Mollie Burdge on young people in financial services and her goal to be an adviser - MAF174
June 14, 2018 06:00 - 24 minutes - 29.8 MBMollie Burdge on young people in financial services and her goal to be an adviser - MAF174 My guest on the show this week is Mollie Burdge. People say financial services isn't a career young people aspire to. Mollie doesn't agree. We talk about how she became an apprentice at financial adviser firm Future Proof and about her experiences along the way to achieving her goal of becoming a financial adviser. Welcome to episode 174 of the Marketing and Finance Podcast. We chat about: Why...
Phil Bray on helping financial advisers do marketing and building his own agency - MAF173
May 31, 2018 07:00 - 29 minutes - 32.4 MBPhil Bray on helping financial advisers do marketing and building his own agency - MAF173 My guest on the show this week is Phil Bray, on time financial adviser who launched a marketing agency for financial advisers We talk about the lessons he learned from building the Yardstick Agency and the importance of putting together a marketing strategy before diving into communications, something I've been banging a drum about for years. Welcome to episode 173 of the Marketing and Finance Pod...
Zero knowledge and the key to simple marketing communications – MAF172
May 24, 2018 05:00 - 15 minutes - 22.2 MBZero knowledge and the key to simple marketing communications – MAF172 The key to simple marketing is to assume your customer knows nothing. And bizarrely enough the latest revamp of TV’s Who Wants to be a Millionaire provided a perfect example of this. Welcome to episode 170 of the Marketing and Finance Podcast. I talk about How your own knowledge can stop you keeping things simple The three rules for simple marketing communications Why assuming your customer knows nothing is k...
Andrew Wibberley on going back to big corporate and lessons from self-employment - MAF171
May 17, 2018 05:00 - 35 minutes - 37.7 MBAndrew Wibberley on going back to big corporate and lessons from self-employment - MAF171 My guest on the show this week is Andrew Wibberley, back on the Marketing and Finance Podcast for the second time. Like me, Andrew decided to leave big corporate and set up his own business. After several successful years he's decided to accept a role which takes him back into a corporate environment. We reflect upon the lessons Andrew learned from launching his own business, and how he can take tho...
How to decide if social media is essential to your marketing – MAF170
May 10, 2018 10:10 - 18 minutes - 24.8 MBHow to decide if social media is essential to your marketing – MAF170 Do you really need to use social media as part of your marketing? Is social media essential? essential? This week it's just me and the mic. Welcome to episode 170 of the Marketing and Finance Podcast. I talk about What we can learn from Wetherspoons pulling out of social media Why you should have a strategy in place before you dive into the tactics of social media How to put together a simple marketing strategy ...
Adam Piplica The Singing Paraplanner on blogging, simple finance, and running live events - MAF169
May 01, 2018 12:14 - 35 minutes - 40.2 MBAdam Piplica The Singing Paraplanner on blogging, simple finance, and running live events - MAF169 On the show this week is my guest Adam Piplica, intriguingly known as, the Singing Paraplanner. We talk about how Adam set up The Magical Penny blog, how he's training to be an financial adviser and the Money Life Live event he hosted which aims to keep finance simple. Welcome to episode 169 of the Marketing and Finance Podcast. We chat about: Why jargon confuses potential customers ...
Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168
April 19, 2018 09:26 - 30 minutes - 34 MBLars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168 On the show this week is my guest Lars Kroijer, an author and former hedge fund manager. We look at the truth about hedge funds, the content Lars creates to help demystify investments, and why it's wrong to believe you can beat the markets. Welcome to episode 168 of the Marketing and Finance Podcast. We chat about: Why there’s a misperception about hedge funds How Lars...
Russ Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167
April 12, 2018 07:53 - 38 minutes - 40 MBRuss Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167 On the show this week is my guest Russ Robert's, an economist, author and rapper. We talk about how economic theory can help marketers simplify messages for their customers, writing fiction to teach economic theory and the modern life lessons we can learn from Adam Smith. Welcome to episode 167 of the Marketing and Finance Podcast. We chat about: How Russ became interested in...
Robin Powell on evidence-based investing and content marketing in financial services - MAF166
April 05, 2018 05:00 - 30 minutes - 37.9 MBRobin Powell on evidence-based investing and content marketing in financial services - MAF166 My guest this week is Robin Powell, a journalist and content marketer. We talk about how he set up an agency to help financial services professionals with their content marketing, and how he became interested in evidence-based investing, the approach often forgotten in the debate between active and passive investing. Welcome to episode 166 of the Marketing and Finance Podcast. We chat about:...
Alex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165
March 29, 2018 05:00 - 31 minutes - 34 MBAlex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165 In this episode, Alex Cameron returns to the show. Alex is my honorary US correspondent providing us with insights and ideas from marketing and social media across the pond. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us the 3 key themes from the many keynotes and workshops. Welcome to episode 165 of the Marketing and Finance Podcast. We c...
Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164
March 21, 2018 13:10 - 40 minutes - 43.6 MBDan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164 My guest this week is Dan Abrahams, co-founder of CurrencyTransfer. We talk about how he decided to move to Israel to take advantage of Tel Aviv's start up culture, how he built CurrencyTransfer, and the marketing lessons he learned along the way. Welcome to episode 164 of the Marketing and Finance Podcast. We chat about: Why Dan’s business operates from Tel Aviv Why being in Israel has helpe...
Writing the definitive guide to keeping marketing simple – MAF163
March 15, 2018 09:26 - 16 minutes - 22.9 MBWriting the definitive guide to keeping marketing simple – MAF163 In this week's show, it's just me and the mic. I’m going to talk about how you can help me with a writing project which, as you would expect, is all about keeping marketing simple. Welcome to episode 163 of the Marketing and Finance Podcast. I talk about: A little interlude about my visit to the Glasgow Police Dogs Training Centre A project to write a book about keeping marketing simple Including a simple strategy...
Stuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims - MAF162
March 07, 2018 09:33 - 34 minutes - 40.8 MBStuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims - MAF162 This week I talk to Stuart, Mike and Suzy from Holloway Friendly Society. We talk about the new strategy they've developed for the company, and how they're making claims a focus for their customer service. Welcome to episode 162 of the Marketing and Finance Podcast. We chat about: How Holloway Friendly has succeeded as a smaller business within UK financial services Protection insura...
Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161
March 01, 2018 06:00 - 37 minutes - 40.6 MBNatalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161 My guest this week is Natalie Hailey and she's inspiring future female entrepreneurs from her base in Cumbria. We talk about understanding how content marketing can help your business, putting together content for your ideal customer, and how she became Entrepreneur in Residence at Lancaster University. Welcome to episode 161 of the Marketing and Finance Podcast. We chat about: ...
Chris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160
February 22, 2018 06:00 - 40 minutes - 45.4 MBChris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160 Returning to the show this week for his second appearance is serial entrepreneur and author, Chris Ducker. He's just published his new book, Rise of the Youpreneur. I'm delighted Chris included my own business as a case study in his book. We chat about how he built the Youprenuer community, planned the book and the writing process. Welcome to episode 160 of the Marketing and Finance Podcast. We chat ab...
Ben Amos on storytelling, strategy and production for video - MAF159
February 15, 2018 07:00 - 35 minutes - 39.2 MBBen Amos on storytelling, strategy and production for video - MAF159 My guest this week is online video strategist and storyteller, Ben Amos. We talk about fitting video production into your marketing strategy and how to produce videos which engage your customers and bring in business. Welcome to episode 159 of the Marketing and Finance Podcast. We chat about: Why strategy is a vital first step for video marketing The seven elements for a successful strategy How to deal with fea...
Debbie Bolton on underwriting, simpler protection, and the importance of trust - MAF158
February 08, 2018 06:00 - 27 minutes - 32.5 MBDebbie Bolton on underwriting, simpler protection, and the importance of trust - MAF158 This week we dive back into the work of financial services and protection. My guest is Debbie Bolton. We talk about underwriting, protection product development and whether products and processes are getting simpler for customers. Welcome to episode 158 of the Marketing and Finance Podcast. We chat about: A simple definition of underwriting anyone can understand The role of an underwriting deve...
Louise Harnby on self-publishing, marketing strategies and why branding matters - MAF157
January 25, 2018 06:00 - 37 minutes - 38.6 MBLouise Harnby on self-publishing, marketing strategies and why branding matters - MAF157 My guest on the show this week is Louise Harnby. If you've got a novel in you and you're looking to get it published, Louise has some great advice to give. We also talk about how she's built her personal brand and about how she markets her business. Welcome to episode 157 of the Marketing and Finance Podcast. We chat about: The importance of sharing your story in your own voice Why self-publis...
Lyndsay Phillips on content marketing, business planning and beating your inbox - MAF156
January 17, 2018 16:23 - 32 minutes - 34.5 MBLyndsay Phillips on content marketing, business planning and beating your inbox - MAF156 My guest on the show this week is Lindsay Phillips. We talk about content marketing, business planning and some great productivity tips, including how to beat your inbox. Welcome to episode 156 of the Marketing and Finance Podcast. We chat about: Why outsourcing is good for business What Lyndsay’s definition of content marketing is Lyndsay’s process for onboarding new clients Why businesse...
Chris Skinner on FinTech, cryptocurrency and corporate change - MAF155
January 10, 2018 16:32 - 30 minutes - 36.1 MBChris Skinner on FinTech, cryptocurrency and corporate change - MAF155 On the show this week, I talk to leading commentator and strategist on financial markets, Chris Skinner. We chat about FinTech, blockchain, cryptocurrency and why corporate change is difficult in established financial businesses. Welcome to episode 155 of the Marketing and Finance Podcast. We chat about: What Chris believes is holding financial organisations back How some companies are embracing change Why fi...
Marketing isn't just about communications - MAF154
January 04, 2018 07:51 - 17 minutes - 23.5 MBMarketing isn't just about communications - MAF154 In this week's show, it's just me and the mic. And I tackle a subject I see coming up more and more. Marketing isn’t just about communications. Welcome to episode 154 of the Marketing and Finance Podcast. Links and Show Notes. For a full transcript of the episode, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing you...
Kate Russell on FinTech and diversity in the workplace - MAF153
December 13, 2017 14:24 - 45 minutes - 48.9 MBKate Russell on FinTech and diversity in the workplace - MAF153 On the show this week, I talk to the journalist, BBC presenter and technology geek, Kate Russell. We chat about FinTech, diversity in the workplace and online gaming for charity. Welcome to episode 153 of the Marketing and Finance Podcast. We chat about: How Kate uses gaming platform Twitch to raise money for charity Current developments in technology that we should all pay attention to FinTech developments people ...
Martin Brooks on giving pitches and presentations with greater impact - MAF152
December 07, 2017 08:42 - 38 minutes - 39.3 MBMartin Brooks on giving pitches and presentations with greater impact - MAF152 On the show this week, I talk to Martin Brooks. He's an "Impacttologist". We chat about creating a greater impact in your pitches and presentations. How to convince, influence and motivate others. Welcome to episode 152 of the Marketing and Finance Podcast. We chat about: What an impattologist actually is How a background in the travel industry shaped Martin's career as a communication and sales traine...
Kate Stalter on how cognitive biases affect investment decisions - MAF151
November 30, 2017 07:00 - 36 minutes - 37.8 MBKate Stalter on how cognitive biases affect investment decisions - MAF151 This week I talk to Kate Stalter about cognitive biases and how they affect investment decisions. She's a journalist turned financial adviser, so we also chat about how media coverage can influence people's biases. Welcome to episode 151 of the Marketing and Finance Podcast. We chat about: Kate's career from journalist to financial adviser, and more specifically financial educator How news media across the g...
Pete Matthew on building client trust through consistent audio and video content - MAF150
November 23, 2017 06:00 - 35 minutes - 42.9 MBPete Matthew on building client trust through consistent audio and video content - MAF150 This is a milestone edition, and my guest is Pete Matthew. He’s an expert financial planner, a prolific content marketer and fellow podcaster. We talk about how answering questions with video and audio content gives him a constant stream of clients for his business. Welcome to episode 150 of the Marketing and Finance Podcast. We chat about: How he started answering finance questions with a vid...
Gudrun Lauret on creating and repurposing content for professional services - MAF149
November 15, 2017 16:43 - 34 minutes - 40.3 MBGudrun Lauret on creating and repurposing content for professional services - MAF149 On the podcast this week, my guest is Gudrun Lauret. We talk about creating and, most important, repurposing content, for professional services businesses and entrepreneurs. Welcome to episode 149 of the Marketing and Finance Podcast. We chat about: Gudrun's career from journalistic beginnings to building her own copywriting business What people really want to know about mortgage brokers, financi...