Marketing and Finance (MAF) Podcast
298 episodes - English - Latest episode: about 1 year ago - ★★★★ - 13 ratingsWhat is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
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Episodes
Tim Lewis on social media as a networking strategy - MAF148
November 02, 2017 05:00 - 35 minutes - 39.2 MBTim Lewis on social media as a networking strategy - MAF148 My guest on the show this week is Tim Lewis. We talk how you can use social media and content, such as blogs and live video, to grow your business network. Welcome to episode 148 of the Marketing and Finance Podcast. We chat about: Avoiding the "spray and pray" approach to networking Social media and content allow a new type of networking The power of twitter chats People underestimate the power of commenting on blo...
Maria Nedeva from academia to launching The Money Principle blog - MAF147
October 26, 2017 12:31 - 41 minutes - 46.4 MBMaria Nedeva from academia to launching The Money Principle blog - MAF147 My guest this week is business school professor, Maria Nedeva. We talk about her academic career and how it led her to launch The Money Principle blog where she helps people to grow income, end debt, build wealth and love their lives. Welcome to episode 147 of the Marketing and Finance Podcast. We chat about: The four pillars of the Game of Wealth Igniting the spark of curiosity in young people about money...
Ramin Nakisa on the death of the Alpha Cult: active versus passive investments - MAF146
October 19, 2017 05:00 - 35 minutes - 37.7 MBRamin Nakisa on the death of the Alpha Cult: active versus passive investments - MAF146 This week on the show my guest is Ramin Nakisa. We chat about active versus passive investment strategies and the death of what Ramin describes as "The Alpha Cult". Welcome to episode 146 of the Marketing and Finance Podcast. We chat about: Why the belief that active investments can consistently out-perform markets is known as "The Alpha Cult" The difference between Alpha and Beta - active and ...
Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing - MAF145
October 12, 2017 05:00 - 32 minutes - 36.8 MBAlan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing - MAF145 This week on the show my guests are Alan and Kathryn Knowles. We talk about how they became an award-winning specialist financial adviser firm by using zombies, gnomes and advent calendars to create some quirky marketing campaigns. Welcome to episode 145 of the Marketing and Finance Podcast. We chat about: How Alan and Kathryn developed a niche focusing on people who find it difficult to get...
Ross Coverdale on getting more comfortable in front of a video camera - MAF144
October 05, 2017 05:00 - 37 minutes - 41 MBRoss Coverdale on getting more comfortable in front of a video camera - MAF144 This week on the show my guest is Ross Coverdale. We talk about how video is becoming more important for marketing all types of businesses and how you can be more comfortable, confident successful in front of a video camera. Welcome to episode 144 of the Marketing and Finance Podcast. We chat about: Why video is ever more important in marketing your business Common objections to video and how to overcom...
Why 280 Twitter characters won't help keep marketing simple - MAF143
September 28, 2017 06:38 - 17 minutes - 24.8 MBWhy 280 Twitter characters won't help keep marketing simple - MAF143 This week it's just me and the mic. And I'm going to talk about keeping things simple. Twitter has just announced a trial to increase the size of a tweet from 140 to 280 characters. The world's already flooded with complexity, bureaucracy, management speak mumbo jumbo and gobbledegook. Do we really need a social media famed for its brevity and simplicity to suddenly offer us the ability to be more complex? Welcome t...
Corey Poirier on public speaking lessons from stand up and TEDx - MAF142
September 21, 2017 05:00 - 40 minutes - 43.9 MBCorey Poirier on public speaking lessons from stand up and TEDx - MAF142 This week on the show my guest is Corey Poirier. We talk about story telling in public speaking and the lessons he's learned from doing stand-up comedy and putting together TEDx talks. We chat about: The public speaking lessons you can learn from doing stand-up comedy Effective storytelling and audience engagement Starting from the goal and the story rather than the PowerPoint deck Why the TED talk format o...
Daniel Crosby on behavioural psychology applied to marketing and finance - MAF141
September 07, 2017 05:00 - 41 minutes - 36.3 MBDaniel Crosby on behavioural psychology applied to marketing and finance - MAF141 My guest on the show this week is psychologist and TEDx speaker, Daniel Crosby. We have a fascinating discussion about behavioural psychology and how we often make irrational decisions. If you're a marketer or give advice of any kind don't miss this great interview. Welcome to episode 141 of the Marketing and Finance Podcast. We chat about: What behavioural psychology is and why it's important to under...
Emma Thomson on promoting positive protection insurance stories - MAF140
August 31, 2017 07:58 - 37 minutes - 32.5 MBEmma Thomson on promoting positive protection insurance stories - MAF140 My guest on the show this week is Emma Thomson. We talk about building LifeSearch, promoting positive protection stories, and the Protection Distributors Group. It's a great interview full of insights and ideas about company culture and customer engagement. Welcome to episode 140 of the Marketing and Finance Podcast. We chat about: The success of LifeSearch, one of the UK's biggest protection insurance interm...
Andrew Fundell on better business banking - MAF139
August 23, 2017 14:47 - 36 minutes - 31.2 MBAndrew Fundell on better business banking - MAF139 My guest this week is Andrew Fundell. We talk about better business banking and the alternatives available to small companies through to the largest investment firms. Welcome to episode 139 of the Marketing and Finance Podcast. We chat about: Why some firms find it hard to set up business bank accounts What alternative to traditional banks are available How to market those alternatives Why the human touch is still important in...
Mark Lee on magic and helping professionals stand out - MAF138
August 17, 2017 05:00 - 42 minutes - 32.4 MBMark Lee on magic and helping professionals stand out - MAF138 This week I talk to Mark Lee. A qualified Chartered Accountant, he's the Treasurer of the Magic Circle. We talk about magic and how he's pivoted his career to helping professionals stand out. Welcome to episode 138 of the Marketing and Finance Podcast.. We chat about: Effective communications depend upon whether people understand your messages Creating goals by asking: Who's my market? What's my message? What'...
Jason Hulott on referrals for financial professionals - MAF137
August 03, 2017 05:00 - 41 minutes - 36.2 MBJason Hulott on referrals for financial professionals - MAF137 My guest this week is Jason Hulott. We talk about referrals for financial professionals and where this fits in a wider marketing plan. Welcome to episode 137 of the Marketing and Finance Podcast. We chat about: The truth about financial services social media and compliance Why, even if you decide not to use social media to engage with clients, you should still use it to listen Whether referrals are as important now w...
Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136
July 26, 2017 11:15 - 44 minutes - 36.3 MBPaul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136 This week I welcome Paul Avis back on the show for the fourth time along with his colleagues Max and Donna. We talk about Group Income Protection and Early Intervention Services. And try and answer the question, "Are insurers just insurers or are they service providers too?" Welcome to episode 136 of the Marketing and Finance Podcast. We chat about: Are insurers just insurers or are they servi...
Laura Pearman on why you need killer headshots for your business and personal brand - MAF135
July 12, 2017 13:49 - 41 minutes - 34.8 MBLaura Pearman on why you need killer headshots for your business and personal brand - MAF135 This week I welcome Laura Pearman to the show. She's a photographer who specialises in headshots. If you're in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand Welcome to episode 135 of the Marketing and Finance Podcast. We chat about: Why finding your niche is important and why Laura decided to focus on headshots ...
Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134
July 06, 2017 05:00 - 30 minutes - 27.7 MBJon Norton on marketing lessons from building a stand-out accountancy brand - MAF134 This week my guest is Jon Norton. He runs an accountancy firm and it stands out because it doesn't fit the stereotype. We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon's had building a stand out accountancy brand. Welcome to episode 134 of the Marketing and Finance Podcast. We chat about: How to make management accountin...
Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133
June 27, 2017 15:40 - 48 minutes - 41.3 MBJonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133 This week my guest is Jonathan David Lewis. He's the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn't it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. We chat about: How board room members go through simil...
Gina Gardiner on motivating your team and finding excellence - MAF132
June 22, 2017 05:00 - 45 minutes - 36.2 MBGina Gardiner on motivating your team and finding excellence - MAF132 This week my guest is Gina Gardiner. After a skiing accident left her with a progressive disability she's gone on to build top performing teams in schools and now, businesses. We talk about discovering the gift in every challenge you face, motivating your team and finding excellence. Welcome to episode 132 of the Marketing and Finance Podcast. We chat about: Finding the gift in every challenge you face Looking...
David Ferguson on keeping a start-up culture as your company grows larger - MAF131
June 15, 2017 06:22 - 26 minutes - 42.6 MBDavid Ferguson on keeping a start-up culture as your company grows larger - MAF131 This week my guest is David Ferguson from Nucleus. I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company. Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David's ideas in this great chat. Welcome to episod...
Ken Course on why business development revolves around answering customer questions - MAF130
June 01, 2017 07:14 - 47 minutes - 38.3 MBKen Course on why business development revolves around answering customer questions - MAF130 In this episode, my guest is Ken Course. He specialises in helping businesses find their next customers. We talk about business development revolves around answering customer questions. Welcome to episode 130 of the Marketing and Finance Podcast. We chat about: How to focus on your highest and best skills and outsource the rest Systemising the most common questions you get asked to fre...
Three rules for simple marketing communications and renaming protection insurance - MAF129
May 25, 2017 09:41 - 13 minutes - 16.1 MBThree rules for simple marketing communications and renaming protection insurance - MAF129 In this show, it’s just me and the mic. Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance. Welcome to episode 129 of the marketing and finance podcast. As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the ...
Col Gray on why and how financial professionals should build a brand - MAF128
May 18, 2017 08:07 - 42 minutes - 36.9 MBCol Gray on why and how financial professionals should build a brand - MAF128 In this episode, my guest is Col Gray. We talk about why and how financial professionals should build a brand. His "Super Hero Brand Formula" is the best I've ever come across. Better than the complicated intellectual approaches of mega global brand agencies. Actually, Col's thoughts don't just apply to financial professionals, they'll inspire anyone who runs a business. Full stop. Welcome to episode 128 ...
Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127
May 11, 2017 05:00 - 37 minutes - 33.1 MBVicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127 In this episode, my guest is Vicky Gunn. She's an accountant who's worked in big corporates and the public sector. Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull. Welcome to episode 127 of the Marketing and Finance Podcast. We cha...
Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126
May 03, 2017 15:02 - 34 minutes - 29 MBCaroline McKenna on financial services marketing lessons from the non-profit sector - MAF126 In this episode, my guest is Caroline McKenna. We talk about the marketing lessons financial services companies can learn from the non-profit sector. Welcome to episode 126 of the Marketing and Finance Podcast. We chat about: Differences between the non-profit sector and commercial organisations Learning from the personal, almost intimate, feel of a charitable enterprise How the "Ice Buc...
Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125
April 27, 2017 05:00 - 28 minutes - 27.4 MBAhmed Khalifa on building WordPress websites and driving traffic to your business - MAF125 In this episode, my guest is Ahmed Khalifa. We talk about building WordPress websites and driving traffic to your business. Welcome to episode 125 of the Marketing and Finance Podcast. We chat about: The difference between Wordpress.com and Wordpress.org and which small businesses should choose What to look for when choosing a high-quality host for your website How focusing on a niche can ...
Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124
April 13, 2017 05:00 - 43 minutes - 36.8 MBJonathan Patrick shares marketing lessons from financing start up businesses - MAF124 In this episode, I talk to Jonathan Patrick. With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses. Welcome to episode 124 of the Marketing and Finance Podcast. We chat about: How focussing on the theoretical rather than the practical can weaken a marketing approach Conducting research without leadin...
Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123
March 30, 2017 07:39 - 29 minutes - 27.9 MBAlex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123 In this episode, Alex Cameron is back on the show. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and workshops. Welcome to episode 123 of the Marketing and Finance Podcast. We chat about: How less is more when it comes to posting content to social media Why engaging with your community is as important as...
Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122
March 23, 2017 08:34 - 32 minutes - 29.3 MBAndy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122 In this show, my guest is Vitality's, Andy Philo. We chat about how Vitality developed Serious Illness Cover. And we look at how they're encouraging people to understand and improve their health. Welcome to episode 122 of the Marketing and Finance Podcast. We chat about: The development of Serious Illness Cover as an alternative to critical illness cover How Vitality created a ne...
Helen Wilkie on writing, publishing and marketing your business book - MAF121
March 16, 2017 05:00 - 51 minutes - 40 MBHelen Wilkie on writing, publishing and marketing your business book - MAF121 In this episode, my guest is communication specialist, Helen Wilkie. She's helped accountants and other professionals launch their own business books. We chat about the process of writing, publishing and marketing a business book. Welcome to episode 121 of the Marketing and Finance Podcast. We chat about: Helping "numbers" people to better use words How to decide on the best subject to write your book ...
Iona Bain on the Young Money Blog and financial education - MAF120
March 09, 2017 06:00 - 45 minutes - 36.5 MBIona Bain on the Young Money Blog and financial education - MAF120 This week I chat to journalist, blogger and author, Iona Bain. We talk about how she launched the Young Money Blog, financial education and how important it is to get out and talk directly to your customers. Welcome to episode 120 of the Marketing and Finance Podcast. We chat about: How Iona set up the first blog dedicated to young people and their money Why we need more financial education in schools and what it s...
Maggie Johnson on virtual assistance, event management and marketing services - MAF119
March 02, 2017 06:00 - 40 minutes - 33.5 MBMaggie Johnson on virtual assistance, event management and marketing services - MAF119 After a week's holiday, MAF is back and my guest is Maggie Johnson. We chat about virtual assistance, event management and marketing services and how this might benefit your business. Welcome to episode 119 of the Marketing and Finance Podcast. We chat about: Take away the "busy" from the "productive" Freeing yourself up to focus on the important business development and strategy stuff Running...
Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118
February 16, 2017 06:00 - 46 minutes - 39.2 MBThor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118 My guest in this show is Thor Holt. We chat about how to perfect a presentation or a pitch. We also look at how to kill confirmation bias. You know, the phenomenon which means people only consume content that confirms their own beliefs. And what this means for the stuff you've been reading about Trump and Brexit and what the public think about industries like financial services. Welcome to episod...
Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117
February 06, 2017 10:37 - 30 minutes - 28.3 MBVishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117 In this episode, I talk to Vishal Pandya. We chat about the Society of Mortgage Professionals and the benefits of communities. Welcome to episode 117 of the Marketing and Finance Podcast. We chat about: Creating a community to help advisers come together to share ideas and best practice How the Society of Mortgage Professionals fits with the Chartered Insurance Institute and the Persona...
James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116
February 02, 2017 06:00 - 36 minutes - 30.6 MBJames Daley on Fairer Finance and raising standards in financial services customer experience - MAF116 My guest in this episode is James Daley from Fairer Finance. We talk about raising standards in financial services customer experience. Welcome to episode 116 of the Marketing and Finance Podcast. We chat about: How ratings help customers pick companies on factors other than price Getting beyond blissful ignorance to find out what customer service is really like The insurance p...
David Smith on using widget technology to improve how insurance is bought and sold - MAF115
January 26, 2017 06:00 - 35 minutes - 32.5 MBDavid Smith on using widget technology to improve how insurance is bought and sold - MAF115 In this episode, I talk to David Smith from iPipeline. We chat about how iPipeline are using widget technology to improve how insurance is bought and sold. Welcome to episode 115 of the Marketing and Finance Podcast. We chat about: How iPipeline come up with ideas and develop them into helpful technology widgets Retaining the human touch even when talking about tech How the supermarket sh...
John Espirian on making technical subjects simple, clear and understandable - MAF114
January 19, 2017 06:00 - 38 minutes - 32.7 MBJohn Espirian on making technical subjects simple, clear and understandable - MAF114 In this show, I talk to John Espirian. We chat about how to make technical subjects simple, clear and understandable. Welcome to episode 114 of the Marketing and Finance Podcast. We chat about: Why jargon, management speak, and bloat thrive in many industries How people want simple, often visual explanations of complex subjects Avoiding complexity creep during the internal sign off process Bui...
Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113
January 12, 2017 04:00 - 34 minutes - 31 MBMalcolm Davidson on using YouTube videos to get mortgage clients - MAF113 My first guest of 2017 is Malcolm Davidson. We talk about how he's used YouTube videos to find clients for his mortgage broking business Welcome to episode 113 of the Marketing and Finance Podcast. We chat about: How the Mortgage Market Review (MMR) created a massive opportunity for mortgage brokers Shooting quality videos quickly and cost effectively Handling compliance issues around creating engaging con...
Put content creation at the top of the to-do list in 2017 - MAF112
December 21, 2016 08:00 - 22 minutes - 19.2 MBPut content creation at the top of the to-do list in 2017 - MAF112 This week’s show is a call to action for 2017. It’s time for you to start putting content out there. To build your brands. To engage with your clients and to build your businesses. And we’ll be listening again to some of this year’s great guests and their insights and ideas on how you can do just that. Welcome to episode 112 of the Marketing and Finance Podcast. In this last episode of the year, I want to use the advi...
Eileen Murphy on CRM and managing multiple relationships - MAF111
December 15, 2016 06:00 - 41 minutes - 36.7 MBEileen Murphy on CRM and managing multiple relationships - MAF111 I'm delighted to welcome Eileen Murphy back on the show. We talk about CRM systems, processes and managing multiple relationships. Welcome to episode 111 of the Marketing and Finance Podcast. We chat about: How CRM can free up your time and let you give a slicker customer service Taking an off the shelf solution, bespoke it and make it your own Managing email to remove distractions and focus on clients Who is Eil...
Paul Avis and Scott Rayner on the ROI of group income protection - MAF110
December 08, 2016 08:46 - 39 minutes - 35 MBPaul Avis and Scott Rayner on the ROI of group income protection - MAF110 Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance. We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes. Welcome to episode 110 of the Marketing and Finance Podcast. We chat about: How convincing the HR team about group income protection is only half the battle The ROI method being a light bulb momen...
Coralie Sawruk on why strong leadership is the key to successful change - MAF 109
November 24, 2016 06:00 - 35 minutes - 34.5 MBCoralie Sawruk on why strong leadership is the key to successful change - MAF 109 In this show, I talk to Coralie Sawruk about handling change in organisations. Often a painful experience for staff and customers, change projects also frequently fail. We discuss how strong leadership is the key to successful change. Welcome to episode 109 of the Marketing and Finance Podcast. We chat about: Why so many change projects fail Engaging teams and making sure everyone understands the vis...
Public speaking tips and world-class communication - MAF108
November 17, 2016 13:26 - 29 minutes - 29.1 MBPublic speaking tips and world-class communication - MAF108 In this episode, I talk about world-class communication. How you can take your presentations to another level. Welcome to episode 108 of the Marketing and Finance Podcast. You’ll hear about: Lessons learned from Marcus Sheridan - a world class presenter and facilitator The "Columbus principle" of asking instead of telling Snippet from a recent seminar about "The TV studio in your pocket". Other tips you can use to sta...
Melissa Collett on learning from customer complaints Ombudsman style - MAF107
November 03, 2016 05:00 - 31 minutes - 30.7 MBMelissa Collett on learning from customer complaints Ombudsman style - MAF107 In this episode, I talk to Melissa Collett. A former senior figure at the Financial Ombudsman Service - the FOS. We talk about how to learn from customer complaints, and how to turn unhappy customers into advocates. Welcome to episode 107 of the Marketing and Finance Podcast. We chat about: How the Financial Ombudsman Service works The mistakes product providers continuously make when dealing with custo...
Jon Pittham on putting personality into business brands - MAF106
October 27, 2016 05:00 - 30 minutes - 29.7 MBJon Pittham on putting personality into business brands - MAF106 My guest on the show this week is Jon Pittman. A former financial adviser now running a marketing agency. We talk about how to build more personality into business and financial planning brands. Welcome to episode 106 of the Marketing and Finance Podcast. We chat about: How digital has blurred the boundaries between creative, marketing and PR agencies A new breed of financial planners who are looking to use digital a...
Adviser produced content, the couch test, and engaging our clients - MAF105
October 19, 2016 14:59 - 11 minutes - 12 MBAdviser produced content, the couch test, and engaging our clients - MAF105 Could Adviser produced content be the key to future growth of the UK protection market? Maybe even the whole financial services industry? And would your policy definitions stand up to “the couch test”? Or survive a mauling on social media? Welcome to episode 105 of the Marketing and Finance Podcast. You’ll hear about: How advisers can create videos, audios and publications to engage their clients How every...
Richard Tubb on productivity tips and not to do lists - MAF104
October 13, 2016 09:30 - 46 minutes - 44.4 MBRichard Tubb on productivity tips and not to do lists - MAF104 My guest on the show this week is Richard Tubb. A self-confessed procrastinator and geek who's still a successful business person. We talk about productivity tips and not to do lists. Welcome to episode 104 of the Marketing and Finance Podcast. We chat about: How clear communication is one of the best ways to improve productivity Why you should avoid becoming a slave to email and social media How to prevent other peo...
Dylis Guyan on how to prospect for new clients - MAF103
October 06, 2016 06:42 - 41 minutes - 39.6 MBDylis Guyan on how to prospect for new clients - MAF103 In this show, I talk to Dylis Guyan. How to prospect for new clients and how to be consistent about it. Welcome to episode 103 of the Marketing and Finance Podcast. We chat about: How Dylis used prospecting to motivate her high performing teams Using "The Trust Equation" to measure your client relationships Why classic marketing technique: Attention Interest Desire Action (AIDA) still works. Who is Dylis Guyan? Dylis is ...
Lesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102
September 29, 2016 05:00 - 29 minutes - 27.8 MBLesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102 In this episode, I talk to Lesley James about Simplified Money. A new business model built on the idea of financial advice for all, not just the wealthy. Welcome to episode 102 of the Marketing and Finance Podcast. We chat about: How Lesley and her team built a new kind of financial advice business The challenges they faced getting the business off the ground How they are marketing Simplifi...
Andy Hart on Voyant and mastering financial planning software - MAF101
September 22, 2016 05:00 - 39 minutes - 39.1 MBAndy Hart on Voyant and mastering financial planning software - MAF101 In this episode, I talk to Andy Hart about Voyant. How you can master financial planning software for the benefit of your clients and your business. Welcome to episode 101 of the Marketing and Finance Podcast. Who is Andy Hart? Andy is a financial adviser specialising in helping people plan for their retirement and to manage their investments effectively once they retire. Working for Serenity Financial Planning ...
Michelle Hoskin on building WOWW into your business - MPAF100
September 08, 2016 09:00 - 1 hour - 59.9 MBMichelle Hoskin on building WOWW into your business - MPAF100 In this episode I talk to Michelle Hoskin about how to create WOWW within your business. That's a WOWW with three double-yous! We hear business tips and tricks from past podcast guests. And I'll tell you about a competition to celebrate this milestone edition. Welcome to episode 100 of the Marketing Protection and Finance Podcast. Who Michelle Hoskin? Michelle is the founder and director of Standards International Ltd, t...
Ali McGill on how a focus on customer experience could transform your business - MPAF99
September 01, 2016 08:36 - 48 minutes - 45.9 MBAli McGill on how a focus on customer experience could transform your business - MPAF99 In this episode I talk to customer experience expert Ali McGill. How a focus on customer experience could transform your business Welcome to episode 99 of the Marketing Protection and Finance Podcast. Who Ali McGill? Ali is founder of Ashton McGill . He's passionate about people, and frustrated by the way many organisations behave today. He says don't care about their staff or customers. Profit ...