Latest Marketingcommunications Podcast Episodes
The future of virtual and in-person events with Erica Maurer - MAF268
Marketing and Finance (MAF) Podcast - April 01, 2021 09:00 - 37 minutes ★★★★ - 13 ratingsThe future of virtual and in-person events with Erica Maurer - MAF268 This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic. What are the implications for event organisers and for speakers? My guest is Erica Maurer. And this is episod...
Are SMART goals really dumb goals? – MAF267
Marketing and Finance (MAF) Podcast - March 18, 2021 09:00 - 18 minutes ★★★★ - 13 ratingsAre SMART goals really dumb goals? – MAF267 This week let's talk about whether SMART goals are really dumb goals. And whether there's a better alternative. It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast. We chat about: · Why it's important to have...
Perfect marketing positioning with Matt Desmier - MAF266
Marketing and Finance (MAF) Podcast - March 04, 2021 11:00 - 38 minutes ★★★★ - 13 ratingsPerfect marketing positioning with Matt Desmier - MAF266 This week let's talk about marketing positioning and about the future of in-person and virtual conferences. My guest is Matt Desmier. And this is episode 266 of the Marketing and Finance Podcast. We chat about: · Where positionin...
Best Return On £50k Marketing Spend – MAF265
Marketing and Finance (MAF) Podcast - February 11, 2021 09:00 - 11 minutes ★★★★ - 13 ratingsBest Return On £50k Marketing Spend – MAF265 This week let's talk about marketing spend. Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment? It's just me and the mic and this is episode 265 of the Marketing...
Is it worth getting into Clubhouse? – MAF264
Marketing and Finance (MAF) Podcast - January 28, 2021 10:32 - 20 minutes ★★★★ - 13 ratingsIs it worth getting into Clubhouse? – MAF264 This week let's talk about Clubhouse. Is it worth getting involved in this new social media platform? It's just me and the mic and this is episode 264 of the Marketing and Finance Podcast. We chat about: · What is Clubhouse? · How to g...
Touching The Money Nerve With Bob Wheeler – MAF263
Marketing and Finance (MAF) Podcast - January 14, 2021 09:00 - 34 minutes ★★★★ - 13 ratingsTouching the Money Nerve with Bob Wheeler – MAF263 This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money. My guest is Bob Wheeler. And this is episode 263 of the Marketing and Finance Podcast. We chat about: · Emotions and how they under...
Conversations That Convert With Danny Matthews – MAF262
Marketing and Finance (MAF) Podcast - January 07, 2021 09:00 - 37 minutes ★★★★ - 13 ratingsConversations that convert with Danny Matthews – MAF262 This week let's talk about conversations that convert. A problem solving approach to business design. My guest is Danny Matthews. And this is episode 262 of the Marketing and Finance Podcast. We chat about: · How Danny moved on fr...
How to develop a marketing conscience – MAF261
Marketing and Finance (MAF) Podcast - December 17, 2020 10:14 - 21 minutes ★★★★ - 13 ratingsHow to develop a marketing conscience – MAF261 In the last show of 2020, let's talk about developinga marketing conscience. The mark of marketing integrity. Welcome to episode 261 of the Marketing and Finance Podcast. We chat about: · Looking back at 2020 virtual events · The Cat...
How to stand out at virtual online events – MAF260
Marketing and Finance (MAF) Podcast - November 26, 2020 10:47 - 30 minutes ★★★★ - 13 ratingsHow to stand out at virtual online events – MAF260 Virtual events will be the norm for the foreseeable future. How can you stand out when presenting at a virtual event? Let's grab a coffee and talk about it some more. Welcome to episode 260 of the Marketing and Finance Podcast. We chat abou...
Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259
Marketing and Finance (MAF) Podcast - November 12, 2020 09:30 - 32 minutes ★★★★ - 13 ratingsJordan West: From diapers to e-commerce clothing success and agency startup - MAF259 This week my guest is Jordan West. We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers Welcome to episode 259 of the Marketing an...
Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258
Marketing and Finance (MAF) Podcast - October 29, 2020 09:12 - 29 minutes ★★★★ - 13 ratingsAndrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 This week my guest is Andrew Warner. We chat about how he helps marketers develop better relationships with their finance colleagues. Just how should the Marketing Department work better with the Chief Fin...
No Time to Die delay and business pivoting – MAF257
Marketing and Finance (MAF) Podcast - October 15, 2020 09:00 - 22 minutes ★★★★ - 13 ratingsNo Time to Die delay and business pivoting – MAF257 This week I’d like to talk about the No Time to Die film delay and business pivoting. Welcome to episode 257 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to change their offe...
Book Launch: Cats, Mats and Marketing Plans – MAF256
Marketing and Finance (MAF) Podcast - October 01, 2020 09:00 - 10 minutes ★★★★ - 13 ratingsBook Launch: Cats, Mats and Marketing Plans – MAF256 It’s finished. Ready to be published. My book about how to keep marketing simple launches on 1 November 2020. Let’s grab a coffee and talk about it some more. Welcome to episode 256 of the Marketing and Finance Podcast. We chat about: · ...
Robin Cangie on finding and telling your business story - MAF255
Marketing and Finance (MAF) Podcast - September 17, 2020 09:00 - 33 minutes ★★★★ - 13 ratingsRobin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Ro...
What should our marketing priorities be after lockdown? – MAF254
Marketing and Finance (MAF) Podcast - September 03, 2020 09:00 - 15 minutes ★★★★ - 13 ratingsWhat should our marketing priorities be after lockdown? – MAF254 As we emerge from lockdown companies are starting to talk about marketing again. But what should be the priorities that we focus on? Let’s grab a coffee and talk about it some more. Welcome to episode 254 of the Marketing and F...
Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253
Marketing and Finance (MAF) Podcast - August 27, 2020 09:00 - 35 minutes ★★★★ - 13 ratingsVictoria Taylor on theme park thinking and the future of retail and marketing - MAF253 My guest this week is Victoria Taylor, a customer experience expert. We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail ...
Philip Courtenay on behavioural and emotional finance - MAF252
Marketing and Finance (MAF) Podcast - August 13, 2020 09:00 - 34 minutes ★★★★ - 13 ratingsPhilip Courtenay on behavioural and emotional finance - MAF252 My guest this week is Philip Courtenay, the founder of Applied Emotional Finance. We chat about behavioural and emotional factors and how they affect financial advice. Welcome to episode 252 of the Marketing and Finance Podcast. ...
Matthew Woodward: SEO 101 - what it is and how to do it - MAF251
Marketing and Finance (MAF) Podcast - August 06, 2020 09:15 - 36 minutes ★★★★ - 13 ratingsMatthew Woodward: SEO 101 - what it is and how to do it - MAF251 My guest this week is Matthew Woodward, blogger and SEO expert. We chat about demystifying SEO and some tips you can use to drive traffic to your website. Welcome to episode 251 of the Marketing and Finance Podcast. We chat abo...
Stephen Knight on the virtual marketing agency drag and drop approach - MAF250
Marketing and Finance (MAF) Podcast - July 23, 2020 09:00 - 40 minutes ★★★★ - 13 ratingsStephen Knight on the virtual marketing agency drag and drop approach - MAF250 My guest this week is Stephen Knight, from Pimento. We talk about his "one agency, many flavours" approach to marketing solutions. Welcome to episode 250 of the Marketing and Finance Podcast. We chat about: How c...
Presentation tips for online events learned in lockdown - MAF249
Marketing and Finance (MAF) Podcast - July 16, 2020 12:01 - 33 minutes ★★★★ - 13 ratingsPresentation tips for online events learned in lockdown - MAF249 This week it's just me and the mic talking about presentation tips for online events learned in lockdown. Let's look at how the crisis has changed online presenting and how to stand out. Welcome to episode 249 of the Marketing a...
Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248
Marketing and Finance (MAF) Podcast - July 02, 2020 09:00 - 33 minutes ★★★★ - 13 ratingsJanine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248 My guest this week is Janine Capaldi, an expert in LinkedIn lead generation. We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm. Welcome to episode 248 of the ...
Elizabeth Jones on exorcising ghosting in business - MAF247
Marketing and Finance (MAF) Podcast - June 11, 2020 09:00 - 21 minutes ★★★★ - 13 ratingsElizabeth Jones on exorcising ghosting in business - MAF247 This week my guest is copywriter, Elizabeth Jones. We talk about how she left a corporate job to start a business and the phenomenon of business ghosting and how to deal with it. Welcome to episode 247 of the Marketing and Finance Po...
Neal Schaffer - Is influencer marketing the new PR? - MAF246
Marketing and Finance (MAF) Podcast - May 28, 2020 09:31 - 39 minutes ★★★★ - 13 ratingsNeal Schaffer - Is influencer marketing the new PR? - MAF246 This week my guest is Neal Schaffer, author of The Age of Influence We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity. Welcome to episode 246 of the Marketing and...
Navid Jafari on using data for insights and how high quality can be simple - MAF245
Marketing and Finance (MAF) Podcast - May 21, 2020 09:03 - 37 minutes ★★★★ - 13 ratingsNavid Jafari on using data for insights and how high quality can be simple - MAF245 My guest this week is Navid Jafari, from PeerNova. We talk about data, customer insights and simplifying messages for customers. Welcome to episode 245 of the Marketing and Finance Podcast. We chat about: · ...
John Wall on the truth about artificial intelligence and marketing success - MAF244
Marketing and Finance (MAF) Podcast - May 07, 2020 09:00 - 32 minutes ★★★★ - 13 ratingsJohn Wall on the truth about artificial intelligence and marketing success - MAF244 My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights. We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhanc...
Simple marketing strategy at a time of crisis - MAF243
Marketing and Finance (MAF) Podcast - April 30, 2020 12:44 - 13 minutes ★★★★ - 13 ratingsSimple marketing strategy at a time of crisis - MAF243 The principles of marketing strategy stay the same despite the global crisis we are facing. It's easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I'd...
Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242
Marketing and Finance (MAF) Podcast - April 23, 2020 09:00 - 41 minutes ★★★★ - 13 ratingsStuart Atkins on why marketing should be matchmaking and not manipulation - MAF242 My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California. We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather ...
Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241
Marketing and Finance (MAF) Podcast - April 16, 2020 09:00 - 33 minutes ★★★★ - 13 ratingsTemple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241 My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin. He delivers a simple blockchain and crypto-currency 101 masterclass and talks about how Scotcoin deve...
Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240
Marketing and Finance (MAF) Podcast - April 02, 2020 10:30 - 32 minutes ★★★★ - 13 ratingsStephanie Bousley on repaying massive debt and writing about avocado toast - MAF240 My guest this week is Stephanie Bousley author of, "Buy the Avocado Toast." We chat about how she sank into massive debt, the steps she took to get back on her feet and writing a book to help others facing her ...
Paola Garbini on leading a global community of business women powered by kindness - MAF239
Marketing and Finance (MAF) Podcast - March 26, 2020 09:00 - 31 minutes ★★★★ - 13 ratingsPaola Garbini on leading a global community of business women powered by kindness - MAF239 My guest this week is Paola Garbini, the founder of the Noi Club. Noi means "We" in Italian and we talk about how Paola brings women from across the globe to work together on projects and businesses powe...
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