Latest Marketing tech Podcast Episodes
Getting Started as a Freelancer with Lauren Aquilino and Sydney Mulligan
Ops Cast - April 22, 2024 16:00 - 52 minutes ★★★★★ - 9 ratingsEver wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty...
People-First GTM and how Marketing Ops can Enable it with Mark Kilens
Ops Cast - April 15, 2024 16:00 - 45 minutes ★★★★★ - 9 ratingsPrepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-mark...
Using the Go to Network Motion with Mac Reddin
Ops Cast - April 08, 2024 16:00 - 53 minutes ★★★★★ - 9 ratingsDiscover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies...
Bridging the Gap: Uniting Athletics and Admissions for Recruitment Success
In Your Element - April 04, 2024 07:00 - 36 minutes ★★★★★ - 2 ratingsIn the latest episode of In Your Element, Charity Schneeberger and Gretchen LeVan dive into the dynamic intersection of athletics and admissions at the University of Valley Forge. Through their roles as Director of Admissions and Director of Athletics, respectively, they shed light on how a cult...
Manage Your Hype Cycle or be Managed by it with Frans Riemersma
Ops Cast - April 01, 2024 16:00 - 50 minutes ★★★★★ - 9 ratingsEmbark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the...
ABM and PLG Motions - Two Sides of the Same Coin with Julie Geller
Ops Cast - March 25, 2024 16:00 - 44 minutes ★★★★★ - 9 ratingsPrepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal ro...
Tech-Enabled Transformation: TVCC’s Journey with Element451
In Your Element - March 21, 2024 07:00 - 36 minutes ★★★★★ - 2 ratingsIn our first episode, Dr. Courtney Skiles shares her journey from Trinity Valley Community College student to admissions recruiter to Director of Admissions. We dive into how she was able to implement Element451, and ultimately, elevate the college's recruitment and engagement strategies. This e...
Predictability and Planning of Pipeline Metrics with Rachel Squire
Ops Cast - March 18, 2024 16:00 - 51 minutes ★★★★★ - 9 ratingsUnlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh...
Applying Lean Methodology in Marketing and Revenue Operations with Rutger Katz
Ops Cast - March 11, 2024 16:00 - 49 minutes ★★★★★ - 9 ratingsExplore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the app...
Welcome to In Your Element
In Your Element - March 07, 2024 08:00 - 1 minute ★★★★★ - 2 ratingsWelcome to In Your Element, a podcast where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education. Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in l...
Lessons Learned Hiring Marketing Ops Agencies with Jessica Kao
Ops Cast - March 04, 2024 17:00 - 49 minutes ★★★★★ - 9 ratingsIn today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, ...
The Importance of Good Planning on Productivity and Mental Health with Dani Worthman
Ops Cast - February 26, 2024 17:00 - 56 minutes ★★★★★ - 9 ratingsIn this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape...
Tips to "Do More with Less" in Marketing Ops with Colton Slauson
Ops Cast - February 19, 2024 17:00 - 46 minutes ★★★★★ - 9 ratingsPrepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and...
How Marketing Ops can Support Nearbound GTM Strategies with Justin Gray
Ops Cast - February 12, 2024 17:00 - 47 minutes ★★★★★ - 9 ratingsThis episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray ...
The Coming Martech Supercollision with Scott Brinker
Ops Cast - February 05, 2024 17:00 - 50 minutes ★★★★★ - 9 ratingsIn todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather...
Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
Marketing Trends - January 31, 2024 08:00 - 34 minutes ★★★★★ - 274 ratingsOn this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to ...
From IT to CMO to CRO to founder with Jenn Steele
Ops Cast - January 29, 2024 17:00 - 50 minutes ★★★★★ - 9 ratingsIn today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skill...
Unveiling the Fintech Marketing Landscape
Marketing Trends - January 24, 2024 08:00 - 44 minutes ★★★★★ - 274 ratingsOn this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landsca...
Behind the Mic: OpsCast's 100th Episode Celebration
Ops Cast - January 22, 2024 17:00 - 33 minutes ★★★★★ - 9 ratingsIn this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statisti...
Innovation, Trust, and Marketing Mastery: A Conversation with Ashley Kramer, CMO and CSO of GitLab
Marketing Trends - January 17, 2024 08:00 - 48 minutes ★★★★★ - 274 ratingsOn this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab i...
The importance of Finance Knowledge within Marketing Operations with Jaime Garza
Ops Cast - January 15, 2024 17:00 - 51 minutes ★★★★★ - 9 ratingsIn today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a f...
Leading with Innovative Marketing Strategies in a Competitive Landscape
Marketing Trends - January 10, 2024 08:00 - 44 minutes ★★★★★ - 274 ratingsThe smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning ...
Setting Expectations and Measuring Results of GTM Motions with Shivina Kumar
Ops Cast - January 03, 2024 17:00 - 51 minutes ★★★★★ - 9 ratingsWelcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure. Bu...
Empowering Success and Transforming Out-of-Home Advertising
Marketing Trends - January 03, 2024 08:00 - 55 minutes ★★★★★ - 274 ratingsOut-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-ho...
Why Marketers Should Be Constantly Learning and Building
Marketing Trends - December 20, 2023 08:00 - 49 minutes ★★★★★ - 274 ratingsIn the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note ...
The Coming Era of Adaptive Personalization with Tony Ferreira
Ops Cast - December 19, 2023 17:00 - 50 minutes ★★★★★ - 9 ratingsIn today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, an...
How To Level Up Your Marketing and Experience Strategies
Marketing Trends - December 13, 2023 08:00 - 46 minutes ★★★★★ - 274 ratingsThere are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this ep...
Doing Better With Less
Marketing Trends - December 06, 2023 08:00 - 49 minutes ★★★★★ - 274 ratingsIn today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a resu...
Episode 149: How Companies Are On the Clock and Need to Find the Perfect Time
Converge Coffee - December 01, 2023 15:00 - 12 minutes ★★★★★ - 13 ratingsIn this episode, Erik Deckers sits down with Jay Baer (https://www.jaybaer.com/), owner of Ursus 10 and author of the new book, The Time to Win. They discuss how a company's speed is now the new differentiator. Jay also talks about how companies need to learn how to speed up their response time w...
An Expert's Perspective on How To Invest in Branding
Marketing Trends - November 22, 2023 08:00 - 52 minutes ★★★★★ - 274 ratingsOn the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strateg...
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