Ops Cast
150 episodes - English - Latest episode: 4 days ago - ★★★★★ - 9 ratingsOps Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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Episodes
Getting Started as a Freelancer with Lauren Aquilino and Sydney Mulligan
April 22, 2024 16:00 - 52 minutes - 36.3 MBEver wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gritty of establishing a freelancing business, taking you through the unexpected hurdles and sharing the unspoken benefits of being the architect of your own career. From the essential cushion of fin...
People-First GTM and how Marketing Ops can Enable it with Mark Kilens
April 15, 2024 16:00 - 45 minutes - 31.5 MBPrepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate bu...
Using the Go to Network Motion with Mac Reddin
April 08, 2024 16:00 - 53 minutes - 36.9 MBDiscover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's ma...
Manage Your Hype Cycle or be Managed by it with Frans Riemersma
April 01, 2024 16:00 - 50 minutes - 34.8 MBEmbark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dunning-Kruger effect and Kubler-Ross's grief curve, offering a fascinating glimpse into the way we, and the organizations we are a part of, come to grips with the relentless tide of new tech. If you...
ABM and PLG Motions - Two Sides of the Same Coin with Julie Geller
March 25, 2024 16:00 - 44 minutes - 30.7 MBPrepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles in company acquisitions to the forefront of marketing technology innovation. We pull back the curtain on ABM's transformation over the years, revealing how it has sharpened its focus on high-value...
Predictability and Planning of Pipeline Metrics with Rachel Squire
March 18, 2024 16:00 - 51 minutes - 35.4 MBUnlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh perspective on the value that a strong analytical mindset can bring to the marketing table. Her insights reveal not just the unexpected paths one can take toward a career in marketing ops but also th...
Applying Lean Methodology in Marketing and Revenue Operations with Rutger Katz
March 11, 2024 16:00 - 49 minutes - 34.1 MBExplore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the application of lean principles to the fluid and dynamic world of marketing. Uncover how to craft strategies that resonate with a customer-centric approach, distill the essence of purpose, process, and pe...
Lessons Learned Hiring Marketing Ops Agencies with Jessica Kao
March 04, 2024 17:00 - 49 minutes - 33.7 MBIn today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer mod...
The Importance of Good Planning on Productivity and Mental Health with Dani Worthman
February 26, 2024 17:00 - 56 minutes - 38.7 MBIn this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of marketing operations. Her journey, from a background in neuroscience to leading a marketing agency and eventually embracing a strategic role in a corporate environment, provides a unique perspecti...
Tips to "Do More with Less" in Marketing Ops with Colton Slauson
February 19, 2024 17:00 - 46 minutes - 31.8 MBPrepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and optimization within marketing operations. Colton, who began his journey as an intern making memorable missteps with 'Marketo,' has ascended to the role of Senior Marketing Operations Manager, epitomi...
How Marketing Ops can Support Nearbound GTM Strategies with Justin Gray
February 12, 2024 17:00 - 47 minutes - 32.6 MBThis episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray about Nearbound GTM Strategies. Justin is an award-winning 5X entrepreneur who has made a career of launching and scaling companies and guiding them to successful exits of over 250MM. In 2018, Justin ...
The Coming Martech Supercollision with Scott Brinker
February 05, 2024 17:00 - 50 minutes - 35 MBIn todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecos...
From IT to CMO to CRO to founder with Jenn Steele
January 29, 2024 17:00 - 50 minutes - 35 MBIn today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After successfully turning around and selling Kissmetrics in 2023, she is currently founding another company in the martech space. Her journey includes roles...
Behind the Mic: OpsCast's 100th Episode Celebration
January 22, 2024 17:00 - 33 minutes - 23 MBIn this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics about their listeners' locations. The hosts also discuss the uniqueness of podcasting as a medium for connecting with others and how it allows them to meet and learn from various experts and profe...
The importance of Finance Knowledge within Marketing Operations with Jaime Garza
January 15, 2024 17:00 - 51 minutes - 35.5 MBIn today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a founder. He co-founded a company in the real estate media industry. Jaime is also a veteran of the US Army Green Berets and the Texas Army National Guard, where he served in combat and trained other mi...
Setting Expectations and Measuring Results of GTM Motions with Shivina Kumar
January 03, 2024 17:00 - 51 minutes - 35.4 MBWelcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure. But that's not the only reason we're excited today. In this episode, we have the privilege of speaking with Shivina Kumar, the Director of Brand & Communications at CompStak. Shivina has had a remarkabl...
The Coming Era of Adaptive Personalization with Tony Ferreira
December 19, 2023 17:00 - 50 minutes - 34.6 MBIn today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. He is an avid consumer of content and is alwa...
MOps-Apalooza 2023 Recap with Michael Hartmann, Naomi Liu & Mike Rizzo
November 20, 2023 17:00 - 42 minutes - 29.1 MBIn today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that could shape MOps-Apalooza 2024. Whether you're a...
Building a Marketing Operations “Portfolio” with Joy Martinez
November 14, 2023 22:00 - 46 minutes - 32 MBIn this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, busi...
The Evolution of Marketing Ops in the Age of Generative Digital Experiences with Paul Wilson
July 24, 2023 16:00 - 51 minutes - 35.6 MBIn this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has a...
Marketing Ops Career Advice from Vivi Gehan
July 10, 2023 16:00 - 52 minutes - 36.3 MBIn this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops. Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa! Tune in to hear - - Vivi's transition from doing events to ending up in Marketing Ops. - Challenges she faced during her transition from in-house marketing to...
The Importance of Project and Program Management for MOps with Paula Gorman
June 26, 2023 16:00 - 54 minutes - 37.3 MBIn this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, implementation, and project/program management. Tune in to hear: How Paula thinks about / approaches the concept of different levels and/or di...
A Marketing Ops Maturity Model and more with Simon Daniels
May 22, 2023 16:00 - 51 minutes - 35.5 MBToday we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operations leadership roles both in-house and as a consultant. He has also co-hosted another podcast called What’s MOps Got to do With it? Tune in to he...
How MOps can Leverage the Transition to First Party Cookies with Sylvain Giuliani
May 08, 2023 16:00 - 51 minutes - 35.3 MBIn this episode, we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue space. He is also an investor and mentor with experience at several startups - as a founder and leader. Tune in to hear: - The state of things with first-party vs third party / intent data; and, th...
CMO Ops with Raja Walia
April 11, 2023 16:00 - 56 minutes - 38.7 MBIn this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations. Tune in to hear: - What Raja means by "CMO Ops." - How differentiates these roles from “traditional” CMO roles or marketing ops roles. - Raja elaborates on how this could be a fractional rol...
The Great Attribution Debate with Andrea Lechner-Becker and Drew Smith
March 27, 2023 16:00 - 55 minutes - 38.2 MBIn this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD. Tune in to hear: - What tools and p...
Maximizing the Marketing Ops <> CMO Relationship with Scott Vaughan
February 27, 2023 17:00 - 52 minutes - 36.3 MBIn this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Scott is a prolific writer and speaker about marketing, l...
What is a Marketing Chief of Staff with Chloe Washington, Ragen Dodson and Jim Williams
February 20, 2023 17:00 - 52 minutes - 35.8 MBIn this episode, we talk about Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certified. Ragen Dodson is currently Director of Marketing Operations and Analytics at Axonius. Prior to joining Axonius, Ragen has held several Marke...
Learning how to Learn with Scott MacGregor
February 10, 2023 14:00 - 51 minutes - 35.1 MBIn this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketing and internet marketing roles. Tune in to hear: - How Scott keeps up with and figured out technology early in his career. - How he "learned ho...
How to Continuously Learn and Grow in Marketing Ops with Raja Walia
February 07, 2023 14:00 - 47 minutes - 32.6 MBIn this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations. Tune in to hear: - What has kept Raja in Consulting vs. In house. - What he sees as the commonalities and differences between B2B, B2C, B2S marketing. - How Raja...
January Recap - What's Happening in Marketing Ops?
January 31, 2023 00:00 - 33 minutes - 23.1 MBIn this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed. Bonus: Tune in to this episode to hear our special guest "Mickey" (Mike did an impression and now...
Working with Other Ops Teams with Lorena Morales
January 19, 2023 17:00 - 42 minutes - 29.1 MBOn this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions. Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several Marketing and Operations leadership roles. She is also currently on the advisory board with Syncari and is an active member of several communities, including Women in Revenue. Tune in to hear...
The Impacts of the Martech Landscape Explosion with Shikha Pakhide
January 13, 2023 17:00 - 45 minutes - 31.4 MBIn this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, Account Based Experience and Demand Generation. Shikha has been recognized as the Most Inno...
Ops Cast 2022 Lookback & Looking Ahead to 2023
January 06, 2023 17:00 - 34 minutes - 23.8 MBWe're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold. Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pro...
Best practices for Email Marketing with Jay Schwedelson
December 26, 2022 17:00 - 48 minutes - 33.2 MBIn this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event. He has keynoted and presented for more than 50 organizations and has been n...
OperatING manager vs OperatIONS manager - what is the difference? with Frank Cowell
December 19, 2022 17:00 - 53 minutes - 36.9 MBIn this episode, we talk with Frank Cowell, most recently the CEO of Digitopia Agency, an inbound digital marketing agency with a proprietary methodology. Frank founded what is now Digitopia in 2004, and has evolved the agency from primarily website development and internet marketing to a digital marketing agency. Prior to founding his first agency, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regu...
Women's Takeover | Sharing Our Superpowers, Advocating for Leadership, and more with Naomi Liu, Vivian Chan, Kacyn Goranson and Leah Miranda
December 12, 2022 19:00 - 33 minutes - 22.9 MBIn this episode, Ops Cast Co-Host Naomi Liu leads the talk about all things women including superpowers and advocating for leadership. She is joined by guests Kacyn Goranson, Vivian Chan, and Leah Miranda. Tune in to hear: - Their Super Hero origin story and subsequent super powers. - The differences between the way women approach problem solving in the workplace? - Why female leadership matters to them. - Female leaders / role models they look up to and why. Episode Brought to You ...
Women's Takeover | Sharing Our Superpowers, Advocating for Leadership, and more with Naomi Liu, Vivian Chan, Kacyn Goranson and Leah Miranda
December 12, 2022 19:00 - 34 minutes - 23.8 MBIn this episode, Ops Cast Co-Host Naomi Liu leads the talk about all things women including superpowers and advocating for leadership. She is joined by guests Kacyn Goranson, Vivian Chan, and Leah Miranda. Tune in to hear: - Their Super Hero origin story and subsequent super powers. - The differences between the way women approach problem solving in the workplace? - Why female leadership matters to them. - Female leaders / role models they look up to and why. Episode Brought to You ...
MAP "State of the Union" with MarketingOps.com Chairpersons
December 05, 2022 22:00 - 1 hour - 41.9 MBIn this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike Rizzo is currently CEO & Founder of Marketingo...
The Future Of Marketing Technology with George Xing
November 29, 2022 17:00 - 50 minutes - 34.4 MBIn this episode, we talk with George Xing (Shing), Co-founder and CEO of Supergrain, a customer engagement platform. Prior to founding Supergrain, George held multiple roles at Lyft, including Director, Head of Decision Science Products and was a data scientist at Indiegogo. Before that he was a Fixed Income Analyst with Morgan Stanley. Tune in to hear: - George's career journey and how it led to starting Supergrain. - Why he describes Supergrain as a warehouse-native solution for marketi...
Landing & Evolving at your first Marketing Ops Job with AJ Valles
November 22, 2022 15:00 - 49 minutes - 34 MBIn this episode, we talk about we are joined by AJ Valles to talk about his journey in different Marketing Ops roles. AJ is currently Senior Marketing Operations Manager at Saviynt. Prior to that he has worked in marketing operations and marketing technology consulting as well as in-house roles. In addition to his “day” job, AJ is also a sports enthusiast and is an NCAA basketball official. Tune in to hear: - AJ's experience with In-house vs consulting and he how would describe the simil...
Landing & Evolving at your first Marketing Ops Job with AJ Valles
November 22, 2022 15:00 - 48 minutes - 33.1 MBIn this episode, we talk about we are joined by AJ Valles to talk about his journey in different Marketing Ops roles. AJ is currently Senior Marketing Operations Manager at Saviynt. Prior to that he has worked in marketing operations and marketing technology consulting as well as in-house roles. In addition to his “day” job, AJ is also a sports enthusiast and is an NCAA basketball official. Tune in to hear: - AJ's experience with In-house vs consulting and he how would describe the simil...
Working in Marketing Ops in Europe with Global Teams with Omair Izhar
November 20, 2022 15:00 - 58 minutes - 40.2 MBIn this episode, we talk with Omair Izhar to talk about what it is like working in Marketing Operations in Europe, especially with a US-based company. Omair is currently the Head of Marketing Operations and Technology at Ably. Prior to that, Omair had several roles in Demand Gen, general Marketing and Marketing Ops roles. He has also worked for Oracle / Eloqua. Tune in to hear: - His experience working in MOPs in Europe vs other regions such as the United States) and what do he sees as the...
How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy
November 07, 2022 17:00 - 50 minutes - 34.6 MBIn this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community t...
Marketing Project Management is Broken with Amara Omoregie
October 24, 2022 16:00 - 1 hour - 43.4 MBOn today's episode we talk about the broken nature of (Marketing) project management with Amara Omoregie, President of amaraREPS. Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including Fortune 500 businesses, to build startups and small businesses, she’s been able to help companies generate and raise millions of dollars in cap...
The Rising Importance of Marketing Ops and the Future Implications with Tim Parkin
October 17, 2022 16:00 - 49 minutes - 34 MBIn this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications. Tune in to hear: - Why Tim think Marketing Ops should be a senior/VP level role. - Why Marke...
Product Led Growth (PLG) and Marketing Ops with Dave Rigotti
October 10, 2022 16:00 - 53 minutes - 37 MBOn today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible. Bizible was ...
The Art and Science of Email Deliverability with Chris Arrendale
October 03, 2022 16:00 - 47 minutes - 32.8 MBOn today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris has started multiple consulting companies and advises with several other companies on all things deliverability. He started his career with Silver...
B2C Marketing Ops/Tech in Europe with John Van Pijkeren
September 27, 2022 17:00 - 47 minutes - 32.4 MBIn this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-founder of GiftShift, a solution for non-profit or...
Is Attribution ruining Marketing? with Carey Picklesimer
September 19, 2022 16:00 - 40 minutes - 27.5 MBJoining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they tran...