B2C Marketing Ops/Tech in Europe with John Van Pijkeren
Ops Cast
English - September 27, 2022 17:00 - 47 minutes - 32.4 MB - ★★★★★ - 9 ratingsMarketing Business Careers marketing ops marketing operations martech marketing tech revenue ops revenue operations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-founder of GiftShift, a solution for non-profit organizations to enable easier donations from supporters.
Tune in to hear:
- Lessons John learned from aligning multiple operating companies across the globe on martech and processes.
- His experience at Heineken and whether it was all B2C or a mix of B2C and B2B?
- What impact he thinks came from the dynamics of a global company - global vs local, global vs regional and related implications on skills and capabilities?
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