Latest Lewin Podcast Episodes
176: What's your Sustainable Story? | Marketing Tip Monday
Sustainable Winegrowing - April 10, 2023 04:00 - 2 minutes ★★★★★ - 33 ratingsIt’s here! The tool that you need to tell your Sustainable Story. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these...
175: How to Prepare for Invasive Pests in Your Vineyard
Sustainable Winegrowing - April 06, 2023 04:00 - 25 minutes ★★★★★ - 33 ratingsVineyard farmers manage numerous pests but the invasive species can be some of the most troublesome. Kyle McAbee, President of McAbee Ag Consulting, PCA and CCA sustainability specialist shares what growers need to know to manage pests currently in their area, like Vine Mealybug, and prepare fo...
174: SIP Certified members give back | Marketing Tip Monday
Sustainable Winegrowing - March 27, 2023 04:00 - 4 minutes ★★★★★ - 33 ratingsWe know our SIP Certified members are generous donors in the community. Last week, we shared the exciting news about the expansion of our Juan Nevarez Memorial Scholarship. In the same spirit of giving back, this week, we want to acknowledge some of the ways SIP Certified brands give back. Wel...
173: Reduce Your Carbon Footprint with Lightweight Wine Bottles
Sustainable Winegrowing - March 16, 2023 04:00 - 31 minutes ★★★★★ - 33 ratingsDid you know that standard wine packaging, including the bottle and the process, is 42% of the wine’s total carbon footprint? That statistic is exactly what inspires Erica Landin-Lofving, Chief Sustainability Officer at Vintage Wine Estates to explore alternative packaging. Lightweight bottling...
172: The most important "P"... | Marketing Tip Monday
Sustainable Winegrowing - March 13, 2023 05:00 - 2 minutes ★★★★★ - 33 ratingsOf the 3 Ps of Sustainability (People, Planet, and Prosperity), People is no doubt the most important one. Without the supporters, partners, and cherished friends in our community, who would be here to enjoy the prosperous planet we are all striving toward? Welcome to Marketing Tip Monday with...
171: How to Farm Wine Grapes for Climate Change
Sustainable Winegrowing - March 02, 2023 05:00 - 25 minutes ★★★★★ - 33 ratingsAmid extreme weather events, many grape growers ask themselves what they can do to adapt their vineyard for climate change. Chris Chen, Integrated Vineyard Systems Advisor in Sonoma, Mendocino, and Lake Counties at the University of California Cooperative Extension is exploring solutions to this...
170: Sustain Your Branding Efforts | Marketing Tip Monday
Sustainable Winegrowing - February 27, 2023 05:00 - 3 minutes ★★★★★ - 33 ratingsWe hope that the previous Marketing Tips' strategies to build a strong brand and practices to maintain consumer trust have been helpful in planning or reviewing your branding strategy. But branding isn’t something you can set and forget. Welcome to Marketing Tip Monday with SIP Certified. We k...
169: Do You Need to Crop Thin Your Vineyard?
Sustainable Winegrowing - February 16, 2023 05:00 - 35 minutes ★★★★★ - 33 ratingsThe study of whole vine physiology does not isolate one variable in grape growing. It looks at many factors at once including data collection in the plant, in the environment and in fruit. In her research, Patty Skinkis, Viticulture Extension Specialist and Professor in the Horticulture Departme...
168: Do Consumers Trust Your Brand? | Marketing Tip Monday
Sustainable Winegrowing - February 13, 2023 05:00 - 3 minutes ★★★★★ - 33 ratingsWe are exposed to an estimated 4,000 to 10,000 advertisements per day. Branding and advertising are crucial to the success of businesses, but the trust that your brand builds with consumers carries a heavy load when it comes to the success of your efforts. Do consumers trust your brand? Welcom...
167: Use Biochar to Combat Climate Change
Sustainable Winegrowing - February 02, 2023 05:00 - 31 minutes ★★★★★ - 33 ratingsWood burns twice. The first burn takes wood to charcoal. The second phase takes charcoal to ash. Unless you remove oxygen. Josiah Hunt, Founder and CEO of Pacific Biochar Befit Corporation explains that Biochar is made at a high temperature in an oxygen-limited environment. Organic waste is take...
166: Did you know...? | Marketing Tip Monday
Sustainable Winegrowing - January 23, 2023 05:00 - 2 minutes ★★★★★ - 33 ratingsDid you know… that searches for sustainable goods have increased globally by 71% since 2016? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research f...
165: Become a Microbe Farmer: Make Compost
Sustainable Winegrowing - January 19, 2023 05:00 - 33 minutes ★★★★★ - 33 ratingsComposting is taking diverse organic material and making a habitat for the microbes that will process the material. Jean Bonhotal, Director of Cornell Waste Management Institute in the Department of Soils and Crop Sciences explains that there are three necessary ingredients to make a great compo...
164: 3 Ways to Build a Strong Brand | Marketing Tip Monday
Sustainable Winegrowing - January 09, 2023 05:00 - 4 minutes ★★★★★ - 33 ratingsDid you know that telling your sustainability story can help you sell more wine? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine ...
163: Onsite Compost Production Using Vineyard Waste
Sustainable Winegrowing - January 05, 2023 05:00 - 32 minutes ★★★★★ - 33 ratingsLike with many projects on a sustainable farm, composting at Niner Wines Estates began with a problem; what could be done with all the pumice from the winemaking operations. Patrick Muran Winemaker at Niner Wine Estates started experimenting with thermal aerobic composting in 2016. With a 200-ac...
162: 3 Places to Talk About Sustainability in Your Marketing | Marketing Tip Monday
Sustainable Winegrowing - December 26, 2022 05:00 - 3 minutes ★★★★★ - 33 ratings"In North America, and the U.S. particularly, sustainability has grown from a nice-to-have to a key trigger for consumers," according to Food Business News. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form...
161: Use Storytelling to Sell More Wine
Sustainable Winegrowing - December 15, 2022 05:00 - 22 minutes ★★★★★ - 33 ratingsUnderstanding why people drink wine allows you to use their attitudes and behaviors to improve your marketing to keep your customers coming back. This research is exactly what Kathy Kelley, Professor of Horticultural Marketing and Retail Business Management at Penn State University loves to do. ...
160: Sneak Peek – The Marketing Strategy You’re Not Using | Marketing Tip Monday
Sustainable Winegrowing - December 12, 2022 05:00 - 3 minutes ★★★★★ - 33 ratingsUnderstanding why people drink wine allows you to use their attitudes and behaviors to improve your marketing to keep your customers coming back. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes h...
Bonus: Green Medal Awards – Leaders in Sustainability
Sustainable Winegrowing - December 05, 2022 05:00 - 9 minutes ★★★★★ - 33 ratingsNow in its eighth year, the California Green Medal Sustainable Winegrowing Leadership Awards provide recognition to vineyards and wineries that are leaders in implementing the Three E’s of sustainability (environment, economic and social equity). Welcome to Sustainable Winegrowing with the Vin...
159: Under-Vine Vegetation to Control Vine Vigor
Sustainable Winegrowing - December 01, 2022 05:00 - 28 minutes ★★★★★ - 33 ratingsUnder vine cover crops can both improve soil health and control vine vigor. Justine Vanden Heuvel, Professor and Chair of the Horticulture Section School of Integrative Plant Science at Cornell University and Michela Centinari Associate Professor of Viticulture at the Department of Plant Science...
158: Why Brands Certify Their Wines Sustainable | Marketing Tip Monday
Sustainable Winegrowing - November 28, 2022 05:00 - 4 minutes ★★★★★ - 33 ratingsOver the past two weeks, we've looked at studies showing that people everywhere have been making more sustainable purchases, and how they are doing this by seeking out products with eco-certifications -- and wine is no exception! The wine market is steadily growing, and the majority of sales co...
157: Help Us Give the Gift of Higher Education
Sustainable Winegrowing - November 17, 2022 05:00 - 26 minutes ★★★★★ - 33 ratingsVineyard Team’s Juan Nevarez Memorial Scholarship provides multi-year, higher education investments in the children of vineyard and winery workers on California’s Central Coast based on academic excellence, financial need, and community involvement. The majority of awardees are first-generation ...
156: Is your wine being overlooked? | Marketing Tip Monday
Sustainable Winegrowing - November 14, 2022 04:00 - 3 minutes ★★★★★ - 33 ratingsMost wine shoppers purchase from retail outlets, whether online or in person. This means that the majority of your wine sales probably aren't coming from your tasting room or even your winery's website, where you have a controlled platform from which to deliver the message of your brand's sustai...
155: Sustainable Vineyard Management Across Different Climates
Sustainable Winegrowing - November 03, 2022 04:00 - 39 minutes ★★★★★ - 33 ratingsAs a vineyard advisor across the United States, Fritz Westover, Viticulturist at Westover Vineyard Advising and host of the Virtual Viticulture Academy, has the opportunity to see a lot of different vineyards, varieties, diseases and climates. Much of his work in recent years is in Texas. This l...
154: Is Wine Certification Worth It? | Marketing Tip Monday
Sustainable Winegrowing - October 24, 2022 04:00 - 3 minutes ★★★★★ - 33 ratingsThe number of winery businesses has grown, on average, 4.5% each year for the past five years, with over 7600 wineries currently operating in 2022. Among the dizzying sea of wine options, having a certification differentiates your brand! Welcome to Marketing Tip Monday with SIP Certified. We ...
153: The Role of Nematodes in Soil Health
Sustainable Winegrowing - October 20, 2022 04:00 - 26 minutes ★★★★★ - 33 ratingsThink most nematodes are parasitic? Actually, the majority are beneficial and can provide biological control for bacteria, fungi and other nematodes. Deborah Neher, Professor in the Department of Plant and Soil Science at the University of Vermont explains that the name nematode in Latin means r...
151: The Role of the Soil Microbiome in Soil Health
Sustainable Winegrowing - October 06, 2022 04:00 - 33 minutes ★★★★★ - 33 ratingsSoil is alive and we want a lot of life in the soil. According to Deborah Neher, Professor in the Department of Plant and Soil Science at the University of Vermont, healthy soils have three components. These are a range of different pore sizes to help with structure as well as balance water and ...
152: Tips to Train Your Staff from 3 SIP Certified Members | Marketing Tip Monday
Sustainable Winegrowing - October 03, 2022 04:00 - 5 minutes ★★★★★ - 33 ratingsWith over 250 members in our SIP Certified program for sustainable winegrowing, it's no surprise that there are many tried and true methods for keeping staff informed and up to date on matters of sustainability. For this last Marketing Tip in the Train Your Staff series, we talked to a few of ou...
149: Fair Market Trade: Arbuscular Mycorrhizal Fungi and Grapevines
Sustainable Winegrowing - September 15, 2022 04:00 - 33 minutes ★★★★★ - 33 ratingsArbuscular Mycorrhizal Fungi, known as AMF, has an interesting an important relationship with plants, grapevines included. AMF helps vines take up mineral nutrients, creates a layer of protection from pathogens by occupying plant cells, and seems to improve soil structure and water movement. In...
148: Research Shows Soaring Demand for Sustainable | Marketing Tip Monday
Sustainable Winegrowing - September 12, 2022 04:00 - 3 minutes ★★★★★ - 33 ratingsPeople today are growing increasingly environmentally conscious. WWF commissioned global research by Economist Intelligence Unit (EIU) in 2021 (An Eco Awakening) that found that searches for sustainable goods have increased globally by 71% since 2016. If you're not telling consumers that your bu...
150: Can your team talk about sustainability? | Marketing Tip Monday
Sustainable Winegrowing - September 12, 2022 04:00 - 3 minutes ★★★★★ - 33 ratingsDoes your team understand what sustainable winegrowing is? Can they talk with your clientele about sustainability? We have made a great online course that will help anyone learn the basics of sustainability and the SIP Certified Program! And, do not worry, you do not need to be in the SIP Certif...
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