Latest Lewin Podcast Episodes
206: The Best Newsletter You Can Send | Marketing Tip Monday
Sustainable Winegrowing - November 27, 2023 05:00 - 4 minutes ★★★★★ - 33 ratingsYour wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts! They are invested in and have a personal connection with your brand. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our lo...
205: Get More Funding Faster for Land Conservation Projects
Sustainable Winegrowing - November 16, 2023 04:00 - 31 minutes ★★★★★ - 33 ratingsSince the time of the Dust Bowl, landowners have worked with Resource Conservation Districts (RCDs) to conserve water, improve soil, preserve natural habitat, and prevent erosion. However, it can take two to three years to secure funding to begin a sustainable initiative. Devin Best, Executive ...
204: Growing a Business Through Education: Talley Vineyards | Marketing Tip Monday
Sustainable Winegrowing - November 13, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsThe needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive. Welcome to Marketing Tip Monday with SIP Certified. We know customers...
203: Get the Latest Viticulture Research from 30 Experts
Sustainable Winegrowing - November 02, 2023 04:00 - 31 minutes ★★★★★ - 33 ratingsIf you like this podcast, then you will not want to miss the premiere sustainable winegrowing event of the year – the Sustainable Ag Expo. Cliff Ohmart, Principal at Ohmart Consulting Services has helped Vineyard Team bring together the nation’s top researchers to present at the Expo for a numb...
202: 3 Steps to Make a Sustainable QR Tour Your Guests Will Love | Marketing Tip Monday
Sustainable Winegrowing - October 23, 2023 04:00 - 5 minutes ★★★★★ - 33 ratingsLooking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest sc...
201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus
Sustainable Winegrowing - October 19, 2023 04:00 - 32 minutes ★★★★★ - 33 ratingsHigh temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu, Associate Professor and Extension Enology Specialist at Texas A&M University, Texas AgriLife Extension Service finds that changes in ripening patterns are the ...
200: Doing Good for the Community & Business at Niner Wine Estates | Marketing Tip Monday
Sustainable Winegrowing - October 09, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsA successful business does more than sell a great product. Companies that embrace the Business value of sustainability treat their employees and the community with care and respect. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as susta...
199: NASA Satellites Detect Grapevine Diseases from Space
Sustainable Winegrowing - October 05, 2023 04:00 - 32 minutes ★★★★★ - 33 ratingsPlants by nature are designed to interact with light. Satellites can measure the light reflected by plants to detect grapevine diseases before they are visible to the human eye. Katie Gold, Assistant Professor of Grape Pathology, Susan Eckert Lynch Faculty Fellow, School of Integrative Plant Sci...
198: 3 Ways to Talk About Sustainability on Social Media
Sustainable Winegrowing - September 25, 2023 04:00 - 7 minutes ★★★★★ - 33 ratingsIn this week’s Marketing Tip we will make it easy for you to regularly create content that entices, educates, and inspires your audience. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you...
197: Managing the Sour Rot Disease Complex in Grapes
Sustainable Winegrowing - September 21, 2023 04:00 - 28 minutes ★★★★★ - 33 ratingsWhat makes Sour Rot so challenging for wine grape growers is that it is a disease complex. Hans C. Walter-Peterson, Viticulture Extension Specialist, Finger Lakes Grape Program, Cornell Cooperative Extension explains that Sour Rot comes in late season after ripening. Yeasts get into the berries...
196: Regenerating Vineyard Habitat: Maverick Farming | Marketing Tip Monday
Sustainable Winegrowing - September 11, 2023 04:00 - 4 minutes ★★★★★ - 33 ratingsVariety is the spice of life! It's crucial to keep this in mind when we look at monocrops like wine grape vineyards. The good news is, SIP Certified vineyards protect natural habitat and encourage biodiversity. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking ...
195: Hydrological Mapping: A Vital Component of Effective Water Conservation Plans
Sustainable Winegrowing - September 07, 2023 04:00 - 34 minutes ★★★★★ - 33 ratingsIf you want science-backed earth, water, biological, and mapping data about your land, look no further than the United States Geological Survey. Geoffrey Cromwell, Geologists at USGS at the California Water Science Center shares what this nonregulatory agency can do for growers and delves into t...
194: The Power of Visuals: How Video and Photos Can Help Share Your Sustainable Story | Marketing Tip Monday
Sustainable Winegrowing - August 28, 2023 04:00 - 4 minutes ★★★★★ - 33 ratings97% of people start their search for a local business online (Linkedin, 2019). When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to pay you a visit? Welcome to Marketi...
193: Looking Back on 40 Years of Sustainable Farming
Sustainable Winegrowing - August 17, 2023 04:00 - 38 minutes ★★★★★ - 33 ratingsCliff Ohmart, Principal of Ohmart Consulting Services reflects on his 40-year career in agriculture. Cliff seeded his career with a Ph.D. in Forest Entomology from Berkley University. He worked in forestry in Australia, as a Pest Control Advisor in Chico, with the Lodi Winegrape Commission, and...
192: Winery Energy Efficiency: Center of Effort | Marketing Tip Monday
Sustainable Winegrowing - August 14, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsWith heightened awareness of climate change, pollution, and environmental depletion, it’s no surprise that nearly 6 in 10 consumers are willing to change their purchasing habits to help reduce negative environmental impacts (IMB Institute for Business Value, 2020). Welcome to Marketing Tip Mo...
191: CropManage: Improving the Precision of Water and Fertilizer Inputs
Sustainable Winegrowing - August 03, 2023 04:00 - 26 minutes ★★★★★ - 33 ratingsLooking for a tool to help you make irrigation and Nitrogen application decisions? How about one that will not cost you anything? Michael Cahn, Farm Advisor, Irrigation and Water Resources at the University of California Cooperative Extension in Monterey County explains a valuable software for ...
190: It's here! The Online Course You Need to Tell Your Sustainable Story | Marketing Tip Monday
Sustainable Winegrowing - July 24, 2023 04:00 - 2 minutes ★★★★★ - 33 ratingsIt’s here! The simple yet powerful tool to help you and your staff tell your Sustainable Story – the brand new, 30-minute online training course. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes h...
189: RNA-Based Vaccination for Grapevine Viruses
Sustainable Winegrowing - July 20, 2023 04:00 - 24 minutes ★★★★★ - 33 ratingsRNA Interference, known as RNAi, is a biological process that leads to the silencing of gene expression. A lot of plant viruses are RNA viruses including grapevine leafroll-associated virus and grapevine red blotch virus. Yen-Wen Kuo, Assistant Professor in the Department of Plant Pathology a...
188: Safe Pest Management: Wolff Vineyards | Marketing Tip Monday
Sustainable Winegrowing - July 10, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsThe proportion of regular wine drinkers willing to pay more for sustainable wine has significantly increased in the past two years (IWSR, 2022). Your customers will only know that your wine was made sustainably if you tell them! Welcome to Marketing Tip Monday with SIP Certified. We know custo...
187: Labor and Employment Law Tips from a Lawyer
Sustainable Winegrowing - July 06, 2023 04:00 - 33 minutes ★★★★★ - 33 ratingsWhen it comes to labor and employment, the best thing that you can do is be proactive, says Anthony P. Raimondo, Attorney, and Founder of Raimondo Miller A Law Corporation. Anthony covers the importance of accurate, individualized timekeeping, not just a work schedule. Today, there is software t...
184: Wine Customer Segments and How to Talk Sustainability with Them | Marketing Tip Monday
Sustainable Winegrowing - June 26, 2023 04:00 - 4 minutes ★★★★★ - 33 ratingsNot all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it’s evident that interests, price points, and preferences differ. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our ...
185: Why You Need to Talk About Sustainability
Sustainable Winegrowing - June 15, 2023 04:00 - 27 minutes ★★★★★ - 33 ratingsAs a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will engage your next consumer, trade account, team member, or press w...
184: Water Management: Shale Oak | Marketing Tip Monday
Sustainable Winegrowing - June 12, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsWhile consumers name food and beverage as one of the most important industries when it comes to sustainability, more than 1 in 4 US adults said they don't know what makes a product sustainable (2022 Morning Consult, What Sustainability Means to Consumers). There is a need for consumer education ...
183: Regenerative Vineyard Farming
Sustainable Winegrowing - June 01, 2023 04:00 - 24 minutes ★★★★★ - 33 ratingsThe three pillars of regenerative farming are soil health, animal welfare, and social wellness. This podcast brings together interviews with two farmers who are exploring regenerative agriculture practices: Caine Thompson, Managing Director at Robert Hall Winery and Sustainability Lead at O’Neil...
182: How to Share Sustainable Stories on Your Website | Marketing Tip Monday
Sustainable Winegrowing - May 22, 2023 04:00 - 4 minutes ★★★★★ - 33 ratingsYour website is the hub for your brand’s core information: location, history, shop, and more. It’s where people come to learn more about what you have to offer and why they should support your business. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines...
181: Can Applying Compost Reduce Water Use?
Sustainable Winegrowing - May 18, 2023 04:00 - 27 minutes ★★★★★ - 33 ratingsThe health of a grapevine starts at ground level – literally in the soil. The California Department of Food and Agriculture is helping farmers improve the quality of their soils through the Healthy Soils Initiative. Taylor Jones, Ph.D., Director of Viticulture at Star Lane and Dierberg Vineyards...
180: Social Responsibility at Vina Robles | Marketing Tip Monday
Sustainable Winegrowing - May 08, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsWhile telling your sustainable story serves a practical purpose in educating consumers about the real-world impact of your sustainable practices, it also goes deeper than that: it builds meaningful emotional connections. Welcome to Marketing Tip Monday with SIP Certified. We know customers are...
179: Farming with Alternative and Renewable Energy
Sustainable Winegrowing - May 04, 2023 04:00 - 24 minutes ★★★★★ - 33 ratingsOne way that growers can farm sustainably for the future is through vineyard fleet management. Marc Di Pietra, Regional Service Maintenance Manager for Treasury Americas, a subsidiary of global wine company Treasury Wine Estates, is doing just that by exploring alternative fuel sources and autom...
178: The training your tasting room staff needs | Marketing Tip Monday
Sustainable Winegrowing - April 24, 2023 04:00 - 2 minutes ★★★★★ - 33 ratingsEmployees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4...
177: The Role of Arbuscular Mycorrhizal Fungi with Paul Schreiner
Sustainable Winegrowing - April 20, 2023 04:00 - 37 minutes ★★★★★ - 33 ratingsArbuscular Mycorrhizal Fungi, commonly abbreviated to AMF, coevolved with plants from 500 million to one billion years ago. Fossil evidence shows AMF in existence back when dinosaurs roamed the earth. Paul Schreiner, Research Plant Pathologist at USDA-ARS in Corvallis Oregon explains that grap...
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