Sustainable Winegrowing
260 episodes - English - Latest episode: 9 days ago - ★★★★★ - 33 ratingsGet the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.
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Episodes
225: California’s Ban on Autonomous Tractors
April 18, 2024 04:00 - 27 minutes - 22.2 MBAn antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment state that self-driven tractors must have an operator onboard. To update this law, CAWG is working closely with manufacturers and countries that allow autonomous equipment to aggregate data on safety. Au...
224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
April 08, 2024 04:00 - 3 minutes - 3.4 MBWhen asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for th...
223: New Decision Support System for Irrigation Efficiency
April 04, 2024 06:00 - 26 minutes - 26.2 MBIf irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scientist at Misión Biológica de Galicia in the Spanish Nation Research Council (CSIC) (MBG-CSIC) in Santiago de Compostela (Spain) is working on a Decision Support System (DSS) prototype for irrigation and fertilization of winegrapes. This computer model accounts for multiple variables including weather, soil moisture, evapotranspiration, soil type,...
222: How Sustainability Sells in a Tough Market | Marketing Tip Monday
March 25, 2024 04:00 - 4 minutes - 4.42 MBBeyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts w...
221: Future Proof Your Wine Business with Omnichannel Communication
March 21, 2024 04:00 - 24 minutes - 22.2 MBWhile the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core audience. Then find out what they watch, what they read, and where they recreate. Use these insights to harness the technology that your customers...
220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
March 11, 2024 05:00 - 3 minutes - 3.51 MBEvery wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?” Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest scienc...
219: Intelligent Sprayers to Improve Fungicide Applications and Save Money
March 07, 2024 05:00 - 31 minutes - 33.4 MBIntelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant and adjust the amount of spray based on the coverage area needed. Brent also addresses the best time to use biologicals based on disease pressure, the benefits of drones in farming, and simple ways t...
118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday
February 26, 2024 05:00 - 3 minutes - 3.52 MBYou may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. ...
217: Combating Climate Chaos with Adaptive Winegrape Varieties
February 15, 2024 05:00 - 38 minutes - 35.3 MBErratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera’s adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North East can cause vines to wake up earlier posing a risk to freeze or frost damage. By researching acclimation and deacclimation, Jason is working to breed and select varieties for enhanced cold resistanc...
216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday
February 12, 2024 05:00 - 4 minutes - 4.35 MBPeople today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet if they don’t feel a match. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, ...
215: Biochar Production on a Commercial Scale
February 01, 2024 05:00 - 25 minutes - 20.5 MBAdding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought mitigation. The team explains three different ways to make biochar and why they have chosen to use the slow pyrolysis method to ultimately produce biochar for different soil types. ...
214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday
January 22, 2024 05:00 - 2 minutes - 2.75 MBThere are a lot of buzzwords today surrounding eco-friendly production: Regenerative Sustainable Climate smart Carbon footprint Social equity Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcast...
213: High Resolution Data from Space Helps Farmers Plan for Climate Change
January 18, 2024 05:00 - 35 minutes - 30.2 MBEcosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman University and science lead at Hydrosat explains how high-resolution data from space helps farmers plan for climate change. His research uses satellites to help growers understand how change their practi...
212: An Educated Approach to Wine Marketing | Marketing Tip Monday
January 08, 2024 05:00 - 2 minutes - 3.02 MBDo you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only see the finished product: what’s in their glass. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry,...
211: Vineyard Nutrient Management Across the United States
January 04, 2024 07:00 - 35 minutes - 31.4 MBWhen it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Founder of Virtual Viticulture Academy shares a big-picture approach to nutrient management that is practical for any grower. He covers: Why it is important to test tissue both at bloom and veraison Ho...
210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday
December 25, 2023 05:00 - 5 minutes - 6.55 MBThach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts w...
209: Science-based Decisions for Climate Action in Vineyards
December 21, 2023 05:00 - 31 minutes - 24.6 MBThe phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle, Assistant Winemaker at Patz & Hall Wine Company explains scope one, two, and three emissions as they apply to the wine industry. Viticulturalists and winemakers can look at easy to measure practices like diesel fuel use, Nitrogen application timing, and light weight glass bottles to reduce their f...
208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday
December 11, 2023 05:00 - 4 minutes - 4.15 MBOnce we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show y...
207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand
December 07, 2023 05:00 - 27 minutes - 24.4 MBExtreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand’s Cyclone Gabrielle recovery team, helping winegrape farmers in the Hawke’s Bay region. When the cyclone hit in February 2023 just before grape harvest, flood waters reached over the top of many vineyards destroying bridges, leaving behind massive silt deposits, uprooting e...
206: The Best Newsletter You Can Send | Marketing Tip Monday
November 27, 2023 05:00 - 4 minutes - 4.66 MBYour wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts! They are invested in and have a personal connection with your brand. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you ...
205: Get More Funding Faster for Land Conservation Projects
November 16, 2023 04:00 - 31 minutes - 23.7 MBSince the time of the Dust Bowl, landowners have worked with Resource Conservation Districts (RCDs) to conserve water, improve soil, preserve natural habitat, and prevent erosion. However, it can take two to three years to secure funding to begin a sustainable initiative. Devin Best, Executive Director at the Upper Salinas-Las Tablas Resource Conservation District, and Michael Larcher, North American Solution Lead at cBrain have partnered on a new system that drastically decreases that time...
204: Growing a Business Through Education: Talley Vineyards | Marketing Tip Monday
November 13, 2023 04:00 - 3 minutes - 3.23 MBThe needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help y...
203: Get the Latest Viticulture Research from 30 Experts
November 02, 2023 04:00 - 31 minutes - 27.3 MBIf you like this podcast, then you will not want to miss the premiere sustainable winegrowing event of the year – the Sustainable Ag Expo. Cliff Ohmart, Principal at Ohmart Consulting Services has helped Vineyard Team bring together the nation’s top researchers to present at the Expo for a number of years. In today's podcast, you will get a preview of the topics and speakers for this year’s event. Enjoy the perfect blend of in-person and online learning. Speak directly with national exper...
202: 3 Steps to Make a Sustainable QR Tour Your Guests Will Love | Marketing Tip Monday
October 23, 2023 04:00 - 5 minutes - 5.72 MBLooking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. ...
201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus
October 19, 2023 04:00 - 32 minutes - 28.6 MBHigh temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu, Associate Professor and Extension Enology Specialist at Texas A&M University, Texas AgriLife Extension Service finds that changes in ripening patterns are the most common. In high heat, sugars accumulate faster, acids degrade, ripening happens earlier and the result is higher alcohol wines. The challenge is that ripening is not linear. Tannins and maturatio...
200: Doing Good for the Community & Business at Niner Wine Estates | Marketing Tip Monday
October 09, 2023 04:00 - 3 minutes - 3.69 MBA successful business does more than sell a great product. Companies that embrace the Business value of sustainability treat their employees and the community with care and respect. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable...
199: NASA Satellites Detect Grapevine Diseases from Space
October 05, 2023 04:00 - 32 minutes - 30.6 MBPlants by nature are designed to interact with light. Satellites can measure the light reflected by plants to detect grapevine diseases before they are visible to the human eye. Katie Gold, Assistant Professor of Grape Pathology, Susan Eckert Lynch Faculty Fellow, School of Integrative Plant Science Plant Pathology and Plant-Microbe Biology Section of Cornell AgriTech is trailblazing remote disease detection with imaging spectroscopy also known as hyperspectral imaging. Imaging spectroscop...
198: 3 Ways to Talk About Sustainability on Social Media
September 25, 2023 04:00 - 7 minutes - 7.55 MBIn this week’s Marketing Tip we will make it easy for you to regularly create content that entices, educates, and inspires your audience. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers tha...
197: Managing the Sour Rot Disease Complex in Grapes
September 21, 2023 04:00 - 28 minutes - 24.4 MBWhat makes Sour Rot so challenging for wine grape growers is that it is a disease complex. Hans C. Walter-Peterson, Viticulture Extension Specialist, Finger Lakes Grape Program, Cornell Cooperative Extension explains that Sour Rot comes in late season after ripening. Yeasts get into the berries and ferment the sugar out in the vineyard. Bacteria follow up, feasting on the alcohol, converting it into acetic acid – an unwelcome component in winemaking. And, the disease is spread rapidly by fr...
196: Regenerating Vineyard Habitat: Maverick Farming | Marketing Tip Monday
September 11, 2023 04:00 - 4 minutes - 4.37 MBVariety is the spice of life! It's crucial to keep this in mind when we look at monocrops like wine grape vineyards. The good news is, SIP Certified vineyards protect natural habitat and encourage biodiversity. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your...
195: Hydrological Mapping: A Vital Component of Effective Water Conservation Plans
September 07, 2023 04:00 - 34 minutes - 27.3 MBIf you want science-backed earth, water, biological, and mapping data about your land, look no further than the United States Geological Survey. Geoffrey Cromwell, Geologists at USGS at the California Water Science Center shares what this nonregulatory agency can do for growers and delves into two studies on California water basins. The USGS's mission is to investigate Earth sciences and make all research data available to the public. Studies cover floods, climate, earthquakes, volcanos, s...
194: The Power of Visuals: How Video and Photos Can Help Share Your Sustainable Story | Marketing Tip Monday
August 28, 2023 04:00 - 4 minutes - 4.88 MB97% of people start their search for a local business online (Linkedin, 2019). When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to pay you a visit? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine indus...
193: Looking Back on 40 Years of Sustainable Farming
August 17, 2023 04:00 - 38 minutes - 31.8 MBCliff Ohmart, Principal of Ohmart Consulting Services reflects on his 40-year career in agriculture. Cliff seeded his career with a Ph.D. in Forest Entomology from Berkley University. He worked in forestry in Australia, as a Pest Control Advisor in Chico, with the Lodi Winegrape Commission, and at SureHarvest. Cliff shares his experiences with sustainable winegrowing innovations including cover cropping, drip irrigation, solar energy, biocontrol, healthy soils, autonomous devices, and far...
192: Winery Energy Efficiency: Center of Effort | Marketing Tip Monday
August 14, 2023 04:00 - 3 minutes - 3.28 MBWith heightened awareness of climate change, pollution, and environmental depletion, it’s no surprise that nearly 6 in 10 consumers are willing to change their purchasing habits to help reduce negative environmental impacts (IMB Institute for Business Value, 2020). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, thes...
191: CropManage: Improving the Precision of Water and Fertilizer Inputs
August 03, 2023 04:00 - 26 minutes - 20.6 MBLooking for a tool to help you make irrigation and Nitrogen application decisions? How about one that will not cost you anything? Michael Cahn, Farm Advisor, Irrigation and Water Resources at the University of California Cooperative Extension in Monterey County explains a valuable software for farmers – CropManage. This free software from the University of California combines a wide variety of data inputs to help growers make accurate and timely irrigation and fertilization decisions based ...
190: It's here! The Online Course You Need to Tell Your Sustainable Story | Marketing Tip Monday
July 24, 2023 04:00 - 2 minutes - 2.51 MBIt’s here! The simple yet powerful tool to help you and your staff tell your Sustainable Story – the brand new, 30-minute online training course. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your custom...
189: RNA-Based Vaccination for Grapevine Viruses
July 20, 2023 04:00 - 24 minutes - 17.1 MBRNA Interference, known as RNAi, is a biological process that leads to the silencing of gene expression. A lot of plant viruses are RNA viruses including grapevine leafroll-associated virus and grapevine red blotch virus. Yen-Wen Kuo, Assistant Professor in the Department of Plant Pathology at the University of California, Davis is researching ways to induce RNAi in grapevines to target virus. Growers may have heard of double-stranded RNA sprays which are intended to initiate RNAi. The ch...
188: Safe Pest Management: Wolff Vineyards | Marketing Tip Monday
July 10, 2023 04:00 - 3 minutes - 3.55 MBThe proportion of regular wine drinkers willing to pay more for sustainable wine has significantly increased in the past two years (IWSR, 2022). Your customers will only know that your wine was made sustainably if you tell them! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will he...
187: Labor and Employment Law Tips from a Lawyer
July 06, 2023 04:00 - 33 minutes - 27.4 MBWhen it comes to labor and employment, the best thing that you can do is be proactive, says Anthony P. Raimondo, Attorney, and Founder of Raimondo Miller A Law Corporation. Anthony covers the importance of accurate, individualized timekeeping, not just a work schedule. Today, there is software that supports both employers and employees. Right from your tablet or smartphone, you can track clock ins and outs, verify that the employee received their breaks, and even provide telehealth. Anthony ...
184: Wine Customer Segments and How to Talk Sustainability with Them | Marketing Tip Monday
June 26, 2023 04:00 - 4 minutes - 4.39 MBNot all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it’s evident that interests, price points, and preferences differ. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so yo...
185: Why You Need to Talk About Sustainability
June 15, 2023 04:00 - 27 minutes - 22.1 MBAs a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will engage your next consumer, trade account, team member, or press writer. Use video and photos to capture specific practices including cover cropping, reusing barrels, and community donations. With a bank of digital collateral, you can easily bring practices to life ...
184: Water Management: Shale Oak | Marketing Tip Monday
June 12, 2023 04:00 - 3 minutes - 4.14 MBWhile consumers name food and beverage as one of the most important industries when it comes to sustainability, more than 1 in 4 US adults said they don't know what makes a product sustainable (2022 Morning Consult, What Sustainability Means to Consumers). There is a need for consumer education on sustainability, and this is a great opportunity for your brand! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longe...
183: Regenerative Vineyard Farming
June 01, 2023 04:00 - 24 minutes - 16.8 MBThe three pillars of regenerative farming are soil health, animal welfare, and social wellness. This podcast brings together interviews with two farmers who are exploring regenerative agriculture practices: Caine Thompson, Managing Director at Robert Hall Winery and Sustainability Lead at O’Neill Vintners and Distillers plus Clint Nelson, Director of Vineyard Operations and Grower Relations at Bonterra Organic Estates. Caine and Clint explore the challenges and benefits of going nearly no-...
182: How to Share Sustainable Stories on Your Website | Marketing Tip Monday
May 22, 2023 04:00 - 4 minutes - 4.24 MBYour website is the hub for your brand’s core information: location, history, shop, and more. It’s where people come to learn more about what you have to offer and why they should support your business. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedicati...
181: Can Applying Compost Reduce Water Use?
May 18, 2023 04:00 - 27 minutes - 26.3 MBThe health of a grapevine starts at ground level – literally in the soil. The California Department of Food and Agriculture is helping farmers improve the quality of their soils through the Healthy Soils Initiative. Taylor Jones, Ph.D., Director of Viticulture at Star Lane and Dierberg Vineyards used his funding as an opportunity to study the effects of compost. After completing two three-year trials in six different soil types in two American Viticulture Areas, Taylor found that compost add...
180: Social Responsibility at Vina Robles | Marketing Tip Monday
May 08, 2023 04:00 - 3 minutes - 3.51 MBWhile telling your sustainable story serves a practical purpose in educating consumers about the real-world impact of your sustainable practices, it also goes deeper than that: it builds meaningful emotional connections. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you s...
179: Farming with Alternative and Renewable Energy
May 04, 2023 04:00 - 24 minutes - 20 MBOne way that growers can farm sustainably for the future is through vineyard fleet management. Marc Di Pietra, Regional Service Maintenance Manager for Treasury Americas, a subsidiary of global wine company Treasury Wine Estates, is doing just that by exploring alternative fuel sources and automation. Electric and hybrid vehicles reduce carbon emissions and lower the cost of fuel. The use of remote-operated equipment improves safety for operators, upscales the workforce, improves efficiencie...
178: The training your tasting room staff needs | Marketing Tip Monday
April 24, 2023 04:00 - 2 minutes - 3.02 MBEmployees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and values (TalentLMS, 2019). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. W...
177: The Role of Arbuscular Mycorrhizal Fungi with Paul Schreiner
April 20, 2023 04:00 - 37 minutes - 31.6 MBArbuscular Mycorrhizal Fungi, commonly abbreviated to AMF, coevolved with plants from 500 million to one billion years ago. Fossil evidence shows AMF in existence back when dinosaurs roamed the earth. Paul Schreiner, Research Plant Pathologist at USDA-ARS in Corvallis Oregon explains that grapes are a very receptive host for AMF and their symbiotic relationship benefits both organisms. AMF helps plants obtain nutrients like potassium and phosphorous. The plant provides AMF with sugars and ...
176: What's your Sustainable Story? | Marketing Tip Monday
April 10, 2023 04:00 - 2 minutes - 2.61 MBIt’s here! The tool that you need to tell your Sustainable Story. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this week's Marketing Tip we are launching...