Latest Law firm advertising Podcast Episodes
3 Ways to Use AI in Your Marketing Right Now
Legal Marketing 101 - December 04, 2023 11:00 - 11 minutes ★★★★★ - 3 ratings3 Ways to Use AI in Your Marketing Right Now Join our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, pr...
How to Make a Podcast
Legal Marketing 101 - November 27, 2023 11:00 - 13 minutes ★★★★★ - 3 ratingsHow can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your min...
What is Contextual Advertising?
Legal Marketing 101 - November 20, 2023 11:00 - 6 minutes ★★★★★ - 3 ratingsWhat is Contextual Advertising? Join our host, Toby Rosen, to learn how contextual advertising can take your marketing to the next level. This strategy is redefining how law firms connect with potential clients by delivering targeted content that fits seamlessly within their online journey. Fo...
PPC Settings Google Doesn't Want You to Know About
Legal Marketing 101 - November 13, 2023 11:00 - 8 minutes ★★★★★ - 3 ratingsPPC Settings Google Doesn't Want You to Know About Join our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than ...
What is Quality Score?
Legal Marketing 101 - November 06, 2023 11:00 - 7 minutes ★★★★★ - 3 ratingsWhat is quality score? What if I told you that you could save money and earn discounts on Google Ads? Would you be interested? Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can ...
What is Bounce Rate?
Legal Marketing 101 - October 30, 2023 10:00 - 5 minutes ★★★★★ - 3 ratingsWhat is Bounce Rate? Join our host, Toby Rosen, to find out what bounce rate really is. We'll look at bounce rate beyond its basic definition and delve into its impact on user experience, its potential to signal issues like slow loading speeds or confusing layouts, and its role in the loss of ...
When Should I Focus on Marketing?
Legal Marketing 101 - October 26, 2023 10:00 - 11 minutes ★★★★★ - 3 ratingsWhen Should I Focus on Marketing? Join our host, Toby Rosen, to find out when you should really be focusing on marketing. Every twist and turn, every high and low of the marketing calendar is part of the journey. It's not about when to shift your focus to marketing or how to fill a lull in le...
What is an Impression?
Legal Marketing 101 - October 23, 2023 10:00 - 11 minutes ★★★★★ - 3 ratingsWhat is an Impression? Join our host, Toby Rosen, to find out what an impression really is. We will dissect how impressions are pivotal to online marketing, explore the significance of impressions in optimizing content, and understand how impressions can provide invaluable insights into the vis...
Email Marketing - Part 6 - Advanced Strategies for Lawyers
Legal Marketing 101 - October 19, 2023 10:00 - 9 minutes ★★★★★ - 3 ratingsEmail Marketing - Part 6 - Advanced Strategies for Lawyers Join our host, Toby Rosen, in the sixth and final episode of our email marketing series. We're going to deep dive into creating a regular newsletter, maintaining touch with past clients, and the nitty-gritty of setting up an automation ...
What is a Conversion?
Legal Marketing 101 - October 16, 2023 10:00 - 8 minutes ★★★★★ - 3 ratingsWhat is a conversion? Join our host, Toby Rosen, to find out what a conversion really is. We're going beyond the basics of conversions and demystifying the concept of conversions in legal marketing. In this episode, you'll learn the most common pitfalls I see with conversions in Google Ads, G...
Email Marketing - Part 5 - Analytics & Tracking
Legal Marketing 101 - October 12, 2023 10:00 - 7 minutes ★★★★★ - 3 ratingsEmail Marketing - Part 5 - Analytics & Tracking Join our host, Toby Rosen, in the fifth episode of our email marketing series. We're talking about the pivotal role of open rate, click-through rate, conversion rate, and unsubscribe rate in crafting your marketing strategy. We'll walk you through...
What is a Lead Magnet?
Legal Marketing 101 - October 09, 2023 10:00 - 10 minutes ★★★★★ - 3 ratingsWhat is a Lead Magnet? Join our host, Toby Rosen, to find out what a lead magnet really is. We're not talking about run-of-the-mill content here; we're talking about high-quality, highly relevant content, designed to specifically address your client's pain points. We're diving into a list of ...
Email Marketing - Part 4 - Automation for Law Firms
Legal Marketing 101 - October 05, 2023 10:00 - 11 minutes ★★★★★ - 3 ratingsEmail Marketing - Part 4 - Automation for Law Firms Join our host, Toby Rosen, in the fourth episode of our email marketing series. We're talking about the potential of automating your campaigns, breaking the misconception of losing personal touch due to automation, and discussing the power of ...
What is My Secret Weapon for Online Advertising?
Legal Marketing 101 - October 02, 2023 10:00 - 11 minutes ★★★★★ - 3 ratingsWhat is My Secret Weapon for Online Advertising? Join our host, Toby Rosen, as we unveil a secret weapon that could revolutionize your legal marketing efforts. This episode draws back the curtain on the power of third-party ad platforms, shining a light on the innovative targeting and creative...
Email Marketing - Part 3 - Creating Effective Campaigns
Legal Marketing 101 - September 28, 2023 10:00 - 13 minutes ★★★★★ - 3 ratingsEmail Marketing - Part 3 - Creating Effective Campaigns Join our host, Toby Rosen, in the third episode of our email marketing series. We're talking about top-notch email marketing practices and the importance of action-oriented CTAs. Starting with the paramount aspect of email deliverability, ...
What is Evergreen Content?
Legal Marketing 101 - September 25, 2023 10:00 - 5 minutes ★★★★★ - 3 ratingsWhat is evergreen content? Join our host, Toby Rosen, as we not only unpack the distinct difference between blogging and Evergreen content, but also argue the case for why Evergreen content should be the cornerstone of your SEO and marketing strategies. Ever wondered why your blog posts don't s...
Email Marketing - Part 2 - Lists, Tags, & Contacts
Legal Marketing 101 - September 21, 2023 10:00 - 9 minutes ★★★★★ - 3 ratingsEmail Marketing - Part 2 - Lists, Tags, & Contacts Join our host, Toby Rosen, in the second episode of our email marketing series. We're talking about lists, tags, and contacts in ActiveCampaign, how to keep your account organized and avoid an email marketing nightmare, and an automation trick ...
How Do I Get Started With Video Marketing?
Legal Marketing 101 - September 18, 2023 10:00 - 8 minutes ★★★★★ - 3 ratingsHow do I get started with video marketing? Join our host, Toby Rosen, to talk about how to unleash the full potential of video marketing for your law firm. From understanding why video marketing is now more accessible and crucial than ever to leveraging simple tech tools to create top-quality ...
Email Marketing - Part 1 - Intro to ActiveCampaign
Legal Marketing 101 - September 14, 2023 10:00 - 6 minutes ★★★★★ - 3 ratingsEmail Marketing - Part 1 - Introduction to ActiveCampaign Join our host, Toby Rosen, in the first episode of our email marketing series. We're talking about ActiveCampaign, and how to evaluate email marketing software for your law firm. Join us every Thursday for our deep dives series, where ...
Should I Use Facebook Lead Forms?
Legal Marketing 101 - September 11, 2023 10:00 - 13 minutes ★★★★★ - 3 ratingsShould I Use Facebook Lead Forms? Join our host, Toby Rosen, and find out if you should use Facebook Lead Forms and Google Lead Forms, or if they suck. For more, visit https://rosenadvertising.com Send us a Text Message. Support the Show.
All About AI - Part 4 - Future-proofing Your Practice
Legal Marketing 101 - September 07, 2023 10:00 - 12 minutes ★★★★★ - 3 ratingsAll About AI - Part 4 - Future-proofing Your Practice Join our host, Toby Rosen, in the last episode of our current set of episodes on AI in the legal space. We're talking about future-proofing your practice by creating an innovative culture, and plotting your course towards AI integration. J...
Can AI Make Me a Marketing Plan?
Legal Marketing 101 - September 04, 2023 10:00 - 18 minutes ★★★★★ - 3 ratingsCan AI make me a marketing plan? Join our host, Toby Rosen, as we go through a marketing plan created by ChatGPT, and touch on each element of the plan. Can AI really make a good marketing plan? Find out in this week's episode. For more, visit https://rosenadvertising.com Send us a Text Me...
All About AI - Part 3 - Legal Operations Efficiency
Legal Marketing 101 - August 31, 2023 10:00 - 11 minutes ★★★★★ - 3 ratingsAll About AI - Part 3 - Legal Operations Efficiency Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into optimizing legal operations. From supercharging document review to invoicing and time tracking, AI is poised to help law firms streamline processe...
How Do I Dominate Local SEO?
Legal Marketing 101 - August 28, 2023 10:00 - 11 minutes ★★★★★ - 3 ratingsHow Do I Dominate Local SEO? Join our host, Toby Rosen, to talk about how to dominate local SEO. We'll talk about the key elements of a successful local SEO strategy, and what you can do to start crushing your competition on Google. For more, visit https://rosenadvertising.com Send us a Tex...
All About AI - Part 2 - Marketing & Data Driven Decision Making
Legal Marketing 101 - August 24, 2023 10:00 - 17 minutes ★★★★★ - 3 ratingsAll About AI - Part 2 - Marketing & Data Driven Decision Making Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into data-driven decision making, AI for marketing, and how AI is empowering law firms to improve client experience. Join us every Thursd...
Are My Google Ads Really Working?
Legal Marketing 101 - August 21, 2023 10:00 - 9 minutes ★★★★★ - 3 ratingsAre my Google Ads really working? Join our host, Toby Rosen, to talk about how to tell if your Google Ads campaigns are really working. We'll discuss a couple tracking techniques, and my favorite system for tracking your marketing. From this episode: WhatConverts For more, visit https://ros...
All About AI - Part 1 - Intro to Artificial Intelligence
Legal Marketing 101 - August 17, 2023 10:00 - 12 minutes ★★★★★ - 3 ratingsAll About AI - Part 1 - Intro to Artificial Intelligence Join our host, Toby Rosen, as we begin our series on AI in the legal space. We're starting with a quick introduction to what AI is, and some of the major ways it's going to impact our world. Join us every Thursday for our deep dives ser...
The Best Marketing Scams I've Ever Seen
Legal Marketing 101 - August 14, 2023 10:00 - 9 minutes ★★★★★ - 3 ratingsThe best marketing scams I've ever seen Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms. For more, visit https://rosenadvertising.com Send us a Te...
The Best Scams I've Ever Seen
Legal Marketing 101 - August 14, 2023 10:00 - 9 minutes ★★★★★ - 3 ratingsThe best scams I've ever seen Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms. For more, visit https://rosenadvertising.com Support the show
Landing Page Basics - Part 4 - What does success look like?
Legal Marketing 101 - August 07, 2023 10:00 - 11 minutes ★★★★★ - 3 ratingsLanding Page Basics - Part 4 - What does success look like? Join our host, Toby Rosen, as we conclude our Landing Page Basics series, diving deep into landing pages and the data we need to be looking at for success. We'll wrap up the entire series, and provide a few final tips on how to build a...
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