Latest Law firm advertising Podcast Episodes
What is a CTA?
Legal Marketing 101 - July 08, 2024 10:00 - 11 minutes ★★★★★ - 3 ratingsWhat is a CTA? Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break ...
4 Ways to Lower Your CPC
Legal Marketing 101 - July 01, 2024 10:00 - 9 minutes ★★★★★ - 3 ratings4 Ways to Lower Your CPC on Google Ads Join our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice. ...
AI Again: Part 4
Legal Marketing 101 - June 24, 2024 10:00 - 5 minutes ★★★★★ - 3 ratingsAI Again: Part 4 Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advancements from OpenA...
AI Again: Part 4: What's Next?
Legal Marketing 101 - June 24, 2024 10:00 - 5 minutes ★★★★★ - 3 ratingsAI Again: Part 4: What's Next? Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advanceme...
AI Again: Part 3: Supercharge Document Generation
Legal Marketing 101 - June 17, 2024 10:00 - 9 minutes ★★★★★ - 3 ratingsAI Again: Part 3: Supercharge Document Generation Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automa...
AI Again: Part 2
Legal Marketing 101 - June 10, 2024 10:00 - 11 minutes ★★★★★ - 3 ratingsAI Again: Part 2: Supercharge Client Intake Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality. In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance y...
AI Again: Part 2: Supercharge Client Intake
Legal Marketing 101 - June 10, 2024 10:00 - 11 minutes ★★★★★ - 3 ratingsAI Again: Part 2: Supercharge Client Intake Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality. In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance y...
AI Again: Part 1: Reintroduction to Artificial Intelligence
Legal Marketing 101 - June 03, 2024 10:00 - 6 minutes ★★★★★ - 3 ratingsAI Again: Part 1: Reintroduction to Artificial Intelligence Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applicat...
AI Again: Part 1
Legal Marketing 101 - June 03, 2024 10:00 - 6 minutes ★★★★★ - 3 ratingsAI Again: Part 1: Reintroduction to Artificial Intelligence Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applicat...
Cybersecurity for Law Firms: Top 3 Tips
Legal Marketing 101 - May 27, 2024 10:00 - 11 minutes ★★★★★ - 3 ratingsTop 3 Cybersecurity Tips for Law Firms Join our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence....
Are Your Emails Actually Being Delivered?
Legal Marketing 101 - May 20, 2024 10:00 - 7 minutes ★★★★★ - 3 ratingsAre Your Emails Actually Being Delivered? Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of yo...
Local SEO: Part 4: Reviews, Reviews Reviews
Legal Marketing 101 - May 13, 2024 10:00 - 12 minutes ★★★★★ - 3 ratingsLocal SEO: Part 4: Leveraging the Power of Client Reviews in Local SEO Imagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms i...
Local SEO: Part 3: List Me Everywhere
Legal Marketing 101 - May 06, 2024 10:00 - 13 minutes ★★★★★ - 3 ratingsLocal SEO: Part 3: List Me Everywhere Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal mark...
Local SEO: Part 2: Components of Great Local SEO
Legal Marketing 101 - April 29, 2024 10:00 - 13 minutes ★★★★★ - 3 ratingsLocal SEO: Part 2: Components of Great Local SEO Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And with a nod to the future, we tackle the growing influence of AI and voi...
Local SEO: Part 1: What is Local SEO?
Legal Marketing 101 - April 22, 2024 10:00 - 7 minutes ★★★★★ - 3 ratingsLocal SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opport...
A Short Update
Legal Marketing 101 - April 15, 2024 10:00 - 6 minutes ★★★★★ - 3 ratingsToday we have a short update in lieu of a full break. Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Brought to you by: ThumbsUp Survey Send us a Text Message. Support the Show.
Become a Niche Law Practice Ninja: Step 1
Legal Marketing 101 - April 08, 2024 10:00 - 11 minutes ★★★★★ - 3 ratingsNarrow Down to Scale Up: Maximizing Law Firm Profitability Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom f...
Building the Ultimate Drip Email Sequence
Legal Marketing 101 - April 01, 2024 10:00 - 10 minutes ★★★★★ - 3 ratingsBuilding the Ultimate Drip Email Sequence Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the p...
How to Build Automated Intake
Legal Marketing 101 - March 25, 2024 10:00 - 20 minutes ★★★★★ - 3 ratingsWhat should I look for in my email marketing software? Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but i...
What should I look for in my email marketing software?
Legal Marketing 101 - March 18, 2024 10:00 - 12 minutes ★★★★★ - 3 ratingsWhat should I look for in my email marketing software? Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three cruc...
Google Ads Policies: Ep. 4: Compliance Strategies
Legal Marketing 101 - March 11, 2024 10:00 - 7 minutes ★★★★★ - 3 ratingsStrategies for Compliance with Google Ads Policies Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the ...
Google Ads Policies: Ep. 3: Editorial Policies
Legal Marketing 101 - March 04, 2024 11:00 - 8 minutes ★★★★★ - 3 ratingsNavigating Google Ads Editorial Policies Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards. This episode shines a light on the art of balancing compelling narratives ...
Google Ads Policies: Ep. 2: Advertising Policies
Legal Marketing 101 - February 26, 2024 11:00 - 14 minutes ★★★★★ - 3 ratingsNavigating Google Ads Policies Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and...
Google Ads Policies: Ep. 1: Introduction
Legal Marketing 101 - February 19, 2024 11:00 - 10 minutes ★★★★★ - 3 ratingsIntroduction to Google Ads Policies Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these pol...
Stop Sending Users to Your Home Page
Legal Marketing 101 - February 12, 2024 11:00 - 6 minutes ★★★★★ - 3 ratingsStop Sending Users to Your Home Page Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process. We'll unravel why your homepage, while cr...
What is CPC?
Legal Marketing 101 - February 05, 2024 11:00 - 7 minutes ★★★★★ - 3 ratingsWhat is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 Youtube For ...
Your 2024 Marketing Plan
Legal Marketing 101 - January 29, 2024 11:00 - 12 minutes ★★★★★ - 3 ratingsYour 2024 Marketing Plan Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditio...
Google's New Sensitive Events Policy: What's the Deal?
Legal Marketing 101 - January 22, 2024 11:00 - 6 minutes ★★★★★ - 3 ratingsWhat's up with Google's new Sensitive Events policy? Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during ti...
How Do I Drive Traffic to Lead Magnets?
Legal Marketing 101 - December 18, 2023 11:00 - 5 minutes ★★★★★ - 3 ratingsHow Do I Drive Traffic to Lead Magnets? Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see...
How to Make Better First Impressions Online
Legal Marketing 101 - December 11, 2023 11:00 - 8 minutes ★★★★★ - 3 ratingsHow to Make Better First Impressions Online Join our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three ke...
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