Latest Kelly mallozzi Podcast Episodes

Transitioning to Digital/Inkjet Printing

Short Attention Span Sales - September 13, 2019 11:00 - 23 minutes ★★★★★ - 5 ratings
A great deal of thought and consideration goes into the choice of a digital/inkjet press.  The final decision is not the end of the process, however, but rather the first step.  Now comes the really hard part: Filling it up with profitable work. Cliff Hollingsworth has 4 decades of experience in...

Take Your Sales to the Next Level

Short Attention Span Sales - September 06, 2019 11:00 - 21 minutes ★★★★★ - 5 ratings
Joe Marin is the VP of Education and Training for the Printing Industries of America and an expert on helping sales reps grow through his iLearning Center. In this Short Attention Span Sales episode, Joe talks about the skills and characteristics of the best in the business and how they got that...

You just can't make this stuff up: Bill's stories (Part 2: Consulting)

Short Attention Span Sales - August 23, 2019 11:00 - 18 minutes ★★★★★ - 5 ratings
In this second installment of the "You just can't make this stuff up" series of stories, Bill transitions from sales to consulting, starting as a fish out of water in Roanoke Virginia where his first gig would cause a near anxiety attack to a Washington DC teaching assignment that was literally ...

You're Not My Type: Matching the Pitch to the Personality

Short Attention Span Sales - August 16, 2019 11:00 - 30 minutes ★★★★★ - 5 ratings
You've just made the sales presentation of your life. If you were a gymnast, you'd be standing proud, having stuck the landing and awaiting your perfect "10's." However, as you meet the eyes of the customer, you realize that while you said the right thing, you forgot to take one important step f...

Who's making money at printing...and how?

Short Attention Span Sales - August 09, 2019 11:00 - 24 minutes ★★★★★ - 5 ratings
The best of the best in graphic arts have many profit centers. Whereas they used to rely almost exclusively on print, now it is increasingly less true. Where will your future revenue and, more importantly, profit, come from? In this Short Attention Span Sales podcast episode, MindFire president ...

You just can't make this stuff up: Bill's stories (Part 1: Sales)

Short Attention Span Sales - July 26, 2019 11:00 - 22 minutes ★★★★★ - 5 ratings
Funny things happen in life, but they are not distributed equally. Over nearly 4 decades in sales, the list of "You can't make this up" stories in the career of podcast host Bill Farquharson is pages-long. This podcast will not make you a better sales rep. It won't enlighten you to new technolog...

Sell More. Be More. Know The Four Agreements.

Short Attention Span Sales - July 19, 2019 18:00 - 20 minutes ★★★★★ - 5 ratings
Be impeccable with your word. Make no assumptions. Take nothing personally. Always do your best. These four statements will help you live a better life AND increase your sales at the same time. In this podcast, book expert Madeline Farquharson brings a different outlook and applies author Don Mi...

Trish Witkowski: Building a Personal Brand

Short Attention Span Sales - July 12, 2019 10:00 - 16 minutes ★★★★★ - 5 ratings
Do you know Trish? If you have ever seen her "Fold of the Week" videos, you know her to be an expert in her field. Trish Witkowski has built an entire business around her weekly brand-building episodes, sharing her knowledge freely. Should you do that, too? Can you? This episode talks about how ...

Why. Aren't. You. Selling. More???

Short Attention Span Sales - June 28, 2019 15:00 - 20 minutes ★★★★★ - 5 ratings
You can't be in sales and not feel the frustration that accompanies slow times. When that happens, you need answers. But first, you need to ask the right question and this episode provides both. Based on the results from a Sales Assessment Test found on BillFarquharson.com, hear how others rate ...

Do you understand your customers' "love languages?"

Short Attention Span Sales - June 21, 2019 16:00 - 18 minutes ★★★★★ - 5 ratings
The books Bill Farquharson reads are best described as "different." That is, they aren't straight up business books on sales. This episode of Short Attention Span Sales [S.A.S.S]  features a very special guest, Bill's daughter Madeline who is an avid reader and the Farquharson family book expert...

Kill print at your own peril: Two companies learn a hard lesson

Short Attention Span Sales - June 12, 2019 19:00 - 23 minutes ★★★★★ - 5 ratings
In this episode of Short Attention Span Sales, Bill and Kelly talk to Mindfire’s Dave Rosendahl about two major companies who killed print and paid the price. Bill and Kelly learn how giant retailers Nordstrom and J.Jill suffered when they discontinued print-based campaigns. 

Is work life balance achievable or is work life integration more realistic?

Short Attention Span Sales - May 31, 2019 15:00 - 20 minutes ★★★★★ - 5 ratings
Is the separation of work and home a myth? Can we create a divide or is there another, more realistic and attainable goal? This Short Attention Span Sales [SASS] episode, Bill and Kelly take the subject of balancing work and life in a new direction, sharing their thoughts on how to achieve this ...

I didn't know my CRM could do that!

Short Attention Span Sales - May 31, 2019 15:00 - 22 minutes ★★★★★ - 5 ratings
Do you hate your CRM? Is it annoying and the bane of your sales existence? Does it test your already short attention span? In this episode of Short Attention Span Sales [SASS] Bill and Kelly talk with Emily Kotecki from Bradford & Bigelow, a CRM Ninja who has taken her company's salespeople to a...

Let Me Tell You Something: Advice from Andy Farquharson, Accomplished Sales Rep

Short Attention Span Sales - May 31, 2019 15:00 - 20 minutes ★★★★★ - 5 ratings
The first in our series of interviews with successful salespeople who have lots to share: How did they get to the top? What shortcuts did they find? What do they know now that they wish they had known then? Benefit from the experience of salespeople who have walked the walk and talked the ta...