You're Not My Type: Matching the Pitch to the Personality
Short Attention Span Sales
English - August 16, 2019 11:00 - 30 minutes - 20.9 MB - ★★★★★ - 5 ratingsBusiness Education bill farquharson kelly mallozzi sass aspire for print sales graphic arts print salespeople selling sales tools Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Who's making money at printing...and how?
You've just made the sales presentation of your life. If you were a gymnast, you'd be standing proud, having stuck the landing and awaiting your perfect "10's." However, as you meet the eyes of the customer, you realize that while you said the right thing, you forgot to take one important step first: Identify the client's personality type.
Jonathan London is a world-class sales trainer and Bill's long-time friend. In this Short Attention Span Sales podcast episode, Jon talks about how to look for clues to a customer's personality. Today, with it very likely you will do most of this work over the phone, it is more important that ever to pick up and practice this advanced selling skill.