Latest Justin lester Podcast Episodes
Smart Marketing 2.0 Episode 7 - How to Collaborate with Your Agency to Set an Effective Strategy
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - November 06, 2023 06:00 - 27 minutes ★★★★★ - 1 ratingYour next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communic...
Smart Marketing 2.0 Episode 6 - Understanding Your Agency’s Credentials
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - October 02, 2023 08:00 - 41 minutes ★★★★★ - 1 ratingWe're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll h...
Smart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency?
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - September 04, 2023 08:00 - 36 minutes ★★★★★ - 1 ratingWelcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a ...
Smart Marketing 2.0 Episode 4 – What kind of Advertising do you need?
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - August 07, 2023 08:00 - 39 minutes ★★★★★ - 1 ratingWelcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh ...
Smart Marketing 2.0 Episode 3 – Are you ready for Advertising?
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - July 03, 2023 08:00 - 36 minutes ★★★★★ - 1 ratingWelcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial re...
Smart Marketing 2.0 Episode 2 – How to Choose the Right Agency for You
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - June 07, 2023 10:00 - 33 minutes ★★★★★ - 1 ratingWelcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into ...
Smart Marketing 2.0 Episode 1 – Welcome to Smart Marketing 2.0
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - April 03, 2023 07:00 - 26 minutes ★★★★★ - 1 ratingWelcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the w...
Ep #037 - Marketing in a Recession
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - January 10, 2023 09:00 - 12 minutes ★★★★★ - 1 ratingIn this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023. It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should ...
Ep #036 - Paid Ads for Online Casinos
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - December 27, 2022 08:00 - 10 minutes ★★★★★ - 1 ratingIn this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space. We discuss the different licensing applied to the different types of iGaming as well as the types of casinos; land-based v...
Ep #035 - The Best ROI for Online Casinos
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - December 19, 2022 08:00 - 13 minutes ★★★★★ - 1 ratingThis week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester. As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and ...
Favourite Tools For 2021 - #034
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - April 15, 2021 14:00 - 14 minutes ★★★★★ - 1 ratingThere is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools. First up is BombBomb which allows you to send video emails which is preferable in a number of ways. Some being that it crea...
What Percentage of Traffic should each Marketing Channel Generate? #033
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - April 01, 2021 20:00 - 4 minutes ★★★★★ - 1 ratingThis week the team discuss how different media platforms bring in different amounts of traffic. If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuously changing, so just be aware and flexible to be able chan...
What Percentage of Traffic should each Marketing Channel Generate? - #033
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - April 01, 2021 20:00 - 4 minutes ★★★★★ - 1 ratingThis week the team discuss how different media platforms bring in different amounts of traffic. If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuously changing, so just be aware and flexible to be able chan...
The story of how Jason's business, Firing Squad, was acquired. - #032
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - March 18, 2021 10:00 - 15 minutes ★★★★★ - 1 ratingSome exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired! The acquisition happened fairly quickly after a few conversations to agree on the terms. A Facebook post lead to Jason and Drew meeting, remotely of course, and hit it off s...
The story of how Jason's business, Firing Squad, was acquired. #032
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - March 18, 2021 10:00 - 15 minutes ★★★★★ - 1 ratingSome exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired! The acquisition happened fairly quickly after a few conversations to agree on the terms. A Facebook post lead to Jason and Drew meeting, remotely of course, and hit it off s...
Are You Reaching Your Customers? Are Your Customers Finding You? #031
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - February 25, 2021 08:00 - 6 minutes ★★★★★ - 1 ratingThis week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals. How much do you know about the people you are providing to...
Are You Reaching Your Customers? Are Your Customers Finding You? - #031
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - February 25, 2021 08:00 - 6 minutes ★★★★★ - 1 ratingThis week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals. How much do you know about the people you are providing to...
Content Marketing VS Traditional Marketing - Which Costs Less? #030
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - February 11, 2021 08:00 - 6 minutes ★★★★★ - 1 ratingOld school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing? Spending more doesn't always bring better results. What goals are you wanting to achieve? Which type of marketing will get you the result y...
Content Marketing VS Traditional Marketing - Which Costs Less? - #030
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - February 11, 2021 08:00 - 6 minutes ★★★★★ - 1 ratingOld school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing? Spending more doesn't always bring better results. What goals are you wanting to achieve? Which type of marketing will get you the result y...
The Sixth Pillar of SEO - User Experience - Part 6 - #029
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - December 24, 2020 11:00 - 8 minutes ★★★★★ - 1 ratingThe Smart Marketing Team are discussing the sixth and final pillar of SEO in our 6 part series - User Experience. In the past 5 episodes the team have discussed Readability, Relevancy, Popularity, Authority, and Trust. All of these add up to your sites User Experience rating. User Experience...
The Fifth Pillar of SEO - Trustworthy - Part 5 - #028
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - December 10, 2020 13:00 - 6 minutes ★★★★★ - 1 ratingThe team are discussing part 5 of our 6 part SEO series - Trustworthiness! The Smart Marketing team are breaking down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy domain is a huge part of your SEO strategy. Justin discusses the meaning of a Trustworthy do...
The Fifth Pillar of SEO - Trust - Part 5 - #028
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - December 10, 2020 13:00 - 6 minutes ★★★★★ - 1 ratingThe team are discussing part 5 of our 6 part SEO series - Trustworthiness! The Smart Marketing team are breaking down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy domain is a huge part of your SEO strategy. Justin discusses the meaning of a Trustworthy do...
The Fourth Pillar of SEO - Authority - Part 4 #027
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - November 26, 2020 13:00 - 7 minutes ★★★★★ - 1 ratingIn this episode the team are discussing the fourth pillar of SEO in our six part series - Authority! Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure those links are authoritative, and by association your sit...
The Third Pillar of SEO - Popularity - Part 3 #026
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - November 12, 2020 11:00 - 6 minutes ★★★★★ - 1 ratingIn this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin takes us through what it means to have websites linking to your site, and how to find them ...
The Second Pillar of SEO: Relevancy - Part 2 #025
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - October 29, 2020 11:00 - 8 minutes ★★★★★ - 1 ratingThe team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the second most important pillar of SEO. Justin talks us through key...
Web Accessibility - The First & Most Important Step Of SEO #024
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - July 29, 2020 06:00 - 7 minutes ★★★★★ - 1 ratingThis week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, s...
The First and Most Important Steps of SEO - Part 1 #024
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - July 29, 2020 06:00 - 7 minutes ★★★★★ - 1 ratingThis week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, s...
The Six Pillars of SEO Success #023
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - July 08, 2020 19:00 - 7 minutes ★★★★★ - 1 ratingThis week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can si...
Is It Easy To Start a Podcast? Part 2 #022
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - June 04, 2020 05:00 - 8 minutes ★★★★★ - 1 ratingThis week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing...
Is it Worth Starting a Podcast? Part 1 #021
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies - May 21, 2020 07:00 - 7 minutes ★★★★★ - 1 ratingThis week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people...
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