Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations, communication, and collaboration. Learn how to conduct due diligence before teaming up with an agency, allowing you to embark on this journey with confidence and cultivating a partnership built on trust, ensuring a solid foundation from the very beginning.