Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with the knowledge to enhance your advertising game. Tune in to unlock the full potential of your marketing efforts and pave the way for advertising excellence. Don't miss this highly informative episode as we help you make informed decisions to elevate your business!