Latest Health technology Podcast Episodes
MARKETING WITH SOUL: Transcarent & 98point6 (BONUS SERIES)
Healthcare Rap - November 30, 2023 08:05 - 14 minutes ★★★★★ - 14 ratingsTranscarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri...
Why Fed-Up Doctors are Going DPC
Healthcare Rap - November 28, 2023 09:05 - 37 minutes ★★★★★ - 14 ratingsChristopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this o...
MARKETING WITH SOUL: Walmart Health (BONUS SERIES)
Healthcare Rap - November 23, 2023 08:00 - 14 minutes ★★★★★ - 14 ratingsWalmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications. Join veteran hos...
Sanford Health's POV On the Future Of Rural Health
Healthcare Rap - November 21, 2023 09:05 - 29 minutes ★★★★★ - 14 ratingsZain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive int...
MARKETING WITH SOUL: UnitedHealthcare & Optum (BONUS SERIES)
Healthcare Rap - November 16, 2023 08:00 - 13 minutes ★★★★★ - 14 ratingsUnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health s...
What Digital Does - and Doesn’t - Unlock For Rural Health
Healthcare Rap - November 14, 2023 09:05 - 31 minutes ★★★★★ - 14 ratingsJared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of t...
MARKETING WITH SOUL: Walgreens & Village Medical (BONUS SERIES)
Healthcare Rap - November 09, 2023 08:00 - 19 minutes ★★★★★ - 14 ratingsWalgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can ...
The Foundation of the Consumer Tech Stack
Healthcare Rap - November 07, 2023 09:05 - 29 minutes ★★★★★ - 14 ratingsRich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen. All that, plus the F...
MARKETING WITH SOUL: Amazon & One Medical (BONUS SERIES)
Healthcare Rap - November 02, 2023 08:00 - 19 minutes ★★★★★ - 14 ratingsAmazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors. Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awaren...
Dr. Gordon Chen On Value-Based Care’s Future
Healthcare Rap - October 31, 2023 08:05 - 33 minutes ★★★★★ - 14 ratingsAs a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines. All that, plus the Flava of the Week about I...
MARKETING WITH SOUL: CVS Health & Oak Street (BONUS SERIES)
Healthcare Rap - October 26, 2023 08:00 - 19 minutes ★★★★★ - 14 ratingsWho’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen. Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare market...
Scaling Rural Value-Based Care With Main Street Health
Healthcare Rap - October 24, 2023 08:05 - 30 minutes ★★★★★ - 14 ratingsBrad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can pla...
KINETIC #10: Jess Columbo's Approach to Career Resilience (BONUS SERIES)
Healthcare Rap - October 19, 2023 23:43 - 33 minutes ★★★★★ - 14 ratingsIn this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young p...
Why CLEAR Is Entering Healthcare
Healthcare Rap - October 17, 2023 08:05 - 27 minutes ★★★★★ - 14 ratingsMarcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery any...
KINETIC #9: How Robert Rose Bounces Forward, Not Back (BONUS SERIES)
Healthcare Rap - October 12, 2023 16:39 - 31 minutes ★★★★★ - 14 ratingsIf you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the r...
Exclusive Chat With CVS Health's Dr. Creagh Milford
Healthcare Rap - October 10, 2023 08:00 - 39 minutes ★★★★★ - 14 ratingsWe continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they r...
KINETIC #8: How Joe Pulizzi Developed Career Resilience (BONUS SERIES)
Healthcare Rap - October 05, 2023 18:12 - 31 minutes ★★★★★ - 14 ratingsJoe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession. In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one ...
Cityblock’s Disruptive Blueprint For Serving the Underserved
Healthcare Rap - October 03, 2023 08:01 - 28 minutes ★★★★★ - 14 ratingsGuest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who ar...
KINETIC #7: Why John Marzano Never Ignores A New Opportunity (BONUS SERIES)
Healthcare Rap - September 29, 2023 02:07 - 17 minutes ★★★★★ - 14 ratingsJohn Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be. In this candid look back at his career, Joh...
2024 Healthcare Marketing Trends
Healthcare Rap - September 26, 2023 08:01 - 39 minutes ★★★★★ - 14 ratingsPaul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to? All that, plus the Flava of the Week about Best Buy Health expanding its home health partne...
KINETIC #6: Candid Career Reflections From Kristin Baird, the Inadvertent Business Coach (BONUS SERIES)
Healthcare Rap - September 21, 2023 08:01 - 17 minutes ★★★★★ - 14 ratingsKristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them. In this candid look back at the origins of her con...
Trend Watch with James Gardner
Healthcare Rap - September 19, 2023 08:01 - 30 minutes ★★★★★ - 14 ratingsJames Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more. All that, plus the Flava of the Week about Walmart’s reported in...
KINETIC #5: What Kathy Divis Learned From Founding Greystone.Net & HCIC (BONUS SERIES)
Healthcare Rap - September 14, 2023 16:47 - 19 minutes ★★★★★ - 14 ratingsThe origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly...
Too Much Consumerism?
Healthcare Rap - September 12, 2023 07:02 - 32 minutes ★★★★★ - 14 ratingsDerek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the importance of understanding the limitations of Consumerism and not over-indexing on it at the detriment of others in the ecosystem. All that, plus t...
KINETIC #4: Why Alan Shoebridge Wants To Hear From You (BONUS SERIES)
Healthcare Rap - September 07, 2023 22:06 - 17 minutes ★★★★★ - 14 ratingsAlan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development. This series is produced ...
Why It’s Controversial to Compare Healthcare & Hospitality
Healthcare Rap - September 05, 2023 08:00 - 38 minutes ★★★★★ - 14 ratingsCould healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new boo...
KINETIC #3: How Ed Marx Knew The Time Was Right (BONUS SERIES)
Healthcare Rap - August 31, 2023 22:14 - 15 minutes ★★★★★ - 14 ratingsEd Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory — for the second time. Ed is a role model for every healthcare leader who wants to make an impact. This series is produced by Shift Forward Heal...
How to adapt your web-mobile-social media digital strategy to changing landscapes?
This Week in Health Tech - August 31, 2023 10:00 - 39 minutesIn this episode of This Week in Health Tech podcast, we welcome Barry Wallace, digital communications specialist at East Tennessee Children's Hospital. We start out by discussing a marketing / digital communications team structure and then content generation. Vik and Barry discuss if ChatGPT AI...
Addressing Medicine’s AI Disconnect
Healthcare Rap - August 29, 2023 08:00 - 28 minutes ★★★★★ - 14 ratingsDr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthcare generative AI report, and he helps us understand what’s possible from this emerging tech class to help consumers in their health journeys. Al...
KINETIC #2: Candid Career Lessons From Jean Hitchcock (BONUS SERIES)
Healthcare Rap - August 24, 2023 18:48 - 20 minutes ★★★★★ - 14 ratingsJean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. Earlier in her career, Jean had to leave a job that she enjoyed when she was asked to do something that she knew was wrong. Her insights on caree...
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