Latest Google ppc Podcast Episodes
#24 - Building a Brand from the Ground Up: How Stryx Cosmetics Leveraged TikTok to Grow a Passionate Community of Fans w/ Jon Shanahan
Growth & Greatness eCommerce Podcast - April 14, 2022 00:30 - 45 minutes ★★★★★ - 4 ratingsIt all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel the...
#23 - How do you build a loyal fanbase for your brand? RetroKid Co-Founder Steve Gaskin shares how they grew their brand by putting product quality & community over everything
Growth & Greatness eCommerce Podcast - March 09, 2022 22:30 - 42 minutes ★★★★★ - 4 ratingsWhen some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. ...
#23 - How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin
Growth & Greatness eCommerce Podcast - March 09, 2022 22:30 - 42 minutes ★★★★★ - 4 ratingsWhen some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. ...
#22 - Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
Growth & Greatness eCommerce Podcast - March 03, 2022 03:30 - 41 minutes ★★★★★ - 4 ratingsFor a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners...
#21 - Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
Growth & Greatness eCommerce Podcast - February 24, 2022 03:30 - 1 hour ★★★★★ - 4 ratingsWhat does it take to create an 8-figure business? When it comes to brand growth, most of us tend to focus on the massive wins. But what was the journey? What processes and risks were taken to get there? In this episode, Scott & Ray are joined by Threadheads Co-Founder, Ace Reunis, to detail ho...
#20 - Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
Growth & Greatness eCommerce Podcast - February 10, 2022 03:30 - 47 minutes ★★★★★ - 4 ratingsThere are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issu...
#20 - Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
Growth & Greatness eCommerce Podcast - February 10, 2022 03:30 - 47 minutes ★★★★★ - 4 ratingsThere are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issu...
#19 - Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton
Growth & Greatness eCommerce Podcast - February 03, 2022 03:30 - 50 minutes ★★★★★ - 4 ratingsRunning an eCom brand requires you to consider many perspectives, but how often are you really considering the consumer in your decisions? In this episode, join Scott as he sits down with Bryan Clayton, CEO & Co-Founder of GreenPal, for a conversation on the pivotal role of customer service, imp...
#18 - Maximize Your Website's Profitability: Essential Strategies for Conversion Rate Optimization w/ Drew Himel
Growth & Greatness eCommerce Podcast - January 27, 2022 01:30 - 1 hour ★★★★★ - 4 ratingsFeel like you've tried everything to boost sales but just can't seem to shift the needle? One of the most overlooked ways to scale your brand is by optimizing your website for increased conversions and customer retention. In this episode, Scott & Ray are joined by Drew Himel, CEO & Founder of P...
#17 - BFCM 2021: What Worked, What Didn't & Why 2022 Planning Starts Now w/ Kayla Dancaster & Billy Bambao
Growth & Greatness eCommerce Podcast - January 13, 2022 01:30 - 47 minutes ★★★★★ - 4 ratingsBefore you settle on your plans and strategies for 2022, you're going to want to listen to this episode. Ray has an open discussion with Right Hook's very own Kayla Dancaster, Head of Performance (AU side) and Billy Bambao, Head of Performance (US side), to reveal EVERYTHING that went down durin...
#16 - Consumer Research & Finding Your Brand’s Key Differentiator to Deliver an Optimal Shopping Experience w/ Rick West
Growth & Greatness eCommerce Podcast - January 06, 2022 04:30 - 46 minutes ★★★★★ - 4 ratingsAs the new year looms over the online retail landscape, brands need to identify (or maybe even need to recalibrate) what they deliver to consumers with ever-evolving shopping & usage habits. Join Scott & Ray as they chat with Rick West, CEO & Co-Founder of Field Agent, about shopper research, Fi...
#15 - Amazon Advertising & the Platform’s Scaling Opportunities for eCom Brands w/ Destaney Wishon
Growth & Greatness eCommerce Podcast - December 16, 2021 01:30 - 42 minutes ★★★★★ - 4 ratingsIn this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retaili...
#14 - Email Marketing & Building a Retention Ecosystem to Drive More Product Conversions w/ Dan Nikas
Growth & Greatness eCommerce Podcast - December 09, 2021 04:30 - 1 hour ★★★★★ - 4 ratingsWhile email marketing presents a lot of opportunities for retention and community-building, it can be a daunting aspect to implement for those who are just starting out or trying to scale their business. In this new episode, Scott & Ray have a chat with Dan Nikas, CEO & Co-Founder of Elite Brand...
#13 - Customer Psychographics and Building Loyal Communities That Are Hungry to Buy w/ Steven Black
Growth & Greatness eCommerce Podcast - December 02, 2021 01:30 - 1 hour ★★★★★ - 4 ratingsWe have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments. In this jam-packed episode, Steven disc...
#13 - Customer Psychographics and Building Loyal Communities That Are Hungry to Buy w/ Steven Black
Growth & Greatness eCommerce Podcast - December 02, 2021 01:30 - 1 hour ★★★★★ - 4 ratingsWe have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments. In this jam-packed episode, Steven disc...
#12 - How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace
Growth & Greatness eCommerce Podcast - November 25, 2021 02:30 - 48 minutes ★★★★★ - 4 ratingsWe have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conj...
#11 - Augmented Reality and the Future of eCommerce Advertising w/ Casie Lane Millhouse
Growth & Greatness eCommerce Podcast - September 16, 2021 02:30 - 50 minutes ★★★★★ - 4 ratingsWe’re exploring a new frontier in the eCommerce world with this episode! Scott interviews Casie Lane Millhouse, an Innovation and Technology Communicator consulting in the AR/VR space, about augmented reality, what it is, and its current place in the eCommerce landscape. While Casie believes t...
#10 - The Complete 2021 BFCM Preparation Breakdown
Growth & Greatness eCommerce Podcast - September 03, 2021 00:30 - 1 hour ★★★★★ - 4 ratingsIt’s that time of year again! Planning and preparation time for what we refer to as the ‘Superbowl’ for eCommerce - Q4 and more specifically Black Friday/ Cyber Monday Weekend. In what’s been a super challenging year for eCommerce brands with the roll-out of iOS14 updates from Apple and massive...
#9 - Hiring A-Grade Talent for Your eCommerce Business or Agency
Growth & Greatness eCommerce Podcast - July 01, 2021 00:30 - 43 minutes ★★★★★ - 4 ratingsHiring the right people for your brand can be tough, and that’s true for both eCommerce businesses and agencies. In this episode, Scott & Ray discuss one of the tricky aspects of scaling your business - hiring the right talent to help you scale to the moon! This episode delves into how Right H...
#8 - $2.6M in 24hrs: Crafting the Perfect Fashion Product Launch Funnel w/ Mariana Cimino
Growth & Greatness eCommerce Podcast - June 03, 2021 01:30 - 50 minutes ★★★★★ - 4 ratingsProduct launches can be daunting, but can yield MASSIVE results when done right! In this episode, Ray is joined by Mariana Cimino, Senior eCommerce Strategist at Right Hook, to talk about her recent $2.6 million product launch day for a client. Mariana breaks down the steps it took and the proce...
#7 - Optimizing Your Days For Maximum Output w/ Kilian Markert
Growth & Greatness eCommerce Podcast - May 20, 2021 02:30 - 1 hour ★★★★★ - 4 ratingsA lot of high-performing entrepreneurs want to grow and scale their business, but they often forget to master their daily energy and productivity levels, which may lead to burnout or neglecting their health in the long run. In this episode, Kilian Markert, founder of Consistent Performance Men...
#6 - iOS14.5 ATT Rollout: Strategic Shifts for the New Facebook Ad Landscape w/ Tyler Garner
Growth & Greatness eCommerce Podcast - May 12, 2021 23:30 - 53 minutes ★★★★★ - 4 ratingsIt has finally happened - Apple has released the iOS14.5 ATT prompt! Listen to our discussion with Tyler Garner, a Facebook & eCommerce marketer we highly respect and admire, as we analyze and discuss the post-rollout landscape of eCommerce and digital marketing. Tyler also shares some informa...
#5 - 5 Facebook Ad Creative Tactics That Are Crushing It Right NOW
Growth & Greatness eCommerce Podcast - March 31, 2021 02:30 - 29 minutes ★★★★★ - 4 ratingsWe’re trying out something new in this episode by giving you some more tactical insights that you can use right now in your Facebook Ads! We delve into 5 tactics that are absolutely crushing it for different accounts and how each of them have their own strengths and potential to help you create ...
#5 - 5 Facebook Ad Creative Tactics That Are Crushing It Right NOW
Growth & Greatness eCommerce Podcast - March 31, 2021 02:30 - 29 minutes ★★★★★ - 4 ratingsWe’re trying out something new in this episode by giving you some more tactical insights that you can use right now in your Facebook Ads! We delve into 5 tactics that are absolutely crushing it for different accounts and how each of them have their own strengths and potential to help you create ...
#4 - Scaling DTC Jewelry from $40k to $1M in a Year w/ Tyler Berglund
Growth & Greatness eCommerce Podcast - March 03, 2021 03:30 - 1 hour ★★★★★ - 4 ratingsIn this episode, we are joined by Tyler Berglund, Senior eCommerce Strategist at Right Hook, as we get into a fantastic chat about how he helped scale a client in the DTC jewelry segment from $40K to $1M in just a year. We delve into how Tyler found Right Hook, how he collaborates and communic...
#4 - Scaling DTC Jewelry from $40k to $1M in a Year
Growth & Greatness eCommerce Podcast - March 03, 2021 03:30 - 1 hour ★★★★★ - 4 ratingsIn this episode, we are joined by Tyler Berglund, Senior eCommerce Strategist at Right Hook, as we get into a fantastic chat about how he helped scale a client in the DTC jewelry segment from $40K to $1M in just a year. We delve into how Tyler found Right Hook, how he collaborates and communic...
#3 - Messenger Marketing for Amplifying Your Customer Relationships for More Profit w/ Rutger Thole
Growth & Greatness eCommerce Podcast - February 22, 2021 03:30 - 1 hour ★★★★★ - 4 ratingsThis was a great chat with our friend Rutger Thole AKA The Botfather - which started in a different direction than we expected but thought it would be valuable to leave in. We started talking about the mindset impacts 2020 had on all of us as entrepreneurs for about the first 15-20 mins before...
#3 - Messenger Marketing for Amplifying Your Customer Relationships for More Profit
Growth & Greatness eCommerce Podcast - February 22, 2021 03:30 - 1 hour ★★★★★ - 4 ratingsThis was a great chat with our friend Rutger Thole AKA The Botfather - which started in a different direction than we expected but thought it would be valuable to leave in. We started talking about the mindset impacts 2020 had on all of us as entrepreneurs for about the first 15-20 mins before...
#2 - Apple's iOS14 ATT Update - The What, When and Actions You MUST Take Right Now w/ Dee Deng
Growth & Greatness eCommerce Podcast - February 11, 2021 20:30 - 49 minutes ★★★★★ - 4 ratingsIn this episode we're diving deep with Right Hook Co-Founder & CEO, Dee Deng, into the upcoming industry-shifting changes that are coming with Apple's iOS14 ATT (App Tracking Transparency) rollout. What is actually going to happen? Who is going to be impacted? How badly? What do you need to do...
#2 - Apple's iOS14 ATT Update - The What, When and Actions You MUST Take Right Now
Growth & Greatness eCommerce Podcast - February 11, 2021 20:30 - 49 minutes ★★★★★ - 4 ratingsIn this episode we're diving deep with Right Hook Co-Founder & CEO, Dee Deng, into the upcoming industry-shifting changes that are coming with Apple's iOS14 ATT (App Tracking Transparency) rollout. What is actually going to happen? Who is going to be impacted? How badly? and what do you need t...
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