#15 - Amazon Advertising & the Platform’s Scaling Opportunities for eCom Brands w/ Destaney Wishon

Growth & Greatness eCommerce Podcast

English - December 16, 2021 01:30 - 42 minutes - 29.5 MB - ★★★★★ - 4 ratings
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Previous Episode: #14 - Email Marketing & Building a Retention Ecosystem to Drive More Product Conversions w/ Dan Nikas

Next Episode: #16 - Consumer Research & Finding Your Brand’s Key Differentiator to Deliver an Optimal Shopping Experience w/ Rick West

In this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for customers.

Destaney goes into the nitty-gritty of running and scaling Amazon for brands - what the difference is between sponsored display ads vs. demand-side platform, the factors impacting ROI maximization on the platform, allocating budget in the platform when a lot of brands are competing for customer dollars & loyalty, and what are the fundamentals needed to amplify a brand’s Amazon strategy.

Tune in as Scott, Ray, & Destaney also discuss which improvements and enhancements are being made on the platform and how brands can fit into the marketplace’s continued growth and expansion into the future.

For real-time updates, connect with Destaney:

Destaney Wishon on LinkedIn Destaney Wishon on Instagram BetterAMS Website BetterAMS on YouTube

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Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!