Growth & Greatness eCommerce Podcast
31 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 4 ratingsIf you're a Brand Founder, eCommerce Entrepreneur or Growth Marketer and looking to scale your eComm brand, then this is the podcast for you. We'll be interviewing industry leading eCommerce founders and marketing strategists and bringing their insights and actionable take-aways for you to implement and drive your revenue growth.
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Episodes
#24 - Building a Brand from the Ground Up: How Stryx Cosmetics Leveraged TikTok to Grow a Passionate Community of Fans w/ Jon Shanahan
April 14, 2022 00:30 - 45 minutes - 31 MBIt all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discovered TikTok....
#23 - How do you build a loyal fanbase for your brand? RetroKid Co-Founder Steve Gaskin shares how they grew their brand by putting product quality & community over everything
March 09, 2022 22:30 - 42 minutes - 29.6 MBWhen some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. These elements are exactly what RetroKid, a Canadian clothing brand specializing in officially-licensed apparel that celebrates nostalgia with sought-after designs, included in their journey that help...
#23 - How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin
March 09, 2022 22:30 - 42 minutes - 29.5 MBWhen some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. These elements are exactly what RetroKid, a Canadian clothing brand specializing in officially-licensed apparel that celebrates nostalgia with sought-after designs, included in their journey that help...
#22 - Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
March 03, 2022 03:30 - 41 minutes - 28.2 MBFor a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & how they shop online. In this episode, Scott & Ray chat with Will Weeks, Head of Brand and Communications at Student Beans, to really get to kno...
#21 - Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
February 24, 2022 03:30 - 1 hour - 43.7 MBWhat does it take to create an 8-figure business? When it comes to brand growth, most of us tend to focus on the massive wins. But what was the journey? What processes and risks were taken to get there? In this episode, Scott & Ray are joined by Threadheads Co-Founder, Ace Reunis, to detail how they went from printing custom T-shirts on just 2 printers to becoming a powerhouse, 8-figure DTC clothing brand in 2021. Right Hook Senior eCom Strategist Brett Leggett also joins the chat to share...
#20 - Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
February 10, 2022 03:30 - 47 minutes - 32.5 MBThere are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issues leaving many eCom brand owners clambering for answers and ways to pivot. Now, savvy entrepreneurs are actively looking for ideal solutions to tell their brand story in a powerful manner that engage...
#20 - Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
February 10, 2022 03:30 - 47 minutes - 32.5 MBThere are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issues leaving many eCom brand owners clambering for answers and ways to pivot. Now, savvy entrepreneurs are actively looking for ideal solutions to tell their brand story in a powerful manner that engage...
#19 - Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton
February 03, 2022 03:30 - 50 minutes - 34.6 MBRunning an eCom brand requires you to consider many perspectives, but how often are you really considering the consumer in your decisions? In this episode, join Scott as he sits down with Bryan Clayton, CEO & Co-Founder of GreenPal, for a conversation on the pivotal role of customer service, improving the trust between brand & community, and the mental frameworks needed to develop a successful, consumer-focused business. From starting his own landscaping business at 18 to establishing Gree...
#18 - Maximize Your Website's Profitability: Essential Strategies for Conversion Rate Optimization w/ Drew Himel
January 27, 2022 01:30 - 1 hour - 41.5 MBFeel like you've tried everything to boost sales but just can't seem to shift the needle? One of the most overlooked ways to scale your brand is by optimizing your website for increased conversions and customer retention. In this episode, Scott & Ray are joined by Drew Himel, CEO & Founder of PCR Agency, to talk about conversion rate optimization (CRO) and the strategies that can boost your brand's profitability and retain those hard-earned customers. With more than a decade of experience ...
#17 - BFCM 2021: What Worked, What Didn't & Why 2022 Planning Starts Now w/ Kayla Dancaster & Billy Bambao
January 13, 2022 01:30 - 47 minutes - 32.4 MBBefore you settle on your plans and strategies for 2022, you're going to want to listen to this episode. Ray has an open discussion with Right Hook's very own Kayla Dancaster, Head of Performance (AU side) and Billy Bambao, Head of Performance (US side), to reveal EVERYTHING that went down during BFCM - the triumphs, the unexpected insights, the nuances, and so much more! In this jam-packed episode, the Right Hook team doesn't hold back, dissecting various learnings and brand case studies w...
#16 - Consumer Research & Finding Your Brand’s Key Differentiator to Deliver an Optimal Shopping Experience w/ Rick West
January 06, 2022 04:30 - 46 minutes - 32.1 MBAs the new year looms over the online retail landscape, brands need to identify (or maybe even need to recalibrate) what they deliver to consumers with ever-evolving shopping & usage habits. Join Scott & Ray as they chat with Rick West, CEO & Co-Founder of Field Agent, about shopper research, Field Agent's Marketplace platform, and the changing landscape of consumer insighting and research. As the first app on the Apple App Store to pay cash to its users, Field Agent has seen its fair shar...
#15 - Amazon Advertising & the Platform’s Scaling Opportunities for eCom Brands w/ Destaney Wishon
December 16, 2021 01:30 - 42 minutes - 29.5 MBIn this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for customers. Destaney goes into the nitty-gritty of running and scaling Amazon for brands - what the difference is between sponsored display ads vs. ...
#14 - Email Marketing & Building a Retention Ecosystem to Drive More Product Conversions w/ Dan Nikas
December 09, 2021 04:30 - 1 hour - 47.8 MBWhile email marketing presents a lot of opportunities for retention and community-building, it can be a daunting aspect to implement for those who are just starting out or trying to scale their business. In this new episode, Scott & Ray have a chat with Dan Nikas, CEO & Co-Founder of Elite Brands & Gearbunch, to discuss all things email marketing and the intricacies of putting back-end systems for your business. Dan drops some knowledge bombs on the back-end strategies that have worked for...
#13 - Customer Psychographics and Building Loyal Communities That Are Hungry to Buy w/ Steven Black
December 02, 2021 01:30 - 1 hour - 63.4 MBWe have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments. In this jam-packed episode, Steven discusses how to properly communicate the solutions to the various pain points of customers & how conveying these messages correctly can lead to a strong & passionate community of loyal fans. He also goes...
#13 - Customer Psychographics and Building Loyal Communities That Are Hungry to Buy w/ Steven Black
December 02, 2021 01:30 - 1 hour - 63.4 MBWe have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments. In this jam-packed episode, Steven discusses how to properly communicate the solutions to the various pain points of customers & how conveying these messages correctly can lead to a strong & passionate community of loyal fans. He also goes...
#12 - How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace
November 25, 2021 02:30 - 48 minutes - 33.7 MBWe have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs. While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for brands who w...
#11 - Augmented Reality and the Future of eCommerce Advertising w/ Casie Lane Millhouse
September 16, 2021 02:30 - 50 minutes - 34.6 MBWe’re exploring a new frontier in the eCommerce world with this episode! Scott interviews Casie Lane Millhouse, an Innovation and Technology Communicator consulting in the AR/VR space, about augmented reality, what it is, and its current place in the eCommerce landscape. While Casie believes that AR technology hasn’t hit its tipping point yet, more and more fashion brands are integrating it into their marketing strategy - find out the advantages of researching & investing in this strategy ...
#10 - The Complete 2021 BFCM Preparation Breakdown
September 03, 2021 00:30 - 1 hour - 41.4 MBIt’s that time of year again! Planning and preparation time for what we refer to as the ‘Superbowl’ for eCommerce - Q4 and more specifically Black Friday/ Cyber Monday Weekend. In what’s been a super challenging year for eCommerce brands with the roll-out of iOS14 updates from Apple and massively affecting performance across most traffic channels - we’re seeing performance stabilise quite a bit now and actually improve. Hopefully this trend continues into Q4 as platforms and businesses al...
#9 - Hiring A-Grade Talent for Your eCommerce Business or Agency
July 01, 2021 00:30 - 43 minutes - 30 MBHiring the right people for your brand can be tough, and that’s true for both eCommerce businesses and agencies. In this episode, Scott & Ray discuss one of the tricky aspects of scaling your business - hiring the right talent to help you scale to the moon! This episode delves into how Right Hook attracts and finds high-performing talent, what the onboarding process looks like for those applying, and the filters and processes put in place to ensure that they are the right fit for our team....
#8 - $2.6M in 24hrs: Crafting the Perfect Fashion Product Launch Funnel w/ Mariana Cimino
June 03, 2021 01:30 - 50 minutes - 34.9 MBProduct launches can be daunting, but can yield MASSIVE results when done right! In this episode, Ray is joined by Mariana Cimino, Senior eCommerce Strategist at Right Hook, to talk about her recent $2.6 million product launch day for a client. Mariana breaks down the steps it took and the processes she followed - hint: it all starts with delivering actual value to your customers! Plus, Ray & Mariana discuss what passionate traffic is and how fostering that passionate traffic helps build a...
#7 - Optimizing Your Days For Maximum Output w/ Kilian Markert
May 20, 2021 02:30 - 1 hour - 44.4 MBA lot of high-performing entrepreneurs want to grow and scale their business, but they often forget to master their daily energy and productivity levels, which may lead to burnout or neglecting their health in the long run. In this episode, Kilian Markert, founder of Consistent Performance Mentoring, joins Scott to chat about how to achieve consistency with the habits you employ both in how you run your business as well as in your personal life. From preparing for the workday with your own...
#6 - iOS14.5 ATT Rollout: Strategic Shifts for the New Facebook Ad Landscape w/ Tyler Garner
May 12, 2021 23:30 - 53 minutes - 36.9 MBIt has finally happened - Apple has released the iOS14.5 ATT prompt! Listen to our discussion with Tyler Garner, a Facebook & eCommerce marketer we highly respect and admire, as we analyze and discuss the post-rollout landscape of eCommerce and digital marketing. Tyler also shares some informative tips and insights about how to measure a brand’s success when not all data points are available, what the rollout means for getting back to the customer journey & brand experience, and the key st...
#5 - 5 Facebook Ad Creative Tactics That Are Crushing It Right NOW
March 31, 2021 02:30 - 29 minutes - 20.2 MBWe’re trying out something new in this episode by giving you some more tactical insights that you can use right now in your Facebook Ads! We delve into 5 tactics that are absolutely crushing it for different accounts and how each of them have their own strengths and potential to help you create stronger ads for your business. From making your creative assets more eye-catching and immersive to prioritizing & optimizing the customer-product experience, listen to this episode if you want to f...
#5 - 5 Facebook Ad Creative Tactics That Are Crushing It Right NOW
March 31, 2021 02:30 - 29 minutes - 20.2 MBWe’re trying out something new in this episode by giving you some more tactical insights that you can use right now in your Facebook Ads! We delve into 5 tactics that are absolutely crushing it for different accounts and how each of them have their own strengths and potential to help you create stronger ads for your business. From making your creative assets more eye-catching and immersive to prioritizing & optimizing the customer-product experience, listen to this episode if you want to f...
#4 - Scaling DTC Jewelry from $40k to $1M in a Year w/ Tyler Berglund
March 03, 2021 03:30 - 1 hour - 41.6 MBIn this episode, we are joined by Tyler Berglund, Senior eCommerce Strategist at Right Hook, as we get into a fantastic chat about how he helped scale a client in the DTC jewelry segment from $40K to $1M in just a year. We delve into how Tyler found Right Hook, how he collaborates and communicates with the brand owners to continue scaling up the brand, and the strategies it took to grow the business as well as engage their community into becoming active ambassadors for the brand. We also d...
#4 - Scaling DTC Jewelry from $40k to $1M in a Year
March 03, 2021 03:30 - 1 hour - 41.6 MBIn this episode, we are joined by Tyler Berglund, Senior eCommerce Strategist at Right Hook, as we get into a fantastic chat about how he helped scale a client in the DTC jewelry segment from $40K to $1M in just a year. We delve into how Tyler found Right Hook, how he collaborates and communicates with the brand owners to continue scaling up the brand, and the strategies it took to grow the business as well as engage their community into becoming active ambassadors for the brand. We also d...
#3 - Messenger Marketing for Amplifying Your Customer Relationships for More Profit w/ Rutger Thole
February 22, 2021 03:30 - 1 hour - 55.2 MBThis was a great chat with our friend Rutger Thole AKA The Botfather - which started in a different direction than we expected but thought it would be valuable to leave in. We started talking about the mindset impacts 2020 had on all of us as entrepreneurs for about the first 15-20 mins before getting stuck into how Messenger and Manychat can be effectively utilised to improve your customer service and relationships, which ultimately leads to more organic growth and higher profits. Join R...
#3 - Messenger Marketing for Amplifying Your Customer Relationships for More Profit
February 22, 2021 03:30 - 1 hour - 55.2 MBThis was a great chat with our friend Rutger Thole AKA The Botfather - which started in a different direction than we expected but thought it would be valuable to leave in. We started talking about the mindset impacts 2020 had on all of us as entrepreneurs for about the first 15-20 mins before getting stuck into how Messenger and Manychat can be effectively utilised to improve your customer service and relationships, which ultimately leads to more organic growth and higher profits. Join R...
#2 - Apple's iOS14 ATT Update - The What, When and Actions You MUST Take Right Now w/ Dee Deng
February 11, 2021 20:30 - 49 minutes - 33.8 MBIn this episode we're diving deep with Right Hook Co-Founder & CEO, Dee Deng, into the upcoming industry-shifting changes that are coming with Apple's iOS14 ATT (App Tracking Transparency) rollout. What is actually going to happen? Who is going to be impacted? How badly? What do you need to do right now to prepare? We'll cover all of that on this podcast. To know more about the upcoming ATT prompt implementation, read Dee’s article here: iOS14 & Facebook™ Ads for eCommerce: How To Survi...
#2 - Apple's iOS14 ATT Update - The What, When and Actions You MUST Take Right Now
February 11, 2021 20:30 - 49 minutes - 33.8 MBIn this episode we're diving deep with Right Hook Co-Founder & CEO, Dee Deng, into the upcoming industry-shifting changes that are coming with Apple's iOS14 ATT (App Tracking Transparency) rollout. What is actually going to happen? Who is going to be impacted? How badly? and what do you need to do right now to prepare? We'll cover all of that on this podcast. To know more about the upcoming ATT prompt implementation, read Dee’s article here: iOS14 & Facebook™ Ads for eCommerce: How To S...
#1 - 2020 Lookback & BFCM Takeaways & Tactics that Crushed
February 11, 2021 03:00 - 57 minutes - 39.7 MBWelcome! Episode #1 is finally here and what better place to start then a lookback at the craziest year we've ever experienced in the eCommerce industry - the rollercoaster that was 2020. Finishing with a review of the BFCM weekend and the strategies and tactics that drove the best results for is, that you can implement into any sale campaign. If you enjoyed this episode, connect with us and share your feedback: Right Hook Digital on Facebook Right Hook Digital on Instagram Right Hook...