Latest Fractional cmo Podcast Episodes

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - October 28, 2021 04:00 - 1 hour
SALESManago was founded in 2012 and has employed over 200 skilled IT and marketing professionals. To date, the company has expanded tremendously and has over 1000 offices across Europe, Asia, and in the US. With over 2000 customers and reference stories, SALESmanago has solidified itself as a ta...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - October 05, 2021 04:00 - 1 hour
BombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video em...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

How to offer convenience without sacrificing privacy in SaaS | Jay Maaroui CEO of Veyyer Tech

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - September 17, 2021 20:00 - 59 minutes
Jay details his journey from early childhood to his current position as founder of Vyyer. Growing up in a Lebanese family, the entrepreneurial spirit is something that is heavily embedded within their culture.  Jay’s father was also an entrepreneur, so the influences and foundation to be succe...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users.

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - September 17, 2021 20:00 - 59 minutes
Jay details his journey from early childhood to his current position as founder of Vyyer. Growing up in a Lebanese family, the entrepreneurial spirit is something that is heavily embedded within their culture.  Jay’s father was also an entrepreneur, so the influences and foundation to be succe...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - September 14, 2021 19:15 - 51 minutes
🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies. 🟣 All its work is possible th...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - September 13, 2021 20:00 - 51 minutes
Guillaume’s early journey was full of successes and failures, as he so vividly describes. He and his parents grew up on a farm in Southern France. His unbridled ambition is the driving force for putting him in the position he’s lucky to be in, today. Before his journey brought him into the wor...

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Sam Capra: What it means to be successful in B2B sales?

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - September 09, 2021 22:00 - 54 minutes
Sam Capra’s journey into the world of sales was not something he had envisioned for himself. Having received his bachelor’s in Communications at The University Of Montevallo, Sam slowly nestled into the world of sales, starting off as a door to door salesman.  He went on to work for some corpo...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

The Right Way To Create B2B Marketing with a B2C Lens | Justin Keller, VP of Marketing at Terminus

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - July 22, 2021 19:00 - 55 minutes
Show Notes & Bio: Justin Keller details his extensive journey in the world of B2B & Saas marketing.  He went to business school at Indiana University,receiving his BA in English and Psychology, then proceeded to work in San Francisco for Visage, Jazz, and Whil Concepts. Inc, respectively.  Du...

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Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - May 08, 2021 12:23 - 45 minutes
Gabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market.  Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds  top High User ...

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Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - May 06, 2021 18:36 - 1 hour
Darryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine.  He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals.   We discuss mar...

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Accelerating ParkMobile.io Users to 20 Million Subscribers by Leveraging Product Marketing Strategies

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - February 20, 2021 21:33 - 59 minutes
Episode Summary In today’s episode, we have a very special guest Jeff Perkins, CMO & Head of Product at ParkMobile.io We delve into his career journey from advertising agencies into executive marketing and product marketing roles with b2b SaaS companies. He discusses his unique career path, wh...

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How Category Designers Create and Dominate Markets, like AirBnB, Uber, Salesforce and Tesla with Christopher Lochhead, Legendary Marketing Executive and God Father of Category Design Thinking

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - December 24, 2020 12:55 - 1 hour
Christopher Lochhead Show Notes: Check out his legendary podcast at:  www.lochhead.com You can connect to him via LinkedIn at https://www.linkedin.com/in/christopherlochhead/ Follow and sometimes, if you're lucky enough to catch one of his Facebook workshops/chats you can drink some libations...

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Scott Brinker, VP Platform Ecosystem HubSpot: Next Decade of MarTech Evolution

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - December 21, 2020 00:39 - 50 minutes
Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the "augmented marketer", and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way.  However, Scott...

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DigitalHire.com : Redefining the Interview Process for Today's Digital Native Candidates and Employers Shaping the Future Workforce.

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - December 14, 2020 15:54 - 54 minutes
Karishma Veljee bio: Founded a high-volume sales hiring recruitment firm, called Karvel Consulting  and also the co-founder and president of DigitalHire.com a video interviewing platform designed to help businesses connect better with candidates during the hiring process while saving 40% of val...

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Top Content Strategies from a Forbes #20 Privately Held Companies: Ryan Leschel Content Marketer

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - November 13, 2020 17:57 - 57 minutes
Fewer flights mean more driving, the trillion-dollar automotive industry has been busy working on how to win millennials car buyers as more people pack and drive during C19.   As part of our EOY, and plan ahead focus “strategic business strategies” series, and also in reverence to Veterans this...

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John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - October 20, 2020 13:29 - 1 hour
John Rougeux Bio and Show Notes: LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/ B2B Growth Podcast Co-Host FlagandFrontier.com  Category Design Strategist Book Recommendations to get 1% better: Never Split the Difference by Chris Voss Marketing High Technology by William H.  D...

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How to Leverage Venture Capital to Grow, Whether as a Founder or Investor with Sergio Marrero of RBL1.com

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - September 30, 2020 09:35 - 40 minutes
Sergio Marrero, is the Managing Partner for a double-line venture capital investment firm he founded over 2 years ago, called Rebel One Ventures, www.RBL1.com.  His goal is to educate via his online VC programs to both founders and investors, how to leverage VC monies to leverage their companie...

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Kathy Fasanella: The Changing Landscape of Mentoring and Hiring in Healthcare

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - September 03, 2020 15:11 - 1 hour
Bio and Contact information: Kathy Fasanella Expertise in Resume Writer, LinkedIn Specialist, Life Coach, Mentor, Healthcare Executive Consultant, Owner of MyHireRoads.com Outside of MyHireRoads.com, she's mentoring GWU Students by reviewing and revising their resumes as well as identifying ca...

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How Professional Soccer Leagues are Opening Up Globally and Their Impact on Sports Culture and Business.

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - August 21, 2020 20:33 - 1 hour
A little background on Phil Schoen: Born in Los Angeles and raised in Miami, he was the kid that used to sneak my transistor radio under his pillow at bedtime, slowly turning the dial so he could listen to a game from those far-off, exciting places like St. Louis or Cleveland. He worked at his...

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Why Being Intentional Is Better than Being Brilliant: Insights Sangram Vagre ABM Category Creator, Chief Evangelist and Co-Founder of Terminus

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - August 20, 2020 18:57 - 58 minutes
In today’s episode, we have a very special guest Sangram Vagre, he’s the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies. He is also the host and founder of the top 50 business podcast - Fli...

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Bryan Smith Co-Founder MyLeon.co Challenging the Employee Engagement Status Quo through AI Powered Individual Employee Tailored Programs

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - August 19, 2020 19:48 - 52 minutes
Episode Summary In today’s episode, we have a very special guest Bryan Smith, Co-founder of MyLeon.co, a very niche AI Employee Engagement Platform, it's a new kind of thinking for HR and C-levels looking to really empower their employees in an individualized way towards creating a super perfor...

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KK Diaz, Finding the Courage to Climb Mount Kilimanjaro to Find Purpose in Life & Business

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - August 13, 2020 19:17 - 1 hour
KK Diaz Professional Background: He helps business leaders drive digital transformation, business strategists, digital marketer, and investors. A 5x Author with knowledge of 5 South African dialect languages.  He is a life-long learner and entrepreneur (started at 9 selling candy in school with...

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Sam Meyers, COVID 19 Current and Future Status from the POV of an Administrative Healthcare Management Resident John Hopkins Bayview Medical Center

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - August 11, 2020 20:12 - 1 hour
Sam is currently an Administrative Resident at Johns Hopkins Bayview Medical Center, which was founded in 1773, the Johns Hopkins Bayview Medical Center, which is one of the oldest, continuous health care institutions on the East Coast.  He is also a third-year student of the Masters in Healthc...

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Damian Rivera CEO at ALPFA.org | Former Senior Director Accenture: Leveraging Your Origin Line to Advance in Your Career and Life.

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - August 02, 2020 04:22 - 1 hour
In today’s episode we have a very special guest Damian Rivera he is the CEO of ALPFA ((Association of Latino Professionals For America) and former 20 plus year senior managing director at Accenture. We have a very real conversation around the critical importance of your origin story, his child...

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Sam Hanna Ph.D., Executive in Residence at American University Life-Long Learning Culture, and Innovations in Technology Healthcare

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - July 31, 2020 06:08 - 47 minutes
In today’s episode, we have a very special guest Sam Hanna, Ph.D., former Chief Innovation Officer at PWC and Advisor to Alphabet, Amazon, and Executive in Residence at American University and Associate Dean. We have a very heady and interesting global perspective conversation around the criti...

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Morgan J. Ingram Accellerating your SDR to AE and Sales Team's Impact by Embracing Diverse Strategies

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - July 30, 2020 13:29 - 49 minutes
In today’s episode, we have a very special guest Morgan J. Ingram, named the top 50 Voices in Sales by LinkedIn. We delve into a powerful conversation around his background growing up in and around Atlanta, Georgia, and how his diverse background shaped his sales strategy throughout his meteori...

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Sara Serakalala, Industrial Engineer, Global Citizen, SME living in Madrid, working parent, seeking life-long learning and work-life balance during COVID-19 and beyond.

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - July 30, 2020 12:07 - 59 minutes
In today’s episode, we have a very special global guest Sarah Serakalala. We have an interesting conversation around her background growing up in rural northeast South Africa in the Limpopo region. Limpopo is a South African province bordering Botswana, Zimbabwe, and Mozambique. It's known for ...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

Natalie Born VP, Innovation | Strategy Consultant | Story Teller | Founder and Podcast Host of The Innovation Meets Leadership Podcast

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - July 29, 2020 06:16 - 52 minutes
We listen today to Natalie Born, she's a strategic corporate innovation expert consultant, she describes her career journey and points of views around the art of corporate innovation to drive organizational growth. She has been focused on creating corporate innovative strategies to drive growth ...

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast artwork

Amy Pugh, Music/Entertainment | B2B Marketing: Branding and Digital Strategy |Artist & Label Relations

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - July 28, 2020 02:16 - 59 minutes
On today’s episode, we have a very special guest Amy Pugh and have a fun chat about her decade-plus career in the music industry with big-name record labels. We jam to some 80's classics like Chaka Khan discuss her experiences living through the evolution of Napster to iTunes to everything strea...

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Michael Sabbag | HR & Organizational Leadership Expert | Author| Dad| Eagle Scout

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast - July 26, 2020 09:09 - 57 minutes
We listen today to a former colleague and HR and Organizational Leadership expert, as he describes his career journey and seven factors that drive exceptional work performance. Our guest, Michael Sabbag, whose entire background has been focused on creating leadership to help us become performanc...

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