Latest Fashiontechnology Podcast Episodes

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Pandemic fundraising and beauty tech: meet Pree Walia, founder of Preemadonna

The Fashion Tech Podcast - March 04, 2021 05:00 - 47 minutes
Learning notes from this episode:   For fundraising, knowing how to grow a community and stay resilient them is vital. Pree believes her political campaigning days, when she had to literally knock on doors and had them shut in her face, gave her the skills she needed.  Pree suggests that as...

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Do You Want To Be On This Show?

The Fashion Tech Podcast - February 18, 2021 18:22 - 5 minutes
If you want to apply to co-host The Fashion Tech podcast, email [email protected] and tell us why you want to do this and where you would like to take the show.   Sign up to Enty Insight mailing list to get info on our upcoming masterclasses and meet-ups.  Say hi to Sophia on Twitter. Foll...

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How To Work With Fashion Tech Start-ups: A Guide For Retailers

The Fashion Tech Podcast - February 11, 2021 11:17 - 14 minutes
Learning notes from this episode: Before working with a start-up, establish one or two problems you want to solve Once you have decided your key priorities, set them a time, a budget, a hierarchy of decision making, and an area you want to experiment in. Beware of innovation consultants who...

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How I built Fashinnovation: New York Fashion Week's tech event

The Fashion Tech Podcast - February 04, 2021 13:14 - 25 minutes
Learning notes from this episode:   Covid has been the accelerator of trends for the fashion industry: fashion events and retailers have been forced to move online and adapt technologies in a way they thought impossible previously Cold emails to influential people and celebrities can work, ...

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Meet The New York Fashion Tech Lab

The Fashion Tech Podcast - January 27, 2021 21:03 - 23 minutes
Learning notes from this episode:   The NYFTL works with B2B fashion tech startups led by female founders and connects them to brands and retailers in their annual accelerator program. Retailers have moved quickly to adapt new technologies during the pandemic, so fashion tech is an area of ...

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Fashion Tech Funding: High Snobiety Case Study

The Fashion Tech Podcast - December 07, 2020 09:13 - 9 minutes
Learning notes from this episode:   The further East you move from Silicon Valley, the more investors expect to see revenue before they invest. Remember that your first revenue sources are not necessarily going to be those that help your company scale or get funding.  Charging for a produ...

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Building Resilient Supply Chains In Fashion

The Fashion Tech Podcast - November 30, 2020 08:32 - 21 minutes
Learning notes from Malcolm Guy, founder of the Re-Assurance Network: The supply of workers in factories has been shrinking in recent years: fewer people now want to work in garment manufacturing than before. This means that competition for labour is increasing. VC investment into sustainabil...

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Three Things To Consider When Investing In Fashion Tech

The Fashion Tech Podcast - November 23, 2020 05:00 - 19 minutes
Learning notes:   The three pillars of fashion tech investing are:   Consumer behaviour: do people already exhibit this behaviour or are you going to have to teach them something new? Technological trends: is the necessary technology advanced enough or proven? Economic trends: what ki...

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Why Fashion Tech Has Flourished During Covid

The Fashion Tech Podcast - November 16, 2020 11:59 - 17 minutes
Learning notes from this episode:   Pre-Covid, retailers were often slow to adapt new technologies and tech innovations were often gimmicks that got press coverage but no sales The human brain craves newness, which is the fuel of the fashion industry “Experiential retail is a system of ex...

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The Psychology of Fashion

The Fashion Tech Podcast - November 09, 2020 11:13 - 29 minutes
Learning notes from this episode:   As long as you are wearing clothes, you are participating in the fashion industry. That means you are making choices, consciously or unconsciously, about how you want to be perceived, and how you perceive others. Artificial Reality can be a victim of its ...

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Introduction to Live Shopping

The Fashion Tech Podcast - November 02, 2020 09:58 - 25 minutes
Learning notes from this episode:   Live shopping is a form of entertainment commerce, which combines live video streaming, community interaction and shopping. Smaller brands can begin experimenting with live shopping on Facebook and Instagram, but bigger companies want to have their own ch...

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How To Grow Your Brand Through Social Media

The Fashion Tech Podcast - October 25, 2020 11:31 - 24 minutes
Learning notes from this episode:   Having active social media channels is a form of legitimacy. When consumers find out about a new brand, they search for it. Not having any social presence raises red flags. Facebook and Instagram are still the most effective ways to target consumers with ...

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Wearing Lipstick Makes You Smarter

The Fashion Tech Podcast - October 20, 2020 07:28 - 12 minutes
Learning notes from this episode:   A Harvard study from 2017 showed that women who wore make up to take an exam performed better than those who did not. (Here's the link to the study). This shows that the main audience the consumer needs to impress is themselves. Wearing something changes ...

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The E-Commerce Founder: How I Built Waldo

The Fashion Tech Podcast - October 11, 2020 16:54 - 42 minutes
Learning notes from this episode:   Focus on the product from the start and make sure it's great. Learn how it gets made and become obsessed with it. Fundraising for e-commerce is different than for software because the margins and risks are different. If you want to get investment for your...

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Introduction to Visual Search and Trend Insights

The Fashion Tech Podcast - September 28, 2020 04:00 - 25 minutes
Learning notes from this episode:   Trends used to be set by taste makers like designers and fashion editors. Now, trend setting has become democratised as social media has given everyone a voice. A trend is an investment that a brand chooses to make. Timing that investment is key to succes...

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React, Respond, Rebuild, advice for brands from ex CEO of Saatchi & Saatchi Robert Senior

The Fashion Tech Podcast - July 30, 2020 04:00 - 23 minutes
Learning points from this episode:   There are three stages to surviving a crisis: respond, react, rebuild The first stage is focussed on communications: respond with empathy and openness, acknowledge reality The latter two stages are focussed on action. There is no point communicating we...

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How to use TikTok to Grow Your Brand

The Fashion Tech Podcast - July 16, 2020 04:00 - 19 minutes
Learning notes from this episode:   Now is the time to begin experimenting with TikTok campaigns for brands and retailers, while cost is still much lower than Instagram, but reach is growing Content has to be made for TikTok: short, light hearted videos without heavy editing or filters like...

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Founders Factory's Hot Trends in Fashion Tech

The Fashion Tech Podcast - July 01, 2020 08:53 - 20 minutes
Key learning points from this episode: - Sustainability continues to be a growing trend in fashion and beauty - Brands are using personalisation to create products, service, experiences and business models - Successful e-commerce is evolving into to entertainment, community and live shopping...

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Inside Amazon Fashion

The Fashion Tech Podcast - June 26, 2020 12:10 - 28 minutes
Key learning points: - Amazon is a search engine: great for convenience, not for discovery - Data is the biggest obstacle to creating a successful fashion AI - Stylists are imperative to survival in fashion - 3D garment design is the future, both for designers and for virtual fitting rooms ...

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Creativity and Capitalism trailer: Peloton vs Amazon Fashion

The Fashion Tech Podcast - June 26, 2020 11:39 - 4 minutes
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