React, Respond, Rebuild, advice for brands from ex CEO of Saatchi & Saatchi Robert Senior

Learning points from this episode:

 

There are three stages to surviving a crisis: respond, react, rebuild The first stage is focussed on communications: respond with empathy and openness, acknowledge reality The latter two stages are focussed on action. There is no point communicating well if the actions don't back it up Remain true to the brand's mission, e.g. Heineken campaign supports pubs

 

To join future events and ask your questions, sign up to the Enty Insights mailing list.

 

Say hi to host Sophia Matveeva on Twitter