How to use TikTok to Grow Your Brand
The Fashion Tech Podcast
English - July 16, 2020 04:00 - 19 minutes - 20.5 MBBusiness Technology fashion amazonfashion beautytech fashionapp fashioninnovation fashiontech fashiontechnology retail retailtech retailtechnology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Founders Factory's Hot Trends in Fashion Tech
Learning notes from this episode:
Now is the time to begin experimenting with TikTok campaigns for brands and retailers, while cost is still much lower than Instagram, but reach is growing Content has to be made for TikTok: short, light hearted videos without heavy editing or filters like Instagram While the audience on TikTok is mainly Gen Z, large luxury brands including Gucci are already working with TikTok influencers
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