Latest Emailmarketingtips Podcast Episodes
The Marketing System That Earned Zack Boothe $500k In One Year
Social Selling Made Simple - February 16, 2021 07:00 - 32 minutes ★★★★★ - 75 ratingsIf you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalable process that helps us generate leads. We’re in the real estate business and whether we want to list, flip, or wholesale a property, it’s ...
How to Build Marketing Momentum with Niching & Storytelling w/ Matthew Pollard
Social Selling Made Simple - February 02, 2021 07:00 - 38 minutes ★★★★★ - 75 ratingsSales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity. We all have things that make us different. What we’re passionate about, t...
Jay & Samera Harvey on Dominating the Mobile Home Investing Niche
Social Selling Made Simple - January 19, 2021 07:00 - 37 minutes ★★★★★ - 75 ratingsOne of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we create our own lane, we’re able to have a clearer message, stand out more, understand our clients and serve them at a higher level. Mobile home...
Customer Experience: The One Thing Every Business Owner Should Focus On in 2021 w/Jill Salzman
Social Selling Made Simple - January 05, 2021 07:00 - 35 minutes ★★★★★ - 75 ratingsWhen it comes to marketing, we’re often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable customer experience. By focusing on the whole customer experience, we can create joy, build loyalty, get repeat business, and build a strong ...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 7
Social Selling Made Simple - December 15, 2020 07:00 - 42 minutes ★★★★★ - 75 ratingsIf we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to approach everything we do from the angle of finding solutions. Every pain point in our business and our marketing is an opportunity to learn some...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 6
Social Selling Made Simple - December 01, 2020 07:00 - 49 minutes ★★★★★ - 75 ratingsThrough all the content we create and post online, our primary goal should be to build brand awareness. But we should also position ourselves as assets to our community by constantly providing value. Delivering value through content sets us apart and allows us to digitally dominate the re...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 5
Social Selling Made Simple - November 17, 2020 07:00 - 54 minutes ★★★★★ - 75 ratingsOnce we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them. We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be conte...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 4
Social Selling Made Simple - November 03, 2020 07:00 - 41 minutes ★★★★★ - 75 ratingsOne of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans. Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quali...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 3
Social Selling Made Simple - October 20, 2020 06:00 - 32 minutes ★★★★★ - 75 ratingsAn effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a mistake I see many agents making. If we don’t commi...
The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 2
Social Selling Made Simple - October 06, 2020 06:00 - 36 minutes ★★★★★ - 75 ratingsFinding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our morning routines and schedules. We have to develop the habit of living by our calendars, and a set of non-negotiable actions we’re committed to dai...
The Social Selling Journal: A 66 Day Guide to Creating the Habits to Achieve Your Business Social Goals - Day 1
Social Selling Made Simple - September 22, 2020 06:00 - 43 minutes ★★★★★ - 75 ratingsAt the beginning of 2020, many of us had big goals set out for the year ahead, but those were all shattered by the pandemic. We were quickly faced with two choices - either give up on our goals, or pivot what we do so that we can stay in business. If we set the right intentions and nurtur...
How to Strategically Leverage Virtual Meetings to Add Value & Engagement w/Tamara Burkett
Social Selling Made Simple - September 08, 2020 06:00 - 35 minutes ★★★★★ - 75 ratings2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don’t know how to move what we do in person into the virtual world. For others, this was an opportunity to pivot, get creative and embrace the opportunities that working virtually has to offe...
Attracting & Selling To The Millennial Market w/Bobby Bryant
Social Selling Made Simple - August 25, 2020 06:00 - 41 minutes ★★★★★ - 75 ratingsThere’s a 20-year age gap between the average Realtor and millennial. Even though millennials now make up the majority of real estate transactions, there’s still a huge disconnect between expectation and reality with the agents on the ground. Millennials think, function and make decisions ...
Real Producers Race Discussion
Social Selling Made Simple - August 11, 2020 06:00 - 1 hour ★★★★★ - 75 ratingsOver the last few months, there has been increased conversation and dialogue around racism, and what we can do to make a real lasting change in this country. It’s been necessary for us to talk about how racism impacts the real estate professionals in Chicago, and the challenges we face. In...
Building a $20 Million Real Estate Business on YouTube w/Jackson Wilkey
Social Selling Made Simple - July 21, 2020 06:00 - 35 minutes ★★★★★ - 75 ratingsA huge part of what real estate agents do on a daily basis is marketing. We have to bring people into our world while allowing them to know, like and trust us. There is one platform that can help us cut this work in half, and that’s YouTube. With people already searching for local real estate c...
Women's Council Has a Conversation About Race
Social Selling Made Simple - July 07, 2020 06:00 - 1 hour ★★★★★ - 75 ratingsThe events in our country over the last 2 months have been challenging, and as a nation, we’ve had to have conversations about race and inclusivity on both the community and professional level. The Women’s Council is a group with a significant amount of influence, which can help to amplif...
Lighting up the cannabis space w/Michael Malcolm
Social Selling Made Simple - June 23, 2020 06:00 - 37 minutes ★★★★★ - 75 ratingsIn the first month of legalization in the state of Illinois, cannabis sales reached almost $40 million. If anyone is looking for a single reason to get into the cannabis business, this is it. How can we enter the cannabis space? Are there any business opportunities we can take advantage of...
We Are Hurting! We Need Your Help
Social Selling Made Simple - June 09, 2020 06:00 - 19 minutes ★★★★★ - 75 ratingsThese have been challenging and uncomfortable times and on the South Side of Chicago many communities have been impacted and devastated. My fellow REALTORS® have reached out in need of support for their communities, their families and their businesses. The events we’ve seen over the last...
How to Become a Successful Speaker
Social Selling Made Simple - May 26, 2020 06:00 - 14 minutes ★★★★★ - 75 ratingsThere’s an abundance of opportunities in the world of speaking, and there are definite steps you can take to get started. It’s important to work on your speaking ability, build your network of relationships and to carve out a lucrative space for yourself in the speaking world. What...
GoGo Bethke On Leveraging Technology and Using Quarantine to Better Ourselves and Our Businesses
Social Selling Made Simple - May 12, 2020 06:00 - 28 minutes ★★★★★ - 75 ratingsThe real estate industry is anything but business as usual right now. Agents have had to pivot, adapt and find new ways to keep businesses operating. Chaotic times can also be times of great opportunity, learning and growth. We can emerge out of this and embrace better opportunities. We m...
What We Learned At Social Media Marketing World 2020
Social Selling Made Simple - April 28, 2020 06:00 - 31 minutes ★★★★★ - 75 ratingsI had the pleasure to attend this year’s Social Media Marketing World, and got to hear from the world’s best social media experts about what we can do to improve our reach, effectiveness and conversion on social media. We learned about how to repurpose our content, why podcasting is the m...
How to Create Your Own Market Space w/Jackie Jackson
Social Selling Made Simple - April 14, 2020 06:00 - 36 minutes ★★★★★ - 75 ratingsAs real estate professionals, our activities and approaches need to be dynamic to move along with the changes in the market. Our ability to remain in business is directly impacted by how we’re able to create and dominate our own market spaces. How can we create our own “blue ocean” - a sp...
How to Pivot Quickly in a Crisis
Social Selling Made Simple - March 31, 2020 06:00 - 31 minutes ★★★★★ - 75 ratingsThings have been strange and different lately in our lives and in our businesses because of Covid-19. For many of us the goals we had for the year are going to be set back. What are the measures we can implement to make sure that we can bounce back? How do we pivot to find new ways to do busines...
Generating and Converting Leads on TikTok and Instagram w/Katelyn Montrony
Social Selling Made Simple - March 17, 2020 06:00 - 26 minutes ★★★★★ - 75 ratingsTikTok has over 1 billion active monthly users, and it’s not just the younger generations on the platform. 30% of TikTok users are over the age of 30, making it a great platform to connect with current and future clients. What is making TikTok such a popular platform? How do we leverage Instagra...
Revamping Our LinkedIn Strategy w/Deborrah Ashley
Social Selling Made Simple - March 10, 2020 06:00 - 31 minutes ★★★★★ - 75 ratingsThere’s been a lot of buzz about LinkedIn recently, and that’s because the platform is going in a new direction, creating a lot of new social selling opportunities. What should our first action be to align ourselves with this new transition? How do we start building relationships and connections...
The Importance of Listing Distribution & Marketing Plans w/Anne Jones
Social Selling Made Simple - March 03, 2020 07:00 - 33 minutes ★★★★★ - 75 ratingsIn the world of social selling, it has actually been proven that video content makes a bigger impact for our audiences. How does this impact extend beyond just marketing ourselves and our businesses? How can we differentiate ourselves in our marketplace? Why does video content increase the value...
Jay Busselle On Why Twitter Is Still An Effective Social Selling Platform
Social Selling Made Simple - February 25, 2020 07:00 - 30 minutes ★★★★★ - 75 ratingsIn a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to g...
Go From "Post-and-Hope" to Guaranteed Attention w/Tristen Sutton
Social Selling Made Simple - February 18, 2020 07:00 - 34 minutes ★★★★★ - 75 ratingsFacebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune all our marketing efforts? Do we need thousands of followers to have success with social media advertising? On this episode, social media advertisin...
Dominating Our Local Markets With Authenticity & Community Focus w/Amy B. Cotney
Social Selling Made Simple - February 11, 2020 07:00 - 37 minutes ★★★★★ - 75 ratingsSocial media is packed with real estate agents and because it’s so saturated, providing a generic message won’t set us apart. We have to be authentic and differentiate ourselves based on the things that make us unique. How do we set ourselves apart and dominate our local markets? What are the op...
High ROI Social Media Advertising Tactics w/Sam Rico
Social Selling Made Simple - February 04, 2020 07:00 - 31 minutes ★★★★★ - 75 ratingsWith Facebook, Instagram, LinkedIn, Twitter, Stories, IGTV, organic posts and paid posts, there’s so much social media out there. When it comes to the right approach to take, many agents are overwhelmed and don’t know where to spend their time or money. How do we decide the right platforms to go...
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