Latest Ecommerce tracking Podcast Episodes
How eCommerce Companies Should Use LinkedIn For Marketing
Core of Commerce - March 17, 2020 06:00 - 41 minutes ★★★★★ - 2 ratingsDoes your eCommerce company know how to use LinkedIn for marketing effectively? Listen to Goldie Chan, the Oprah of LinkedIn and one of the top 5 leaders when it comes to LinkedIn video. Key takeaways include how eCommerce brands can use LinkedIn for branding, why conversion on LinkedIn differs...
How Personality Testing Can Help Your eCommerce Business
Core of Commerce - March 03, 2020 06:00 - 40 minutes ★★★★★ - 2 ratingsWhen you run an eCommerce business, understanding your customers and their purchasing behaviour, through user and product research is key. Meet Jon Puleston, a multi-award winning market researcher at Kantar. Key takeaways include the challenge of measuring personality with classical techniques...
The Link Between Good Customer Experience and Good Product Experience
Core of Commerce - February 18, 2020 06:00 - 31 minutes ★★★★★ - 2 ratingsVirginie Blot, PXM (Product Experience Management) Evangelist at Akeneo discusses customer experience and product experience with Guido. Key takeaways: What a PXM evangelist does The importance of a product description Adapt each product experience for each channel you use How Akeneo can help yo...
Migrating Your eCommerce Business From Magento 1 to Magento 2
Core of Commerce - February 04, 2020 06:00 - 29 minutes ★★★★★ - 2 ratingsIf you run your eCommerce store on Magento 1 and you haven’t begun to migrate over to Magento 2, listen as Georgia Barry, digital strategy consultant at Vaimo, explains why you need to do it. Key takeaways include: The benefits of migration to your customers, your SEO and your internal teams, h...
Make All of Your Data Actionable With Russell McAthy
Core of Commerce - January 21, 2020 06:00 - 53 minutes ★★★★★ - 2 ratingsDo you struggle to get enough actionable data from Google Analytics? Then you need to listen to Russell McAthy, CEO and co-founder of Ringside Data. Key takeaways include: Why Russell set up Ringside Data, the companies with the biggest data problem, how Ringside outperforms Google Analytics, i...
Building Customer Loyalty with Nikhil Naidu
Core of Commerce - January 07, 2020 06:00 - 42 minutes ★★★★★ - 2 ratingsHow do you build customer loyalty and reduce customer churn? By implementing a loyalty programme. Nikhil Naidu, lead of product marketing activities for Yotpo loyalty and referral software products, has a vast experience in customer loyalty. Key takeaways: How a loyalty programme can help your...
The Story of Spryker with CEO Boris Lokschin
Core of Commerce - December 23, 2019 06:00 - 46 minutes ★★★★★ - 2 ratingsIf you’re a merchant, contemplating the future of eCommerce, listen to Boris Lokschin, CEO of Spryker, talk about how his open source eCommerce platform can help you now, and in the future. Key takeaways include: Boris’s background in eCommerce, where eCommerce technology is heading, what role ...
Building Better Security for Your eCommerce Site with Talesh Seeparsan
Core of Commerce - December 10, 2019 06:00 - 52 minutes ★★★★★ - 2 ratingsHow secure is your eCommerce site? Talesh Seeparsan has made it his life’s mission to raise our collective security maturity levels, tune in to find out what you can do to protect your site. Key takeaways Why eCommerce security means so much to him Why we tend to avoid the topic of e commerce se...
Top 10 User Experience (UX) Trends Affecting Your eCommerce Store in 2020
Core of Commerce - November 26, 2019 06:00 - 51 minutes ★★★★★ - 2 ratingsWant to know what the latest UX trends that you can expect to start affecting your eCommerce store into 2020 will be? Tune into this 5th episode of the season and listen to Taylor Trusty talk about his upcoming presentation, on this very topic. Key takeaways The top 10 UX trends you can expe...
Could PWA be the kiss of death for eCommerce platforms?
Core of Commerce - November 12, 2019 06:00 - 46 minutes ★★★★★ - 2 ratingsImagine if visitors to your eCommerce store could interact with it as if it were an app, even using it offline. Dream no more. Welcome to Progressive Web Applications. Today’s guest, CTO of Vue Storefront, Sander Mangel is here to tell us more about it and its potential impact on the e-commerce i...
Bonus: Is your ecommerce platform EOL approaching? You need a plan!
Core of Commerce - November 04, 2019 16:00 - 13 minutes ★★★★★ - 2 ratingsTogether with Phillip Jackson we take the example of Magento 1s End Of Live (EOL), talk about how that's impacting merchants and why you as a merchants (or agency that is serving merchants) - regardless of platform - really need to have a plan when your system is about to get deprecated.
Bonus: Is your eCommerce platform EOL approaching? You need a plan!
Core of Commerce - November 04, 2019 16:00 - 13 minutes ★★★★★ - 2 ratingsTogether with Phillip Jackson we take the example of Magento 1's End Of Life (EOL), talk about how that's impacting merchants and why you as a merchants (or agency that is serving merchants) - regardless of platform - really need to have a plan when your system is about to get deprecated.
How Ecommerce Analytics and BI tool Glew.io can help your business - with Mark Miano from Glew.io
Core of Commerce - October 29, 2019 06:00 - 41 minutes ★★★★★ - 2 ratingsMeet Mark Miano, Executive Vice President of Sales and Partnerships at Glew. Glew takes all of the data available to you and transforms it into a singular structure. Key Takeaways: Why ecommerce businesses need niche data analysis; ETL - extract, transform and load (the keyword being transform...
Glew: Ecommerce Analytics and Business Intelligence Software with Mark Miano
Core of Commerce - October 29, 2019 06:00 - 41 minutes ★★★★★ - 2 ratingsMeet Mark Miano, Executive Vice President of Sales and Partnerships at Glew. Glew takes all of the data available to you and transforms it into a singular structure. Key Takeaways: Why ecommerce businesses need niche data analysis; ETL - extract, transform and load (the keyword being transform...
Introducing Shopware 6 with Dominic Klein
Core of Commerce - October 08, 2019 05:00 - 33 minutes ★★★★★ - 2 ratingsListen to this episode with Dominic Klein of Shopware as he introduces Shopware 6, the best eCommerce platform available on the market. Key takeaways: Why Shopware became open source; The history of Shopware; The new features of Shopware 6 and how they enhance the UX; Why your choice of eCommer...
RFM modelling with Karl Stone
Core of Commerce - September 24, 2019 05:00 - 23 minutes ★★★★★ - 2 ratingsIf you’re looking for innovative ways to engage with your customers, listen to learn about RFM modelling with Karl Stone. Key takeaways: What RFM modelling is; Why your business needs it to better understand customers; What KPIs you should look at for your particular business; The biggest chal...
What you can expect from Core of Commerce
Core of Commerce - August 26, 2019 15:00 - 2 minutes ★★★★★ - 2 ratingsHere's a sneak preview of what you can expect from this podcast in the coming months.
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