Latest Digitalnicheagency Podcast Episodes
Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet
Test. Optimize. Scale. - October 23, 2023 17:14 - 47 minutesMy guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. ...
Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges
Test. Optimize. Scale. - October 13, 2023 20:16 - 50 minutesMy guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and C...
Test. Optimize. Scale. Episode #127 “We’re in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani
Test. Optimize. Scale. - October 06, 2023 18:07 - 46 minutesMy guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked a...
Test. Optimize. Scale. #126 “The secret to driving traffic is a proven marketing agency." W/ Nate Dodson
Test. Optimize. Scale. - September 29, 2023 19:47 - 48 minutesMy guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures,...
Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost
Test. Optimize. Scale. - September 22, 2023 23:16 - 49 minutesMy guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client port...
Episode #124 “Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II
Test. Optimize. Scale. - September 15, 2023 21:28 - 53 minutesMy guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business...
Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir
Test. Optimize. Scale. - September 08, 2023 21:53 - 50 minutesMy guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such ...
Test. Optimize. Scale. Episode #122 “Invest in your team and the people around you." W/ William Eilers
Test. Optimize. Scale. - September 01, 2023 23:18 - 49 minutesMy guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the ...
Test. Optimize. Scale. Episode #121 "Leadership is in service of others." w/ Zach Montroy
Test. Optimize. Scale. - August 25, 2023 17:00 - 39 minutesMy guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement. Zach provides creative and strategic solutio...
Episode #119 “Treat your business like a franchise ”W/ Joe Ardeeser
Test. Optimize. Scale. - August 11, 2023 20:53 - 54 minutesMy guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his p...
Episode #118 “Unleash your businesses potential with the E-commerce giant, Amazon” w/Michael Begg
Test. Optimize. Scale. - August 04, 2023 21:54 - 46 minutesMy guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build o...
Episode #117 “Utilize experts to assist you with your marketing efforts."
Test. Optimize. Scale. - July 31, 2023 16:10 - 42 minutesMy guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they bui...
Episode #116 “Dial into your essential leading indicators to drive success."
Test. Optimize. Scale. - July 23, 2023 18:15 - 50 minutesMy guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, ...
Episode #115 People Buy Based on Trust: support buyers on their journey with authentic human connection.
Test. Optimize. Scale. - July 16, 2023 18:19 - 50 minutesMy guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in build...
Episode #114 “Time is the most precious asset we have.” W/ Barbara Turley
Test. Optimize. Scale. - July 12, 2023 16:00 - 48 minutesMy guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing...
Episode #113 “Mentality is key: you have to be all in and do what it takes to win." W/ A.T.
Test. Optimize. Scale. - July 11, 2023 20:42 - 49 minutesMy guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was acquired in 2021 by VoxSmart. Anthony is currently the Co-founder and CEO of Truleo, a body cam...
Test. Optimize. Scale. #112 “Don't be afraid to pivot to find the right formula.”w/Troy Helming
Test. Optimize. Scale. - June 23, 2023 21:14 - 55 minutesMy guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He’s founded companies that have generated more than $30 Billi...
Test. Optimize. Scale. #111 “If you want to scale, niche a service, and niche an industry.” w/ Jody Grunden
Test. Optimize. Scale. - June 15, 2023 17:00 - 50 minutesMy guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors, an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the countr...
Test. Optimize. Scale. Episode #110 "Understand your audience by connecting with their emotion."w/Wayne Reuvers
Test. Optimize. Scale. - June 09, 2023 21:51 - 1 hourMy guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the a...
Test. Optimize. Scale. #109 “Failure is not the end; it's a stepping stone towards success."w/Lindsey Carnett
Test. Optimize. Scale. - June 02, 2023 19:46 - 31 minutesMy guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. Th...
Test. Optimize. Scale. #108 “Marketing is an activity that helps a business facilitate a trade.” W/ Stæven Frey
Test. Optimize. Scale. - May 19, 2023 21:11 - 1 hourMy guest is Stæven Frey! Stæven is the founder, principal, and senior brand strategist of Quantum Branding. Stæven guides the everyday conversations, strategy, and thinking, grounding the company with passion, purpose, and values. He loves typography, productivity apps, shortcut keys, oranges, s...
Test. Optimize. Scale. Episode #107 "Build trust with your audience before inviting them to subscribe." W/ Borys Pikalov
Test. Optimize. Scale. - May 05, 2023 19:00 - 56 minutesMy guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud impossible. Borys has personally completed 2500+ hours of research in the field of tokenized securit...
Test. Optimize. Scale Episode #106 "Revolutionize Healthcare Entrepreneurship through Systematic Technology Advancement."
Test. Optimize. Scale. - April 21, 2023 21:18 - 44 minutesMy guest is AJ Asgari! AJ is a highly accomplished individual with a diverse range of professional experiences. He is a licensed doctor of pharmacy and the owner of multiple pharmacies. Additionally, he is a successful real estate investor and bank owner. He is a husband and a father, but also a...
Test. Optimize. Scale. #105 “YouTube Ads are an untapped gold rush for performance.” w/ Marcus Svedin
Test. Optimize. Scale. - April 14, 2023 18:20 - 1 hourMy guest is Marcus Svedin! Marcus is a digital marketer who has created his own 6-figure online business. From there, he launched a successful digital marketing agency, Titan Marketer. Titan Marketer is a high-level digital marketing agency that takes the frustrating unknown out of your advert...
Test. Optimize. Scale. #104 “It's important to keep your investors in the loop with everything.” w/Michael Golomb
Test. Optimize. Scale. - April 07, 2023 20:01 - 46 minutesMy guest is Michael Golomb! Michael is an accomplished leader with a successful track record in launching startups and leading mid-size to large public corporations through explosive growth, M&A transactions, and IPOs. Michael has an impressive ability to value businesses, inspire teams, and ach...
Test. Optimize. Scale. #103 “You got to learn to take a punch. You got to throw the punch. Just don't stay down. ” W/Rick Nariani
Test. Optimize. Scale. - March 31, 2023 18:28 - 32 minutesMy guest is Rick Nariani! Ricky is the Founder and CEO of WANTD, which is a social commerce marketplace focused on sneakers and streetwear. He founded his company in 2020 and was part of Y-Combinator’s W22 batch. Rick recently led WANTD through a seed round and is backed by reputable VCs, such a...
Test. Optimize. Scale. #102 “Put the community into the design process as much as possible” W/ Aggroed Lighthacker
Test. Optimize. Scale. - March 28, 2023 23:06 - 41 minutesMy guest is Aggroed Lighthacker! Lighthacker studied theater, chemistry, and education in college before working at BASF, the world's largest chemical company. After teaching in the inner city and wealthier school districts, he started teaching at a military college in Massachusetts, where he ad...
Test. Optimize. Scale. #101 “Partnerships are a big part of being an entrepreneur.” W/ Amir Reichman
Test. Optimize. Scale. - March 03, 2023 18:00 - 48 minutesMy guest is Amir Reichman. Amir is BiondVax’s CEO. He previously was Head of Global Vaccines Engineering Core Technologies at GSK Vaccines in Belgium. Prior to that, he held leadership roles at Novartis Vaccines’ Global Vaccines Supply Chain Management organization. He was the first employee of ...
Test. Optimize. Scale. #100 “Take what works and double down on it.”W/ Galiano Tiramani
Test. Optimize. Scale. - February 24, 2023 18:00 - 34 minutesMy guest is Galiano Tiramani. Galiano is a founder of Boxabl, a startup changing housing by mass-producing buildings the way we build everything else. An entrepreneur who has founded several successful startups, Galiano leverages his unconventional background to lead Boxabl during its rapid earl...
Test. Optimize. Scale. #99 “Taking care of your team should be the number one priority ”W/ Brian Haugli
Test. Optimize. Scale. - February 17, 2023 20:54 - 50 minutesMy guest is Brian Haugli. Brian is the CEO of SideChannel, who has been driving security programs for two decades and brings a true practitioner’s approach to the industry. He creates a more realistic way to address information security and data protection issues for organizations. He has led p...
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