Latest Creative advertising Podcast Episodes
Mat Mathews-Getting People To Embrace Digital Transformation
Marketing Upheaval - January 09, 2024 10:00 - 28 minutes ★★★★★ - 31 ratingsMat Mathews, Chief Technology Officer and Vice President of Boys and Girls Clubs of America (BGCA), is guiding this 160-plus year old organization through a digital transformation. BGCA is wonderful organization that impacts children all over the world and technology is playing an ever expandi...
Brian Carr-Bringing people back to cities
Marketing Upheaval - September 24, 2023 13:00 - 39 minutes ★★★★★ - 31 ratingsMidtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are ...
Brian Carr-Bringing people back to cities
Marketing Upheaval - September 24, 2023 13:00 - 39 minutes ★★★★★ - 31 ratingsMidtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are ...
Marketing When People Are On Edge
Marketing Upheaval - September 15, 2020 06:00 - 36 minutes ★★★★★ - 31 ratingsOn this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and ...
Mind Blowing Insights About the Pharmaceutical Industry
Marketing Upheaval - June 24, 2020 07:00 - 33 minutes ★★★★★ - 31 ratingsThis episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.” Whether you’re in marketing or not, this episode will be eye opening about the medicines you take and the unne...
Targeting Orthopedic Surgeons When Surgery is On Hold
Marketing Upheaval - June 17, 2020 06:00 - 28 minutes ★★★★★ - 31 ratingsHey everyone. This is Rudy Fernandez from Creative Outhouse. At Creative Outhouse we create brilliant content and integrated marketing campaigns. Just go to Creative Outhouse.com and click on Creative Work if you don’t believe me. This episode with Kathryn Smith of MedShape is really enlightenin...
The Future of Healthcare Marketing: Launching a New Series of Episodes
Marketing Upheaval - June 12, 2020 05:00 - 14 minutes ★★★★★ - 31 ratingsHey, this is Rudy Fernandez from Creative Outhouse. This mini episode will launch our new healthcare series. We all know that the COVID crisis has been devastating to providers. We’re going to talk about that in these episodes, but the crisis has also accelerated some much needed change. We’re g...
The Secret to Public Health Campaigns: Behavior Change
Marketing Upheaval - May 07, 2020 14:00 - 34 minutes ★★★★★ - 31 ratingsHealth messaging is part of every brand's communication now. So how do we develop campaigns with behavior change messaging to promote public health? How do we speak to people's minds and hearts? To get them to do what's best for them, even when they'd rather not? Learn more here. Hey folks, th...
How to Find the Story in Your Data
Marketing Upheaval - April 29, 2020 06:00 - 31 minutes ★★★★★ - 31 ratingsHey folks, this is Rudy Fernandez from Creative Outhouse. So how you been? Yeah, me too. But hey, here’s a positive observation about the last two months. Look how fast the world took action. And not just leaders. But all of us. We united and took action together on a dime. Everyone’s behavior ...
Creative Marketing for Consumerism in Healthcare
Marketing Upheaval - April 22, 2020 06:00 - 27 minutes ★★★★★ - 31 ratingsHey folks, this is Rudy Fernandez from Creative Outhouse. In this episode we're going to talk about consumerism in healthcare marketing. Here's how fast things have changed. Richard Schwartz, who's a brilliant healthcare strategist, told me that he often types in the beginning of statements into...
Cannabis Marketing: Optimizing a Brand in a New Category
Marketing Upheaval - April 15, 2020 06:00 - 29 minutes ★★★★★ - 31 ratingsHey folks, it’s another week of uncertainty and not great news. If ever we needed a holiday like April 20th, it would be this year. It's cannabis day. And even for those of us who don't partake, it may be a good day to just raise a glass or do whatever you do to relax just for a little while. Th...
Create Better Content and a Better Brand
Marketing Upheaval - April 09, 2020 06:00 - 31 minutes ★★★★★ - 31 ratingsWe're in another week of this paused world waiting to see what the future might bring. Today Jay Acunzo joins our show. Jay runs Marketing Showrunners and creates a lot of great content. It's especially appropriate now becuase none of us knows exactly what the "after" of all this will look like....
Create Better Content and a Better Brand
Marketing Upheaval - April 09, 2020 06:00 - 31 minutes ★★★★★ - 31 ratingsWe're in another week of this paused world waiting to see what the future might bring. Today Jay Acunzo joins our show. Jay runs Marketing Showrunners and creates a lot of great content. It's especially appropriate now becuase none of us knows exactly what the "after" of all this will look like....
What is the future for Agencies, Consultancies and CMOs?
Marketing Upheaval - April 01, 2020 07:00 - 34 minutes ★★★★★ - 31 ratingsHey everyone, I hope you're all saying healthy and safe. I'm thinking a lot about the people who are sick, and the people who are on the front lines. I also know a lot of healthcare workers and people who work at grocery stores who are on the front lines, and I'm reaching out to them daily to se...
How to Support Nature and Boost Healthy Communities
Marketing Upheaval - March 25, 2020 06:00 - 37 minutes ★★★★★ - 31 ratingsHey everyone, this is Rudy Fernandez from Creative Outhouse. I hope everyone is staying healthy and safe. I’ve been trying to figure out what to compare this pandemic to some other event for context and I can’t find one. this new territory for all of us. And like you I don’t know what’s next or ...
A Craft Cider Pivots and Finds Its Brand Voice
Marketing Upheaval - March 18, 2020 06:00 - 45 minutes ★★★★★ - 31 ratingsJason Marraccini and Nicole Wheeler from Treehorn Cider join us to share their triumphs and setbacks of starting a hard cider business while keeping their marketing jobs. Their journey includes how they learned to pivot and uncover their true brand voice. Hey everyone, this is Rudy Fernandez fr...
Technologists and future-proofing creative teams
Marketing Upheaval - March 02, 2020 07:00 - 35 minutes ★★★★★ - 31 ratingsHusani Oakley, Chief Technology Officer of Deutsch joins us to discuss how to create 21st century creative teams, the role of a technologist and how a diverse team is required for an agency’s survival. Deutsch’s newly-minted Chief Technology Officer, Husani Oakley joins Marketing Upheaval to ta...
Protect your IP and Cover Your Company From Legal Issues
Marketing Upheaval - February 19, 2020 09:00 - 32 minutes ★★★★★ - 31 ratingsHey, everyone, this is Rudy Fernandez from Creative Outhouse. If you're in marketing, Sharon Toerek is someone you want on your side. She's an attorney who specializes in legal challenges Marketing Agencies run into. For example, she talks about the kinds of legal documents you should have ready...
Sharon Toerek of Legal + Creative on Intellectual Property
Marketing Upheaval - February 19, 2020 09:00 - 32 minutes ★★★★★ - 31 ratingsHey, thanks for listening. Before we begin the episode, I want to tell you all we have an affiliate partner, Buzzsprout. one of the first things we did when we started this podcast was sign up with Buzzsprout. It makes getting your podcast out into the world easy. Buzzsprout gets your podcasts o...
David Lemley, Founder of Retail Voodoo on retail and “Better For You” Brands
Marketing Upheaval - February 05, 2020 09:00 - 29 minutes ★★★★★ - 31 ratingsA pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success. Hey, thanks for listening. Before we begin the episode, I want to tell you all we have an affiliate partner, Buzzsprout. one of the first things we did when we star...
Voodoo: How to Launch a Better-for-You Brand
Marketing Upheaval - February 05, 2020 09:00 - 29 minutes ★★★★★ - 31 ratingsDavid Lemley, founder of Retail Voodoo joins us to discuss retail and Better For You Brands. A pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success. Hey everyone, this is Rudy Fernandez from Creative Outhouse. On this ep...
Katrin Zimmermann, Managing Director of TLGG on the future of our digital world.
Marketing Upheaval - January 22, 2020 12:00 - 35 minutes ★★★★★ - 31 ratingsHey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategic digital consulting agency. But more than that, she's someone who really understands the overall landscape of digitization. Our conversation was abou...
Katrin Zimmermann, Managing Director of TLGG on Marketing Digitization
Marketing Upheaval - January 22, 2020 12:00 - 35 minutes ★★★★★ - 31 ratingsHey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategic digital consulting agency. But more than that, she's someone who really understands the overall landscape of digitization. Our conversation was abou...
Expert Digital Strategist on the Future of Digitization
Marketing Upheaval - January 22, 2020 12:00 - 35 minutes ★★★★★ - 31 ratingsKatrin Zimmermann, Managing Director of TLGG joins us to discuss the future of our digital world. Hey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategic digital consulting agency. But more than that, she...
Rudy Fernandez - Host, Founder Creative Outhouse on 2020 Outlook
Marketing Upheaval - January 08, 2020 14:00 - 27 minutes ★★★★★ - 31 ratingsThanks for joining us for Season 2 of Marketing Upheaval. In this episode our founder and host, Rudy Fernandez shares his point of view on the marketing landscape from the abundance of invisible creative to the over-thinking a brand. If you like what he has to say, drop us a line or contact us o...
Stop Boring Creative and Over-Reaching With Brands
Marketing Upheaval - January 08, 2020 14:00 - 27 minutes ★★★★★ - 31 ratingsThanks for joining us for Season 2 of Marketing Upheaval. In this episode our founder and host, Rudy Fernandez shares his point of view on the marketing landscape from the abundance of invisible creative to the over-thinking a brand. If you like what he has to say, drop us a line or contact us o...
Planable: Revealing Your Best Social Content Workflow
Marketing Upheaval - December 18, 2019 12:00 - 30 minutes ★★★★★ - 31 ratingsHey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It's a content review and marketing collaboration platform. She had some sharp insights into how companies need to rethink how they get their social media content...
Xenia Muntean, Founder & CEO of Planable
Marketing Upheaval - December 18, 2019 12:00 - 30 minutes ★★★★★ - 31 ratingsHey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It's a content review and marketing collaboration platform. She had some sharp insights into how companies need to rethink how they get their social media content...
Ed Farley, Global Brand Transformation Strategist
Marketing Upheaval - December 11, 2019 12:00 - 36 minutes ★★★★★ - 31 ratingsHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he's lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different in...
How to Build a Revolutionary, Purpose-Driven Brand
Marketing Upheaval - December 11, 2019 12:00 - 36 minutes ★★★★★ - 31 ratingsHey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he's lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different in...
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