Latest Cottage Podcast Episodes
VRS557 - Beyond Bookings: Unlocking the Power of Vacation Rentals for Local Good with Kirsten King
Vacation Rental Success - May 01, 2024 07:00 - 52 minutes ★★★★★ - 210 ratingsThis episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business. Use Code VRF10 for 10% off their Professional and Ultimate yearly plans > Click here to visit Lodgify.com to start your free trial today ____________...
160. Baking it Down - Price vs Value Prop
Baking it Down with Sugar Cookie Marketing 🍪 - April 30, 2024 21:00 - 1 hour ★★★★★ - 287 ratings💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if an...
Ep #192 Routines for a Successful Season
Food Business Success® with Sari Kimbell - April 30, 2024 10:00 - 27 minutesOur brain loves a great routine and it's important that as things shift in our lives that we take some time as CEOs of our business to re-evaluate them and make decisions ahead of time to set ourselves up for success. Often we just let the seasons run us and run us over instead of setting up sys...
VRS556 - Voices from the Yukon: Ben Pereira’s Pioneering Approach at Neighbourly North
Vacation Rental Success - April 24, 2024 07:00 - 37 minutes ★★★★★ - 210 ratingsThis episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business. Use Code VRF10 for 10% off their Professional and Ultimate yearly plans > Click here to visit Lodgify.com to start your free trial today ____________...
159. Baking it Down - Excuse my Excuses.
Baking it Down with Sugar Cookie Marketing 🍪 - April 23, 2024 23:00 - 1 hour ★★★★★ - 287 ratings🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in th...
159. Baking it Down - Excuse my Excuses
Baking it Down with Sugar Cookie Marketing 🍪 - April 23, 2024 23:00 - 1 hour ★★★★★ - 287 ratings🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in th...
Ep #191 Your Permission Slip to Do Business Your Way
Food Business Success® with Sari Kimbell - April 23, 2024 10:00 - 20 minutesThere's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own cou...
VRS555 - Sustainable Stays: Rachel Parsons and the New Forest Escapes Revolution
Vacation Rental Success - April 17, 2024 07:00 - 56 minutes ★★★★★ - 210 ratingsThis episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business. Use Code VRF10 for 10% off their Professional and Ultimate yearly plans > Click here to visit Lodgify.com to start your free trial today Today’s guest...
158. Baking it Down - Comfy Mistakes
Baking it Down with Sugar Cookie Marketing 🍪 - April 16, 2024 19:00 - 23 minutes ★★★★★ - 287 ratings🤦♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In...
Ep #190 The Future of Business with AI with Dax Hammon of FOMO.ai
Food Business Success® with Sari Kimbell - April 16, 2024 10:00 - 53 minutesDo you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai, is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are...
VRS554 - From Tape Charts to Technology: A 30-Year Journey with Valerie Hawkins of Perdido Realty Vacations
Vacation Rental Success - April 10, 2024 07:00 - 58 minutes ★★★★★ - 210 ratingsThis episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business. Use Code VRF10 for 10% off their Professional and Ultimate yearly plans > Click here to visit Lodgify.com to start your free trial today In a thirty-y...
157. Baking it Down - Deborah Deborah Deborah
Baking it Down with Sugar Cookie Marketing 🍪 - April 09, 2024 17:00 - 1 hour ★★★★★ - 287 ratings⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant clo...
Ep #189 Grow Sales with the Reciprocity Principle
Food Business Success® with Sari Kimbell - April 09, 2024 10:00 - 17 minutesWhen we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is on...
VRS553 - Team Training to Help Your Vacation Rental Company THRIVE
Vacation Rental Success - April 03, 2024 07:00 - 50 minutes ★★★★★ - 210 ratingsIn this special episode of the podcast, we’re diving into a topic that’s not only close to our hearts, but poised to transform the vacation rental property management industry: the THRIVE Training System. Designed to elevate business performance by aligning team culture with the core values of...
156. Baking it Down - Class is Canceled
Baking it Down with Sugar Cookie Marketing 🍪 - April 02, 2024 17:00 - 1 hour ★★★★★ - 287 ratings⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie...
Ep #188 Facebook Ads That Work with Zach Spuckler
Food Business Success® with Sari Kimbell - April 02, 2024 10:00 - 53 minutesAdvertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can ...
Episode 6 - Food Policy and Systems Part 2
Cultivation Station - March 27, 2024 23:46 - 36 minutesJoin us for Part 2 of our 3 part series to learn what the Jefferson County Food Policy Council teams are doing. The first episode focused on the School Food Pilot. In this episode we will hear about the Community Leadership team. The Jefferson County Food Policy Council is a diverse community-le...
VRS552 - Beyond SNL - How Professional Vacation Rental Design Brings A Competitive Edge
Vacation Rental Success - March 27, 2024 08:00 - 49 minutes ★★★★★ - 210 ratingsA recent SNL skit highlighted the phenomenon termed ‘airspace’ in a 2020 Financial Times article. The generic blend of white walls, grey upholstery, IKEA furniture and HomeGoods artwork, commonly found in Airbnbs across the world, is getting some bad (and funny) press. Interior designer Jessi...
155. Baking it Down - Upsetspectations
Baking it Down with Sugar Cookie Marketing 🍪 - March 26, 2024 18:00 - 1 hour ★★★★★ - 287 ratings😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane...
Ep #187 Sales Can Be Easy & Fun with These 4 Mindset Shifts
Food Business Success® with Sari Kimbell - March 26, 2024 10:00 - 30 minutesSales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change yo...
VRS551 - How to Maintain Your Property Rights
Vacation Rental Success - March 20, 2024 07:00 - 50 minutes ★★★★★ - 210 ratingsDuring our SSTIR Crazy Month Rolf Blizzard from Atlantic Realty in the Outer Banks said… “If you don’t have regulations in place, or are not currently dealing with regulation issues, know that it is coming to your location”. For many property managers and owners in British Columbia, the anno...
154. Baking it Down - Cottage Curb Appeal
Baking it Down with Sugar Cookie Marketing 🍪 - March 19, 2024 18:00 - 1 hour ★★★★★ - 287 ratings🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your hou...
Ep #186 They Earned their Badass Titles with Amber, Kerrieann and Genevieve
Food Business Success® with Sari Kimbell - March 19, 2024 10:00 - 32 minutesBecoming a badass CEO with a successful business doesn't happen overnight (I wish!). Instead, one day you wake up different after weeks, months and even years of stringing together small decisions and actions that are a vote for the person you want to be. A badass is someone who follows through...
VRS550 - The Foundation of Trust: How Beach Getaways Thrives on Core Values with Deb Furlong
Vacation Rental Success - March 13, 2024 08:00 - 48 minutes ★★★★★ - 210 ratingsSuccessful companies in the vacation rental business have defined their core values and strive to shape their culture and guide their decision-making processes by them. In this episode, first in a series of interviews with property managers of Gulf Shores and Orange Beach, Deb Furlong of Beac...
153. Baking it Down - The Facebook Ouch-tage 2024
Baking it Down with Sugar Cookie Marketing 🍪 - March 12, 2024 21:00 - 1 hour ★★★★★ - 287 ratings👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed t...
Ep #185 Up Level Your Farmers Market Strategy to Make Money
Food Business Success® with Sari Kimbell - March 12, 2024 10:00 - 26 minutesDanny and I love farmers markets as one of the first places for brands to go, but did you know that many brands continue with the market sales channel because it makes really good business sense? And it doesn't mean you have to do them all! Danny of Peak State Coffee is doing just this and using...
VRS549 - SSTIR Crazy Month: Safety, Sustainability, Trust, Insurance, and Regulations
Vacation Rental Success - March 06, 2024 08:00 - 51 minutes ★★★★★ - 210 ratingsWe’ve just wrapped up SSTIR Crazy Month after 5-weeks of focusing on the core elements of our business that tend to be sidelined in conferences and summits. For the month of February, we talked about Safety, Sustainability, Trust, Insurance and Regulations, with podcast episodes, expert panels,...
Ep #184 Getting You More Customers with Mark Josephson of Castiron
Food Business Success® with Sari Kimbell - March 05, 2024 15:00 - 37 minutesIt's one thing to make something delicious, but then you have to spend even more time finding the customers to buy your products. I'm joined today by Castiron founder, Mark Josephson, who is changing the way brands find customers and making it so much easier! If you want to check out Castiron ...
Episode 5 - Marketing on a Budget Part 3 of 4
Cultivation Station - March 04, 2024 20:12 - 42 minutesThis is Part 3 of our 4 part series, In parts 1 & 2 we covered getting organized to develop a strong Marketing plan as well as using PR, partnerships and events to strengthen your plan. In part 3, we will talk with ROOT Marketing & PR experts about using Social Meida and Influenders as key parts...
152. Baking it Down - Copy This
Baking it Down with Sugar Cookie Marketing 🍪 - March 04, 2024 18:00 - 1 hour ★★★★★ - 287 ratings✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someo...