Latest Bridget willard Podcast Episodes
EP189 – Make Yourself Available and Reachable
Smart Marketing Show - March 23, 2021 20:20 - 1 hour ★★★★★ - 7 ratingsOur modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small ...
EP188 - The Ultimate Marketing--Building a Network of SUPPORT
Smart Marketing Show - March 12, 2021 23:41 - 1 hour ★★★★★ - 7 ratingsIt's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client pro...
EP187 – Product Marketing Means Being Top-of-Mind All the Time
Smart Marketing Show - March 08, 2021 13:00 - 1 hour ★★★★★ - 7 ratingsIt’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay t...
EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?
Smart Marketing Show - March 06, 2021 13:00 - 1 hour ★★★★★ - 7 ratingsHow does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian ...
EP185 – Value Add Marketing with Launch With Words
Smart Marketing Show - March 05, 2021 17:27 - 1 hour ★★★★★ - 7 ratingsValue adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that?...
EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel
Smart Marketing Show - January 29, 2021 23:34 - 1 hour ★★★★★ - 7 ratings“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs. In this...
EP183 - Building Trust with Email Newsletters with Tess Wittler - Smart Marketing Show
Smart Marketing Show - January 23, 2021 18:21 - 1 hour ★★★★★ - 7 ratingsYou know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries. In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust. H...
Technical Dependencies and Marketing in WordPress with Devin Walker - Smart Marketing Show
Smart Marketing Show - January 21, 2021 20:00 - 1 hour ★★★★★ - 7 ratingsWhat do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right? This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll...
Marketing With Your Brand’s With A Family of Colors
Smart Marketing Show - January 08, 2021 20:00 - 1 hour ★★★★★ - 7 ratingsYou have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what no...
How to Show Your Personality Through Your Brand
Smart Marketing Show - December 18, 2020 20:27 - 1 hour ★★★★★ - 7 ratingsShould your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode. Panel Jason Tucker @...
Launching Your WordPress Product Landing Page Before Launch
Smart Marketing Show - December 16, 2020 18:38 - 1 hour ★★★★★ - 7 ratingsIt’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget...
Using Twitter for Lead Gen for WordPress Businesses
Smart Marketing Show - December 09, 2020 01:36 - 1 hour ★★★★★ - 7 ratingsWhat’s the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don’t ...
Hashtags - What, When, Why, How to Use in WordPress Marketing
Smart Marketing Show - November 23, 2020 20:43 - 1 hour ★★★★★ - 7 ratingsDo you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer? In this episode, Jason and Bridget will rant about hashtags. Okay. You’re right. Bridget will rant and ...
Prepping Your Clients for Their Web Content
Smart Marketing Show - November 13, 2020 21:03 - 1 hour ★★★★★ - 7 ratingsYou’re hired to build a website. Maybe it’s in WordPress or Squarespace. The client pays you. You ask for the content. Now what? Regardless of the tool, Wix, Squarespeace, WordPress, ClassicPress, you still need content. You may be using a JAMStack over Larvel. Heck, you could be doing it in ...
Public Speaking in a Socially Distant World
Smart Marketing Show - November 06, 2020 22:29 - 1 hour ★★★★★ - 7 ratingsPersonal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going? Our friend, fellow podcaster, and well-esteemed speaker Adam Silv...
Marketing with Accessibility Part II with Joe Simpson Jr.
Smart Marketing Show - October 23, 2020 18:56 - 59 minutes ★★★★★ - 7 ratingsAccessibility and marketing go hand in hand. It may not seem that way at first, but how do you divorce the user’s experience from your product’s marketing? Can people find your website, use it, and get the information they need? Maybe, sure. What about Instagram? In-Person Menus? Do your vide...
What Is An Empathy Map And Why Do We Care
Smart Marketing Show - October 20, 2020 12:00 - 1 hour ★★★★★ - 7 ratingsIn this episode Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Download for this episode: https://docs.google.com/presentation/u/0/d/1Y3mpZgSiZdqff9nfUJAkJqsKyZyUjrbQvO6Z7SNkrq8/cop...
COVID Resurrected QR Codes. How does This Change Marketing?
Smart Marketing Show - October 19, 2020 16:59 - 59 minutes ★★★★★ - 7 ratingsWith the pandemic, restaurants are more cognizant of germs. Which the rest of us germaphobes have been like wait -- you don’t clean your menus? Gross! So now you can’t go anywhere near a restaurant without scanning a QR Code. The only thing is this -- what do your customers see when they clic...
Marketing with Minimalism
Smart Marketing Show - September 11, 2020 06:09 - 1 hour ★★★★★ - 7 ratingsSo often design is what we hide behind instead of marketing ourselves and our business. Rather, it’s design, tweak, redesign, it’s not good enough, well there is a new tool out -- and so on. Jason and Bridget are joined by Dave Bloom of GingerSoul.co for this discussion on what it means to ap...
Running Your Business With a Home Life
Smart Marketing Show - August 23, 2020 15:35 - 1 hour ★★★★★ - 7 ratingsWork life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving? It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with added responsibility. WPwatercooler network is...
Marketing Tools - The Changing Landscape
Smart Marketing Show - August 17, 2020 07:50 - 1 hour ★★★★★ - 7 ratingsThe world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be s...
Digital vs Physical Marketing
Smart Marketing Show - August 07, 2020 17:19 - 58 minutes ★★★★★ - 7 ratingsMichelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractions in your marketing, business, and daily life. J...
Marketing With Accessibility in Mind
Smart Marketing Show - August 06, 2020 10:00 - 1 hour ★★★★★ - 7 ratingsEffective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to social media hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in. Learn about Joe from his website. Def...
Print Isn’t Dead - Print Without Digital is Dead
Smart Marketing Show - August 05, 2020 07:18 - 58 minutes ★★★★★ - 7 ratingsIn this episode, Jason and Bridget have q conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it done on time and on budget. What would you like to know? Sponsored by ServerPress and WPSiteSync https://www.serverpre...
Strategizing Your Landing Pages Part II
Smart Marketing Show - July 01, 2020 07:16 - 59 minutes ★★★★★ - 7 ratingsLanding Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landi...
Freelancer Marketing Angles
Smart Marketing Show - June 30, 2020 07:03 - 59 minutes ★★★★★ - 7 ratingsIn an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery. This episode was inspire...
Stay Out of the Spam Box with List Management
Smart Marketing Show - June 29, 2020 07:03 - 59 minutes ★★★★★ - 7 ratingsEmail list management is key to ensure your email campaign is delivered. Many people focus on open rates without realizing their deliverability is sub-optimal. Working hard on email campaigns only to end up in spam is a bummer. But how old is your list? Email lists go stale like old bread. Amy...
Engaging as a Brand in Political Climates
Smart Marketing Show - June 14, 2020 21:59 - 1 hour ★★★★★ - 7 ratingsIt’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this e...
Extend Your Client Work Through Partnerships
Smart Marketing Show - May 29, 2020 22:36 - 59 minutes ★★★★★ - 7 ratingsHere’s the situation. “Your parents went away on a week’s vacation.” Just kidding. No, for real. You just got a great lead. Super awesome lead. But the client needs work that is out of your wheelhouse. What do you do? We suggest partnering. On this episode of the Smart Marketing Show, Jason an...
Marketing Your Online Course Amid Course Overwhelm
Smart Marketing Show - May 22, 2020 12:00 - 1 hour ★★★★★ - 7 ratingsHoards of people have signed up for every course they can, hoping to use their time well during the "New Normal of COVID-19." But, they are also overwhelmed. They've got 99 courses but your course ain't one. So, how do you appeal to them, stand out, and market your online course? This episode,...
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