Smart Marketing Show
185 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 7 ratingsThe WordPress Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show.
Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build a community.
Smart Marketing Show is part of the WPwatercooler Network.
Feedback for our shows can be provided here:
https://www.wpwatercooler.com/feedback/
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Episodes
EP189 – Make Yourself Available and Reachable
March 23, 2021 20:20 - 1 hour - 57.7 MBOur modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Adrian Tobey @Groundhoggwp Show Sponsors ServerPress Thank you to ServerPress makers of Des...
EP188 - The Ultimate Marketing--Building a Network of SUPPORT
March 12, 2021 23:41 - 1 hour - 56.1 MBIt's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction? In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of pee...
EP187 – Product Marketing Means Being Top-of-Mind All the Time
March 08, 2021 13:00 - 1 hour - 55.6 MBIt’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponso...
EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?
March 06, 2021 13:00 - 1 hour - 59.7 MBHow does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his experiences marketing from zero in 2018 to 25,000 a month in recurring revenue. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmw...
EP185 – Value Add Marketing with Launch With Words
March 05, 2021 17:27 - 1 hour - 57.8 MBValue adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that? What if you could add value (with the current and premium version) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a m...
EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel
January 29, 2021 23:34 - 1 hour - 57.6 MB“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs. In this episode, Sally chats with Bridget and Jason about how our previous experiences can help us see a path forward. Follow Sally Strebel on Twitter @BizGirl “Last, being underestimated is a gift. They...
EP183 - Building Trust with Email Newsletters with Tess Wittler - Smart Marketing Show
January 23, 2021 18:21 - 1 hour - 56.3 MBYou know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries. In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust. How being authentic sets you apart What to improve to increase your odds of getting word of mouth referrals How to turn email newsletters into lead generation machines The first question you n...
Technical Dependencies and Marketing in WordPress with Devin Walker - Smart Marketing Show
January 21, 2021 20:00 - 1 hour - 57.3 MBWhat do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right? This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby! Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Devin Walker @inne...
Marketing With Your Brand’s With A Family of Colors
January 08, 2021 20:00 - 1 hour - 57.3 MBYou have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Check Out Bridget’s New Book “Keys To Bei...
How to Show Your Personality Through Your Brand
December 18, 2020 20:27 - 1 hour - 56.8 MBShould your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq ...
Launching Your WordPress Product Landing Page Before Launch
December 16, 2020 18:38 - 1 hour - 56.2 MBIt’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync ...
Using Twitter for Lead Gen for WordPress Businesses
December 09, 2020 01:36 - 1 hour - 56.8 MBWhat’s the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don’t forget to listen for Jason and Bridget’s Tool or Tip of the Week. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Re...
Hashtags - What, When, Why, How to Use in WordPress Marketing
November 23, 2020 20:43 - 1 hour - 56.3 MBDo you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer? In this episode, Jason and Bridget will rant about hashtags. Okay. You’re right. Bridget will rant and Jason will balance her out. But that’s why you watch the show, right? Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Bein...
Prepping Your Clients for Their Web Content
November 13, 2020 21:03 - 1 hour - 57 MBYou’re hired to build a website. Maybe it’s in WordPress or Squarespace. The client pays you. You ask for the content. Now what? Regardless of the tool, Wix, Squarespeace, WordPress, ClassicPress, you still need content. You may be using a JAMStack over Larvel. Heck, you could be doing it in FrontPage. You still need words. Words come from clients. Clients need a website. They don’t have words. What do you do now? Jason and Bridget talk about how you can get the content from your cl...
Public Speaking in a Socially Distant World
November 06, 2020 22:29 - 1 hour - 55.4 MBPersonal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going? Our friend, fellow podcaster, and well-esteemed speaker Adam Silver joins us on this episode with guest co-host Jen Miller, of Next Door Marketer. Panel Jason Tucker @jasontucker Jen Miller @jenblogs4u Adam Silver @heyadamsilver Check Out Bridget’s New Boo...
Marketing with Accessibility Part II with Joe Simpson Jr.
October 23, 2020 18:56 - 59 minutes - 54.6 MBAccessibility and marketing go hand in hand. It may not seem that way at first, but how do you divorce the user’s experience from your product’s marketing? Can people find your website, use it, and get the information they need? Maybe, sure. What about Instagram? In-Person Menus? Do your videos have subtitles? Are they accurate? Joe Simpson, Jr. joins Jason and Bridget to expand upon this topic we began in Episode 167. Join live to ask questions and be part of the chat. Panel: Jaso...
What Is An Empathy Map And Why Do We Care
October 20, 2020 12:00 - 1 hour - 56.5 MBIn this episode Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Download for this episode: https://docs.google.com/presentation/u/0/d/1Y3mpZgSiZdqff9nfUJAkJqsKyZyUjrbQvO6Z7SNkrq8/copy Panel: Jason Tucker @jasontucker Bridget Willard @youtoocanbeguru Rhonda Negard @fatdogcreatives 📗Check out Bridget’s new book "Keys to Being Social: Being Real in a Virtual World" Kindle...
COVID Resurrected QR Codes. How does This Change Marketing?
October 19, 2020 16:59 - 59 minutes - 54.7 MBWith the pandemic, restaurants are more cognizant of germs. Which the rest of us germaphobes have been like wait -- you don’t clean your menus? Gross! So now you can’t go anywhere near a restaurant without scanning a QR Code. The only thing is this -- what do your customers see when they click that code? Join Jason and Bridget as they dive into this socially-distanced topic. Panel: Jason Tucker @jasontucker Bridget Willard @youtoocanbeguru 📗Check out Bridget’s new book "Keys to...
Marketing with Minimalism
September 11, 2020 06:09 - 1 hour - 60.4 MBSo often design is what we hide behind instead of marketing ourselves and our business. Rather, it’s design, tweak, redesign, it’s not good enough, well there is a new tool out -- and so on. Jason and Bridget are joined by Dave Bloom of GingerSoul.co for this discussion on what it means to apply minimalism to our marketing efforts -- and, how to stop productively procrastinating. Panel: Jason Tucker @jasontucker Bridget Willard @youtoocanbeguru Dave Bloom @gingersoul_co A redhead-p...
Running Your Business With a Home Life
August 23, 2020 15:35 - 1 hour - 56.9 MBWork life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving? It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with added responsibility. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com #smartmarketingshow
Marketing Tools - The Changing Landscape
August 17, 2020 07:50 - 1 hour - 56 MBThe world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com Join us on an upcoming episode of Smart Marketing Show by visiting our Participant guidelines page. https://www.wpwatercooler.com/joinus/ #sm...
Digital vs Physical Marketing
August 07, 2020 17:19 - 58 minutes - 53.6 MBMichelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractions in your marketing, business, and daily life. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.ser...
Marketing With Accessibility in Mind
August 06, 2020 10:00 - 1 hour - 55.8 MBEffective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to social media hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in. Learn about Joe from his website. Definitely watch his presentation at WordCamp Long Beach. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and s...
Print Isn’t Dead - Print Without Digital is Dead
August 05, 2020 07:18 - 58 minutes - 53.5 MBIn this episode, Jason and Bridget have q conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it done on time and on budget. What would you like to know? Sponsored by ServerPress and WPSiteSync https://www.serverpress.com https://www.wpsitesync.com #smartmarketingshow
Strategizing Your Landing Pages Part II
July 01, 2020 07:16 - 59 minutes - 27.5 MBLanding Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages? In this episode, Jen Miller of Next Door Marketer joins Jason and Bridget to deliver the reasoning behind the use of these types of webpages. Panel: Jason Tucker, Bridget Willard, Jen Mill...
Freelancer Marketing Angles
June 30, 2020 07:03 - 59 minutes - 27.4 MBIn an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery. This episode was inspired by The Futur’s “How Much Should I Charge as a Freelancer” video. It’s a great listen for five minutes. Panel: Jason Tucker, Bridget Willard, and Rhonda Negard Show Sponsors ServerPress Thank...
Stay Out of the Spam Box with List Management
June 29, 2020 07:03 - 59 minutes - 27.3 MBEmail list management is key to ensure your email campaign is delivered. Many people focus on open rates without realizing their deliverability is sub-optimal. Working hard on email campaigns only to end up in spam is a bummer. But how old is your list? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam! It’s pretty technical but we believe in you. (Even Bridget did her homework — which took about an hour.) “When you buy an email list...
Engaging as a Brand in Political Climates
June 14, 2020 21:59 - 1 hour - 66.3 MBIt’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at https://www.server...
Extend Your Client Work Through Partnerships
May 29, 2020 22:36 - 59 minutes - 27.3 MBHere’s the situation. “Your parents went away on a week’s vacation.” Just kidding. No, for real. You just got a great lead. Super awesome lead. But the client needs work that is out of your wheelhouse. What do you do? We suggest partnering. On this episode of the Smart Marketing Show, Jason and Bridget will be joined by Jen Miller of Next Door Marketer to gain some insight on how to find those magic partnerships. Panel: Bridget Willard, Jason Tucker, Jen Miller Show Sponsors ServerPres...
Marketing Your Online Course Amid Course Overwhelm
May 22, 2020 12:00 - 1 hour - 56.4 MBHoards of people have signed up for every course they can, hoping to use their time well during the "New Normal of COVID-19." But, they are also overwhelmed. They've got 99 courses but your course ain't one. So, how do you appeal to them, stand out, and market your online course? This episode, Jason and Bridget are joined by Chris Badgett of LifterLMS. He's very active on Twitter as well as YouTube. So if you're thinking about designing an online course, go check those resources out. You c...
Rebranding Your Nonprofit: A Discussion with Dan Maby
May 15, 2020 19:15 - 57 minutes - 52.8 MBWe often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Big Orange Heart Thank you for being...
Spend Your Marketing Budget Wisely with John Locke
May 08, 2020 23:10 - 59 minutes - 27.1 MBOkay, so we agree that it’s healthy to have a marketing budget. Now, where’s the best place to spend it? PPC? Instagram? Facebook ads? A copywriter? Ugh. So many choices. John Locke of lockedownseo.com joins us this week to discuss how to use Google Analytics to make good marketing decisions. Be sure to subscribe to his YouTube Channel. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much mo...
Reconciling Social Distancing and In-Person Sales
May 02, 2020 05:46 - 1 hour - 55.1 MBCOVID-19 and social distancing has changed the first half of 2020 dramatically. So, how can we sell things like real estate without meeting in-person? Expert and friend of the show, Carin Arrigo joins Jason and Bridget to discuss on this thought-provoking episode. “Don’t avoid COVID; let’s deal with it as it is.” Carin Arrigo As people, relationships are important — maybe now more than ever. Having a quality relationship with your clients has been a part of sales since day one. This is s...
Mobile-First Marketing Strategies
April 25, 2020 05:28 - 1 hour - 27.6 MBThose of us who work in technology can hardly imagine working without high-speed internet. Many of us pay a premium for that service. But what about the average citizen? How are they accessing content? Would you believe that 37% of American adults use their phones to go online? Even 25% of adults don’t pay for high-speed internet and rely upon data plans. “Today, 37% of U.S. adults say they mostly use a smartphone when accessing the internet.” Pew Research So, let’s have a conversation...
Landing Page Best Practices
April 18, 2020 03:43 - 1 hour - 27.8 MBLet’s go back to basics for a moment. What is a landing page? Where do you build one? Also, what are the best practices for landing page to achieve your goal? In this episode, Jen Miller of Next Door Marketer join Jason and Bridget to let us in on her industry secrets. You will not want to miss this episode. “All of our marketing is relationship marketing.” Jen Miller Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopSe...
UX is More Than Just a Trendy Design Movement - It's Marketing
April 10, 2020 14:55 - 1 hour - 55.9 MBUser design and interaction (UX/UI) isn't just a trendy thing to talk about. It affects how your website communicates to your audience. One of the things we forget, as business owners, is that we are not our own customers. We're too educated. We know our websites because we built them. In this episode, Michelle Keefer joins Bridget and Jason to discuss how UX influences your marketing strategy. Communicate, test, tweak. Rinse and Repeat! ServerPress, makers of DesktopServer - “They make lo...
Effective Marketing Copy Has Empathy
April 04, 2020 01:07 - 1 hour - 27.8 MBWe all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at serverpress.com. You Can Sponsor, Too. If you’re interested in sponsoring our ...
Funding Open Source with Employment – How Plugins Are Really Built
March 27, 2020 23:15 - 1 hour - 27.8 MBAs much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? We continue this series on funding open source with Russell Aaron. He has built and maintained several plugins on his own while an employee with a company. Russ says he supports his plugins “on his own dime,” so you’ll want to watch this episode for sure. Funding Open Source: The Series ...
Marketing Your Services in an Economic Decline - Pam Ann Aungst
March 27, 2020 12:05 - 1 hour - 28.3 MBAs the economy naturally changes, how do we adapt? Whether it is a temporary scare, industry shift, or a documented recession, we have options during an economic decline. Jason and Bridget are joined by Pam Aungst of PamAnnMarketing.com to discuss how to market your WordPress business during these difficult times. “We’re still humans. We still have emotions and we still do business with people we know, like and trust. Pick up your phone and call your clients. Real human connection is the...
Pros and Cons of Business Models in Open Source
March 24, 2020 17:28 - 1 hour - 27.7 MBWe’ve all heard, “free as in beer,” but what does it even mean? You know you have a valuable solution, product, or service, but how should it be priced? What is your product business model? Is it all free, freemium, or premium only? Do you finance with the equity in your home, an SBA loan, or exposure? Business models are Jason Coleman‘s favorite topic. We are lucky enough to be joined by him for 45 minutes on this episode. Remember, the last 15 are the Tool or Tip of the Week. Don’t mis...
Seniors Are Tech Savvy – Don’t Be So Biased
March 20, 2020 12:27 - 1 hour - 27.8 MBWe often hear people say that seniors will only use a telephone to contact others. Give us a break. Firstly, we all know that our grandparents 70+ are on Facebook, Genealogy.com, and ordering from Alexa. So, how do we market to seniors without treating them like second-class citizens? We are honored to be joined by Canadian expat Warren Laine-Naida. He now teaches digital literacy to seniors. As he says on his site, “People have always used technology to solve problems – older people s...
Price Anchoring - The WordPress Marketer's Secret Tool
March 07, 2020 16:00 - 1 hour - 55.9 MBHow do you direct your clients to the product you really want to sell? How do you show the value of your services? Can you really get volume with a loss leader? These are all questions we ask ourselves. This week, Jason and Bridget are joined by marketing expert Nathan Allotey. We will discuss the psychology surrounding pricing. This is an episode you’ll want to bookmark and rewatch! WPblab Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker...
Prioritizing Human Interaction in Your WordPress Business
March 06, 2020 08:09 - 1 hour - 28.3 MBWith all of the automation, we are able (and love to do), we sometimes forget the human touch with our customers and clients. It’s annoying to us to talk on the phone, but what if it makes a difference to them? A Twitter conversation lead to Amber Pechin pitching an amazing topic that is the best 45 minutes of radio. Well, maybe not the best. But, it is a great episode. “I want to talk about Aliens, dinosaurs, and animals with jobs at WordPress agencies. Why you should do everything (liv...
Marketing Yourself by Appearing on Podcasts with Warren Whitlock
February 07, 2020 23:40 - 1 hour - 55 MBEveryone wants to start a podcast. But do you have the audience to sustain one? Unlikely. Besides, you don’t even know if you like podcasting yet. Instead, why not be a guest on podcasts? In this episode, Jason and Bridget are joined by Warren Whitlock to get insight on how to market yourself by being a guest. Take a listen. Let us know your thoughts. Preroll Sponsor Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much...
Funding Open Source With Agency Work — How Plugins Are Really Built
February 02, 2020 18:07 - 1 hour - 56.1 MBAs much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin’s development: LifterLMS. Take a listen. Let us know your thoughts. Preroll Sponsor Thank you for being a preroll sponsor, ServerPress! ServerPress is the make...
How Do I Interview a Subject for An Article?
January 26, 2020 00:36 - 1 hour - 28.1 MBSometimes marketing your business means reaching out to the community around you or industry leaders. Writing biographical profiles helps your business as well as theirs. So, how can you do this well? In this episode, Jason and Bridget are joined by Allison Smith, who frequently interviews subjects. Let’s dig in and answer your questions in the live chat. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by: ServerPress make...
Should You Brand Your Company or Your Name
January 18, 2020 13:23 - 1 hour - 27.9 MBAlmost as old as the chicken and egg question is the question of whether to brand yourself as a company or use your name. Should you stay a private person or should you capitalize on your personality? And if you do market yourself, how to you maintain a private life? Can you ever go back from being a public person? Will clients trust you if you're not an agency? Which is right for you? In this episode, Jason and Bridget discuss the pros and cons while getting input from live attendees in...
Social Media sharing metadata is important!
January 18, 2020 02:09 - 1 hour - 27.7 MBThanks, Sponsors! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as VendorFuel at https://vendorfuel.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsors See acast.com/privacy for privacy and opt-out infor...
New Year, New Pricing with Wes Chyrchel
January 07, 2020 21:04 - 1 hour - 55.8 MBIs it time to re-evaluate your product and service pricing? Jason and Bridget are joined by eCommerce expert Wes Chyrchel Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta over at https://www.kinsta.com and Vendor Fuel https://www.vendorfuel.com Kinsta - If you are you tired of unreliable or slow hosting check ou...
How Are You Marketing Reviews
December 22, 2019 18:54 - 1 hour - 55.5 MBThis episode Jason and Bridget are joined by Tevya Washburn from Starfish Reviews. We discuss everything you always wanted to know about review marketing but were afraid to ask. Join us on a future episode of WPblab by visiting our Participant guidelines page. https://www.wpwatercooler.com/participant-guidelines/ WPwatercooler network is sponsored by: ServerPress makers of DesktopServer – https://www.serverpress.com WPblab is sponsored by: VendorFuel – VendorFuel is a next-generation ...