Latest Behavioral data Podcast Episodes
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Pre-Existing Conditions and the Pandemic
Lost in Transcription - November 06, 2020 17:46 - 19 minutesCOVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated as did concerns about COVID-19’s impact on thes...
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Emotional Distancing
Lost in Transcription - August 10, 2020 17:38 - 16 minutesVoice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry o...
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The Frontlines of Language
Lost in Transcription - July 14, 2020 19:00 - 10 minutesDid you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices they made and why these important elements matte...
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