Lost in Transcription
3 episodes - English - Latest episode: over 3 years ago -Market research in healthcare is overdue for a change. When we review the transcripts from patients and healthcare professionals, we are looking at the words, but lacking the clues behind how they were said. Without the tone, rate, inflection, even pauses, we lose too much value in transcription. This new podcast from inVibe Labs explores topics around the hidden insights within the acoustic signals of what we say, how we say it, and the deeper meanings and emotions; all critical clues about people’s decisions and the actions. On each episode our host, Richard Schwartz, is joined by inVibe’s experts on the frontlines of language. Together they will take you on a journey in Deep Listening, exploring topics like physician’s unspoken barriers, emotions’ role in decisions, and the secret languages of patients and caregivers. Life sciences, agency, and consulting leaders are sure to hear something new and inspiring. So, lend us your ears for 10 minutes each week and we’ll give you an understanding of the power of voice research through the real voices of patients, caregivers and healthcare professionals.
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Episodes
Pre-Existing Conditions and the Pandemic
November 06, 2020 17:46 - 19 minutes - 12.7 MBCOVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated as did concerns about COVID-19’s impact on these serious conditions. Providers who were already stressed faced incredible issues in delivering care, keeping their staff and colleagues not just safe but — in many cases — employed at all. In this e...
Emotional Distancing
August 10, 2020 17:38 - 16 minutes - 15.2 MBVoice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry or even feeling invincible. Our language and tone often reveal clues into what people feel and need. There is a big difference between the communication and support needs of a frightened person and tho...
The Frontlines of Language
July 14, 2020 19:00 - 10 minutes - 9.56 MBDid you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices they made and why these important elements matter? In this episode we will clear up why all these things matter and introduce an inVibe Labs research project around COVID-19 that began in January 2020 when there were only two confirmed cases in th...