Pre-Existing Conditions and the Pandemic
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English - November 06, 2020 17:46 - 19 minutes - 12.7 MBMarketing Business Technology qualitative research pharmaceutical marketing patient marketing behavioral data voice research marketing podcast emotion detection biotech market research sociolinguistics Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
COVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated as did concerns about COVID-19’s impact on these serious conditions. Providers who were already stressed faced incredible issues in delivering care, keeping their staff and colleagues not just safe but — in many cases — employed at all.
In this episode, inVibe expert Kathryn Ticknor Robinson and host Rich Schwartz explore some of the insights that inVibe uncovered from these patients and physicians. We will hear directly from those with serious conditions about what they need from life science manufacturers and explore how these insights from the worst of times can help us all in better times.
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