The Frontlines of Language
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English - July 14, 2020 19:00 - 10 minutes - 9.56 MBMarketing Business Technology qualitative research pharmaceutical marketing patient marketing behavioral data voice research marketing podcast emotion detection biotech market research sociolinguistics Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Did you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices they made and why these important elements matter?
In this episode we will clear up why all these things matter and introduce an inVibe Labs research project around COVID-19 that began in January 2020 when there were only two confirmed cases in the US.
Beth and host Rich Schwartz set the foundation for the insights ahead and the connection to the work all of us in patient and professional engagement do each day. They will also tee up episode 2, Voice of a Virus Emotional Distancing.
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