Latest Airbnb marketing Podcast Episodes
When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI
Heads In Beds Show - November 22, 2023 11:00 - 21 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mast...
Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?
Heads In Beds Show - November 15, 2023 11:00 - 27 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo was used to in the past. Enjoy! ⭐️ Links & Show Notes Paul Manzey ...
How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing
Heads In Beds Show - November 08, 2023 11:00 - 34 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketi...
Why Branded Google Ads Is The Right Move 99.9% Of The Time
Heads In Beds Show - November 01, 2023 10:00 - 28 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Faceboo...
Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas
Heads In Beds Show - October 30, 2023 10:00 - 1 hour ★★★★★ - 18 ratingsIn this episode Conrad drops a special release recapping VRMA along with four wonderful guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Heather Bayer Andy McNulty Touch Stay Catherine Ratcliffe STR Benefit...
Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website
Heads In Beds Show - October 18, 2023 10:00 - 23 minutes ★★★★★ - 18 ratingsIn this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey Con...
Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website
Heads In Beds Show - October 11, 2023 10:00 - 22 minutes ★★★★★ - 18 ratingsIn this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Conne...
Announcing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes]
Heads In Beds Show - October 04, 2023 15:06 - 33 minutes ★★★★★ - 18 ratingsIn this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Buy The Book Now (A...
5 Things You Should Be Doing With Video To Grow Your Hospitality Business in 2024
Heads In Beds Show - September 20, 2023 15:24 - 33 minutes ★★★★★ - 18 ratingsIn this episode, Conrad and Paul chat all about video marketing and how to leverage video in your guest marketing and homeowner marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Lauren Madewell (LinkedIn) Eastern Shore YouTube Example 🔗 Connect With BuildUp Bo...
Running A Marketing Audit To Build YOUR 2024 Marketing Plan
Heads In Beds Show - September 13, 2023 10:00 - 42 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business. Want a copy of the growth activation audit ...
Ways To Get More Shoulder Season Bookings With Your Marketing NOW
Heads In Beds Show - September 06, 2023 10:00 - 37 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad talk about ways to get more shoulder season bookings with impactful digital marketing tactics and specific offers. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitte...
[Part 2] The Right Way To Build "SEO Content" For Your Vacation Rental Business
Heads In Beds Show - August 30, 2023 10:00 - 23 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Co...
[Part 1] The Right Way To Build "SEO Content" For Your Vacation Rental Business
Heads In Beds Show - August 24, 2023 17:17 - 24 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Co...
Is Your Paid Search Strategy A DUD Or A STUD?
Heads In Beds Show - August 16, 2023 14:14 - 44 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a DUD. Enjoy! PLEASE CLICK THIS - Coconut Condos Ohana Relief ⭐️ Links & Show Notes Paul Manzey ...
What's It Like For One Of US To Book A Vacation Rental?
Heads In Beds Show - August 09, 2023 19:51 - 27 minutes ★★★★★ - 18 ratingsIn this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'...
Is Your Vacation Rental Website A DUD Or A STUD? Here's What To Consider!
Heads In Beds Show - August 02, 2023 10:00 - 37 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad debut "Dud Or Stud" and dive into vacation rental websites. What features or tools make them STUDS (so they can convert) or DUDS (ones that fail to get enough bookings). Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Google Travel Is No...
Why Is No Vacation Rental Manager Leveraging These Specific Marketing Tactics?
Heads In Beds Show - July 26, 2023 10:00 - 37 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad break down some of the most common "why not" marketing tactics that they do not often see in the real-world with vacation rental managers, but in fact can work quite well to get more bookings AND get more homeowners. Enjoy! ⭐️ Links & Show Notes Paul...
How YOU Can Target Guests On Facebook, Instagram & Google With Ads
Heads In Beds Show - July 19, 2023 10:00 - 40 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Bu...
What Would We Do: Marketing Edition
Heads In Beds Show - July 12, 2023 10:00 - 41 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Nick Gerli False Tweet Jamie Lane's Correct Tweet 🔗 Co...
EVERYTHING You Need To Know About Keyword Research
Heads In Beds Show - June 28, 2023 12:16 - 42 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Clearscope Semrush KW Tools Ahrefs KW Tools Keyword Sheeter 🔗 C...
The "Math" Behind Common SEO Metrics, Numbers And Data
Heads In Beds Show - June 21, 2023 10:00 - 45 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell EVERYTHING You Need To Know About Google Search Console Hello,...
Generative Search Experience in Google: What Does It Mean for Vacation Rentals/Hospitality?
Heads In Beds Show - June 07, 2023 11:00 - 32 minutes ★★★★★ - 18 ratingsIn this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Supercharging Search with generative AI 🔗 Connect With Bui...
Part III: Settings That'll Make Or BREAK Your Google Analytics 4 Reports
Heads In Beds Show - May 31, 2023 10:00 - 36 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in th...
Leveraging Cognitive Biases To Get More Bookings For Your Vacation Rentals
Heads In Beds Show - May 24, 2023 10:00 - 43 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad give a fresh look at Bard vs ChatGPT, share updates on the possible loss of organic traffic with the new "generated summaries" Google is planning to roll out AND also share a smattering of biases that impact your ability to get more bookings. Enjoy! ⭐️ ...
Part II: Google Analytics 4 Is USELESS Without These Settings + Events...
Heads In Beds Show - May 17, 2023 10:00 - 41 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad dive into part 2 of the Google Analytics 4 mini-series and dive into specific events, tracking and methods on how to best prepare your vacation rental website for tracking useful events and data. Conrad works hard to share with Paul the benefits and upsi...
The Vacation Rental Spring Slowdown Is Here - What Can You Do To Drive Demand?
Heads In Beds Show - May 10, 2023 10:00 - 35 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). ⭐️ Links & Show Notes Paul Manzey ...
Part I: The Basic Settings You NEED For The Upcoming Google Analytics 4 Move
Heads In Beds Show - May 03, 2023 10:00 - 32 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). ⭐️ Links & Show Notes Paul Manzey ...
[Live Show] RR Summit: People, Places, Planet: Marketing Sustainability With Your VRM Business
Heads In Beds Show - April 26, 2023 14:40 - 41 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad record their first ever live show for the Rent Responsibly Summit. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell RR Summit 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings...
Is Listing On Airbnb The Same As "Marketing" For Your Vacation Rental Business?
Heads In Beds Show - April 19, 2023 10:00 - 34 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell The Bear Cave Substack Airbn...
Do Automated SEO "Audits" Provide ANY Value?
Heads In Beds Show - April 12, 2023 10:00 - 35 minutes ★★★★★ - 18 ratingsIn this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell First click, linear, time de...
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