How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing

Heads In Beds Show

English - November 08, 2023 11:00 - 34 minutes - 31.9 MB - ★★★★★ - 18 ratings
Marketing Business vacation rental marketing vacation rentals airbnb vrbo expedia accommodations marketing digital marketing travel airbnb marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why Branded Google Ads Is The Right Move 99.9% Of The Time

Next Episode: Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?

In this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more.

Enjoy!

⭐️ Links & Show Notes

Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing

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BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

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