Heads In Beds Show
82 episodes - English - Latest episode: 10 days ago - ★★★★★ - 18 ratingsThe Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
The Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental Brands
April 17, 2024 10:00 - 28 minutes - 22.5 MBIn this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodation...
Coming Up With A Brand Name That Sticks For Your Vacation Rental Company
April 10, 2024 10:00 - 34 minutes - 31.3 MBIn this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Buy This Book Too: Hello, My Name Is Awesome: How to Create Brand Names That Stick 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team ...
Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business
April 03, 2024 10:00 - 32 minutes - 29.3 MBIn this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory CRM Hubspot Mailchimp 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookin...
How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz
March 27, 2024 10:00 - 36 minutes - 33.8 MBIn this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory CRM Hubspot Mailchimp 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you...
What Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business?
March 20, 2024 10:00 - 38 minutes - 35.2 MBIn this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, di...
Explaining The BuildUp Bookings Vacation Rental SEO Framework: TLCK
March 13, 2024 10:00 - 38 minutes - 35 MBIn this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, dire...
Google Rebrands Bard To Gemini: Here Is What Google Is Planning
March 06, 2024 11:00 - 30 minutes - 28.2 MBIn this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and r...
Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On...
February 28, 2024 11:00 - 39 minutes - 36 MBIn this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of c...
What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand?
February 21, 2024 11:00 - 23 minutes - 21.9 MBIn this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommoda...
When Social Media Is NOT The Right Marketing Channel For Your VR Business
February 14, 2024 11:00 - 26 minutes - 24 MBIn this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommoda...
How To Be A GREAT Client For Your Marketing Agency
February 07, 2024 11:00 - 18 minutes - 17 MBIn this episode Conrad and Paul break down something very different: how to be a good client! Being a good client means that we can find win-win situations. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and re...
The Reasons To LOVE Email Marketing To Get More Direct Bookings!
January 31, 2024 11:00 - 31 minutes - 29 MBIn this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solve...
Google Is Leaning Into Vacation Rentals Even MORE With Structured Data?!
January 24, 2024 11:00 - 30 minutes - 28.1 MBIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing https://support.google.com/hotelprices/topic/12028304 https://developers.google.com/search/docs/appearance/structured-data/vacation-rental 🔗...
The Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part II
January 17, 2024 11:00 - 42 minutes - 39 MBIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative,...
The Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part I
January 10, 2024 16:07 - 47 minutes - 43.6 MBIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solver...
What You'll Need To Build An Annual Marketing Calendar
January 03, 2024 18:59 - 33 minutes - 30.3 MBIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solver...
Building Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right Results
December 20, 2023 14:49 - 39 minutes - 35.8 MBIn this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results ...
Tools & Lead Magnets You Can Use To Drive More Homeowner Leads
December 07, 2023 03:38 - 44 minutes - 41 MBIn this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory Email Paul For The Key Messaging Worksheet 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Booking...
A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why
November 29, 2023 17:05 - 27 minutes - 25.5 MBIn this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think... Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Touchstay Guidebooks 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and resu...
When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI
November 22, 2023 11:00 - 21 minutes - 20.1 MBIn this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to ...
Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?
November 15, 2023 11:00 - 27 minutes - 25.3 MBIn this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo was used to in the past. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing TechEmails Tweet (Barry's Email) 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp B...
How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing
November 08, 2023 11:00 - 34 minutes - 31.9 MBIn this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direc...
Why Branded Google Ads Is The Right Move 99.9% Of The Time
November 01, 2023 10:00 - 28 minutes - 26.1 MBIn this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand....
Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas
October 30, 2023 10:00 - 1 hour - 80.3 MBIn this episode Conrad drops a special release recapping VRMA along with four wonderful guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Heather Bayer Andy McNulty Touch Stay Catherine Ratcliffe STR Benefits Consulting Valerie Gangas 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to dr...
Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website
October 18, 2023 10:00 - 23 minutes - 21.2 MBIn this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Get On The Early Access List For Conrad's Book! 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of cre...
Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website
October 11, 2023 10:00 - 22 minutes - 20.5 MBIn this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Get On The Early Access List For Conrad's Book! Google Search's helpful content system and your website 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Build...
Announcing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes]
October 04, 2023 15:06 - 33 minutes - 30.7 MBIn this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Buy The Book Now (Amazon) 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, d...
5 Things You Should Be Doing With Video To Grow Your Hospitality Business in 2024
September 20, 2023 15:24 - 33 minutes - 30.6 MBIn this episode, Conrad and Paul chat all about video marketing and how to leverage video in your guest marketing and homeowner marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Lauren Madewell (LinkedIn) Eastern Shore YouTube Example 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for yo...
Running A Marketing Audit To Build YOUR 2024 Marketing Plan
September 13, 2023 10:00 - 42 minutes - 38.5 MBIn this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business. Want a copy of the growth activation audit for yourself? Email [email protected] with "Audit" in the subject line! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Pag...
Ways To Get More Shoulder Season Bookings With Your Marketing NOW
September 06, 2023 10:00 - 37 minutes - 34.3 MBIn this episode, Paul and Conrad talk about ways to get more shoulder season bookings with impactful digital marketing tactics and specific offers. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help...
[Part 2] The Right Way To Build "SEO Content" For Your Vacation Rental Business
August 30, 2023 10:00 - 23 minutes - 21.4 MBIn this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, di...
[Part 1] The Right Way To Build "SEO Content" For Your Vacation Rental Business
August 24, 2023 17:17 - 24 minutes - 22.6 MBIn this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, di...
Is Your Paid Search Strategy A DUD Or A STUD?
August 16, 2023 14:14 - 44 minutes - 41 MBIn this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a DUD. Enjoy! PLEASE CLICK THIS - Coconut Condos Ohana Relief ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Airbnb offering full refunds to guests with Maui bookings Optmyzr 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp B...
What's It Like For One Of US To Book A Vacation Rental?
August 09, 2023 19:51 - 27 minutes - 25.6 MBIn this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Google releases Responsive Search Ads guide Booking.com owner hails marketing efficiency in driving topline growth 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitte...
Is Your Vacation Rental Website A DUD Or A STUD? Here's What To Consider!
August 02, 2023 10:00 - 37 minutes - 34.1 MBIn this episode, Paul and Conrad debut "Dud Or Stud" and dive into vacation rental websites. What features or tools make them STUDS (so they can convert) or DUDS (ones that fail to get enough bookings). Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Google Travel Is Not Named Among Alphabet’s Key Priorities 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers ...
Why Is No Vacation Rental Manager Leveraging These Specific Marketing Tactics?
July 26, 2023 10:00 - 37 minutes - 34.4 MBIn this episode, Paul and Conrad break down some of the most common "why not" marketing tactics that they do not often see in the real-world with vacation rental managers, but in fact can work quite well to get more bookings AND get more homeowners. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive...
How YOU Can Target Guests On Facebook, Instagram & Google With Ads
July 19, 2023 10:00 - 40 minutes - 36.7 MBIn this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, s...
What Would We Do: Marketing Edition
July 12, 2023 10:00 - 41 minutes - 38.1 MBIn this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Nick Gerli False Tweet Jamie Lane's Correct Tweet 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookin...
EVERYTHING You Need To Know About Keyword Research
June 28, 2023 12:16 - 42 minutes - 39.3 MBIn this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Clearscope Semrush KW Tools Ahrefs KW Tools Keyword Sheeter 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct booki...
The "Math" Behind Common SEO Metrics, Numbers And Data
June 21, 2023 10:00 - 45 minutes - 42 MBIn this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell EVERYTHING You Need To Know About Google Search Console Hello, My Name Is Awesome: How to Create Brand Names That Stick 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creativ...
Generative Search Experience in Google: What Does It Mean for Vacation Rentals/Hospitality?
June 07, 2023 11:00 - 32 minutes - 29.9 MBIn this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Supercharging Search with generative AI 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results...
Part III: Settings That'll Make Or BREAK Your Google Analytics 4 Reports
May 31, 2023 10:00 - 36 minutes - 33.4 MBIn this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Meta ordered to suspend Facebook EU data flows as it’s hit with record €1.2BN privacy fine under GDPR New button in the Explore...
Leveraging Cognitive Biases To Get More Bookings For Your Vacation Rentals
May 24, 2023 10:00 - 43 minutes - 39.7 MBIn this episode, Paul and Conrad give a fresh look at Bard vs ChatGPT, share updates on the possible loss of organic traffic with the new "generated summaries" Google is planning to roll out AND also share a smattering of biases that impact your ability to get more bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Supercharging Search with generative AI - Google Search ads today and in the future - Google What’s ahead for Bard: More global, more visual, more...
Part II: Google Analytics 4 Is USELESS Without These Settings + Events...
May 17, 2023 10:00 - 41 minutes - 37.7 MBIn this episode, Paul and Conrad dive into part 2 of the Google Analytics 4 mini-series and dive into specific events, tracking and methods on how to best prepare your vacation rental website for tracking useful events and data. Conrad works hard to share with Paul the benefits and upside of the new Google Analytics platform, and shares a review story at the end. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Google Analytics 4 Enhanced Measurement Google Analytics 4 Ecomm...
The Vacation Rental Spring Slowdown Is Here - What Can You Do To Drive Demand?
May 10, 2023 10:00 - 35 minutes - 32.4 MBIn this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell After Sonder, Vacasa Receives Notice of Delisting from Nasdaq U.S. Market Review: Sluggish Supply and Roaring Demand Maintain March RevPAR 🔗 Connect With BuildUp Bookings Websit...
Part I: The Basic Settings You NEED For The Upcoming Google Analytics 4 Move
May 03, 2023 10:00 - 32 minutes - 29.4 MBIn this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Intro to Google Analytics Google removes several search ranking algorithm updates from its ranking systems page Tag Assistant Migration guide from Google Default Google Analytic...
[Live Show] RR Summit: People, Places, Planet: Marketing Sustainability With Your VRM Business
April 26, 2023 14:40 - 41 minutes - 37.6 MBIn this episode, Paul and Conrad record their first ever live show for the Rent Responsibly Summit. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell RR Summit 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for yo...
Is Listing On Airbnb The Same As "Marketing" For Your Vacation Rental Business?
April 19, 2023 10:00 - 34 minutes - 31.8 MBIn this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell The Bear Cave Substack Airbnb Airbnb To Verify All Listings (2019) Airdna Source Of Data For 1% PMs Revenue 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookin...
Do Automated SEO "Audits" Provide ANY Value?
April 12, 2023 10:00 - 35 minutes - 32.6 MBIn this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell First click, linear, time decay, and position-based attribution models are going away Google Ads Tests AI To Help You Create Ads RR Summit: People, Places, Planet 🔗 Connect With BuildUp Bookings Website Facebook Page Insta...
EVERYTHING You Need To Know About Google Search Console
March 29, 2023 16:04 - 41 minutes - 38.2 MBIn this episode, Paul and Conrad break down one of Google's best FREE tools to help you grow your organic search traffic: Google Search Console. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell ChatGPT Plugins Google Bard Skift on Google 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodat...