Latest Airbnb marketing Podcast Episodes
What AI Summaries Are Doing To Travel Planning on Google
Heads In Beds Show - July 03, 2024 10:00 - 30 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords) Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Maste...
Conversion Killers That Are Hurting Your Direct Booking Progress
Heads In Beds Show - June 26, 2024 10:00 - 38 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT and lower conversion rates. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing C...
Things We Love From The Biggest Brands In Vacation Rentals
Heads In Beds Show - June 19, 2024 10:00 - 34 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb, Vrbo and Vacasa? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's ...
Is "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz?
Heads In Beds Show - June 12, 2024 10:00 - 29 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something else? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad...
Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website
Heads In Beds Show - June 05, 2024 10:00 - 29 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vac...
The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company
Heads In Beds Show - May 29, 2024 10:00 - 32 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Ma...
How Much Should You Pay Attention To Your Vacation Rental Competition?
Heads In Beds Show - May 22, 2024 10:00 - 32 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book:...
Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing
Heads In Beds Show - May 15, 2024 10:00 - 46 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Ma...
Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?
Heads In Beds Show - May 08, 2024 10:00 - 38 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Masteri...
Ch-Ch-Changes: Do They Kill Your Direct Booking Biz?
Heads In Beds Show - May 01, 2024 10:00 - 37 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vaca...
Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing
Heads In Beds Show - April 24, 2024 10:00 - 35 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Webs...
The Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental Brands
Heads In Beds Show - April 17, 2024 10:00 - 28 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website ...
Coming Up With A Brand Name That Sticks For Your Vacation Rental Company
Heads In Beds Show - April 10, 2024 10:00 - 34 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Buy This Book ...
Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business
Heads In Beds Show - April 03, 2024 10:00 - 32 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Co...
How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz
Heads In Beds Show - March 27, 2024 10:00 - 36 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory C...
What Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business?
Heads In Beds Show - March 20, 2024 10:00 - 38 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Mark...
Explaining The BuildUp Bookings Vacation Rental SEO Framework: TLCK
Heads In Beds Show - March 13, 2024 10:00 - 38 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Market...
Google Rebrands Bard To Gemini: Here Is What Google Is Planning
Heads In Beds Show - March 06, 2024 11:00 - 30 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect Wi...
Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On...
Heads In Beds Show - February 28, 2024 11:00 - 39 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conr...
What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand?
Heads In Beds Show - February 21, 2024 11:00 - 23 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Webs...
When Social Media Is NOT The Right Marketing Channel For Your VR Business
Heads In Beds Show - February 14, 2024 11:00 - 26 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Webs...
How To Be A GREAT Client For Your Marketing Agency
Heads In Beds Show - February 07, 2024 11:00 - 18 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul break down something very different: how to be a good client! Being a good client means that we can find win-win situations. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect Wit...
The Reasons To LOVE Email Marketing To Get More Direct Bookings!
Heads In Beds Show - January 31, 2024 11:00 - 31 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's...
Google Is Leaning Into Vacation Rentals Even MORE With Structured Data?!
Heads In Beds Show - January 24, 2024 11:00 - 30 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Con...
The Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part II
Heads In Beds Show - January 17, 2024 11:00 - 42 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Con...
The Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part I
Heads In Beds Show - January 10, 2024 16:07 - 47 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's ...
What You'll Need To Build An Annual Marketing Calendar
Heads In Beds Show - January 03, 2024 18:59 - 33 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's ...
Building Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right Results
Heads In Beds Show - December 20, 2023 14:49 - 39 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With Buil...
Tools & Lead Magnets You Can Use To Drive More Homeowner Leads
Heads In Beds Show - December 07, 2023 03:38 - 44 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conra...
A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why
Heads In Beds Show - November 29, 2023 17:05 - 27 minutes ★★★★★ - 18 ratingsIn this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think... Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Touchstay Guidebooks 🔗 Connect With ...
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